[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fonline-reviews-paid-media":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":354,"breadcrumbs":355,"reading_minutes":144,"category":363,"head":365},"2025-04-23T15:52:18",{"rendered":6},"\n\u003Cp>Customer reviews and endorsements play an important role in helping public perception of your business. In a \u003Ca href=\"https:\u002F\u002Fwww.globenewswire.com\u002Fnews-release\u002F2022\u002F01\u002F13\u002F2366090\u002F0\u002Fen\u002FBrand-Rated-Nine-out-of-ten-customers-read-reviews-before-buying-a-product.html#:~:text=According%20to%20online%20review%20statistics,it%20comes%20with%20many%20reviews\">2022 study\u003C\u002Fa>, it was found that 95% of consumers read reviews before they buy a product, while 67% say they wouldn’t trust a high rating unless it comes with many reviews.\u003C\u002Fp>\n\n\n\n\u003Cp>Reviews assist future customers at the consideration stage of the marketing funnel, who might be researching a company. They help build trust and a positive brand reputation in the minds of consumers who are looking to purchase quality goods or services. They can use the experiences of others to help determine whether a particular company is right for them.\u003C\u002Fp>\n\n\n\n\u003Cp>In this blog, we will be taking a look at review marketing, platforms where you can gather customer feedback, the benefits of reviews and how you can incorporate them into your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">Paid Media\u003C\u002Fa> activity.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"review-platforms\">Review platforms\u003C\u002Fh2>\n\n\n\n\u003Cp>An online review platform is a website or app where users can share feedback about products, services, or businesses they’ve interacted with. These platforms allow consumers to post ratings, comments, and recommendations, which can influence purchasing decisions. These platforms also help businesses gather and manage customer feedback, making them essential tools for maintaining a positive online presence and engaging with consumers.\u003C\u002Fp>\n\n\n\n\u003Cp>There is a range of options when it comes to choosing a review partner. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fmerchants\u002Fanswer\u002F14628991?hl=en-GB\">Google Customer Reviews\u003C\u002Fa> is hosted by the search giant and is a free program that can collect post-fulfilment reviews on your behalf.\u003C\u002Fp>\n\n\n\n\u003Cp>Other popular customer review platforms include:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fbusiness.trustpilot.com\u002F\">Trustpilot\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fbusiness.feefo.com\u002F\">Feefo\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.yelp.co.uk\u002F\">Yelp\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.checkatrade.com\u002F\">Checkatrade\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.which.co.uk\u002F\">Which?\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.tripadvisor.co.uk\u002F\">TripAdvisor\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>If you don’t want to use Google or already have another partner for your reviews, you can \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fgoogle-ads\u002Fanswer\u002F2375474#Supported_review_partners\">check to see if your existing review platform is supported\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"benefits-of-reviews\">Benefits of reviews\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"trust-signals\">Trust signals\u003C\u002Fh3>\n\n\n\n\u003Cp>Positive reviews serve as a crucial trust signal between businesses and potential customers, helping to validate the legitimacy of both the business and its products & services. They not only enhance credibility but also reassure prospective buyers about the quality of what they are purchasing.\u003C\u002Fp>\n\n\n\n\u003Cp>Without reviews, it becomes difficult for consumers to trust a business and understand the experiences of previous customers who have purchased the product. Reviews provide valuable insights into the product’s quality and the overall customer experience, helping potential buyers make informed decisions.\u003C\u002Fp>\n\n\n\n\u003Cp>Reviews are a powerful tool for persuading new customers to make a purchase. Even negative reviews can be beneficial if they are perceived as isolated incidents, especially when accompanied by prompt and effective customer service responses. This demonstrates a company’s commitment to resolving issues and enhances trust among potential buyers.