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The growing number of touchpoints and decline in brand loyalty are making it even more important to understand the contribution of your different digital marketing activities. The conversation around Paid Search activity is shifting away from being purely conversion-driving, and with this shift, micro-conversion data can play […]\u003C\u002Fp>\n","\u002Fblog\u002Fimproving-paid-search-performance-with-micro-conversions\u002F","2024-03-20T09:58:21","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Fmike-hindle-urTBnMtWWYc-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3840,3843],{"name":3841,"image":3842},"Michael Weir","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002FMichael-Weir.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":3844,"image":3845},"Mike Wickham","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":643,"name":644},{"type_key":3774,"title":3848,"excerpt":3849,"to":3850,"postedAt":3851,"readingTime":309,"image":3852,"authors":3853,"category":3857},"February 2024 Google algorithm and search industry updates","\u003Cp>This month we bring you some exciting developments and updates from the world of search including new features, deal announcements and a potential algorithm update.  Google stated that it will be rolling out some new features across the world including some dedicated to those in Europe. This is in anticipation of the new EU regulations […]\u003C\u002Fp>\n","\u002Fblog\u002Ffebruary-2024-google-algorithm-and-search-industry-updates\u002F","2024-03-07T17:28:15","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002Falexander-grey-J3m69BAg30s-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3854],{"name":3855,"image":3856},"Charlie Cheyette","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1242,"name":1243},{"type_key":3774,"title":3859,"excerpt":3860,"to":3861,"postedAt":3862,"readingTime":2688,"image":3863,"authors":3864,"category":3868},"New spaces to drive awareness for DTC brands and retailers","\u003Cp>Did you know there are between 20 and 500 touchpoints in the average customer journey? It’s vital to start driving brand awareness early so you’re in a strong position when your consumers are ready to purchase. In this blog, I’m going to walk you through the day in the life of your consumer to help […]\u003C\u002Fp>\n","\u002Fblog\u002Fnew-spaces-to-drive-awareness-for-dtc-brands-and-retailers\u002F","2024-12-10T11:47:28","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Fjason-rost-00LRyw2RytE-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3865],{"name":3866,"image":3867},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":896,"name":897},{"type_key":3774,"title":3870,"excerpt":3871,"to":3872,"postedAt":3873,"readingTime":3790,"image":3874,"authors":3875,"category":3879},"Managing affiliate partnerships through your Digital PR strategy","\u003Cp>“Yes, there’s a link… Oh it’s an affiliate”. A likely phrase uttered by Digital PR teams as the redirect chain flags when investigating the linked page.  But why is an affiliate link within coverage a point of frustration? Essentially an affiliate redirect on a link means there’s a redirect chain in place, the link often […]\u003C\u002Fp>\n","\u002Fblog\u002Fmanaging-affiliate-partnerships-through-your-digital-pr-strategy\u002F","2024-03-06T14:57:24","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002Fjonathan-velasquez-c1ZN57GfDB0-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3876],{"name":3877,"image":3878},"Petar Jovetic","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":983,"name":984},{"type_key":3774,"title":3881,"excerpt":3882,"to":3883,"postedAt":3884,"readingTime":1760,"image":3885,"authors":3886,"category":3893},"What’s new in Paid Media: February 2024 industry updates","\u003Cp>Welcome to the latest blog from Impression on Paid Media Industry Updates, where we uncover the latest paid media trends to help you stay ahead of the curve. Dust off the January Blues as February is well underway. 2024 has already seen various changes and announcements to the paid media landscape for the upcoming year […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-february-2024-industry-updates\u002F","2024-03-07T10:34:54","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002Felement5-digital-MEzqoN8p6C0-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3887,3890],{"name":3888,"image":3889},"Jacob Shaw","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":3891,"image":3892},"Team Impression","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1754,"name":1755},{"type_key":3774,"title":3895,"excerpt":3896,"to":3897,"postedAt":3898,"readingTime":42,"image":3899,"authors":3900,"category":3904},"Boosting Paid Media efficiency through UX Design","\u003Cp>Paid Media is an essential part of any performance strategy but how can you best identify inefficiencies and get more out of your current paid traffic? Making the case for UX Design A successful paid advert will be in the right place, at the right time, targeting the right audience, with the right message. Paid […]\u003C\u002Fp>\n","\u002Fblog\u002Fboosting-paid-media-efficiency-through-ux-design\u002F","2024-03-13T14:48:15","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Fjosh-riemer-YW11AF7Jjto-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3901],{"name":3902,"image":3903},"Isabel Nunez-Lopez","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002FIsabel-Nunez-Lopez.