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Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":214,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2100,2101,2103,2104,2106,2107,2108,2109,2110,2111,2112,2113,2114,2115,2116,2117,2119,2121],{"property":46,"content":2098},{"property":229,"content":2102},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":48,"content":49},{"property":51,"content":2105},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":54,"content":55},{"property":57,"content":58},{"property":60,"content":2098},{"property":238,"content":2102},{"property":62,"content":2105},{"property":64,"content":65},{"property":67,"content":68},{"property":70,"content":71},{"property":73,"content":74},{"property":76,"content":77},{"property":79,"content":80},{"property":2118,"content":2098},"twitter:title",{"property":2120,"content":2102},"twitter:description",{"property":82,"content":83},{"@context":85,"@graph":2123},[2124,2129,2133,2137],{"@type":88,"@id":2125,"url":2125,"name":2098,"isPartOf":2126,"description":2102,"breadcrumb":2127,"inLanguage":94},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":91},{"@id":2128},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":96,"@id":2128,"itemListElement":2130},[2131,2132],{"@type":99,"position":100,"name":26,"item":101},{"@type":99,"position":103,"name":2093},{"@type":105,"@id":91,"url":101,"name":65,"description":6,"publisher":2134,"inLanguage":108,"potentialAction":2135},{"@id":107},{"@type":110,"target":2136,"query-input":114},{"@type":112,"urlTemplate":113},{"@type":116,"@id":107,"name":65,"url":101,"logo":2138,"image":123,"sameAs":2139,"@context":128,"email":129,"foundingDate":130,"legalName":131,"vatID":132,"description":133,"telephone":134,"address":2140,"location":2141,"areaServed":2151},{"@type":118,"inLanguage":108,"@id":119,"url":120,"contentUrl":120,"width":121,"height":122,"caption":65},[125,126,127],{"@type":136,"streetAddress":137,"addressLocality":138,"addressRegion":139,"postalCode":140,"addressCountry":141},[2142,2145,2148],{"@type":144,"name":145,"geo":2143,"address":2144,"photo":123,"telephone":151},{"@type":147,"latitude":148,"longitude":149},{"@type":136,"streetAddress":137,"addressLocality":138,"addressRegion":139,"postalCode":140,"addressCountry":141},{"@type":144,"name":153,"geo":2146,"address":2147,"photo":162,"telephone":163},{"@type":147,"latitude":155,"longitude":156},{"@type":136,"streetAddress":158,"addressLocality":159,"addressRegion":160,"postalCode":161,"addressCountry":141},{"@type":144,"name":165,"geo":2149,"address":2150},{"@type":147,"latitude":167,"longitude":168},{"@type":136,"streetAddress":170,"addressLocality":171,"addressRegion":172,"postalCode":173,"addressCountry":174},[2152,2153,2154],{"@type":177,"name":178},{"@type":177,"name":180},{"@type":177,"name":174},{"self":2156,"collection":2161,"about":2163,"wp:post_type":2165,"curies":2176},[2157],{"href":2158,"targetHints":2159},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2160},[188,189,190,191,192],[2162],{"href":195},[2164],{"href":198},[2166,2168,2170,2172,2174],{"href":2167},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2169},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2171},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2173},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2175},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2177],{"name":212,"href":213,"templated":214},{"id":100,"count":2179,"description":2180,"link":2181,"name":1537,"slug":2182,"taxonomy":37,"parent":38,"meta":2183,"acf":2184,"head_links":2185,"resource_count":2186,"yoast_title":2187,"yoast_meta":2188,"yoast_json_ld":2207,"_links":2240},432,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fseo\u002F","seo",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[2189,2190,2192,2193,2195,2196,2197,2198,2199,2200,2201,2202,2203,2204,2205,2206],{"property":46,"content":2187},{"property":229,"content":2191},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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New year, new marketing strategies. 