[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Foctober-google-algorithm-and-search-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":425,"breadcrumbs":426,"reading_minutes":127,"category":434,"head":437},"2026-11-09T16:59:11",{"rendered":6},"\n\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on new AI opt-out controls, algorithm freshness, and aggressive spam crackdowns.\u003C\u002Fp>\n\n\n\n\u003Cp>A major shift in AI control and integration is taking place. Google, Microsoft, OpenAI, and Anthropic have united to back a single AI opt-out token, vastly simplifying how web publishers can block AI bots from scraping their content for training data. Additionally, Google continues to refine its AI ecosystem, launching a new ‘Connected Apps’ platform for developers and updating AI Overviews to better integrate inline links that drive direct traffic to publishers.\u003C\u002Fp>\n\n\n\n\u003Cp>Vital details have emerged about how Google Discover’s SDF freshness algorithm prunes stale content. Site owners are also facing a wider crackdown on User-Generated Content (UGC) SEO spam, and recent research reveals that Google has been actively ‘poisoning’ search results to disrupt rank trackers, serving fabricated data that may cause temporary, artificial drops in your tracked rankings.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>We’ll explore these updates and more in detail in the article below.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for red-light updates, as they’re significant changes that will require you to take action. In contrast, amber updates may make you think and are worth knowing, but aren’t urgent. And finally, green-light updates, which are great for your SEO and site knowledge, but are less significant than others.\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#ai-updates\">AI Updates\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#\">OpenAI, Google, Microsoft, and Anthropic back an AI opt-out Token\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#\">Google introduces Connected Apps platform \u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#\">Google's latest AI updates\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#search-engine-updates\">Search Engine Updates\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#\">Poisoned Google SERPs affected rank trackers\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#\">Details emerge about Google Discover’s SDF freshness algorithm\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#\">Google signals a wider crackdown on SEO spam\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fus\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"Learn about our approach to SEO\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"ai-updates\">\u003Cspan style=\"text-decoration: underline;\">AI Updates\u003C\u002Fspan>\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch3 class=\"wp-block-heading\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Faiweekly.co\u002Falerts\u002Fopenai-google-microsoft-anthropic-back-one-ai-opt-out-token\" data-type=\"link\" data-id=\"https:\u002F\u002Faiweekly.co\u002Falerts\u002Fopenai-google-microsoft-anthropic-back-one-ai-opt-out-token\">OpenAI, Google, Microsoft, and Anthropic back an AI opt-out Token\u003C\u002Fa>\u003C\u002Fh3>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fw5HeD56D-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28040\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google, Microsoft, OpenAI, and Anthropic have agreed to back a shared AI opt-out token using the \u003Cem>\u003Cstrong>__usage_ai-training\u003C\u002Fstrong>\u003C\u002Fem> instruction in a site’s robots.txt file. This allows web publishers to easily block these major tech companies’ AI bots from scraping their content for training data using a single, unified command, simplifying the opt-out process across the industry.\u003C\u002Fp>\n\n\n\n\u003Cp>Anthropic has already begun implementing this token, while OpenAI plans to roll it out in the coming months. Microsoft is targeting a February 2027 implementation, and Google aims to support it later in 2027. Site owners need to note that this token acts as a forward-looking ‘coordination mechanism’ rather than a strict security control, and it does not retroactively remove content that has already been scraped and ingested into existing training sets.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch3 class=\"wp-block-heading\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Finnovation-and-ai\u002Ftechnology\u002Fdevelopers-tools\u002Fconnected-apps-one-place\u002F\" data-type=\"link\" data-id=\"https:\u002F\u002Fblog.google\u002Finnovation-and-ai\u002Ftechnology\u002Fdevelopers-tools\u002Fconnected-apps-one-place\u002F\">Google introduces Connected Apps platform \u003C\u002Fa>\u003C\u002Fh3>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fw5HeD56D-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28040\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has introduced a ‘Connected Apps’ platform, aiming to centralise developer tools for Google Search and Gemini in one place. This update streamlines how developers build applications that connect directly to Google’s ecosystem, enhancing capabilities of Gemini and providing users with more integrated app experiences directly from their search results without leaving the page.