[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fnovember-2025-google-algorithm-and-search-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":438,"breadcrumbs":439,"reading_minutes":168,"category":447,"head":450},"2025-12-10T15:06:18",{"rendered":6},"\n\u003Cp>This month, we bring you some exciting developments and updates from the world of search.\u003C\u002Fp>\n\n\n\n\u003Cp>Google layered its systems with quieter but meaningful upgrades: Search Console gained future-dated annotations, letting teams map upcoming changes directly onto performance timelines, and a new branded-queries filter to clarify when an audience is searching for you rather than merely near you. Local businesses received more tactical muscle, too, with Google Posts now supporting scheduling and multi-location publishing.\u003C\u002Fp>\n\n\n\n\u003Cp>On the broader front, AI kept tugging at the industry’s foundations. Seer Interactive reported that AI Overviews cut organic CTR by 61% and paid CTR by 68% for informational queries. And Google’s agentic tools began booking flights, hotels and dinner, signalling a shift from search-as-navigation to search-as-action.\u003C\u002Fp>\n\n\n\n\u003Cp>We’ll explore these updates and more in detail in the article below.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates as they’re major changes that will need you to take action, whereas amber updates may make you think and are definitely worth knowing, but aren’t urgent. And finally, green light updates, which are great for your SEO and site knowledge, but are less significant than others\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp>In this post, we’ll explore: \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-search-console-annotations-and-brand-queries-updates\">Google Search Console annotations and brand queries updates\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-search-console-annotations-now-allow-current-future-dates\">Google Search Console annotations now allow current\u002Ffuture dates\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-search-console-adds-branded-queries-filter\">Google Search Console adds branded queries filter\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ai-overviews-drive-61-drop-in-organic-ctr-68-in-paid\">Google AI Overviews drive 61% drop in organic CTR, 68% in paid\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-business-profiles-adds-scheduling-and-multi-location-publishing-to-google-posts\">Google Business Profiles adds scheduling and multi-location publishing to Google Posts\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-releases-gemini-3-it-already-powers-ai-mode\">Google releases Gemini 3 – it already powers AI Mode\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-can-book-your-flights-hotels-and-dinner-reservations-using-ai\">Google can book your flights, hotels and dinner reservations using AI\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-search-console-annotations-and-brand-queries-updates\">Google Search Console annotations and brand queries updates\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-search-console-annotations-now-allow-current-future-dates\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-search-console-annotations-future-dates-40461.html\">Google Search Console annotations now allow current\u002Ffuture dates\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>Google has updated the custom annotations feature in Google Search Console (GSC) to allow users to add notes not only for past dates but also for the current date or future dates. Previously, this wasn’t possible: for example, when a user was trying to annotate the day of a major outage (a Cloudflare issue), Google’s interface rejected the date because it was after the last available data date. On 19 November 2025, that restriction was lifted. Now you can schedule annotations even before any data is displayed.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1344\" height=\"1044\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F12\u002F2025-google-annotation-update.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-36746\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Before, it was not possible to add an annotation for data that Search Console did not have. \u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>In simple terms, annotations in GSC let you add contextual notes (site changes, migrations, marketing campaigns, outages, etc.) directly on the performance chart. For SEO, this means you can now plan ahead. If you’re launching a site redesign or content overhaul in 2 weeks, you can add an annotation now. Later, when you view performance data, you’ll remember exactly when that change happened, even if nothing was showing at annotation time.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-search-console-adds-branded-queries-filter\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-search-console-adds-branded-queries-filter-464928\">Google Search Console adds branded queries filter\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>Google announced that new branded query filters are rolling out gradually within Google Search Console reporting.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1984\" height=\"1400\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F12\u002F2025-google-query-update-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-36750\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>The filter, powered by AI, automatically recognises brand names, variations, product names or misspellings, then shows impressions, clicks, average position and CTR separately for each.