[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fnovember-2022-google-algorithm-and-search-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":16,"acf":26,"head_links":461,"breadcrumbs":462,"reading_minutes":193,"category":470,"head":473},"2022-12-14T09:57:14",{"rendered":6},"\n\u003Cp>November featured some more light updates as Google unwinds its strategies for the year. But there are still valuable articles to bring to your attention. Google released a document that highlighted which ranking systems it is currently using and what they no longer consider relevant. There was also debate on whether seasonality and bounce rate impact SEO rankings.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates as they’re major changes that will need you to take action, whereas amber updates may make you think and are definitely worth knowing but aren’t urgent. And finally, green light updates which are great for your SEO and site knowledge but are less significant than others\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp> In this post, we’ll explore:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-publishes-document-on-more-notable-ranking-systems\">Google publishes document on more notable ranking systems\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#googles-panda-algorithm-evolved-into-the-coati-algorithm\">Google’s Panda algorithm evolved into the Coati algorithm\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#how-seasonality-affects-the-serps-and-what-it-means-for-seo\">How seasonality affects the SERPs and what it means for SEO\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#why-seasonality-changes-occur\">Why seasonality changes occur\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-to-identify-changes-in-seasonality\">How to identify changes in seasonality\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#is-bounce-rate-a-ranking-factor\">Is bounce rate a ranking factor?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#the-evidence-showing-bounce-rate-as-a-ranking-factor\">The evidence showing bounce rate as a ranking factor\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-does-bounce-rate-measure\">What does bounce rate measure?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#so-is-bounce-rate-a-ranking-factor\">So, is bounce rate a ranking factor? \u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-publishes-document-on-more-notable-ranking-systems\">Google publishes document on more notable ranking systems\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Last month Google released a guide to their currently used and retired ranking systems. It’s given us all a helpful run down of exactly what factors and signals Google is using to rank the most relevant, and most useful results. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fappearance\u002Franking-systems-guide\">Google’s ranking system guide\u003C\u002Fa> itself is lengthy and goes into detail on the purpose of each current and retired system, the underlying technologies that they use, and some of the SERP features and content it affects. Luckily, Search Engine Journal created its very own \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-publishes-guide-to-current-retired-ranking-systems\u002F471940\u002F#close\">quick rundown of the guide\u003C\u002Fa>, giving a simple, one or two sentences on each ranking system. \u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What does this mean for me?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Although this has little to no impact compared to a Google algorithm update, such as the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Faugust-2022-google-algorithm-and-search-industry-updates\u002F\">Helpful Content Update\u003C\u002Fa>, it’s paramount that SEOs have a full understanding of what ranking systems are in use and what they do. Whether as a valuable refresher or as a dependable catalogue you can rely on in the future, this ranking system guide is certainly well worth a read. \u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"googles-panda-algorithm-evolved-into-the-coati-algorithm\">Google’s Panda algorithm evolved into the Coati algorithm\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>On a similar note to the ranking update above, Google has announced that their 2012 Panda algorithm has evolved into the Coati algorithm. In an \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-panda-algorithm-coati-algorithm-389603\">article\u003C\u002Fa> discussing the news, Barry Schwartz highlights that this change happened years ago, and no one in the industry had ever really heard of this ranking system before. \u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What does this mean for me?