[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Foctober-2025-google-algorithm-and-search-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":433,"breadcrumbs":434,"reading_minutes":127,"category":442,"head":445},"2025-11-19T15:11:21",{"rendered":6},"\n\u003Cp>This month, we bring you some exciting developments and updates from the world of search, including new studies and industry developments.\u003C\u002Fp>\n\n\n\n\u003Cp>Recent Google testing reveals a continued investment in the conversational and visual aspects of the AI search experience. For local searches, Google is testing different coloured map pins in AI Mode to improve result categorisation. Furthermore, a new feature allowing text selection for follow-up questions signals a commitment to making the AI experience highly interactive and efficient.\u003C\u002Fp>\n\n\n\n\u003Cp>In a helpful update for data analysis, Google Search Console has introduced AI-powered Query Groups to the Insights report. This new feature automatically clusters similar search queries into high-level topics, providing a much cleaner, quicker overview of a site’s performance without manual data wrangling.\u003C\u002Fp>\n\n\n\n\u003Cp>Meanwhile, the competitive AI landscape is heating up. Reddit has expanded its own conversational AI-powered search to five new languages, increasing the platform’s utility and its influence on Google’s AI-generated answers globally. Most disruptively, OpenAI introduced ChatGPT Atlas, a full web browser with built-in agentic AI, designed to automate complex, multi-step tasks for the user—a clear sign that the future of the web is “ask and delegate.”\u003C\u002Fp>\n\n\n\n\u003Cp>We’ll explore these updates and more in detail in the article below.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates, as they’re significant changes that will require you to take action. In contrast, amber updates may make you think and are worth knowing, but aren’t urgent. And finally, green light updates, which are great for your SEO and site knowledge, but are less significant than others.\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp>In this post, we’ll explore: \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ai-mode-tests-different-coloured-map-pins\">Google AI Mode tests different coloured map pins\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#ai-mode-testing-text-selection-for-follow-up-questions\">AI Mode testing text selection for follow-up questions\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-search-console-adds-query-groups\">Google Search Console adds Query groups\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#reddit-expands-its-ai-powered-search-to-5-new-languages\">Reddit expands its AI-powered search to 5 new languages\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#introducing-chatgpt-atlas\">Introducing ChatGPT Atlas\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-ai-mode-tests-different-coloured-map-pins\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-mode-colored-map-pins-40296.html\">Google AI Mode tests different coloured map pins\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has tested different coloured map pins in AI Mode, so if you’re using AI Mode and the search involves a map, such as “best coffee shops near me”, for example, you might start seeing different colored map pins, like red, blue, or yellow, instead of the standard ones. They’re even adding a key below the map to explain what each colour means. It’s a relatively small change, but it’s an effort to make the map results clearer and more structured within the AI Mode answer.\u003C\u002Fp>\n\n\n\n\u003Cp>Here’s what the map pins look like:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1374\" height=\"1004\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F11\u002Fai-mode-colour-pins.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-35243\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-mode-colored-map-pins-40296.html\">\u003Cem>Search Engine Roundtable\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"ai-mode-testing-text-selection-for-follow-up-questions\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-mode-text-selection-40283.html\">AI Mode testing text selection for follow-up questions\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google is testing the ability for users to highlight a specific piece of text in the AI’s response and then use that highlighted text as the basis for their next follow-up question. This test is a significant one for how users interact with AI-generated content, as it shows that Google is continuing to enhance the AI search experience to make it more conversational. This test was spotted by a user on X, who shared a video of the test in action, here’s a screenshot of what he saw:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1340\" height=\"718\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F11\u002Fai-highlight-follow-up.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-35245\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-mode-text-selection-40283.html\">\u003Cem>Search Engine Roundtable\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-search-console-adds-query-groups\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-search-console-adds-query-groups-463820\">Google Search Console adds Query groups\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Famberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11703\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In a welcome move for SEO efficiency, Google has added a new feature to the Search Console Insights report: Query Groups.\u003C\u002Fp>\n\n\n\n\u003Cp>This feature uses AI to automatically cluster similar search queries together into overarching, high-level topics. Instead of forcing us to manually export and cluster potentially thousands of long-tail queries (e.g., grouping “best SEO strategies for 2024,” “local SEO tips,” and “SEO agency services” into a single “SEO” topic), the tool handles the heavy lifting.