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"conversion-rates\">Conversion rates\u003C\u002Fh3>\n\n\n\n\u003Cp>Reviews serve as a crucial trust signal for consumers and significantly contribute to increasing revenue through enhanced conversion rates. According to research by \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fspiegel.medill.northwestern.edu\u002Fhow-online-reviews-influence-sales\u002F#:~:text=Insights%20into%20How%20Online%20Reviews,a%20product%20with%20no%20reviews.\">Spiegel\u003C\u002Fa>, products with just five reviews can see a remarkable 270% increase in conversion rates compared to those with no reviews. This illustrates how essential reviews are in shaping consumer perceptions and driving sales.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"how-can-reviews-help-your-paid-media-activity\">How can reviews help your Paid Media activity?\u003C\u002Fh2>\n\n\n\n\u003Cp>So, how can reviews fit into your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">Paid Media\u003C\u002Fa> strategy? Below, we explore some examples of ways that you can integrate them into your marketing activity. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"ad-copy\">Ad copy\u003C\u002Fh3>\n\n\n\n\u003Cp>If you are pleased with the reviews on your platform and its ratings, you can use this within your advertising copy to attract potential consumers. Highlighting positive reviews in this way not only builds credibility but also enhances your brand’s reputation and encourages new customers to engage with your products or services.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"579\" height=\"127\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002Fonline-reviews-ad-copy.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32946\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>By highlighting your rating in your advertising copy, you effectively showcase the opinions of past customers, offering potential buyers valuable insights into your brand. This is particularly crucial for first-time researchers who may be comparing your offerings against competitors. In such a crowded market, every headline must make an impact. The great thing about this approach is its scalability; whether you’re a local business or a large multinational corporation, social proof plays a vital role in influencing the decisions of your prospective customers or clients.\u003C\u002Fp>\n\n\n\n\u003Cp>Consider incorporating the actual rating number into your ad copy and conducting A\u002FB tests to see which version performs better. This approach can provide valuable insights into what resonates more with your audience and enhances your advertising strategy.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"automated-assets\">Automated assets\u003C\u002Fh3>\n\n\n\n\u003Cp>Automated assets can be an effective way to display your review count and star rating directly in ads with minimal setup required. Below is an example from Google, illustrating how reviews appear in search ads when they’re automatically pulled through.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"704\" height=\"285\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002Fautomated-assets-reviews.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32943\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>This is another great way to showcase your review score (and amount) for customers at a glance.\u003C\u002Fp>\n\n\n\n\u003Cp>To enable this automated asset, certain criteria must be met. Primarily, you need to reach a minimum review threshold for the rating to appear. While Google notes this number may vary, a general guideline is to aim for around 100 reviews to start displaying a rating. In addition to this, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fgoogle-ads\u002Fanswer\u002F2375474?hl=en-GB#:~:text=Text%20ads,shop%20rating%20on%20text%20ads.\">you need a rating of 3.5 or more for text ads\u003C\u002Fa>. Finally, the ads’ URL domain must match the domain for the ratings.\u003C\u002Fp>\n\n\n\n\u003Cp>If you have a number of positive reviews and are interested in testing this feature, make sure to enable “seller ratings” within the account-level automated asset settings. This setting will allow your reviews to be prominently displayed, giving potential customers a strong first impression of your brand’s reputation.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-shopping\">Google Shopping\u003C\u002Fh2>\n\n\n\n\u003Cp>For \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fsectors\u002Fecommerce-marketing-agency\u002F\">e-commerce\u003C\u002Fa> companies, setting up on \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002Fgoogle-shopping\u002F\">Google Shopping\u003C\u002Fa>—most commonly through Performance Max campaigns—is crucial for successfully reaching potential customers and driving product visibility.