[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fnovember-2024-google-algorithm-and-search-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":442,"breadcrumbs":443,"reading_minutes":168,"category":451,"head":454},"2024-12-19T14:50:33",{"rendered":6},"\n\u003Cp>This month we bring you some exciting developments and updates from the world of search.\u003C\u002Fp>\n\n\n\n\u003Cp>After a turbulent period for search rankings, Google wrapped up its third core update of the year in early December. As with previous updates, this is designed to improve the relevance and usefulness of search results, ensuring a better experience for users.\u003C\u002Fp>\n\n\n\n\u003Cp>Additionally, Google has provided clearer guidance on “site reputation abuse,” addressing a topic that gained attention after several prominent websites faced manual actions. These clarifications come as commentators speculate on the increasing impact of reputation abuse on search visibility.\u003C\u002Fp>\n\n\n\n\u003Cp>Finally, Google has introduced new tools in both Google Analytics and Google Search Console. These updates are geared toward helping users quickly uncover potential issues and opportunities.\u003C\u002Fp>\n\n\n\n\u003Cp>We’ll explore these updates and more in detail in the article below.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates as they’re major changes that will need you to take action, whereas amber updates may make you think and are definitely worth knowing but aren’t urgent. And finally, green light updates which are great for your SEO and site knowledge but are less significant than others\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp>In this post, we’ll explore:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#november-core-update\">November Core Update\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-has-updated-its-site-reputation-abuse-policy\">Google has updated its Site Reputation Abuse policy\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#recommendations-now-live-in-google-analytics-and-google-search-console\">Recommendations now live in Google Analytics and Google Search Console\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#merchant-center-recommendations\">Merchant Center Recommendations\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-to-access-the-new-recommendations-in-ga4\">How to access the new recommendations in GA4\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-search-console-recommendations\">Google Search Console Recommendations\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-to-access-the-new-recommendations-in-google-search-console\">How to access the new recommendations in Google Search Console\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ctr-stats-changes-report-for-q3-2024\">Google CTR Stats – Changes Report for Q3 2024\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#ctr-by-sector\">CTR by Sector\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#ctr-by-search-intent\">CTR by Search Intent\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#impact-of-keyword-length\">Impact of keyword length\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#search-demand-by-industry\">Search demand by industry\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#googles-update-on-their-compliance-with-the-dma\">Google's update on their compliance with the DMA\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"november-core-update\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-november-2024-core-update-rollout-is-now-complete-448428\">November Core Update\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fw5HeD56D-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28040\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>The November Core Update began on the 11th of November and concluded on the 5th of December, spanning approximately 24 days despite it being estimated to take 2 weeks. Like previous core updates, its primary goal was to enhance the relevance and usefulness of search results for users.\u003C\u002Fp>\n\n\n\n\u003Cp>This update prioritised rewarding websites that adopted a user-first approach and demonstrated strong E-E-A-T signals—Expertise, Experience, Authority, and Trust. Sites that excelled in these areas either maintained or improved their rankings.\u003C\u002Fp>\n\n\n\n\u003Cp>Since the last core update in August, SERP volatility has been notable. Before the November update, volatility levels were relatively low and stable, despite a brief spike earlier in the month. \u003C\u002Fp>\n\n\n\n\u003Cp>During the update rollout, fluctuations increased slightly but remained moderate coinciding with the Black Friday shopping event at the latter end of November. Towards the end of the update, especially around 25th November and 4th December, volatility spiked significantly, indicating substantial ranking shifts as the update likely reached its critical phase.\u003C\u002Fp>\n\n\n\n\u003Cp>SERP volatility in the US and UK mirrored similar trends, however, volatility was much more pronounced in the US, reaching very high levels throughout the rollout:\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"836\" height=\"433\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002Fserp-volatility-nov.