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1812\" height=\"1142\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F11\u002Foctober-2026-google-algorithm-updates-image-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-40169\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Finnovation-and-ai\u002Ftechnology\u002Fdevelopers-tools\u002Fconnected-apps-one-place\u002F\">\u003Cem>Google’s Blog\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch3 class=\"wp-block-heading\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Finnovation-and-ai\u002Ftechnology\u002Fai\u002Fgoogle-ai-updates-october-2026\u002F\" data-type=\"link\" data-id=\"https:\u002F\u002Fblog.google\u002Finnovation-and-ai\u002Ftechnology\u002Fai\u002Fgoogle-ai-updates-october-2026\u002F\">Google’s latest AI updates\u003C\u002Fa>\u003C\u002Fh3>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Famberlight.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640\" alt=\"\" class=\"wp-image-11703\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google announced several core AI updates for October, continuing to refine how users interact with AI in search. These updates focus heavily on making AI Overviews more helpful by better integrating inline links to publisher content and adjusting the presentation of citations to drive more relevant, direct traffic to source websites.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"search-engine-updates\">Search Engine Updates\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch3 class=\"wp-block-heading\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fnozzle.io\u002Fresearch\u002Fpoisoned-google-serps\u002F\" data-type=\"link\" data-id=\"https:\u002F\u002Fnozzle.io\u002Fresearch\u002Fpoisoned-google-serps\u002F\">Poisoned Google SERPs affected rank trackers\u003C\u002Fa>\u003C\u002Fh3>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fw5HeD56D-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28040\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>If you’ve noticed your rankings dropping recently, don’t panic just yet. Recent research from Nozzle has identified that Google is actively ‘poisoning’ search engine results pages when they detect scraping activity from rank trackers. \u003C\u002Fp>\n\n\n\n\u003Cp>Instead of just blocking the bot, Google serves a completely fabricated SERP with swapped-out rankings. The disruptions began with scraper requests failing on September 13th, and by September 20th, bots were receiving these poisoned pages. While the issue eased slightly in mid-October, it hit its worst level yet on November 2nd, when nearly 68.6% of analysed SERPs were poisoned.\u003C\u002Fp>\n\n\n\n\u003Cp>When tracked sites drop out of the top 10 due to this, 45.1% have their usual rankings back within three days, and 89% return to normal within two weeks. Just be aware that your rank tracking tools might be showing you artificially altered data rather than true organic results during these peak periods.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch3 class=\"wp-block-heading\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fdetails-emerge-about-google-discovers-sdf-freshness-algorithm\u002F593774\u002F\" data-type=\"link\" data-id=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fdetails-emerge-about-google-discovers-sdf-freshness-algorithm\u002F593774\u002F\">Details emerge about Google Discover’s SDF freshness algorithm\u003C\u002Fa>\u003C\u002Fh3>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fw5HeD56D-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28040\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>New details have emerged regarding Google Discover’s SDF (Supersession-Decay Filtering) freshness algorithm. This AI-powered system has been actively shaping Discover feeds for the past two years, changing how content qualifies for visibility.\u003C\u002Fp>\n\n\n\n\u003Cp>Unlike traditional systems that rely on publication dates or reactive user engagement metrics, SDF acts as a proactive filtering layer that prunes stale content before it reaches the main ranking stage. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>It achieves this using two distinct AI filters:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Supersession:\u003C\u002Fstrong> This filter evaluates the relationship between older and newer content to determine if an article has become outdated because fresher, more accurate information has replaced it.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Relevance Decay:\u003C\u002Fstrong> Even if no newer information has been published, this filter predicts when a piece of content will naturally lose its usefulness to readers over time.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>If an article is flagged by either filter, it becomes ineligible to rank in Google Discover. Over its two-year deployment, this dual-filter system has reduced user complaints about stale content by 54.9% while saving Google computing costs. \u003C\u002Fp>\n\n\n\n\u003Cp>This development emphasises the importance of updating articles as their relevance decays, balancing short-term news with evergreen pieces, and factoring content freshness into internal linking strategies.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch3 class=\"wp-block-heading\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-signals-a-wider-crackdown-on-ugc-seo-spam\u002F594679\u002F\" data-type=\"link\" data-id=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-signals-a-wider-crackdown-on-ugc-seo-spam\u002F594679\u002F\">Google signals a wider crackdown on SEO spam\u003C\u002Fa>\u003C\u002Fh3>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Famberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11703\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google signalled a much wider crackdown on User-Generated Content (UGC) SEO spam. Moving forward, Google is taking stricter actions against platforms that allow users to create low-quality, spammy pages or subdirectories. Site owners using UGC features must heavily moderate their platforms or risk being penalised, as Google aims to aggressively remove this manipulative third-party content from its search results.