\u003Cbr>\u003Cbr>Product-level reviews can be displayed directly under your product listings to reinforce the credibility of your services and highlight customer satisfaction with your products. This, along with the other recommendations, serves as a trust signal that can help boost your chances of a sale, especially if your competitor has not yet implemented it.\u003C\u002Fp>\n\n\n\n\u003Cp>For example, with coffee machines, beyond price, a consumer’s attention could be drawn to the product’s rating. If the reviews are positive and the price aligns with what they’re willing to pay, they might select your product over a competitor’s that lacks visible reviews. Having ratings and reviews on your listing not only acts as a powerful trust signal but also provides social proof from previous buyers, giving you an edge in competitive spaces.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"368\" height=\"410\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002Fgoogle-shopping-online-reviews.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32945\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cul class=\"wp-block-list\">\u003C\u002Ful>\n\n\n\n\u003Cp>In addition to supporting paid channels, reviews can also have a significant impact on organic search and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> efforts. As shown, reviews can appear on your free listings, which can increase visibility and boost conversions when consumers explore outside of sponsored shopping ads.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1172\" height=\"474\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002Fgoogle-shopping-online-reviews-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32944\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>If you’re receiving reviews but haven’t yet set up automated review displays, now is a great time to do so! Utilising this powerful trust signal can significantly boost consumer confidence, drive conversions, and enhance your visibility across both paid and organic channels. So, why not start implementing this today? If you have any questions, reach out to our Paid Media team, and we’ll get in touch with you.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FPaid-Media_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27529\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",false,"standard",[10],40,[],[13],220,[15,16,17,18,19,20,21,22],"post-32938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc",{"page_content_modules":24,"hero":165},[25,112],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"Using online reviews to support your Paid Media activity",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},118,"\u002Fabout\u002Four-team\u002Foliver-dykes\u002F","Oliver Dykes","Paid Media Executive","As a Paid Media Strategist, I support the team in optimising accounts, writing ad copy, keyword research, ultimately helping our clients to reach their goals. When I'm not at my laptop you can find me watching Football or Cricket!","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":38,"specialist_service_links":39,"photo":57},"\u003Cp>Paid Media Strategist. Joined Impression in July 2022.\u003C\u002Fp>\n\u003Cp>I studied at Nottingham Trent University where I graduated with a degree in business management and marketing. Before joining Impression, I worked as a paid media executive for an agency in London, which helped me to learn and develop my skills in PPC.\u003C\u002Fp>\n\u003Cp>At Impression, my day-to-day role consists of supporting the paid media team in optimising accounts, writing ad copy, keyword research, ultimately helping our clients to reach their goals.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I’m Proud Of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I once completed a takeoff and landing in a small Cessna 172. (under supervision of course)\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside Of Work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Find me watching Football or Cricket! Outside of sports, I like travelling, exploring new places.