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31388\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Google previously stated that websites that were negatively impacted by the September 2023 helpful content update should not expect to see recoveries as a result of this latest core update. \u003C\u002Fp>\n\n\n\n\u003Cp>Explore our comprehensive guide to read more about all the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F\">Google algorithm updates\u003C\u002Fa> to date.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-has-updated-its-site-reputation-abuse-policy\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2024\u002F11\u002Fsite-reputation-abuse\">Google has updated its Site Reputation Abuse policy\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Earlier this year, Google introduced a spam policy aimed at tackling site reputation abuse. In mid-November, the company clarified the policy, defining site reputation abuse as:\u003C\u002Fp>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u003Cp>\u003Cem>“The practice of publishing third-party pages on a site in an attempt to abuse search rankings by taking advantage of the host site’s ranking signals.”\u003C\u002Fem>\u003C\u002Fp>\n\u003C\u002Fblockquote>\n\n\n\n\u003Cp>It is important to note that not all third-party content breaches this policy. Typically, violations occur when the third-party content is unrelated to the overarching theme of the website. For example, if a recruitment firm hosts content about high street discount codes, this would likely be flagged as a policy violation.\u003C\u002Fp>\n\n\n\n\u003Cp>When a site breaches this policy, it is flagged under Manual Actions in Google Search Console.\u003C\u002Fp>\n\n\n\n\u003Cp>The enforcement of this policy has impacted major organisations, including Forbes Advisor, which was entirely removed from Google’s index. Previously, the publisher hosted a wide variety of content, with \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.sistrix.com\u002Fblog\u002Fgoogle-tightens-site-reputation-abuse-policy-and-removes-forbes-advisor-from-the-index\u002F\">Sistrix reporting\u003C\u002Fa> articles ranging from “best CBD gummies” to “best pet insurance.” This diversity in content was deemed inconsistent with the site’s core theme, resulting in a breach of policy.\u003C\u002Fp>\n\n\n\n\u003Cp>However, some websites have benefited from the changes. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fhub.seofomo.co\u002Fsurveys\u002Fwhos-winning-after-googles-site-reputation-abuse-policy-change-and-publishers-reviews-drops\u002F\">Aleyda Solis\u003C\u002Fa> reports that specialised review sites, brand-focused websites, and user-generated content platforms have experienced increases in organic search traffic and visibility. This suggests that sites focusing on a specific niche or with a strong brand presence are thriving under the updated rules.\u003C\u002Fp>\n\n\n\n\u003Cp>Currently, enforcement relies on manual actions, but Google has indicated plans to introduce algorithmic updates to automatically detect and penalise site reputation abuse in the future.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"recommendations-now-live-in-google-analytics-and-google-search-console\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-search-console-recommendations-now-fully-live-448631\">Recommendations now live in Google Analytics and Google Search Console\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has recently launched \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fanalytics\u002Fanswer\u002F12147430\">recommendations\u003C\u002Fa> for both Google Search Console and Merchant Center in Google Analytics. These features aim to provide you with easy-to-access recommendations to identify and fix problems but also to spot opportunities for improvement. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"merchant-center-recommendations\">Merchant Center Recommendations\u003C\u002Fh3>\n\n\n\n\u003Cp>Google Analytics has integrated Merchant Center recommendations directly into its Recommendations section. According to Google, these insights will “alert you to issues preventing your products from being approved in Google Merchant Center.”\u003C\u002Fp>\n\n\n\n\u003Cp>The feature helps users identify and resolve product disapprovals, ensuring their items are eligible to appear in Google Shopping results and Shopping ads. By highlighting these errors, this new feature streamlines troubleshooting, making it easier to implement fixes to ensure visibility is maximised for online sales. Google has stated: \u003C\u002Fp>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u003Cp>\u003Cem>“By addressing these disapprovals, you can increase organic traffic from Google Shopping and enhance the performance of your Shopping ads, maximising your online sales potential.”\u003C\u002Fem>\u003C\u002Fp>\n\u003C\u002Fblockquote>\n\n\n\n\u003Cp>As disapproved products cannot appear in Google Shopping or Shopping ads, resolving product disapprovals in your linked Merchant Center account is essential for the visibility of your products. Fixing these issues not only improves organic shopping traffic but also optimises the performance of your ads. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-to-access-the-new-recommendations-in-ga4\">How to access the new recommendations in GA4\u003C\u002Fh3>\n\n\n\n\u003Cp>The new recommendations are accessible in Google Analytics on the Home page, Insights Hub, Reports Snapshot, and the Acquisition Overview Report. They include direct links to the specific products flagged in your Google Merchant Center account.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002Fgsc-recommendations-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31386\" width=\"270\" height=\"574\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Caption: A screenshot of the new recommendations feature in Google Analytics\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>You can read more about the new Merchant Center recommendations in their \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fanalytics\u002Fanswer\u002F9164320?hl=en#112224\">official documentation\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"google-search-console-recommendations\">Google Search Console Recommendations\u003C\u002Fh3>\n\n\n\n\u003Cp>After \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2024\u002F08\u002Fsearch-console-recommendations\">launching as an experimental feature back in August\u003C\u002Fa>, Google has now rolled out the new recommendations feature in Google Search Console for all users. Google has stated that the feature helps users identify and resolve product disapprovals, ensuring their items are eligible to appear in \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002Fgoogle-shopping\u002F\">Google Shopping\u003C\u002Fa> results and Shopping ads.\u003C\u002Fp>\n\n\n\n\u003Cp>There are three types of recommendations that you may see: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Issues (something that could be fixed)\u003C\u002Fli>\n\n\n\n\u003Cli>Opportunities (something that could improve your traffic)\u003C\u002Fli>\n\n\n\n\u003Cli>Configuration (something that could make your work easier)\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>These recommendations offer insights on how to enhance a website’s indexing, crawling, and serving in Google. They highlight opportunities such as implementing structured data and adding sitemaps, as well as suggesting products to showcase on the shopping tab. The recommendations also identify pages that have received fewer clicks than usual, alongside those that are performing well. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-to-access-the-new-recommendations-in-google-search-console\">How to access the new recommendations in Google Search Console\u003C\u002Fh3>\n\n\n\n\u003Cp>If opportunities have been identified on your website, they will be available in the Overview section of the Search Console dashboard. However, Google will only provide recommendations when there is an actionable opportunity.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1250\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002Fgsc-recommendations.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31387\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>You can read more about the new Google Search Console recommendations in their \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fwebmasters\u002Fanswer\u002F15107108\">official documentation\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-ctr-stats-changes-report-for-q3-2024\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.advancedwebranking.com\u002Fblog\u002Fctr-google-2024-q3\">Google CTR Stats – Changes Report for Q3 2024\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>A report by Advanced Web Ranking assessed the average click-through rates (CTR) of websites across various sectors and search intents in Q3. Here are the key findings:\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"ctr-by-sector\">CTR by Sector\u003C\u002Fh3>\n\n\n\n\u003Cp>Websites that ranked first in the Personal Finance sector had the highest average mobile CTR at \u003Cstrong>34.05\u003C\u002Fstrong>%. This surpassed the Arts & Entertainment sector, which dropped to \u003Cstrong>26.95\u003C\u002Fstrong>%. This marks a reversal from Q2, when Arts & Entertainment websites had a higher CTR. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"ctr-by-search-intent\">CTR by Search Intent\u003C\u002Fh3>\n\n\n\n\u003Cp>Search intent significantly influenced CTR changes:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Informational Queries (e.g., “what”, “how”): Mobile CTR increased by 1.63 percentage points (pp), while desktop CTR for second-position rankings dropped by 1.10 pp.\u003C\u002Fli>\n\n\n\n\u003Cli>Commercial Queries (e.g., “buy”, “price”): CTR for first-position rankings decreased on both desktop (-2.55 pp) and mobile (-3.51 pp).\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"impact-of-keyword-length\">Impact of keyword length\u003C\u002Fh3>\n\n\n\n\u003Cp>Keyword length positively affected mobile CTR:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>1-word searches: +1.17 pp\u003C\u002Fli>\n\n\n\n\u003Cli>2-word searches: +1.14 pp\u003C\u002Fli>\n\n\n\n\u003Cli>3-word searches: +1.26 pp\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"search-demand-by-industry\">Search demand by industry\u003C\u002Fh3>\n\n\n\n\u003Cp>Several industries showed notable CTR changes:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Science: Desktop CTR increased by +2.48 pp, mobile CTR by +4.16 pp, and impressions surged by 33.78%.