\u003C\u002Fp>\n\n\n\n\u003Cp>Google has introduced a new feature within the Insights report to help users understand their brand recognition and the effectiveness of their brand presence. This report now clearly separates total clicks into two categories: branded and non-branded queries.\u003C\u002Fp>\n\n\n\n\u003Cp>According to Google, this breakdown allows you to “measure brand recognition and compare the volume of traffic from people already familiar with your brand to the volume of traffic from those who didn’t explicitly intend to visit your site.” In essence, it shows the difference in traffic volume between users who were already searching for your brand and those who found you via generic searches.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1984\" height=\"800\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F12\u002F2025-google-search-console-top-countries-update.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-36744\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-ai-overviews-drive-61-drop-in-organic-ctr-68-in-paid\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-ai-overviews-drive-drop-organic-paid-ctr-464212\">Google AI Overviews drive 61% drop in organic CTR, 68% in paid\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>A new study by \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seerinteractive.com\u002Finsights\u002Faio-impact-on-google-ctr-september-2025-update\">Seer Interactive\u003C\u002Fa> analysed 3,119 informational queries (June 2024 – September 2025) and found that when Google AI Overviews (AIO) appear, organic click-through rates (CTR) plunged roughly 61% (from 1.76% to 0.61%), while paid CTR dropped a larger 68% (from 19.7% down to 6.34%).\u003C\u002Fp>\n\n\n\n\u003Cp>Interestingly, even for queries without AIOs, organic CTR fell 41% year-over-year, suggesting a broader shift away from clicks, not just due to AIO presence. However, the study also found that brands cited within AIOs performed better: they received about 35% more organic clicks and 91% more paid clicks than non-cited brands. The pattern holds across a large sample spanning many organisations and millions of impressions, indicating that this is not a seasonal or outlier phenomenon but likely a stable shift.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F12\u002Fgoogle-aio-paid-and-organic-ctr-trends.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-36740\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Getting cited by AIOs becomes a new form of visibility. Brands that appear in AIOs see relatively better CTRs than those that don’t. So being findable and quote-worthy becomes more important than ranking or click optimisation.\u003C\u002Fp>\n\n\n\n\u003Cp>Rather than focusing solely on clicks and traffic, SEO strategies should shift to measuring visibility, share of voice, brand presence, and conversions. Impressions and AIO inclusion may become more critical KPIs.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-business-profiles-adds-scheduling-and-multi-location-publishing-to-google-posts\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-business-profiles-adds-scheduling-and-multi-location-publishing-to-google-posts-465177\">Google Business Profiles adds scheduling and multi-location publishing to Google Posts\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>It is reported that \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fgoogle-business-page-optimisation\">Google Business Profiles\u003C\u002Fa> now lets businesses schedule Google Posts to publish at a chosen future date\u002Ftime, and replicate a single post across multiple locations with one click. This means businesses managing several branches no longer have to manually post separately per location or log in at the exact posting time. As noted by a Google spokesperson, the new scheduling option helps businesses “plan your entire week or month in advance.”\u003C\u002Fp>\n\n\n\n\u003Cp>For local businesses and multi-location brands, this adds convenience and consistency. It ensures timely updates, handy around events, promotions, and holiday seasons, and helps maintain an active presence across all locations.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-releases-gemini-3-it-already-powers-ai-mode\">\u003Ca href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-releases-gemini-3-464860\">Google releases Gemini 3 – it already powers AI Mode\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has launched Gemini 3, which it touts as its “most intelligent” model, and is now powering \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fai-mode-uk-launch\u002F\">AI Mode\u003C\u002Fa> within Google Search. This new model reportedly features state-of-the-art reasoning, deep multimodal understanding, and “agentic” capabilities. These advancements allow Gemini 3 to deliver dynamic and rich outputs, such as interactive tools, real-time visuals, tables, and simulations, tailored to the user’s specific query.\u003C\u002Fp>\n\n\n\n\u003Cp>The introduction of Gemini 3 into AI Mode (currently available to a limited user base, with likely expansion) signals an evolution for Google Search. Search results are becoming richer and more interactive, offering more comprehensive answers, especially for complex, data-driven, or scientific queries. They are expected to rely less on a conventional list of links.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-can-book-your-flights-hotels-and-dinner-reservations-using-ai\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-can-book-your-flights-hotels-and-dinner-reservations-using-ai-464687\">Google can book your flights, hotels and dinner reservations using AI\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google AI Mode is introducing “agentic booking” features that let users not only search for but also book flights, hotels, and dinner reservations via natural-language prompts. Initially launching in the U.S. for dinner reservations via partners such as OpenTable and Resy, support for booking hotels and flights will follow later through collaborations with companies like Booking.com, Expedia, and major hotel chains.