\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n",[40],{"page":41,"link_text":46},{"ID":42,"post_author":43,"post_date":44,"post_date_gmt":44,"post_content":45,"post_title":46,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":49,"to_ping":45,"pinged":45,"post_modified":50,"post_modified_gmt":50,"post_content_filtered":45,"post_parent":51,"guid":52,"menu_order":51,"post_type":53,"post_mime_type":45,"comment_count":54,"filter":55,"url_path":56},169,"98","2020-12-17 10:02:30","","Paid Media","publish","closed","paid-media","2026-06-15 15:58:53",0,"\u002F?page_id=169","page","0","raw","\u002Fpaid-media\u002F",{"ID":58,"id":58,"title":59,"filename":60,"filesize":51,"url":61,"link":62,"alt":45,"author":63,"description":45,"caption":45,"name":64,"status":65,"uploaded_to":51,"date":66,"modified":66,"menu_order":51,"mime_type":67,"type":68,"subtype":69,"icon":70,"width":71,"height":72,"sizes":73},18584,"Oliver-Dykes","Oliver-Dykes.png","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&q=90","\u002Foliver-dykes\u002F","12","oliver-dykes","inherit","2022-07-18 16:20:07","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":74,"thumbnail-width":75,"thumbnail-height":75,"medium":76,"medium-width":77,"medium-height":78,"medium_large":79,"medium_large-width":80,"medium_large-height":81,"large":82,"large-width":83,"large-height":84,"1536x1536":85,"1536x1536-width":86,"1536x1536-height":87,"2048x2048":88,"2048x2048-width":89,"2048x2048-height":90,"post-thumbnail":91,"post-thumbnail-width":92,"post-thumbnail-height":93,"12_col":94,"12_col-width":95,"12_col-height":96,"default_landscape":97,"default_landscape-width":98,"default_landscape-height":72,"default_portrait":99,"default_portrait-width":72,"default_portrait-height":98,"6_col_and_margin_short":100,"6_col_and_margin_short-width":92,"6_col_and_margin_short-height":96,"11_col_and_margin":101,"11_col_and_margin-width":102,"11_col_and_margin-height":96,"9_col_rectangle":103,"9_col_rectangle-width":104,"9_col_rectangle-height":105,"11_col":106,"11_col-width":107,"11_col-height":96,"staff_image_696_600":108,"staff_image_696_600-width":71,"staff_image_696_600-height":72,"rectangular_thumbnail":109,"rectangular_thumbnail-width":110,"rectangular_thumbnail-height":111},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":113,"reduced":27,"top_overlap":114,"bottom_underlap":114,"disable_observer":-1,"heading":115,"cta_text":116,"cta_link":117,"items":118},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[119,139,154],{"type_key":16,"title":120,"excerpt":121,"to":122,"postedAt":123,"readingTime":124,"image":125,"authors":126,"category":136},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[127,130,133],{"name":128,"image":129},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":131,"image":132},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":134,"image":135},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":137,"name":138},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":16,"title":140,"excerpt":141,"to":142,"postedAt":143,"readingTime":144,"image":145,"authors":146,"category":153},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[147,150],{"name":148,"image":149},"Joe Turnbull","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":151,"image":152},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":137,"name":138},{"type_key":16,"title":155,"excerpt":156,"to":157,"postedAt":158,"readingTime":124,"image":159,"authors":160,"category":164},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[161,163],{"name":162,"image":149},"Harry Clements",{"name":151,"image":152},{"to":137,"name":138},{"type":166,"style":167,"heading":28,"date":4,"updatedAt":168,"reading_minutes":144,"image":169,"imageAlt":28,"categories":170,"collections":353},"blog-post","light","2025-04-23T15:52:34","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002Fspacepixel-creative-0_KdH3jn0qY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[171],{"id":10,"count":172,"description":173,"link":137,"name":138,"slug":174,"taxonomy":175,"parent":51,"meta":176,"acf":177,"head_links":178,"resource_count":179,"yoast_title":180,"yoast_meta":181,"yoast_json_ld":226,"_links":325,"path":137},272,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our digital experts regularly blog about the PPC news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","ppc","category",[],[],[],16,"PPC Blog | PPC Tips, Advice & Guides | Impression",[182,184,187,190,193,196,199,201,203,205,208,211,214,217,220,223],{"property":183,"content":180},"title",{"property":185,"content":186},"description","Keeping up to date with the latest PPC trends, strategies, and announcements can be difficult. Browse our tips, advice and opinions in our latest PPC