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>This update isn’t going to change how websites rank; Coati is simply the successor to Panda and is designed to reduce the rankings for low-quality sites and reward better rankings for higher-quality sites. Rather, this update is an interesting change in our SEO history knowledge. \u003C\u002Fp>\n\n\n\n\u003Cp>Will you be swapping out Panda for Coati? Or will you continue to acknowledge Panda as one of the major algorithm updates that completely changed the direction of web search results? \u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"how-seasonality-affects-the-serps-and-what-it-means-for-seo\">How seasonality affects the SERPs and what it means for SEO\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>The festive season is upon us, and in the SEO industry, it means we’ve been preparing strategies to maximise client visibility for months already now. One thing that we definitely have to account for is seasonality and how it affects the search results pages we’re targeting. \u003C\u002Fp>\n\n\n\n\u003Cp>Luckily, Search Engine Land has written a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fserp-seasonality-seo-389100?mkt_tok=NzI3LVpRRS0wNDQAAAGH__YKUuqWGYTSTEy7aTr3HVnjJ9vwYBTH2yFnBK7nMM2I4cZZSWKxFifm5XWr_6-I9x-fVLl34Fu-KB9aXUNa9H3gM4YG-XOwCNvAWH5-r6ktxA\">practical seasonality guide\u003C\u002Fa> to help you identify it, understand why it takes place and how to communicate the effects of seasonality to stakeholders. Whether you’re a beginner in need of the seasonality basics or a seasoned SEO pro in need of a rapid refresher, this guide has everything you’ll need. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"why-seasonality-changes-occur\">Why seasonality changes occur\u003C\u002Fh3>\n\n\n\n\u003Cp>The first key thing to consider when it comes to seasonality is \u003Cem>why \u003C\u002Fem>does seasonality affect the SERPs (search engine results pages). Typically Google might start experimenting with the search intent and results for a particular query if certain requirements are met, such as:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>There has been an increase in search queries compared to previous periods \u003C\u002Fli>\u003Cli>There’s been a change in user SERP behaviour for this query, e.g. changes in click patterns.\u003C\u002Fli>\u003Cli>There’s been an increase in users performing further queries on the same topic to get a refined result\u003C\u002Fli>\u003Cli>There has been a change in the additional terms in the same topic query \u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>If one or more of these start to change over a certain period, you might see new results or even new search features. But how do you identify if this has happened to your target keywords?\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-to-identify-changes-in-seasonality\">How to identify changes in seasonality\u003C\u002Fh3>\n\n\n\n\u003Cp>E-commerce sites are more than familiar with seasonality, and will likely have procedures in place to account for it. But if you’re not well versed in seasonality, sudden ranking changes and traffic for particular parts of your site might be slightly alarming. So how do you see if seasonality is the cause?\u003C\u002Fp>\n\n\n\n\u003Cp>Search Engine Land’s case study on the keyword ‘Beard Oil’ is a great example to get you started. They analysed two things and compared them to a ‘normal’ period of time: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>the SERP features (i.e. shopping ads, map packs) \u003C\u002Fli>\u003Cli>the ranking sites and their intent\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>Between summer 2022 and autumn 2022, they found that the SERP features for ‘Beard Oil’ increased dramatically, introducing commercially driven elements. And they found that the results reflected this also, switching from informational results in the summer to commercial results in the winter.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What does this mean for me?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Seasonality can dramatically impact the way that our sites rank over different periods of the year, so it’s crucial to be able to understand and identify it. By comparing your search results pages and the SERP features to a more stable period of time, you can take the necessary steps to pinpoint seasonality, account for the changes, and report it to stakeholders to prevent panic.  \u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"is-bounce-rate-a-ranking-factor\">Is bounce rate a ranking factor?