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The European Agency Awards showcase outstanding work in the world of creative, digital marketing, advertising, and PR agencies across the continent. Well done to all of […]\u003C\u002Fp>\n","\u002Fblog\u002Fshortlisted-for-6-european-agency-awards-for-2023\u002F","2023-08-08T09:16:41","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FEuropean-Agency-Awards-2023-Finalist-Social-Post-2048x1152-1.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3779],{"name":3780,"image":3781},"Matthew Ahern","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1667,"name":1668},{"type_key":3772,"title":3784,"excerpt":3785,"to":3786,"postedAt":3787,"readingTime":100,"image":3788,"authors":3789,"category":3791},"Impression shortlisted for 4 awards in the Global Digital Excellence Awards 2023","\u003Cp>We’re happy to announce that we have been shortlisted for 4 awards in the Global Digital Excellence Awards 2023! This is our second time entering these awards and it’s amazing to see us shortlisted again, it is a huge achievement. A big congratulations to our SEO & Paid Media teams. These awards recognise standout work […]\u003C\u002Fp>\n","\u002Fblog\u002Fshortlisted-for-4-awards-in-the-global-digital-excellence-awards-2023\u002F","2023-08-08T08:59:37","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGDEA-2023-Finalist-featured-image.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3790],{"name":3780,"image":3781},{"to":1667,"name":1668},{"type_key":3772,"title":3793,"excerpt":3794,"to":3795,"postedAt":3796,"readingTime":2686,"image":3797,"authors":3798,"category":3802},"Anatomy of a Google display campaign and how to make it work harder","\u003Cp>Display ads have come a long way from the first PPC banner ad back in 1994, but with a CTR of 44% should we take inspiration from this example of a simple display campaign? 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This digital marketing roundup serves as some food for thought for you from Impression’s experts and the wider marketing community. Each month, we will highlight an interesting article, insight and campaign of the month. 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The ideation process comes differently to everyone, and there’s no right or wrong way of tackling it. You can spend time researching topics independently, […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-validate-your-campaign-ideas-digital-pr\u002F","2023-07-17T14:12:37","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002Fpatrick-tomasso-1NTFSnV-KLs-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3836],{"name":3837,"image":3838},"Petar Jovetic","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":983,"name":984},{"type_key":3772,"title":3841,"excerpt":3842,"to":3843,"postedAt":3844,"readingTime":309,"image":3845,"authors":3846,"category":3850},"What’s new in PPC: July 2023 industry updates","\u003Cp>Welcome to the latest blog from Impression on Paid Search industry updates. With the first half of 2023 gone, it’s time for marketers to review their digital strategy for H2 and learn about the latest PPC trends to stay ahead of the curve. Keep reading to discover:    As usual, traffic light imagery is featured […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-ppc-july-2023-industry-updates\u002F","2023-07-17T10:20:08","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002Fwhats-new-in-ppc-july-2023-featured-image.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3847],{"name":3848,"image":3849},"Team Impression","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1840,"name":1841},{"type_key":3772,"title":3852,"excerpt":3853,"to":3854,"postedAt":3855,"readingTime":100,"image":3856,"authors":3857,"category":3859},"Impression wins Digital PR Campaign of the Year at the UK Digital PR Awards 2023","\u003Cp>We’re incredibly proud to announce that last night Impression won Digital PR Campaign of the Year for the automotive sector at the UK Digital PR Awards 2023, celebrating the fantastic work we have done in partnership with our client, Marmalade. The UK Digital PR Awards celebrates Digital PR that drives search visibility, traffic to websites, […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-at-the-uk-digital-pr-awards-2023\u002F","2023-07-13T10:48:35","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002FUKDPR23-Winner-Square.