2024 has already seen various changes and announcements to the PPC landscape for the upcoming year and advertisers, more than ever, must ensure […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-ppc-january-2024-industry-updates\u002F","2024-02-05T15:14:23",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002Fvyshnavi-bisani-z8kriatLFdA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3806],{"name":3807,"image":3808},"Matthew Ahern","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1845,"name":1846},{"type_key":3778,"title":3811,"excerpt":3812,"to":3813,"postedAt":3814,"readingTime":103,"image":3815,"authors":3816,"category":3820},"The crucial role of brand personalities and values in Digital PR","\u003Cp>Brand and personalities of brands are tricky concepts to dissect and understand, especially when they need to be understood and translated into singular service-level activity. As PRs, we are being challenged more and more on the relevance and alignment of our activity with the values and personality of brands, and rightly so. This demand to […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrand-personalities-and-values-in-digital-pr\u002F","2024-01-22T12:54:49","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002Fdaniel-kunz-Julh9dyJlDA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3817],{"name":3818,"image":3819},"Petar Jovetic","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":987,"name":988},{"type_key":3778,"title":3822,"excerpt":3823,"to":3824,"postedAt":3825,"readingTime":2692,"image":3826,"authors":3827,"category":3834},"Impression Picks – Digital marketing roundup for January 2024","\u003Cp>Welcome to January’s edition of Impression Picks! This digital marketing roundup serves as some food for thought for you from Impression’s experts and the wider marketing community. Each month, we will highlight an interesting article, insight and campaign of the month. This month features thoughts from our strategy team, including; Digital PR Strategist, Joe Norton, […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-picks-digital-marketing-roundup-for-january-2024\u002F","2024-01-18T15:50:52","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002Fdaniel-olah-bnm1QlUJsek-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3828,3831],{"name":3829,"image":3830},"Rebecca Edwards","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":3832,"image":3833},"Hannah Craig","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FHannah-Craig.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":900,"name":901},{"type_key":3778,"title":3836,"excerpt":3837,"to":3838,"postedAt":3839,"readingTime":100,"image":3840,"authors":3841,"category":3843},"AvailableCar appoints Impression as its organic search partner","\u003Cp>Following a competitive three-way pitch, used car retailer AvailableCar has appointed Impression as its new organic search partner.  We’ll be helping increase organic growth to drive success in a hyper-competitive market, through technical SEO, on-page content and digital PR.  AvailableCar selected our agency based on our integrated approach to organic strategy, creative response to the […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-available-car-partnership\u002F","2024-01-18T13:07:59","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002FavailableCar_featured-image-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3842],{"name":3807,"image":3808},{"to":987,"name":988},{"type_key":3778,"title":3845,"excerpt":3846,"to":3847,"postedAt":3848,"readingTime":2359,"image":3849,"authors":3850,"category":3852},"What is synthetic data? A definition for digital marketers","\u003Cp>Synthetic data refers to artificially generated data that mimics the characteristics of real-world data without containing any actual information from real individuals or events. This artificial data is created using algorithms or models to replicate the statistical properties, patterns, and distributions found in authentic datasets. Synthetic data and original data should deliver similar results from […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhat-is-synthetic-data\u002F","2024-02-23T11:49:35","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002Fmineral-80056_1920.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=133%2C0%2C1440%2C1440&w=640",[3851],{"name":3786,"image":3787},{"to":1418,"name":1419},{"type_key":3778,"title":3854,"excerpt":3855,"to":3856,"postedAt":3857,"readingTime":313,"image":3858,"authors":3859,"category":3863},"December 2023 Google algorithm and search industry updates","\u003Cp>Following a few turbulent months of numerous Google Algorithm Updates and Google Core Updates, things appeared to wind down in December as we saw the completion of the final Reviews Update of the year which began in November. Ranking volatility was still a subject of discussion at both the beginning and later part of the […]\u003C\u002Fp>\n","\u002Fblog\u002Fdecember-2023-google-algorithm-and-search-industry-updates\u002F","2024-06-05T14:20:30","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002Fdonnie-rosie-O7L3MrlSAHA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=-1%2C1035%2C2400%2C2400&w=640",[3860],{"name":3861,"image":3862},"Charlie Cheyette","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1246,"name":1247},{"type_key":3778,"title":3865,"excerpt":3866,"to":3867,"postedAt":3868,"readingTime":313,"image":3869,"authors":3870,"category":3874},"Impression’s