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But what makes them so important, how do you derive useful information from data, and how can you collect these insights? 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Keep reading to discover:   As usual, traffic light imagery is featured throughout to indicate the importance of each new update – red denoting a priority update, green […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-ppc-may-2023-industry-updates\u002F","2023-05-30T11:56:36","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Fethan-robertson-SYx3UCHZJlo-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3853,3856],{"name":3854,"image":3855},"Oliver Dykes","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":3857,"image":3858},"Team Impression","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1841,"name":1842},{"type_key":3774,"title":3861,"excerpt":3862,"to":3863,"postedAt":3864,"readingTime":3779,"image":3865,"authors":3866,"category":3873},"Impression Picks – Digital marketing roundup for May 2023","\u003Cp>Welcome to May’s edition of Impression Picks! This digital marketing roundup serves as some food for thought for you from Impression’s experts and the wider marketing community. Each month, we will highlight an interesting article, insight and campaign of the month. 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It’s in order of priority and has taken into consideration that some tasks are dependent on others. We’ve differentiated between the tasks that are accessible and those that will require specialist support, and we advise […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-analytics-4-checklist\u002F","2023-07-06T09:17:51","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Fpexels-pixabay-39396.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3881],{"name":3882,"image":3883},"Sam Cooper","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F08\u002FHRfvyhvp-Sam-Cooper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1414,"name":1415},{"type_key":3774,"title":3886,"excerpt":3887,"to":3888,"postedAt":3889,"readingTime":3779,"image":3890,"authors":3891,"category":3895},"Pagination SEO: Best practices and implementation","\u003Cp>Pagination is a must-have feature of any website that has a requirement to display large amounts of content. This could be e-commerce category pages that contain hundreds of products, or a blog homepage for your lead generation site that houses all of your informational content. SEO and pagination have in the past not been the […]\u003C\u002Fp>\n","\u002Fblog\u002Fpagination-seo-best-practices-and-implementation\u002F","2026-04-14T14:10:42","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Froman-trifonov-67rnodKzsRQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3892],{"name":3893,"image":3894},"Nathan Dale","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNathan-Dale2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2177,"name":1533},{"type_key":3774,"title":3897,"excerpt":3898,"to":3899,"postedAt":3900,"readingTime":42,"image":3901,"authors":3902,"category":3906},"How to get a job in digital marketing","\u003Cp>With new trends, platforms, algorithms and technologies, the digital marketing landscape is ever-changing, which lends itself to be an exciting and challenging industry to work in. If you’ve got the creative flair, passion for innovation and curiosity to explore, it could be the industry for you. But if you’re new to the industry or you’re […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-get-a-job-in-digital-marketing\u002F","2025-02-11T15:55:50","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fceryn-1-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3903],{"name":3904,"image":3905},"Charlie Cheyette","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":896,"name":897},{"type_key":3774,"title":3908,"excerpt":3909,"to":3910,"postedAt":3911,"readingTime":1161,"image":3912,"authors":3913,"category":3915},"April 2023 Google algorithm and search industry updates","\u003Cp>April saw the rollout of the reviews update – which has now been completed. 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We’re over the moon to have won the Best Agency to Work for award, one of the most competitive categories of the night. Winning this award is a huge achievement […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-best-agency-to-work-for-uk-company-culture-awards-2023\u002F","2026-04-09T11:04:49","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002FUKCC23_WinnerBanner.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3923],{"name":3814,"image":3815},{"to":1583,"name":1584},{"type_key":3774,"title":3926,"excerpt":3927,"to":3928,"postedAt":3929,"readingTime":103,"image":3930,"authors":3931,"category":3935},"Custom channel groupings introduced to Google Analytics 4","\u003Cp>Google has announced that you are able to create your own custom channel groupings in Google Analytics 4, giving you more control over how you can interpret your data. Previously available in Universal Analytics, this feature now brought over to GA4 allows you to configure your traffic groupings to your own preferences, letting you collect […]\u003C\u002Fp>\n","\u002Fblog\u002Fcustom-channel-groupings-google-analytics-4\u002F","2023-05-04T10:42:55","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Fkier-in-sight-Bqx_QDE-Kzk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3932],{"name":3933,"image":3934},"Harry Brace","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1414,"name":1415},{"type_key":3774,"title":3937,"excerpt":3938,"to":3939,"postedAt":3940,"readingTime":474,"image":3941,"authors":3942,"category":3944},"Generating results in a recession","\u003Cp>As marketers, we’re facing some of the most challenging circumstances we’ve seen in recent history. The COVID-19 pandemic has resulted in a global economic downturn, causing a recession that has impacted businesses of all sizes and industries across the world. In such times, it’s vital that advertisers adapt and adjust their marketing strategies accordingly, responding […]\u003C\u002Fp>\n","\u002Fblog\u002Fgenerating-results-in-a-recession\u002F","2023-04-26T12:41:16","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002Fgenerating-results-in-a-recession-featured-image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=443%2C0%2C628%2C628&w=640",[3943],{"name":3814,"image":3815},{"to":1841,"name":1842},{"type_key":3774,"title":3946,"excerpt":3947,"to":3948,"postedAt":3949,"readingTime":2688,"image":3950,"authors":3951,"category":3955},"An introduction to WhatsApp advertising","\u003Cp>WhatsApp is one of the most popular messaging apps in the world, with over 2 billion active users. As a result, it has become a popular platform for businesses to connect with their customers. WhatsApp advertising involves using the messaging app to reach potential customers and promote products or services through various means, such as […]\u003C\u002Fp>\n","\u002Fblog\u002Fintroduction-to-whatsapp-advertising\u002F","2024-09-30T09:52:22","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002Fmika-baumeister-uKdkh25_wc0-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=-1%2C376%2C1920%2C1920&w=640",[3952],{"name":3953,"image":3954},"James Taylor","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FXICeHh4Z-James-Taylor.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1754,"name":1755},{"type_key":3774,"title":3957,"excerpt":3958,"to":3959,"postedAt":3960,"readingTime":3779,"image":3961,"authors":3962,"category":3966},"Using data to inspire your digital PR ideation","\u003Cp>When it comes to planning seasonal calendars, we want to put our best ideas forward. But often ideation can leave us in an endless loop of reusing the same methods in our digital PR strategy.  This can become apparent when you’ve had previous success with one; however just because a campaign tactic has worked in […]\u003C\u002Fp>\n","\u002Fblog\u002Fdata-to-inspire-your-digital-pr-ideation\u002F","2023-05-03T08:43:52","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002Ftobias-fischer-PkbZahEG2Ng-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3963],{"name":3964,"image":3965},"Petar Jovetic","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":983,"name":984},"1359","76",{"category":28,"collection":28},{"title":3971,"script":3972,"meta":4013,"link":4033},"Digital and Internet Marketing Blog | Impression",[3973],{"type":3974,"key":3975,"innerHTML":3976},"application\u002Fld+json","yoast-json-ld",{"@context":85,"@graph":3977},[3978,3987,3991,3995],{"@type":3979,"@id":2729,"url":2729,"name":3971,"isPartOf":3981,"datePublished":3982,"dateModified":3983,"description":3984,"breadcrumb":3985,"inLanguage":94},[3980,88],"WebPage",{"@id":91},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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