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3858],{"name":3780,"image":3781},{"to":983,"name":984},{"type_key":3772,"title":3861,"excerpt":3862,"to":3863,"postedAt":3864,"readingTime":3808,"image":3865,"authors":3866,"category":3870},"June 2023 Google algorithm and search industry updates","\u003Cp>June officially marks the shutdown of Google Universal Analytics as we all make the move on to Google Analytics 4. Google has advised that the shutdown is being rolled out in stages which is why you might notice that some data is still accessible. Nevertheless, we are reminded that the eagerly anticipated migration to Google […]\u003C\u002Fp>\n","\u002Fblog\u002Fjune-2023-google-algorithm-and-search-industry-updates\u002F","2023-07-12T13:04:45","https:\u002F\u002Fadmin.impressiondigital.com\u002Fapp\u002Fuploads\u002F2023\u002F07\u002Fzane-lee-LDhfoQkRn1c-unsplash-640x640.jpg",[3867],{"name":3868,"image":3869},"Charlie Cheyette","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1242,"name":1243},{"type_key":3772,"title":3872,"excerpt":3873,"to":3874,"postedAt":3875,"readingTime":309,"image":3876,"authors":3877,"category":3879},"Establishing trust in PR campaigns: Leveraging the power of expert commentary","\u003Cp>Many Digital PR strategies aim to establish your brand as a trusted and authoritative voice within your industry. This is crucial for connecting with your target audience and cultivating trust. One way to do this involves crafting and sharing expert commentary. By leveraging expert comments, you give your brand an authentic voice whilst also strengthening […]\u003C\u002Fp>\n","\u002Fblog\u002Fleveraging-the-power-of-expert-commentary-in-pr\u002F","2023-07-11T15:47:07","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002Fjonathan-farber-Zxdf_tN9eC8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3878],{"name":3837,"image":3838},{"to":983,"name":984},{"type_key":3772,"title":3881,"excerpt":3882,"to":3883,"postedAt":3884,"readingTime":100,"image":3885,"authors":3886,"category":3888},"Impression shortlisted for 4 European Paid Media Awards","\u003Cp>We’re absolutely thrilled to have been shortlisted for not just one, but four European Paid Media awards! Being shortlisted for such competitive awards truly recognises and rewards the success of our clients and accounts. The European Paid Media awards are especially important to us because it highlights the work that our 35-strong paid media team […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-for-4-european-paid-media-awards-2023\u002F","2023-07-10T12:12:47","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002FEUPMA23_FinalistSquare-720x720-1.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3887],{"name":3780,"image":3781},{"to":1667,"name":1668},{"type_key":3772,"title":3890,"excerpt":3891,"to":3892,"postedAt":3893,"readingTime":100,"image":3894,"authors":3895,"category":3897},"Impression wins 3 awards at Alliance Independent Agency Awards 2023","\u003Cp>We’re incredibly proud that last night it was announced that we would be bringing home 3 huge awards, including Independent Agency of the Year, from the Alliance Independent Agencies Awards at MAD\u002F\u002FFest. The Alliance Independent Agencies Awards celebrated excellent work from Independent Agencies, those which are not part of a network or owned by a […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-at-alliance-independent-agency-awards-2023\u002F","2023-07-05T13:07:55","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002Findependent-agency-awards-cover-2023.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3896],{"name":3780,"image":3781},{"to":1667,"name":1668},{"type_key":3772,"title":3899,"excerpt":3900,"to":3901,"postedAt":3902,"readingTime":2353,"image":3903,"authors":3904,"category":3911},"Impression Picks – Digital marketing roundup for June 2023","\u003Cp>Welcome to June’s edition of Impression Picks! This digital marketing roundup serves as some food for thought for you from Impression’s experts and the wider marketing community. Each month, we will highlight an interesting article, insight and campaign of the month. This month features thoughts from our strategy team, including; Senior Digital Strategists, Rebecca Edwards […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-picks-digital-marketing-roundup-for-june-2023\u002F","2025-06-19T13:59:07","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002Fmatthew-kwong-rQRKEu9HnZo-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=106%2C0%2C1600%2C1600&w=640",[3905,3908],{"name":3906,"image":3907},"Rebecca Edwards","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":3909,"image":3910},"Zoe Le","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":896,"name":897},{"type_key":3772,"title":3913,"excerpt":3914,"to":3915,"postedAt":3916,"readingTime":103,"image":3917,"authors":3918,"category":3922},"How data-driven attribution works in Google Analytics 4","\u003Cp>As we all adapt to using Google Analytics 4, one of the most important changes marketers are facing is the change to data-driven attribution. With Universal Analytics, all conversions were attributed to the last