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Keep an eye on our blog for the latest \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">Google Algorithm updates\u003C\u002Fa>, or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> if you want to discuss your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002F\">digital solutions\u003C\u002Fa>, such as \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, for 2026 and beyond.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fus\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"Learn about our approach to SEO\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",false,"standard",[10,11],43,1,[],[14],351,[16,17,18,19,20,21,22,23,24],"post-40160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":26,"hero":153},[27,115],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"October Google algorithm and search industry updates",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},214,"\u002Fabout\u002Four-team\u002Frhianna-greensmith\u002F","Rhianna Greensmith","SEO Executive","I graduated from the University of Nottingham with a BA in English. Throughout my degree, I developed a particular interest in sociolinguistics and the real-world practical applications of language. I knew this was something I wanted to utilise day-to-day in my career.","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":36,"full_bio":40,"specialist_service_links":41,"photo":59},"\u003Cp>SEO Executive. Joined Impression in March 2025.\u003C\u002Fp>\n\u003Cp>I graduated from the University of Nottingham with a BA in English. Throughout my degree, I developed a particular interest in sociolinguistics and the real-world practical applications of language. I knew this was something I wanted to utilise day-to-day in my career. After a period of time working freelance as a copywriter, my first role was within an in-house Communications and Marketing team, where I developed skills and knowledge across the board. These skills have been invaluable to me in continuing to specialise in SEO in my role here at Impression.\u003C\u002Fp>\n\u003Cp>As an SEO Executive, my day-to-day involves a high proportion of content research, optimisation and creation tasks.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I’m really proud of a monologue that I wrote that was commissioned by the Arts Council to be recorded as an audio piece. I worked with an editor and director to adapt my written piece for radio and co-directed my chosen voice actor. I was really pleased with the outcome, and it felt so rewarding to hear my writing on the radio for the first time.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>In my spare time, I enjoy going to see live music, collecting vinyl records and reading! My weekends are often spent in coffee shops across Nottingham, but I also love exploring coffee spots when I visit new cities.\u003C\u002Fp>\n",[42],{"page":43,"link_text":48},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":53,"post_type":55,"post_mime_type":47,"comment_count":56,"filter":57,"url_path":58},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"ID":60,"id":60,"title":61,"filename":62,"filesize":63,"url":64,"link":65,"alt":47,"author":66,"description":47,"caption":47,"name":67,"status":68,"uploaded_to":53,"date":69,"modified":69,"menu_order":53,"mime_type":70,"type":71,"subtype":72,"icon":73,"width":74,"height":75,"sizes":76},33340,"Rhianna-Greensmith","Rhianna-Greensmith.png",485011,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&q=90","\u002Frhianna-greensmith-2\u002F","12","rhianna-greensmith-2","inherit","2025-05-29 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more posts","See all articles","\u002Fblog\u002F",[122,135,144],{"type_key":17,"title":123,"excerpt":124,"to":125,"postedAt":126,"readingTime":127,"image":128,"authors":129,"category":133},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[130],{"name":131,"image":132},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":134,"name":48},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"type_key":17,"title":136,"excerpt":137,"to":138,"postedAt":139,"readingTime":127,"image":140,"authors":141,"category":143},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[142],{"name":131,"image":132},{"to":134,"name":48},{"type_key":17,"title":145,"excerpt":146,"to":147,"postedAt":148,"readingTime":127,"image":149,"authors":150,"category":152},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[151],{"name":131,"image":132},{"to":134,"name":48},{"type":154,"style":155,"heading":30,"date":4,"updatedAt":156,"reading_minutes":127,"image":157,"imageAlt":30,"categories":158,"collections":424},"blog-post","light","2026-11-09T16:59:13","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F11\u002Fclarisse-meyer-ULm4VOnLquY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[159,341],{"id":10,"count":160,"description":161,"link":162,"name":163,"slug":164,"taxonomy":165,"parent":53,"meta":166,"acf":167,"head_links":168,"resource_count":169,"yoast_title":170,"yoast_meta":171,"yoast_json_ld":216,"_links":313,"path":162},98,"\u003Cp class=\"p1\">An essential part of every SEO \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">strategy\u003C\u002Fa> is to stay on top of recent Google Algorithm updates. 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