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1415\" height=\"1104\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F12\u002Fgoogle-ai-flight-and-booking-reservations.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-36742\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>In addition, Google re-launched its “Canvas” planning tool in AI Mode, to help users organise travel plans, from flights, hotels and itineraries to find deals via simple natural-language instructions (“I want a 7-day trip to Morocco under £X”). Flight deals are expanding globally to more than 200 countries, with support for over 60 languages. For travel and hospitality businesses, visibility inside Google’s booking-AI may become as important as or more important than ranking in classic search results.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"Learn about our approach to SEO\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",false,"standard",[10,11],43,1,[],[14],103,[16,17,18,19,20,21,22,23,24],"post-36725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":26,"hero":164},[27,125],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"November 2025 Google Algorithm and Search Industry Updates",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},42,"\u002Fabout\u002Four-team\u002Fjonathan-theuring\u002F","Jonathan Theuring","Associate Director, SEO","I'm a Associate Director (SEO) at Impression, where I plan and execute effective strategies that deliver growth for my portfolio of clients.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":40,"job_title":36,"specialist_service_links":41,"photo":70},"\u003Cp>Associate Director, SEO. Joined Impression in July 2019.\u003C\u002Fp>\n\u003Cp>I was an aspiring journalist as a school-leaver, completing an internship at Beijing-based magazine, The World of Chinese. From here, I went on to study English at Durham University and then a Marketing MSc at The University of Nottingham. I kept up my journalistic ambitions throughout this time, writing for several different student newspapers and online publications.\u003C\u002Fp>\n\u003Cp>It was during my master’s degree that I became switched on to digital marketing and SEO in particular. Alongside my studies, I took a voluntary role supporting a local wedding and events company, then joined Impression part-time whilst writing my MSc dissertation in July 2019. I was employed by the agency on a full-time basis two months later, and went on to progress from my entry-level role up to my current position.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m really proud of:\u003Cbr \u002F>\n\u003C\u002Fstrong>I will always be proud of having secured a role at Impression and getting promoted to where I am today. Outside of work, though, I’d say that winning a Faculty Academic Excellence Award on my MSc Marketing course is one of my proudest accomplishments.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fstrong>I’ll often be found out with friends, playing games, or chilling at home with my partner and our cats.\u003C\u002Fp>\n",[42,60],{"page":43,"link_text":48},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":59},113,"98","2020-12-16 14:38:35","","Content Strategy","publish","closed","content-strategy","2025-09-10 10:11:57",65,"\u002F?page_id=113",0,"page","0","raw","\u002Fseo\u002Fseo-content-agency\u002Fcontent-strategy\u002F",{"page":61,"link_text":64},{"ID":62,"post_author":45,"post_date":63,"post_date_gmt":63,"post_content":47,"post_title":64,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":65,"to_ping":47,"pinged":47,"post_modified":66,"post_modified_gmt":66,"post_content_filtered":47,"post_parent":67,"guid":68,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":69},44,"2020-03-12 15:15:01","SEO Consultancy","seo-consultancy","2025-09-10 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more posts","See all articles","\u002Fblog\u002F",[132,146,155],{"type_key":17,"title":133,"excerpt":134,"to":135,"postedAt":136,"readingTime":137,"image":138,"authors":139,"category":143},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[140],{"name":141,"image":142},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":144,"name":145},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":17,"title":147,"excerpt":148,"to":149,"postedAt":150,"readingTime":137,"image":151,"authors":152,"category":154},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[153],{"name":141,"image":142},{"to":144,"name":145},{"type_key":17,"title":156,"excerpt":157,"to":158,"postedAt":159,"readingTime":137,"image":160,"authors":161,"category":163},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[162],{"name":141,"image":142},{"to":144,"name":145},{"type":165,"style":166,"heading":30,"date":4,"updatedAt":167,"reading_minutes":168,"image":169,"imageAlt":30,"categories":170,"collections":437},"blog-post","light","2025-12-10T15:06:19",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F12\u002Fsajad-nori-q33cqE_Luto-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[171,353],{"id":10,"count":172,"description":173,"link":174,"name":175,"slug":176,"taxonomy":177,"parent":55,"meta":178,"acf":179,"head_links":180,"resource_count":181,"yoast_title":182,"yoast_meta":183,"yoast_json_ld":228,"_links":325,"path":174},97,"\u003Cp class=\"p1\">An essential part of every SEO \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">strategy\u003C\u002Fa> is to stay on top of recent Google Algorithm updates. 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