\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Is there a link between bounce rate and search rankings? This \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Franking-factors\u002Fbounce-rate-ranking-factor\u002F#close\">article\u003C\u002Fa> discusses how bounce rate impacts SEO rankings, and that it is an important factor to consider when optimising a website or page. \u003C\u002Fp>\n\n\n\n\u003Cp>Despite Google’s insistence that they do not use data from Google Analytics to inform their ranking algorithms, some SEO professionals believe that bounce rate is in fact a ranking factor. \u003C\u002Fp>\n\n\n\n\u003Cp>The reason for this is unclear, but it persists among a portion of the search marketing community. It’s possible that there is some validity to these claims, despite what Google has said publicly on the matter.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"the-evidence-showing-bounce-rate-as-a-ranking-factor\">The evidence showing bounce rate as a ranking factor\u003C\u002Fh3>\n\n\n\n\u003Cp>In “\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.google.com\u002Fsearch\u002Fhowsearchworks\u002Falgorithms\u002F\">How Search Works\u003C\u002Fa>,” Google says, “…we use aggregated and anonymized interaction data to assess whether search results are relevant to queries.” Some SEO professionals believe “interaction data” involves bounce rate.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"325\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F12\u002Frelevance-of-webpages-interaction-of-data.jpg?auto=compress%2Cformat&q=90\" alt=\"Text: Relevance of webpages. Next, algorithms analyze the content of webpages to assess whether the page contains information that might be relevant to what you are looking for. The most basic signal that information is relevant is when a webpage contains the same keywords as your search query. If those keywords appear on the page, or if they appear in the headings or body of the text, the information is more likely to be relevant. Beyond simple keyword matching, we use aggregated and anonymized interaction data to assess whether search results are relevant to queries. We transform that data into signals that help our machine-learned systems better estimate relevance.\" class=\"wp-image-20499\"\u002F>\u003Cfigcaption>\u003Cem>Screenshot from How Search Works, June 2022\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>The study found that the average time on site for a Google first-page result is 2.5 minutes, but Brian Dean confirmed in reply to a comment that the study did not actually look at bounce rate (or pageviews).\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-bounce-rate-measure\">What does bounce rate measure?\u003C\u002Fh3>\n\n\n\n\u003Cp>A lot of the confusion around bounce rate can be cleared up once people understand what bounce rate actually measures.\u003C\u002Fp>\n\n\n\n\u003Cp>Bounce rate is a Google Analytics metric that measures the percentage of single-page sessions (no secondary hits) to your site divided by the total sessions.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"583\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F12\u002Fbouce-rate-formula.jpg?auto=compress%2Cformat&q=90\" alt=\"Text: Bounce rate formula. Bounce rate equals single-page sessions (no subsequent hits divided by total sessions.\" class=\"wp-image-20498\"\u002F>\u003Cfigcaption>\u003Cem>Image credit: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fserp-seasonality-seo-389100?mkt_tok=NzI3LVpRRS0wNDQAAAGH__YKUuqWGYTSTEy7aTr3HVnjJ9vwYBTH2yFnBK7nMM2I4cZZSWKxFifm5XWr_6-I9x-fVLl34Fu-KB9aXUNa9H3gM4YG-XOwCNvAWH5-r6ktxA\">Search Engine Land\u003C\u002Fa> \u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"so-is-bounce-rate-a-ranking-factor\">So, is bounce rate a ranking factor? \u003C\u002Fh3>\n\n\n\n\u003Cp>No, bounce rate is not a Google ranking factor. Bounce rate is not a reliable measurement of the relevance of web pages – and Google has repeatedly said it does not use it for rankings.  \u003C\u002Fp>\n\n\n\n\u003Cp>Also added is the fact that not all websites use Google Analytics – If Google used bounce rate as a ranking factor, it would have to treat websites with the GA code differently than those without the GA code.\u003C\u002Fp>\n\n\n\n\u003Chr>\n\n\n\n\u003Cp>Keep up-to-date with our dedicated \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">algorithm and search industry round-ups\u003C\u002Fa>. For any further information about these posts – or to learn how we can support your SEO – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> today.\u003C\u002Fp>\n",false,"standard",[10,11],43,1,[],[14,15],205,135,[17,18,19,20,21,22,23,24,25],"post-20464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":27,"hero":189},[28,151],{"acf_fc_layout":29,"reduced":30,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":30,"title":31,"content":6,"authors":32},"blog_post_content",true,"November 2022 Google algorithm and search industry updates",[33,116],{"id":34,"path":35,"display_name":36,"job_title":37,"description":38,"avatar_url":39,"acf":40},104,"\u002Fabout\u002Four-team\u002Fsophie-thompson\u002F","Sophie Thompson","Senior SEO Strategist","I'm a Senior SEO Strategist at Impression. My day to day involves performing keyword research, auditing client websites and writing content - whether that's new blogs or optimising existing pages!","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":37,"full_bio":41,"specialist_service_links":42,"photo":60},"\u003Cp>Senior SEO Strategist. Joined Impression in April 2022.