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Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":214,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2099,2100,2102,2103,2105,2106,2107,2108,2109,2110,2111,2112,2113,2114,2115,2116,2118,2120],{"property":46,"content":2097},{"property":229,"content":2101},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":48,"content":49},{"property":51,"content":2104},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":54,"content":55},{"property":57,"content":58},{"property":60,"content":2097},{"property":238,"content":2101},{"property":62,"content":2104},{"property":64,"content":65},{"property":67,"content":68},{"property":70,"content":71},{"property":73,"content":74},{"property":76,"content":77},{"property":79,"content":80},{"property":2117,"content":2097},"twitter:title",{"property":2119,"content":2101},"twitter:description",{"property":82,"content":83},{"@context":85,"@graph":2122},[2123,2128,2132,2136],{"@type":88,"@id":2124,"url":2124,"name":2097,"isPartOf":2125,"description":2101,"breadcrumb":2126,"inLanguage":94},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":91},{"@id":2127},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":96,"@id":2127,"itemListElement":2129},[2130,2131],{"@type":99,"position":100,"name":26,"item":101},{"@type":99,"position":103,"name":2092},{"@type":105,"@id":91,"url":101,"name":65,"description":6,"publisher":2133,"inLanguage":108,"potentialAction":2134},{"@id":107},{"@type":110,"target":2135,"query-input":114},{"@type":112,"urlTemplate":113},{"@type":116,"@id":107,"name":65,"url":101,"logo":2137,"image":123,"sameAs":2138,"@context":128,"email":129,"foundingDate":130,"legalName":131,"vatID":132,"description":133,"telephone":134,"address":2139,"location":2140,"areaServed":2150},{"@type":118,"inLanguage":108,"@id":119,"url":120,"contentUrl":120,"width":121,"height":122,"caption":65},[125,126,127],{"@type":136,"streetAddress":137,"addressLocality":138,"addressRegion":139,"postalCode":140,"addressCountry":141},[2141,2144,2147],{"@type":144,"name":145,"geo":2142,"address":2143,"photo":123,"telephone":151},{"@type":147,"latitude":148,"longitude":149},{"@type":136,"streetAddress":137,"addressLocality":138,"addressRegion":139,"postalCode":140,"addressCountry":141},{"@type":144,"name":153,"geo":2145,"address":2146,"photo":162,"telephone":163},{"@type":147,"latitude":155,"longitude":156},{"@type":136,"streetAddress":158,"addressLocality":159,"addressRegion":160,"postalCode":161,"addressCountry":141},{"@type":144,"name":165,"geo":2148,"address":2149},{"@type":147,"latitude":167,"longitude":168},{"@type":136,"streetAddress":170,"addressLocality":171,"addressRegion":172,"postalCode":173,"addressCountry":174},[2151,2152,2153],{"@type":177,"name":178},{"@type":177,"name":180},{"@type":177,"name":174},{"self":2155,"collection":2160,"about":2162,"wp:post_type":2164,"curies":2175},[2156],{"href":2157,"targetHints":2158},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2159},[188,189,190,191,192],[2161],{"href":195},[2163],{"href":198},[2165,2167,2169,2171,2173],{"href":2166},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2168},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2170},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2172},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2174},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2176],{"name":212,"href":213,"templated":214},{"id":100,"count":2178,"description":2179,"link":2180,"name":1536,"slug":2181,"taxonomy":37,"parent":38,"meta":2182,"acf":2183,"head_links":2184,"resource_count":217,"yoast_title":2185,"yoast_meta":2186,"yoast_json_ld":2205,"_links":2238},433,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fseo\u002F","seo",[],[],[],"SEO Blog | SEO Tips, Advice & Guides | Impression",[2187,2188,2190,2191,2193,2194,2195,2196,2197,2198,2199,2200,2201,2202,2203,2204],{"property":46,"content":2185},{"property":229,"content":2189},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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All […]\u003C\u002Fp>\n","\u002Fblog\u002Fspotlight-on-laura-arens\u002F","2024-11-27T11:17:46","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002FLA_Blog_Featured-Image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3827],{"name":3796,"image":3797},{"to":2265,"name":2266},{"type_key":3776,"title":3830,"excerpt":3831,"to":3832,"postedAt":3833,"readingTime":100,"image":3834,"authors":3835,"category":3839},"Impression shortlisted 6 times at The Northern Digital Awards ","\u003Cp>We’re proud to have been shortlisted 6 times at the 2025 Northern Digital Awards!  The Northern Digital Awards celebrate the digital agencies thriving in the ‘Powerhouse North of England.’ Highlighting some of the UK’s top agencies and brands, the awards honour outstanding digital marketing work originating in the North and making an impact across the […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-at-the-northern-digital-awards-2025\u002F","2024-11-25T14:17:35","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Fnorthern-awards-feature-image.