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At the heart of MMM lies the need for high-quality, accurate data containing multiple variables such as advertising spend, promotions, and external marketing factors. Therefore, the reliability and completeness […]\u003C\u002Fp>\n","\u002Fblog\u002Fdata-requirements-for-marketing-mix-modelling\u002F","2024-05-24T10:48:39","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fpath-digital-tR0jvlsmCuQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3862],{"name":3826,"image":3827},{"to":896,"name":897},{"type_key":3774,"title":3865,"excerpt":3866,"to":3867,"postedAt":3868,"readingTime":100,"image":3869,"authors":3870,"category":3872},"Impression Wins Best Not For Profit Award at The 2024 European Search Awards","\u003Cp>We’re over the moon to have been crowned a winner at The European Search Awards 2024 for our work with Cancer Research UK! This provides well-deserved recognition for our teams and our client partners who continue to trust our approach and are always open to trying new methodologies and strategies. Hear what the judges had […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-best-not-for-profit-award-at-the-2024-european-search-awards\u002F","2024-05-24T09:34:37","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FEUSA-2024-Feature-2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3871],{"name":3793,"image":3794},{"to":1668,"name":1669},{"type_key":3774,"title":3874,"excerpt":3875,"to":3876,"postedAt":3877,"readingTime":2347,"image":3878,"authors":3879,"category":3883},"Keyword research for SEO: The essential guide","\u003Cp>Keyword research forms the foundation of your on-page SEO work. It informs you on the content you should create and any existing content that requires optimising to reach your target audience to drive high-quality traffic and organic revenue to your website.  These processes are all about investigating search demand. Before you create content on your […]\u003C\u002Fp>\n","\u002Fblog\u002Fkeyword-research-tips-for-seo\u002F","2024-06-03T15:01:28","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625502788_ayrus-hill-2fsDwu5Zza4-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3880],{"name":3881,"image":3882},"Charlie Cheyette","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2177,"name":1533},{"type_key":3774,"title":3885,"excerpt":3886,"to":3887,"postedAt":3888,"readingTime":3889,"image":3890,"authors":3891,"category":3895},"Modern Measurement Series #6 – A deeper-dive into media mix modelling","\u003Cp>There’s a huge buzz around media measurement and marketing effectiveness in the industry right now, and for good reason. The phase-out of the third-party cookie presents advertisers with attribution challenges that not only make it more difficult to make strategic decisions but also to achieve stakeholder buy-in for marketing investment. To help you improve your […]\u003C\u002Fp>\n","\u002Fblog\u002Fmodern-measurement-series-6-a-deeper-dive-into-media-mix-modelling\u002F","2024-05-20T08:42:15",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FTMMS_Video_Featured-Image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3892],{"name":3893,"image":3894},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1414,"name":1415},{"type_key":3774,"title":3897,"excerpt":3898,"to":3899,"postedAt":3900,"readingTime":100,"image":3901,"authors":3902,"category":3904},"Impression nominated three times at the 2024 Global Agency Awards","\u003Cp>We’re thrilled to have been shortlisted three times at the 2024 Global Agency Awards Global Agency Awards celebrate the impact that agencies of all shapes, sizes, and specialities are making across the globe. 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Powered by a custom model of Google’s chatbot technology, Gemini, this feature reshapes the way we research, plan, and even brainstorm using the search […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-ai-overviews\u002F","2025-10-20T16:19:35","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fsolen-feyissa-Aj7cDaR6QXs-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3912],{"name":3815,"image":3816},{"to":2177,"name":1533},{"type_key":3774,"title":3915,"excerpt":3916,"to":3917,"postedAt":3918,"readingTime":100,"image":3919,"authors":3920,"category":3922},"Impression shortlisted for 2 awards at The Alliance Independent Agency Awards 2024","\u003Cp>We’re proud to have been nominated for two awards at The Alliance of Independent Agency Awards. Winners will be announced later this year at Mad\u002F\u002FFest in London. These awards are hosted by the Alliance of Independent Agencies, an organisation and network that champions transformative, innovative and inspirational agencies that are independent and free from any […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-for-2-awards-at-the-alliance-independent-agency-awards-2024\u002F","2024-05-16T13:06:05","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002Findependent-agency-awards-cover-2023.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3921],{"name":3793,"image":3794},{"to":1668,"name":1669},{"type_key":3774,"title":3924,"excerpt":3925,"to":3926,"postedAt":3927,"readingTime":3928,"image":3929,"authors":3930,"category":3932},"Spotlight On #10 – Rhea Fox, Digital Director at Ted Baker","\u003Cp>Welcome to the Spotlight On series, where we get to sit down with some of the most inspirational marketing leaders from some of the UK’s most exciting brands. We learn about their careers, their challenges and their achievements, all to inspire you to grow your own career. This interview is of Rhea Fox on an […]\u003C\u002Fp>\n","\u002Fblog\u002Fspotlight-on-10-rhea-fox-digital-director-at-ted-baker\u002F","2024-07-25T12:54:04",22,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FRF_Blog_Featured-Image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3931],{"name":3804,"image":3805},{"to":2263,"name":2264},{"type_key":3774,"title":3934,"excerpt":3935,"to":3936,"postedAt":3937,"readingTime":989,"image":3938,"authors":3939,"category":3941},"April 2024 Google algorithm and search industry updates","\u003Cp>This month we bring you some exciting developments and updates from the world of search including new features, SGE updates, industry developments and the effect of the March 2024 Core Update. 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