Impact in 2023","\u003Cp>Each year, Impression publishes its Impact Report to document the efforts we have made in the previous 12 months. This demonstrates our commitment to our “Business for Good” value and to make a difference to our people, our community and our planet. This year was our first year as a B Corp™ certified business, which […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpressions-impact-in-2023\u002F","2025-01-17T08:56:42","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002Fian-stauffer-bH7kZ0yazB0-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3871],{"name":3872,"image":3873},"Zoë Ogden","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1587,"name":1588},{"type_key":3778,"title":3876,"excerpt":3877,"to":3878,"postedAt":3879,"readingTime":1252,"image":3880,"authors":3881,"category":3885},"Improve conversion accuracy with Enhanced Conversions","\u003Cp>Google’s Enhanced Conversion tracking is a feature by Google designed to recover conversion data where important identifiers such as Google Click IDs are missing. With these recovered conversions, campaigns can be better optimised to target more appropriate audiences. Whilst being listed as a ‘Beta’ feature for some time, it’s still a valuable tool to implement […]\u003C\u002Fp>\n","\u002Fblog\u002Fimprove-conversion-accuracy-with-enhanced-conversions\u002F","2023-12-22T14:46:39","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002Fabstract-background.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3882],{"name":3883,"image":3884},"Harry Brace","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1418,"name":1419},{"type_key":3778,"title":3887,"excerpt":3888,"to":3889,"postedAt":3890,"readingTime":2359,"image":3891,"authors":3892,"category":3899},"What’s new in PPC: December 2023 industry updates","\u003Cp>Welcome to the Christmas edition of the latest blog from Impression on Paid Search Industry Updates over November and December, where we uncover the latest PPC trends to help you stay ahead of the curve. Keep reading to discover: As usual, traffic light imagery is featured throughout to indicate the importance of each new update […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-ppc-december-2023-industry-updates\u002F","2023-12-20T16:56:38","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002Fanne-nygard-aHHxZOXWJHc-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3893,3896],{"name":3894,"image":3895},"Oliver Dykes","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":3897,"image":3898},"Team Impression","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1845,"name":1846},{"type_key":3778,"title":3901,"excerpt":3902,"to":3903,"postedAt":3904,"readingTime":732,"image":3905,"authors":3906,"category":3910},"November 2023 Google algorithm and search industry updates","\u003Cp>November saw the conclusion of Google’s Core Update rollout, its fourth update of the year. In this article, we’ve covered the impact of this latest update, as well as the winners and losers.  We’ve also covered how Google is working on improving structured data markup for companies in search results and introducing AI-driven generative summaries. […]\u003C\u002Fp>\n","\u002Fblog\u002Fnovember-2023-google-algorithm-and-search-industry-updates\u002F","2024-06-05T14:20:56","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002Fmeric-tuna-hfe_ddjkLhw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3907],{"name":3908,"image":3909},"Jonathan Theuring","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1246,"name":1247},{"type_key":3778,"title":3912,"excerpt":3913,"to":3914,"postedAt":3915,"readingTime":3803,"image":3916,"authors":3917,"category":3921},"Impression Picks – Digital marketing roundup for December 2023","\u003Cp>Welcome to December’s edition of Impression Picks! This digital marketing roundup serves as some food for thought for you from Impression’s experts and the wider marketing community. Each month, we will highlight an interesting article, insight and campaign of the month. This month features thoughts from our strategy team, including; Head of Technical SEO, Charlie […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-picks-digital-marketing-roundup-for-december-2023\u002F","2023-12-13T14:40:47","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002Fstephan-h-lSTXJu-0Spo-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3918],{"name":3919,"image":3920},"Charlie Norledge","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":900,"name":901},{"type_key":3778,"title":3923,"excerpt":3924,"to":3925,"postedAt":3926,"readingTime":103,"image":3927,"authors":3928,"category":3930},"Use Google Consent Mode or lose advertising features","\u003Cp>Non-compliant websites won’t be able to fully leverage Google advertising features post 6th March 2024. If unsure whether your website currently has Consent Mode implemented, submit your website domain to hello@impressiondigital.com and our Solutions team will be in touch to help. In a recent announcement, the European Commission has designated six ‘gatekeeper’ organisations that must […]\u003C\u002Fp>\n","\u002Fblog\u002Fuse-google-consent-mode-or-lose-advertising-features\u002F","2025-03-18T14:54:58","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002Ftimer.