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":643,"name":644},{"type_key":3774,"title":3906,"excerpt":3907,"to":3908,"postedAt":3909,"readingTime":1248,"image":3910,"authors":3911,"category":3913},"How to use data to empower Digital PR strategies","\u003Cp>A well-researched digital PR strategy is essential to set your business up for success, and leveraging data can assist in establishing strong foundations. Putting together a long-term strategy can feel overwhelming; there is no one-size-fits-all approach in digital PR, however, by harnessing data you can ensure that you stay on the path for a relevant […]\u003C\u002Fp>\n","\u002Fblog\u002Fusing-data-to-empower-digital-pr-strategies\u002F","2024-02-26T16:57:28","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Fmaximalfocus-HakTxidk36I-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3912],{"name":3877,"image":3878},{"to":983,"name":984},{"type_key":3774,"title":3915,"excerpt":3916,"to":3917,"postedAt":3918,"readingTime":309,"image":3919,"authors":3920,"category":3924},"January 2024 Google algorithm and search industry updates","\u003Cp>After a relatively calm and stable December, January also saw no significant Google Algorithm Updates or Core Updates. However, now that March is only one month away, Google has officially announced that Interaction to Next Paint (INP) will replace First Input Delay (FID) as a Core Web Vitals metric on March 12, 2024. We’ll take […]\u003C\u002Fp>\n","\u002Fblog\u002Fjanuary-2024-google-algorithm-and-search-industry-updates\u002F","2024-06-05T14:20:22","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Farno-senoner-BaIscxUasmQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3921],{"name":3922,"image":3923},"Jonathan Theuring","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1242,"name":1243},{"type_key":3774,"title":3926,"excerpt":3927,"to":3928,"postedAt":3929,"readingTime":309,"image":3930,"authors":3931,"category":3934},"Impression Picks – Digital marketing roundup for February 2024","\u003Cp>Welcome to February’s edition of Impression Picks! This digital marketing roundup serves as some food for thought for you from Impression’s experts and the wider marketing community. Each month, we will highlight an interesting article, insight and campaign of the month. This month features thoughts from our strategy team, including; Strategy Director, Claire Elsworth, Head […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-picks-digital-marketing-roundup-for-february-2024\u002F","2024-03-25T14:13:30","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Ffreestocks-11SgH7U6TmI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3932,3933],{"name":3841,"image":3842},{"name":3797,"image":3798},{"to":896,"name":897},{"type_key":3774,"title":3936,"excerpt":3937,"to":3938,"postedAt":3939,"readingTime":100,"image":3940,"authors":3941,"category":3943},"Impression shortlisted for Performance Agency of the Year for Campaign’s UK Agency of the Year Awards","\u003Cp>Campaign’s Agency of the Year awards are one of the most prestigious award events recognising digital marketing and creative industries across the world. We’re excited to announce that Impression has been shortlisted for the Performance Agency of the Year award category this year! These awards attract agencies from across the UK and provide the opportunity […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-for-performance-agency-of-the-year-2023\u002F","2024-02-06T14:30:13","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Fray-hennessy-gdTxVSAE5sk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=0%2C0%2C1596%2C1596&w=640",[3942],{"name":3782,"image":3783},{"to":1668,"name":1669},{"type_key":3774,"title":3945,"excerpt":3946,"to":3947,"postedAt":3948,"readingTime":103,"image":3949,"authors":3950,"category":3952},"Meta tags in SEO: What they are and how to use them","\u003Cp>Meta tags in SEO are important pieces of code used to describe the contents and information that appears on your webpage to search engines. Meta tags also help web browsers to understand how to display this content to users which is another important aspect in making sure your website is suitably optimised.  Meta tags are […]\u003C\u002Fp>\n","\u002Fblog\u002Fmeta-tags-in-seo\u002F","2024-02-06T12:04:52","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Fpankaj-patel-u2Ru4QBXA5Q-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3951],{"name":3855,"image":3856},{"to":2177,"name":1533},{"type_key":3774,"title":3954,"excerpt":3955,"to":3956,"postedAt":3957,"readingTime":33,"image":3958,"authors":3959,"category":3961},"A beginners’ guide to Incrementality Testing and Media Mix Modelling","\u003Cp>Upon researching Media Effectiveness you might have stumbled across the following terms: media mix modelling, econometric modelling, incrementality testing, synthetic data, multiple linear regression, Bayesian, frequentist, R-squared, geo-experiments and multi-touch attribution. You’re not alone if you read all this and find the world of Media Effectiveness a little intimidating. For a discipline based on transparency […]\u003C\u002Fp>\n","\u002Fblog\u002Fguide-to-media-effectiveness-measurement\u002F","2024-02-06T13:57:02","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Furiel-sc-11KDtiUWRq4-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3960],{"name":3808,"image":3809},{"to":215,"name":216},{"type_key":3774,"title":3963,"excerpt":3964,"to":3965,"postedAt":3966,"readingTime":649,"image":3967,"authors":3968,"category":3972},"How to measure and improve page speed","\u003Cp>Page speed is the amount of time it takes for a web page to load for a user visiting your site. Having a fast page load on mobile is important because it provides a good user experience with lower bounce rates, which can improve conversion rates, but it is also a ranking factor for search […]\u003C\u002Fp>\n","\u002Fblog\u002Fpage-speed\u002F","2025-03-31T15:53:28","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F02\u002Fjake-givens-iR8m2RRo-z4-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=744%2C360%2C1234%2C1234&w=640",[3969],{"name":3970,"image":3971},"Luke Davis","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2177,"name":1533},"1359","76",{"category":28,"collection":28},{"title":3977,"script":3978,"meta":4019,"link":4039},"Digital and Internet Marketing Blog | Impression",[3979],{"type":3980,"key":3981,"innerHTML":3982},"application\u002Fld+json","yoast-json-ld",{"@context":85,"@graph":3983},[3984,3993,3997,4001],{"@type":3985,"@id":2729,"url":2729,"name":3977,"isPartOf":3987,"datePublished":3988,"dateModified":3989,"description":3990,"breadcrumb":3991,"inLanguage":94},[3986,88],"WebPage",{"@id":91},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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