\u003C\u002Fli>\n\n\n\n\u003Cli>Automotive: Desktop CTR grew by +2.95 pp, mobile CTR by +1.40 pp, with an 11.24% increase in impressions.\u003C\u002Fli>\n\n\n\n\u003Cli>Law, Government and Politics: Experienced the steepest decline, with desktop CTR for second-position rankings dropping by -9.74 pp.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>However, some industries experienced mixed results:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Education\u003C\u002Fstrong>: Desktop CTR dropped by -6.26 pp, but mobile CTR grew by +2.53 pp.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Business\u003C\u002Fstrong>: Desktop CTR fell by -3.72 pp, while mobile CTR increased by +1.52 pp.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Personal Finance\u003C\u002Fstrong>: Achieved the largest growth in mobile CTR for first-position rankings (+5.47 pp), despite a -9.92% decline in impressions.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"googles-update-on-their-compliance-with-the-dma\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Faround-the-globe\u002Fgoogle-europe\u002Fdma-compliance-update\u002F\">Google’s update on their compliance with the DMA\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>The \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fconsent-management-digital-advertising-and-the-digital-markets-act\u002F\">Digital Markets Act (DMA)\u003C\u002Fa> has required Google to significantly change its services in Europe. In response, Google has implemented over 20 adjustments to ensure compliance, including redesigning or removing features in services like Google Search. \u003C\u002Fp>\n\n\n\n\u003Cp>Key changes include:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Enhanced visibility for comparison sites: Google introduced dedicated units and formats to boost the prominence of comparison sites, free of charge, in categories such as flights, hotels, and shopping.\u003C\u002Fli>\n\n\n\n\u003Cli>Feature reductions: Some features, like detailed flight information, were removed, while others, like clickable maps, now have reduced functionality.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Google claims that these changes have negatively affected the experience of European users while benefiting comparison sites and travel aggregators at the company’s expense. The adjustments have led to reduced direct traffic for airlines, hotels, and small retailers, with free direct booking clicks declining by 30%.\u003C\u002Fp>\n\n\n\n\u003Cp>Despite these efforts, Google claims that comparison sites are demanding even more changes. In response, the company has proposed the following updates:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Expanded choice formats: Users will have clearer options to navigate between comparison sites and direct supplier websites.\u003C\u002Fli>\n\n\n\n\u003Cli>Enhanced displays: Updated formats will include prices, images, and details for both comparison sites and suppliers.\u003C\u002Fli>\n\n\n\n\u003Cli>New ad units: Dedicated advertising formats for comparison sites will be introduced.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>To evaluate the impact of these proposals on user experience and website traffic, Google will conduct a small test in Germany, Belgium, and Estonia. During the test, certain hotel features, such as maps and extended hotel results, will be removed from Google Search and will be replaced by a list of individual links to external websites without additional features.\u003C\u002Fp>\n\n\n\n\u003Cp>While expressing reluctance to implement these changes, Google emphasises that they do not align with the interests of consumers or businesses. However, the company believes its latest proposal strikes a balance between meeting DMA requirements and preserving user benefits.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",false,"standard",[10,11],43,1,[],[14],103,[16,17,18,19,20,21,22,23,24],"post-31366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":26,"hero":164},[27,125],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"November 2024 Google algorithm and search industry updates",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},42,"\u002Fabout\u002Four-team\u002Fjonathan-theuring\u002F","Jonathan Theuring","Associate Director, SEO","I'm a Associate Director (SEO) at Impression, where I plan and execute effective strategies that deliver growth for my portfolio of clients.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":40,"job_title":36,"specialist_service_links":41,"photo":70},"\u003Cp>Associate Director, SEO. Joined Impression in July 2019.\u003C\u002Fp>\n\u003Cp>I was an aspiring journalist as a school-leaver, completing an internship at Beijing-based magazine, The World of Chinese. From here, I went on to study English at Durham University and then a Marketing MSc at The University of Nottingham. I kept up my journalistic ambitions throughout this time, writing for several different student newspapers and online publications.