\u003C\u002Fp>\n\u003Cp>I originally graduated with a first class degree in film production, however I was determined to find my career within digital. I gained a variety of experience in the past few years, finding a love for graphic design, coding and content writing. I learnt a lot about SEO in my previous role, I found it was the perfect balance of technical & creative for me, and now I’m super excited to be working in SEO full time!\u003C\u002Fp>\n\u003Cp>My day to day involves performing keyword research, auditing client websites and writing content – whether that’s new blogs or optimising existing pages. All in all pretty varied!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nI’m so proud of my plants! I honestly thought I killed plants in a mile radius but now my garden & window garden is thriving!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nI like to play squash, pool and lots of games with my partner. In the summer, most weekends I’ll be in Norfolk going on lots of walks and doing plenty of water sports. When I’m not doing those things, I’ll be reading, writing or bargain hunting!\u003C\u002Fp>\n",[43],{"page":44,"link_text":49},{"ID":45,"post_author":46,"post_date":47,"post_date_gmt":47,"post_content":48,"post_title":49,"post_excerpt":48,"post_status":50,"comment_status":51,"ping_status":51,"post_password":48,"post_name":52,"to_ping":48,"pinged":48,"post_modified":53,"post_modified_gmt":53,"post_content_filtered":48,"post_parent":54,"guid":55,"menu_order":54,"post_type":56,"post_mime_type":48,"comment_count":57,"filter":58,"url_path":59},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"ID":61,"id":61,"title":62,"filename":63,"filesize":64,"url":65,"link":66,"alt":48,"author":67,"description":48,"caption":48,"name":68,"status":69,"uploaded_to":54,"date":70,"modified":70,"menu_order":54,"mime_type":71,"type":72,"subtype":73,"icon":74,"width":75,"height":76,"sizes":77},24281,"Sophie-Thompson-NEW","Sophie-Thompson-NEW.png",376379,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&q=90","\u002Fsophie-thompson-new\u002F","12","sophie-thompson-new","inherit","2023-08-02 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Impression","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":48,"full_bio":48,"specialist_service_links":7,"photo":123},{"ID":124,"id":124,"title":125,"filename":126,"filesize":54,"url":127,"link":128,"alt":48,"author":67,"description":48,"caption":48,"name":129,"status":69,"uploaded_to":54,"date":130,"modified":130,"menu_order":54,"mime_type":131,"type":72,"subtype":132,"icon":74,"width":133,"height":133,"sizes":134},12476,"Impression-Icon","Impression-Icon.jpg","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","impression-icon","2021-11-02 16:49:21","image\u002Fjpeg","jpeg",500,{"thumbnail":135,"thumbnail-width":79,"thumbnail-height":79,"medium":136,"medium-width":81,"medium-height":81,"medium_large":137,"medium_large-width":84,"medium_large-height":84,"large":138,"large-width":87,"large-height":88,"1536x1536":139,"1536x1536-width":90,"1536x1536-height":90,"2048x2048":140,"2048x2048-width":93,"2048x2048-height":93,"post-thumbnail":141,"post-thumbnail-width":96,"post-thumbnail-height":97,"12_col":142,"12_col-width":99,"12_col-height":100,"default_landscape":143,"default_landscape-width":102,"default_landscape-height":76,"default_portrait":144,"default_portrait-width":76,"default_portrait-height":102,"6_col_and_margin_short":145,"6_col_and_margin_short-width":96,"6_col_and_margin_short-height":100,"11_col_and_margin":146,"11_col_and_margin-width":106,"11_col_and_margin-height":100,"9_col_rectangle":147,"9_col_rectangle-width":108,"9_col_rectangle-height":109,"11_col":148,"11_col-width":111,"11_col-height":100,"staff_image_696_600":149,"staff_image_696_600-width":75,"staff_image_696_600-height":76,"rectangular_thumbnail":150,"rectangular_thumbnail-width":114,"rectangular_thumbnail-height":115},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"acf_fc_layout":152,"reduced":30,"top_overlap":153,"bottom_underlap":153,"disable_observer":-1,"heading":154,"cta_text":155,"cta_link":156,"items":157},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[158,171,180],{"type_key":18,"title":159,"excerpt":160,"to":161,"postedAt":162,"readingTime":163,"image":164,"authors":165,"category":169},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