non-direct channel. Whilst this model awarded the conversion to the channel that ultimately led to the conversion, it didn’t show the […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-data-driven-attribution-works-in-google-analytics-4\u002F","2023-08-10T08:47:07","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002Fcrissy-jarvis-gdL-UZfnD3I-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3919],{"name":3920,"image":3921},"Harry Brace","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1414,"name":1415},{"type_key":3772,"title":3924,"excerpt":3925,"to":3926,"postedAt":3927,"readingTime":309,"image":3928,"authors":3929,"category":3931},"What’s new in PPC: June 2023 industry updates","\u003Cp>Welcome to the latest blog from Impression on Paid Search Industry Updates, where we uncover the latest PPC trends to help you stay ahead of the curve. Keep reading to discover:   As usual, traffic light imagery is featured throughout to indicate the importance of each new update – red denoting a priority update, green […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-ppc-june-2023-industry-updates\u002F","2023-06-29T16:42:40","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002Fann-eGmyn11DyxU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3930],{"name":3848,"image":3849},{"to":1840,"name":1841},{"type_key":3772,"title":3933,"excerpt":3934,"to":3935,"postedAt":3936,"readingTime":2686,"image":3937,"authors":3938,"category":3942},"The way we buy: Leveraging Behavioural Economics in Paid Social Advertising","\u003Cp>In this blog post, we’ll be looking at how, as an advertiser, you can tap into behavioural economics to shape your paid social advertising campaigns, and which aspects of this infinitely fascinating element of human psychology can be leveraged to drive better, more efficient performance. What is behavioural economics? Behavioural economics is a field of […]\u003C\u002Fp>\n","\u002Fblog\u002Fleveraging-behavioural-economics-in-paid-social-advertising\u002F","2023-06-26T11:45:58","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002Fmo-NKhckz9B78c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3939],{"name":3940,"image":3941},"Alex Kadukova","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002FAlex-Kadukova.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1753,"name":1754},{"type_key":3772,"title":3944,"excerpt":3945,"to":3946,"postedAt":3947,"readingTime":3808,"image":3948,"authors":3949,"category":3953},"How to leverage social proof to build trust with users","\u003Cp>To harness the power of customer trust, we must understand the phenomenon of social proof; the principle where individuals rely on the actions of others as an indicator of what is socially acceptable, correct or desirable. What is social proof? Social proof, in the context of conversion rate optimisation, refers to content that showcases evidence […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-leverage-social-proofing-to-improve-trust\u002F","2023-07-11T12:36:17","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002Ftowfiqu-barbhuiya-0ZUoBtLw3y4-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3950],{"name":3951,"image":3952},"Isabel Nunez-Lopez","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002FIsabel-Nunez-Lopez.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":643,"name":644},{"type_key":3772,"title":3955,"excerpt":3956,"to":3957,"postedAt":3958,"readingTime":728,"image":3959,"authors":3960,"category":3962},"May 2023 Google algorithm and search industry updates","\u003Cp>Google announced further updates to their systems last month, these include Topic Authority, Audience Builder in GA4 and in the future, Helpful Content that is found in blogs and articles. As well as a new Core Web Vitals metric in the works. In this article, we’ve also covered other topics such as improved search filtering […]\u003C\u002Fp>\n","\u002Fblog\u002Fmay-2023-google-algorithm-and-search-industry-updates\u002F","2023-06-20T10:40:44","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002Frayia-soderberg-5fOwDi6LXhE-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3961],{"name":3848,"image":3849},{"to":1242,"name":1243},"1359","76",{"category":28,"collection":28},{"title":3967,"script":3968,"meta":4009,"link":4029},"Digital and Internet Marketing Blog | Impression",[3969],{"type":3970,"key":3971,"innerHTML":3972},"application\u002Fld+json","yoast-json-ld",{"@context":85,"@graph":3973},[3974,3983,3987,3991],{"@type":3975,"@id":2727,"url":2727,"name":3967,"isPartOf":3977,"datePublished":3978,"dateModified":3979,"description":3980,"breadcrumb":3981,"inLanguage":94},[3976,88],"WebPage",{"@id":91},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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