blogs!",{"name":188,"content":189},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":191,"content":192},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fppc\u002F",{"name":194,"content":195},"og:locale","en_GB",{"property":197,"content":198},"og:type","article",{"property":200,"content":180},"og:title",{"property":202,"content":186},"og:description",{"property":204,"content":192},"og:url",{"property":206,"content":207},"og:site_name","Impression",{"property":209,"content":210},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":212,"content":213},"og:image:width",1200,{"property":215,"content":216},"og:image:height",630,{"property":218,"content":219},"og:image:type","image\u002Fjpeg",{"property":221,"content":222},"twitter:card","summary_large_image",{"property":224,"content":225},"twitter:site","@impressiontalk",{"@context":227,"@graph":228},"https:\u002F\u002Fschema.org",[229,237,247,258],{"@type":230,"@id":231,"url":231,"name":180,"isPartOf":232,"description":186,"breadcrumb":234,"inLanguage":236},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fppc\u002F",{"@id":233},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":235},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fppc\u002F#breadcrumb","en",{"@type":238,"@id":235,"itemListElement":239},"BreadcrumbList",[240,245],{"@type":241,"position":242,"name":243,"item":244},"ListItem",1,"Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":241,"position":246,"name":138},2,{"@type":248,"@id":233,"url":244,"name":207,"description":45,"publisher":249,"inLanguage":251,"potentialAction":252},"WebSite",{"@id":250},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":253,"target":254,"query-input":257},"SearchAction",{"@type":255,"urlTemplate":256},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":259,"@id":250,"name":207,"url":244,"logo":260,"image":266,"sameAs":267,"@context":271,"email":272,"foundingDate":273,"legalName":274,"vatID":275,"description":276,"telephone":277,"address":278,"location":285,"areaServed":318},"Organization",{"@type":261,"inLanguage":251,"@id":262,"url":263,"contentUrl":263,"width":264,"height":265,"caption":207},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[268,269,270],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":279,"streetAddress":280,"addressLocality":281,"addressRegion":282,"postalCode":283,"addressCountry":284},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[286,295,307],{"@type":287,"name":288,"geo":289,"address":293,"photo":266,"telephone":294},"Place","Impression Digital - Nottingham",{"@type":290,"latitude":291,"longitude":292},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":279,"streetAddress":280,"addressLocality":281,"addressRegion":282,"postalCode":283,"addressCountry":284},"+44 01158 242 212",{"@type":287,"name":296,"geo":297,"address":300,"photo":305,"telephone":306},"Impression Digital - London",{"@type":290,"latitude":298,"longitude":299},"51.50237208377361","-0.09229841534284115",{"@type":279,"streetAddress":301,"addressLocality":302,"addressRegion":303,"postalCode":304,"addressCountry":284},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":287,"name":308,"geo":309,"address":312},"Impression Digital - New York",{"@type":290,"latitude":310,"longitude":311},"40.726722746949","-74.00527778220652",{"@type":279,"streetAddress":313,"addressLocality":314,"addressRegion":315,"postalCode":316,"addressCountry":317},"160 Varick St","New York","NY","10013","USA",[319,322,324],{"@type":320,"name":321},"Country","Worldwide",{"@type":320,"name":323},"GBR",{"@type":320,"name":317},{"self":326,"collection":332,"about":335,"wp:post_type":338,"curies":349},[327],{"href":328,"targetHints":329},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F40",{"allow":330},[331],"GET",[333],{"href":334},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[336],{"href":337},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[339,341,343,345,347],{"href":340},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=40",{"href":342},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=40",{"href":344},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=40",{"href":346},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=40",{"href":348},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=40",[350],{"name":351,"href":352,"templated":27},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[],[],[356,358,360,361],{"path":357,"name":243},"\u002F",{"path":117,"name":359},"Blog",{"path":137,"name":138},{"path":362,"name":28},null,[364],{"id":10,"name":138,"path":137},{"title":366,"script":367,"meta":438,"link":467},"Using online reviews to support your Paid Media activity | Impression",[368],{"type":369,"key":370,"innerHTML":371},"application\u002Fld+json","yoast-json-ld",{"@context":227,"@graph":372},[373,390,397,400,409,413,431],{"@type":374,"@id":375,"isPartOf":376,"author":378,"headline":28,"datePublished":380,"dateModified":381,"mainEntityOfPage":382,"wordCount":383,"publisher":384,"image":386,"thumbnailUrl":388,"articleSection":389,"inLanguage":251},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fonline-reviews-paid-media\u002F#article",{"@id":377},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fonline-reviews-paid-media\u002F",{"name":33,"@id":379},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002Fe00af64bd7d7fc58b9f96f1cb2de1ea4","2025-04-23T15:52:18+00:00","2025-04-23T15:52:34+00:00",{"@id":377},1156,{"@id":385},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":387},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fonline-reviews-paid-media\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002Fspacepixel-creative-0_KdH3jn0qY-unsplash.jpg?auto=compress%2Cformat&q=90",[138],{"@type":391,"@id":377,"url":377,"name":366,"isPartOf":392,"primaryImageOfPage":393,"image":394,"thumbnailUrl":388,"datePublished":380,"dateModified":381,"breadcrumb":395,"inLanguage":236},"WebPage",{"@id":233},{"@id":387},{"@id":387},{"@id":396},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fonline-reviews-paid-media\u002F#breadcrumb",{"@type":261,"inLanguage":251,"@id":387,"url":388,"contentUrl":388,"width":398,"height":399},2400,1600,{"@type":238,"@id":396,"itemListElement":401},[402,403,405,407],{"@type":241,"position":242,"name":243,"item":244},{"@type":241,"position":246,"name":359,"item":404},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":241,"position":406,"name":138,"item":231},3,{"@type":241,"position":408,"name":28},4,{"@type":248,"@id":233,"url":244,"name":207,"description":45,"publisher":410,"inLanguage":251,"potentialAction":411},{"@id":250},{"@type":253,"target":412,"query-input":257},{"@type":255,"urlTemplate":256},{"@type":259,"@id":250,"name":207,"url":244,"logo":414,"image":266,"sameAs":415,"@context":271,"email":272,"foundingDate":273,"legalName":274,"vatID":275,"description":276,"telephone":277,"address":416,"location":417,"areaServed":427},{"@type":261,"inLanguage":251,"@id":262,"url":263,"contentUrl":263,"width":264,"height":265,"caption":207},[268,269,270],{"@type":279,"streetAddress":280,"addressLocality":281,"addressRegion":282,"postalCode":283,"addressCountry":284},[418,421,424],{"@type":287,"name":288,"geo":419,"address":420,"photo":266,"telephone":294},{"@type":290,"latitude":291,"longitude":292},{"@type":279,"streetAddress":280,"addressLocality":281,"addressRegion":282,"postalCode":283,"addressCountry":284},{"@type":287,"name":296,"geo":422,"address":423,"photo":305,"telephone":306},{"@type":290,"latitude":298,"longitude":299},{"@type":279,"streetAddress":301,"addressLocality":302,"addressRegion":303,"postalCode":304,"addressCountry":284},{"@type":287,"name":308,"geo":425,"address":426},{"@type":290,"latitude":310,"longitude":311},{"@type":279,"streetAddress":313,"addressLocality":314,"addressRegion":315,"postalCode":316,"addressCountry":317},[428,429,430],{"@type":320,"name":321},{"@type":320,"name":323},{"@type":320,"name":317},{"@type":432,"@id":433,"name":33,"image":434,"description":35,"url":437},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002Fe00af64bd7d7fc58b9f96f1cb2de1ea4",{"@type":261,"inLanguage":251,"@id":435,"url":436,"contentUrl":436,"caption":33},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=964e9290cf4b5112b20768802a250ab9a0","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Foliver-dykes\u002F",[439,440,441,442,443,445,446,447,450,452,454,456,457,458,459,461,462,464,466],{"name":188,"content":189},{"property":194,"content":195},{"property":197,"content":198},{"property":200,"content":366},{"property":202,"content":444},"Customer reviews and endorsements play an important role in helping public perception of your business. In a 2022 study, it was found that 95% of consumers read reviews before they buy a product, while 67% say they wouldn’t trust a high rating unless it comes with many reviews. Reviews assist future customers at the consideration […]",{"property":204,"content":377},{"property":206,"content":207},{"property":448,"content":449},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":451,"content":380},"article:published_time",{"property":453,"content":381},"article:modified_time",{"property":209,"content":455},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002Fopen-graph-online-reviews.png?auto=compress%2Cformat&q=90",{"property":212,"content":213},{"property":215,"content":216},{"property":218,"content":67},{"name":460,"content":33},"author",{"name":221,"content":222},{"name":463,"content":455},"twitter:image",{"name":465,"content":225},"twitter:creator",{"name":224,"content":225},[]]