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3929],{"name":3883,"image":3884},{"to":1418,"name":1419},{"type_key":3778,"title":3932,"excerpt":3933,"to":3934,"postedAt":3935,"readingTime":103,"image":3936,"authors":3937,"category":3939},"Impression wins 3 awards at the UK Search Awards 2023","\u003Cp>To end what has been a very exciting awards year for Impression, we’re proud to announce that Impression won 3 awards at the UK Search Awards 2023 in London. The UK Search Awards recognises excellence throughout the entirety of the search industry, including SEO, PPC, Content Marketing and much more. These awards are one of […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-3-awards-at-the-uk-search-awards-2023\u002F","2023-12-01T10:42:46","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002Fuk-search-awards-winner-2023.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3938],{"name":3807,"image":3808},{"to":1672,"name":1673},{"type_key":3778,"title":3941,"excerpt":3942,"to":3943,"postedAt":3944,"readingTime":100,"image":3945,"authors":3946,"category":3948},"Impression wins 2 awards at The Drum Awards for Search 2023","\u003Cp>We’re delighted to announce that we are taking home two awards at the Drum Awards for Search, for our Retail and Not For Profit search campaigns. Both of these awards recognise campaign that has demonstrated technical excellence over the past year. The Drum Awards are a celebration of the global marketing community celebrating every key […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-2-awards-at-the-drum-awards-for-search-2023\u002F","2023-12-01T11:03:40","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002FSOCIAL-PHOTOSKIN-WINNER.png?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=0%2C0%2C1080%2C1080&w=640",[3947],{"name":3807,"image":3808},{"to":1672,"name":1673},{"type_key":3778,"title":3950,"excerpt":3951,"to":3952,"postedAt":3953,"readingTime":103,"image":3954,"authors":3955,"category":3957},"Google Consent Mode: Balancing data-driven insights and user privacy","\u003Cp>Google Consent Mode is a feature developed by Google that enables website owners to better manage user consent for cookies and tracking technologies whilst still collecting data. It is a response to the growing concern over online privacy, the need to comply with regulations but also the concern for all marketers that the lack of […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-consent-mode\u002F","2025-03-31T14:14:40","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Fadam-j-UYhTEg33-aI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3956],{"name":3883,"image":3884},{"to":1418,"name":1419},{"type_key":3778,"title":3959,"excerpt":3960,"to":3961,"postedAt":3962,"readingTime":313,"image":3963,"authors":3964,"category":3966},"Leveraging incrementality testing to optimise Media Mix Modelling","\u003Cp>In the dynamic world of digital marketing, you are always striving to allocate your resources in such a way that maximises the impact of your media channels. Media Mix Modelling is a powerful tool that allows you to estimate the contributions of various media channels on KPIs. However, the effectiveness of Media Mix Modelling relies […]\u003C\u002Fp>\n","\u002Fblog\u002Fleveraging-incrementality-testing-to-optimise-media-mix-modelling\u002F","2024-01-12T16:49:57","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Fwojtek-witkowski-h7rOzTmGxWE-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3965],{"name":3807,"image":3808},{"to":900,"name":901},"1359","76",{"category":28,"collection":28},{"title":3971,"script":3972,"meta":4013,"link":4033},"Digital and Internet Marketing Blog | Impression",[3973],{"type":3974,"key":3975,"innerHTML":3976},"application\u002Fld+json","yoast-json-ld",{"@context":85,"@graph":3977},[3978,3987,3991,3995],{"@type":3979,"@id":2733,"url":2733,"name":3971,"isPartOf":3981,"datePublished":3982,"dateModified":3983,"description":3984,"breadcrumb":3985,"inLanguage":94},[3980,88],"WebPage",{"@id":91},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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