[166],{"name":167,"image":168},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":170,"name":49},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"type_key":18,"title":172,"excerpt":173,"to":174,"postedAt":175,"readingTime":163,"image":176,"authors":177,"category":179},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[178],{"name":167,"image":168},{"to":170,"name":49},{"type_key":18,"title":181,"excerpt":182,"to":183,"postedAt":184,"readingTime":163,"image":185,"authors":186,"category":188},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[187],{"name":167,"image":168},{"to":170,"name":49},{"type":190,"style":191,"heading":31,"date":4,"updatedAt":192,"reading_minutes":193,"image":194,"imageAlt":31,"categories":195,"collections":460},"blog-post","light","2022-12-14T09:57:15",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F12\u002Fjohny-goerend-o12OYf_0Jd0-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[196,377],{"id":10,"count":197,"description":198,"link":199,"name":200,"slug":201,"taxonomy":202,"parent":54,"meta":203,"acf":204,"head_links":205,"resource_count":206,"yoast_title":207,"yoast_meta":208,"yoast_json_ld":252,"_links":349,"path":199},97,"\u003Cp class=\"p1\">An essential part of every SEO \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">strategy\u003C\u002Fa> is to stay on top of recent Google Algorithm updates. With search engines constantly seeking to better serve its users, webmasters must adhere to the latest guidelines to continue growing their organic rankings and traffic.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa> or browse our blogs below for our thoughts on the latest algorithm and industry updates.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F","Google Algorithm Updates","google-algorithm-updates","category",[],[],[],3,"Google Algorithm Updates | Tips & Advice | Impression",[209,211,214,217,220,223,226,228,230,232,235,238,241,244,246,249],{"property":210,"content":207},"title",{"property":212,"content":213},"description","A comprehensive resource on Google algorithm updates with the latest news and SEO industry insights, written by digital marketing experts at Impression.",{"name":215,"content":216},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":218,"content":219},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"name":221,"content":222},"og:locale","en-GB",{"property":224,"content":225},"og:type","article",{"property":227,"content":207},"og:title",{"property":229,"content":213},"og:description",{"property":231,"content":219},"og:url",{"property":233,"content":234},"og:site_name","Impression",{"property":236,"content":237},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":239,"content":240},"og:image:width",1200,{"property":242,"content":243},"og:image:height",630,{"property":245,"content":131},"og:image:type",{"property":247,"content":248},"twitter:card","summary_large_image",{"property":250,"content":251},"twitter:site","@impressiontalk",{"@context":253,"@graph":254},"https:\u002F\u002Fschema.org",[255,263,272,282],{"@type":256,"@id":257,"url":257,"name":207,"isPartOf":258,"description":213,"breadcrumb":260,"inLanguage":262},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"@id":259},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":261},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F#breadcrumb","en",{"@type":264,"@id":261,"itemListElement":265},"BreadcrumbList",[266,270],{"@type":267,"position":11,"name":268,"item":269},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":267,"position":271,"name":200},2,{"@type":273,"@id":259,"url":269,"name":234,"description":48,"publisher":274,"inLanguage":222,"potentialAction":276},"WebSite",{"@id":275},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":277,"target":278,"query-input":281},"SearchAction",{"@type":279,"urlTemplate":280},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":283,"@id":275,"name":234,"url":269,"logo":284,"image":290,"sameAs":291,"@context":295,"email":296,"foundingDate":297,"legalName":298,"vatID":299,"description":300,"telephone":301,"address":302,"location":309,"areaServed":342},"Organization",{"@type":285,"inLanguage":222,"@id":286,"url":287,"contentUrl":287,"width":288,"height":289,"caption":234},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[292,293,294],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. 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Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[386,387,389,390,392,393,394,395,396,397,398,399,400,401,402,403],{"property":210,"content":384},{"property":212,"content":388},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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2022 Google algorithm and search industry updates | 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