\u003C\u002Fp>\n\u003Cp>It was during my master’s degree that I became switched on to digital marketing and SEO in particular. Alongside my studies, I took a voluntary role supporting a local wedding and events company, then joined Impression part-time whilst writing my MSc dissertation in July 2019. I was employed by the agency on a full-time basis two months later, and went on to progress from my entry-level role up to my current position.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m really proud of:\u003Cbr \u002F>\n\u003C\u002Fstrong>I will always be proud of having secured a role at Impression and getting promoted to where I am today. Outside of work, though, I’d say that winning a Faculty Academic Excellence Award on my MSc Marketing course is one of my proudest accomplishments.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fstrong>I’ll often be found out with friends, playing games, or chilling at home with my partner and our cats.\u003C\u002Fp>\n",[42,60],{"page":43,"link_text":48},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":59},113,"98","2020-12-16 14:38:35","","Content Strategy","publish","closed","content-strategy","2025-09-10 10:11:57",65,"\u002F?page_id=113",0,"page","0","raw","\u002Fseo\u002Fseo-content-agency\u002Fcontent-strategy\u002F",{"page":61,"link_text":64},{"ID":62,"post_author":45,"post_date":63,"post_date_gmt":63,"post_content":47,"post_title":64,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":65,"to_ping":47,"pinged":47,"post_modified":66,"post_modified_gmt":66,"post_content_filtered":47,"post_parent":67,"guid":68,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":69},44,"2020-03-12 15:15:01","SEO Consultancy","seo-consultancy","2025-09-10 08:24:23",35,"\u002F?page_id=44","\u002Fseo\u002Fseo-consultancy\u002F",{"ID":71,"id":71,"title":72,"filename":73,"filesize":55,"url":74,"link":75,"alt":47,"author":76,"description":47,"caption":47,"name":77,"status":78,"uploaded_to":55,"date":79,"modified":79,"menu_order":55,"mime_type":80,"type":81,"subtype":82,"icon":83,"width":84,"height":85,"sizes":86},6332,"Jonathan-Theuring","6bhGbuWP-Jonathan-Theuring.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&q=90","\u002Fjonathan-theuring\u002F","33","jonathan-theuring","inherit","2021-05-21 13:37:35","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":87,"thumbnail-width":88,"thumbnail-height":88,"medium":89,"medium-width":90,"medium-height":91,"medium_large":92,"medium_large-width":93,"medium_large-height":94,"large":95,"large-width":96,"large-height":97,"1536x1536":98,"1536x1536-width":99,"1536x1536-height":100,"2048x2048":101,"2048x2048-width":102,"2048x2048-height":103,"post-thumbnail":104,"post-thumbnail-width":105,"post-thumbnail-height":106,"12_col":107,"12_col-width":108,"12_col-height":109,"default_landscape":110,"default_landscape-width":111,"default_landscape-height":85,"default_portrait":112,"default_portrait-width":85,"default_portrait-height":111,"6_col_and_margin_short":113,"6_col_and_margin_short-width":105,"6_col_and_margin_short-height":109,"11_col_and_margin":114,"11_col_and_margin-width":115,"11_col_and_margin-height":109,"9_col_rectangle":116,"9_col_rectangle-width":117,"9_col_rectangle-height":118,"11_col":119,"11_col-width":120,"11_col-height":109,"staff_image_696_600":121,"staff_image_696_600-width":84,"staff_image_696_600-height":85,"rectangular_thumbnail":122,"rectangular_thumbnail-width":123,"rectangular_thumbnail-height":124},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":126,"reduced":29,"top_overlap":127,"bottom_underlap":127,"disable_observer":-1,"heading":128,"cta_text":129,"cta_link":130,"items":131},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[132,146,155],{"type_key":17,"title":133,"excerpt":134,"to":135,"postedAt":136,"readingTime":137,"image":138,"authors":139,"category":143},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[140],{"name":141,"image":142},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":144,"name":145},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":17,"title":147,"excerpt":148,"to":149,"postedAt":150,"readingTime":137,"image":151,"authors":152,"category":154},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[153],{"name":141,"image":142},{"to":144,"name":145},{"type_key":17,"title":156,"excerpt":157,"to":158,"postedAt":159,"readingTime":137,"image":160,"authors":161,"category":163},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[162],{"name":141,"image":142},{"to":144,"name":145},{"type":165,"style":166,"heading":30,"date":4,"updatedAt":167,"reading_minutes":168,"image":169,"imageAlt":30,"categories":170,"collections":441},"blog-post","light","2025-03-19T11:30:28",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002Farno-senoner-yUY_dh_dWr8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&rect=0%2C1158%2C2400%2C1522&w=1860",[171,357],{"id":10,"count":172,"description":173,"link":174,"name":175,"slug":176,"taxonomy":177,"parent":55,"meta":178,"acf":179,"head_links":180,"resource_count":181,"yoast_title":182,"yoast_meta":183,"yoast_json_ld":228,"_links":325,"path":174},97,"\u003Cp class=\"p1\">An essential part of every SEO \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">strategy\u003C\u002Fa> is to stay on top of recent Google Algorithm updates. 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