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3836],{"name":3837,"image":3838},"Matthew Ahern","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1671,"name":1672},{"type_key":3776,"title":3841,"excerpt":3842,"to":3843,"postedAt":3844,"readingTime":100,"image":3845,"authors":3846,"category":3848},"Spotlight On – Craig Bates, Client Success Lead at Impression","\u003Cp>Welcome to Spotlight On, but this time with a twist! In this series, we talk to some of our very own brilliant employees about their career paths and what it’s really like to work at Impression. This interview is of Craig Bates on an individual basis and is about his career progression to date. All […]\u003C\u002Fp>\n","\u002Fblog\u002Fspotlight-on-craig-bates\u002F","2024-11-21T17:04:39","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002FCB_Blog_Featured-Image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3847],{"name":3796,"image":3797},{"to":2265,"name":2266},{"type_key":3776,"title":3850,"excerpt":3851,"to":3852,"postedAt":3853,"readingTime":100,"image":3854,"authors":3855,"category":3857},"Spotlight On – Katie Barnard, Technical Development and Impact Specialist at Impression","\u003Cp>Welcome to Spotlight On, but this time with a twist! In this series, we talk to some of our very own brilliant employees about their career paths and what it’s really like to work at Impression. This interview is of Katie Barnard on an individual basis and is about her career progression to date. All […]\u003C\u002Fp>\n","\u002Fblog\u002Fspotlight-on-katie-barnard\u002F","2024-11-21T17:08:37","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002FKB_Blog_Featured-Image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3856],{"name":3796,"image":3797},{"to":2265,"name":2266},{"type_key":3776,"title":3859,"excerpt":3860,"to":3861,"postedAt":3862,"readingTime":732,"image":3863,"authors":3864,"category":3868},"How to optimise your product pages for Black Friday","\u003Cp>One of the busiest times for ecommerce is just around the corner – Black Friday and Cyber Monday. With people expected to be spending less this year, it is crucial to ensure your product pages are optimised for search. This year Black Friday falls on the 29th of November with Cyber Monday happening on the […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-optimise-your-product-pages-for-black-friday\u002F","2025-02-13T14:21:39","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fproduct-page-example-featured-image-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3865],{"name":3866,"image":3867},"Charlie Norledge","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":307,"name":308},{"type_key":3776,"title":3870,"excerpt":3871,"to":3872,"postedAt":3873,"readingTime":2357,"image":3874,"authors":3875,"category":3879},"4 Digital PR tips for Black Friday","\u003Cp>Black Friday is one of those key dates that every PR and marketer worth their salt will be prepared for well in advance of the actual date. So, truth be told, if you haven’t started thinking about your own digital PR strategy for Black Friday 2024, you’re on the back foot. But given the pace […]\u003C\u002Fp>\n","\u002Fblog\u002Fdigital-pr-for-black-friday\u002F","2024-11-14T14:37:54","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FD6Xq1Wo8-050720211625503719_black-friday-pr.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3876],{"name":3877,"image":3878},"Petar Jovetic","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":307,"name":308},{"type_key":3776,"title":3881,"excerpt":3882,"to":3883,"postedAt":3884,"readingTime":100,"image":3885,"authors":3886,"category":3888},"Impression wins Gold and Bronze awards at The Drum Awards 2024","\u003Cp>Yesterday, we struck gold at this year’s Drum Awards Festival! Held at The Drum Labs in London, we took home both gold and bronze for our work with MOTORs – a well-deserved recognition for both our team and our client, who trust in our approach and are always open to new, innovative and creative ideas. […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-at-the-drum-awards-2024\u002F","2024-11-14T14:20:36","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Fthe-drum-cover.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3887],{"name":3837,"image":3838},{"to":1671,"name":1672},{"type_key":3776,"title":3890,"excerpt":3891,"to":3892,"postedAt":3893,"readingTime":313,"image":3894,"authors":3895,"category":3897},"SEO tips for Black Friday and the holiday season","\u003Cp>When should you start SEO activity in order to drive the most value during the peak retail season?  The answer is now.  Results from organic search activity are infamously not achieved as quickly as they might be for other channels such as social and paid. There’s a myriad of factors why this is, which this […]\u003C\u002Fp>\n","\u002Fblog\u002Fseo-tips-for-black-friday-and-the-holiday-season\u002F","2024-11-14T14:38:59","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002Fcardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3896],{"name":3866,"image":3867},{"to":307,"name":308},{"type_key":3776,"title":3899,"excerpt":3900,"to":3901,"postedAt":3902,"readingTime":478,"image":3903,"authors":3904,"category":3911},"Planning for the peak selling season","\u003Cp>This year’s peak selling season is upon us! Black Friday, Christmas and the January sales are just around the corner. To help you make the most of your Paid Media performance, we’ve asked Impression’s experts, Yasmin Burchill and Jake Shaw, for some actionable tips and tactics to help you prepare for the biggest ecommerce events […]\u003C\u002Fp>\n","\u002Fblog\u002Fplanning-for-the-peak-selling-season\u002F","2026-04-14T14:21:08","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Ffreestocks-spP6LqxN0-g-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3905,3908],{"name":3906,"image":3907},"Jacob Shaw","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":3909,"image":3910},"Mike Wickham","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":307,"name":308},{"type_key":3776,"title":3913,"excerpt":3914,"to":3915,"postedAt":3916,"readingTime":478,"image":3917,"authors":3918,"category":3922},"October 2024 Google algorithm and search industry updates","\u003Cp>This month we bring you some exciting developments and updates from the world of search. Following a turbulent few weeks post-August core update, Google has announced the rollout of the third core update for the year. This update follows an announcement at Google’s recent Web Creator Summit, where we were warned another search update was […]\u003C\u002Fp>\n","\u002Fblog\u002Foctober-2024-google-algorithm-and-search-industry-updates\u002F","2024-11-13T10:40:05","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Fmariola-grobelska-CSjc2kUbxJk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3919],{"name":3920,"image":3921},"Charlie Cheyette","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1246,"name":1247},{"type_key":3776,"title":3924,"excerpt":3925,"to":3926,"postedAt":3927,"readingTime":42,"image":3928,"authors":3929,"category":3931},"Create urgency this Black Friday with dynamic countdown ads","\u003Cp>Black Friday is a crucial time for businesses to maximise Q4 sales. Therefore, businesses like yours need to be on its A-game when it comes to their Black Friday Google Ads Campaign – and Countdown Ads should be a central part of this.  What are Countdown Ads? Countdown Ads appear on the Google search results […]\u003C\u002Fp>\n","\u002Fblog\u002Fcreate-urgency-this-black-friday-with-dynamic-countdown-ads\u002F","2024-11-14T14:48:07","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fpexels-tima-miroshnichenko-8327976.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=551%2C0%2C1280%2C1280&w=640",[3930],{"name":3909,"image":3910},{"to":307,"name":308},{"type_key":3776,"title":3933,"excerpt":3934,"to":3935,"postedAt":3936,"readingTime":653,"image":3937,"authors":3938,"category":3940},"Hreflang Tags: What Are They and How Do You Implement Them?","\u003Cp>Hreflang tags are a crucial component of a carefully planned and executed international SEO strategy. Hreflang and its implementation have been documented as one of the most complex aspects of SEO, but don’t let that dissuade you. If your website is available in multiple languages, then understanding what hreflang is and how to implement it […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhat-are-hreflang-tags\u002F","2024-11-07T16:21:50","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Fandrew-butler-aUu8tZFNgfM-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3939],{"name":3920,"image":3921},{"to":2180,"name":1536},{"type_key":3776,"title":3942,"excerpt":3943,"to":3944,"postedAt":3945,"readingTime":100,"image":3946,"authors":3947,"category":3949},"Impression wins Performance Marketing Agency of the Year at The Prolific North Awards 2024","\u003Cp>We’re incredibly proud to have been crowned the winner of the Performance Marketing Agency of the Year award at this year’s Prolific North Awards. This award is presented to agencies that excel at driving measurable and impactful results in their marketing campaigns for their clients. Winning Performance Marketing Agency of the Year at the Prolific […]\u003C\u002Fp>\n","\u002Fblog\u002Fperformance-marketing-agency-of-the-year-prolific-north-awards-2024\u002F","2024-11-01T11:57:10","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002FPN-awards-cover.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3948],{"name":3837,"image":3838},{"to":1671,"name":1672},{"type_key":3776,"title":3951,"excerpt":3952,"to":3953,"postedAt":3954,"readingTime":3955,"image":3956,"authors":3957,"category":3959},"Marketing Automation: Definition, Tools and Strategies","\u003Cp>Marketing automation is a powerful tool for businesses. By utilising software to automate key marketing tasks, it can streamline both your marketing operations and your customer journey, driving efficiency gains and delivering highly personalised experiences for your users. At its best, digital marketing automation extends way beyond the remit of email campaigns. From social media […]\u003C\u002Fp>\n","\u002Fblog\u002Fmarketing-automation\u002F","2025-02-24T16:53:22",29,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F10\u002Falmas-salakhov-duDbgis3f-Y-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3958],{"name":3785,"image":3786},{"to":734,"name":735},"1359","76",{"category":28,"collection":28},{"title":3964,"script":3965,"meta":4006,"link":4026},"Digital and Internet Marketing Blog | Impression",[3966],{"type":3967,"key":3968,"innerHTML":3969},"application\u002Fld+json","yoast-json-ld",{"@context":85,"@graph":3970},[3971,3980,3984,3988],{"@type":3972,"@id":2731,"url":2731,"name":3964,"isPartOf":3974,"datePublished":3975,"dateModified":3976,"description":3977,"breadcrumb":3978,"inLanguage":94},[3973,88],"WebPage",{"@id":91},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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