\u003C\u002Fp>\n\n\n\n\u003Cp>While query clustering is often performed manually or with third-party tools for deeper analysis, this GSC addition significantly simplifies high-level performance review. It provides a clearer, immediate perspective on the main subjects driving traffic to a website, saving valuable time on data wrangling and allowing for quicker identification of topical strengths and weaknesses.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"reddit-expands-its-ai-powered-search-to-5-new-languages\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftechcrunch.com\u002F2025\u002F10\u002F16\u002Freddit-expands-its-ai-powered-search-to-five-new-languages\u002F\">Reddit expands its AI-powered search to 5 new languages\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Reddit has officially expanded its AI-powered “Reddit Answers” search experience to five new languages: French, German, Spanish, Italian, and Portuguese.\u003C\u002Fp>\n\n\n\n\u003Cp>This move is significant for international SEO and user experience. It means that users in key global markets—like Brazil, France, Germany, and Spain—can now engage with Reddit’s conversational, Q&A-style search function in their native language. \u003C\u002Fp>\n\n\n\n\u003Cp>This not only encourages deeper on-platform engagement but also solidifies Reddit’s position as a go-to search destination for high-quality, community-driven content, directly impacting what Google surfaces in its own AI Overviews.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"introducing-chatgpt-atlas\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fopenai.com\u002Findex\u002Fintroducing-chatgpt-atlas\u002F\">Introducing ChatGPT Atlas\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FIKG4iH4i-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11704\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In a major move that signals the future of how users will interact with the internet, OpenAI has launched ChatGPT Atlas, a new web browser built with the ChatGPT model at its core. \u003C\u002Fp>\n\n\n\n\u003Cp>Here’s what the new web browser will look like:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1832\" height=\"1030\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F11\u002Fchatgpt-atlas.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-35244\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fopenai.com\u002Findex\u002Fintroducing-chatgpt-atlas\u002F\">\u003Cem>OpenAI\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>For us, the biggest takeaway is the Agent Mode. This mode can perform multi-step actions on the user’s behalf, for example: researching competitive trends, reading multiple documents or compiling a brief. \u003C\u002Fp>\n\n\n\n\u003Cp>While this doesn’t directly affect our keyword rankings today, it highlights a crucial long-term trend: The future is about optimising for AI agents. We must increasingly think beyond the human searcher and consider how to structure content so these autonomous AI systems can easily understand, process, and act upon it. The web experience is rapidly moving from “search and click” to “ask and delegate.”\u003C\u002Fp>\n\n\n\n\u003Cp>To learn more about \u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-use-chatgpt-for-seo\u002F\">how to use ChatGPT for SEO\u003C\u002Fa>\u003C\u002Fstrong>, check out our helpful blog.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"Learn about our approach to SEO\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",false,"standard",[10,11],43,1,[],[14],313,[16,17,18,19,20,21,22,23,24],"post-35238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":26,"hero":157},[27,115],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"October 2025 Google algorithm and search industry updates",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},192,"\u002Fabout\u002Four-team\u002Fmilly-green\u002F","Milly Green","SEO Executive","My day-to-day as a part of the SEO team varies, involving keyword research, content writing and optimisations, analysis, reporting and looking into trends and insights for a range of different clients.","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":36,"full_bio":40,"specialist_service_links":41,"photo":59},"\u003Cp>SEO Executive. Joined Impression in May 2024\u003C\u002Fp>\n\u003Cp>I studied media at Sheffield Hallam University, then found a job at Frasers Group working on their product copy team writing product descriptions for the Flannels and House of Fraser sites. After 18 months there I moved to the SEO team as a content writer, then after 10 months there I decided I was ready for something\u002Fsomewhere new and started looking for agency roles, found Impression and here I am!\u003C\u002Fp>\n\u003Cp>My day-to-day varies, but typically involves keyword research, content writing and optimisations, analysis, reporting and looking into trends and insights for a range of different clients.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I am proud of myself for building a life that I genuinely love!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I like to go for walks in my local area then finishing with a drink in the pub. I also love cooking dinner and hosting for my friends, family and loved ones!\u003C\u002Fp>\n",[42],{"page":43,"link_text":48},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":53,"post_type":55,"post_mime_type":47,"comment_count":56,"filter":57,"url_path":58},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"ID":60,"id":60,"title":61,"filename":62,"filesize":63,"url":64,"link":65,"alt":47,"author":66,"description":47,"caption":47,"name":67,"status":68,"uploaded_to":53,"date":69,"modified":69,"menu_order":53,"mime_type":70,"type":71,"subtype":72,"icon":73,"width":74,"height":75,"sizes":76},32172,"Milly-Green","Milly-Green.png",376204,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&q=90","\u002Fmilly-green\u002F","12","milly-green","inherit","2025-02-21 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The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[130],{"name":131,"image":132},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":134,"name":48},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"type_key":17,"title":136,"excerpt":137,"to":138,"postedAt":139,"readingTime":127,"image":140,"authors":141,"category":143},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. 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