[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fnew-google-feature-dmoz-caption-snippets":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":385,"breadcrumbs":386,"reading_minutes":10,"category":394,"head":396},"2014-08-11T08:35:28",{"rendered":6},"\u003Cp>We’re sat in the office this morning not sure if we’re seeing a new Google snippet feature. We wanted to make sure we wrote about it anyway because, as with any Google feature, if deemed useful it’s likely it will be rolled out further.\u003C\u002Fp>\n\u003Cp>What we’re seeing is content from Wikipedia \u003Cstrong>or DMOZ\u003C\u002Fstrong> being pulled into the results snippet in a new drop-down info window within Google’s \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fencrypted.google.com\u002F\">Encrypted Search\u003C\u002Fa> feature. I’ve highlighted a few examples below, with two pulling information from DMOZ rather than Wikipedia – something we particularly wanted to highlight.\u003C\u002Fp>\n\u003Cdiv id='gallery-1' class='gallery galleryid-2349 gallery-columns-5 gallery-size-thumbnail'>\u003Cfigure class='gallery-item'>\n\t\t\t\u003Cdiv class='gallery-icon landscape'>\n\t\t\t\t\u003Ca href='https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FzSnLC2Yp-bbc-search-snippet.png?auto=compress%2Cformat&q=90'>\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FzSnLC2Yp-bbc-search-snippet.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2350\" \u002F>\u003C\u002Fa>\n\t\t\t\u003C\u002Fdiv>\n\t\t\t\t\u003Cfigcaption class='wp-caption-text gallery-caption' id='gallery-1-2350'>\n\t\t\t\tBBC (Wikipedia)\n\t\t\t\t\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cfigure class='gallery-item'>\n\t\t\t\u003Cdiv class='gallery-icon landscape'>\n\t\t\t\t\u003Ca href='https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F4T3eGaXa-EvoEnergy-search-snippet.png?auto=compress%2Cformat&q=90'>\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F4T3eGaXa-EvoEnergy-search-snippet.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2351\" \u002F>\u003C\u002Fa>\n\t\t\t\u003C\u002Fdiv>\n\t\t\t\t\u003Cfigcaption class='wp-caption-text gallery-caption' id='gallery-1-2351'>\n\t\t\t\tEvoEnergy (DMOZ)\n\t\t\t\t\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cfigure class='gallery-item'>\n\t\t\t\u003Cdiv class='gallery-icon landscape'>\n\t\t\t\t\u003Ca href='https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FDAEUs5FN-LA-Times-search-snippet.png?auto=compress%2Cformat&q=90'>\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FDAEUs5FN-LA-Times-search-snippet.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2352\" \u002F>\u003C\u002Fa>\n\t\t\t\u003C\u002Fdiv>\n\t\t\t\t\u003Cfigcaption class='wp-caption-text gallery-caption' id='gallery-1-2352'>\n\t\t\t\tLA Times (Wikipedia)\n\t\t\t\t\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cfigure class='gallery-item'>\n\t\t\t\u003Cdiv class='gallery-icon landscape'>\n\t\t\t\t\u003Ca href='https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FclCE3Zcp-Wikipedia-SEO-search-snippet.png?auto=compress%2Cformat&q=90'>\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FclCE3Zcp-Wikipedia-SEO-search-snippet.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2353\" \u002F>\u003C\u002Fa>\n\t\t\t\u003C\u002Fdiv>\n\t\t\t\t\u003Cfigcaption class='wp-caption-text gallery-caption' id='gallery-1-2353'>\n\t\t\t\tWikipedia (Wikipedia)\n\t\t\t\t\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cfigure class='gallery-item'>\n\t\t\t\u003Cdiv class='gallery-icon landscape'>\n\t\t\t\t\u003Ca href='https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FPYnlFLjy-this-is-money.png?auto=compress%2Cformat&q=90'>\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FPYnlFLjy-this-is-money.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640\" class=\"attachment-thumbnail size-thumbnail\" alt=\"this is money\" aria-describedby=\"gallery-1-2354\" \u002F>\u003C\u002Fa>\n\t\t\t\u003C\u002Fdiv>\n\t\t\t\t\u003Cfigcaption class='wp-caption-text gallery-caption' id='gallery-1-2354'>\n\t\t\t\tThis is Money (DMOZ)\n\t\t\t\t\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\t\t\u003C\u002Fdiv>\n\n\u003Cp>There are a few reasons we think this is early days for this feature;\u003C\u002Fp>\n\u003Col>\n\u003Cli>Wikipedia is giving information on itself, though this could still be deemed to be useful for new users to Wikipedia\u003C\u002Fli>\n\u003Cli>DMOZ listings are being used for \u003Cstrong>some\u003C\u002Fstrong> SME’s that are listed in the Open Directory Project’s DMOZ.org\u003C\u002Fli>\n\u003Cli>I can’t identify what metric seems to be the cut-off for the inclusion of the DMOZ listing\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>Please leave some discussion below in the comments. Has this been seen before?\u003C\u002Fp>\n\u003Cp>Aaron\u003C\u002Fp>\n",false,"standard",[10],1,[],[13],108,[15,16,17,18,19,20,21,22],"post-2349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo",{"page_content_modules":24,"hero":198},[25,153],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"New Google feature? DMOZ caption in snippets",[30],{"id":10,"path":31,"display_name":32,"job_title":33,"description":34,"avatar_url":35,"acf":36},"\u002Fabout\u002Four-team\u002Faaron-dicks\u002F","Aaron Dicks","Chief Technology Officer","Chief Technology Officer of Impression. Previously a developer and SEO, I now oversee our technology- and data-driven services, as well as some of our innovation and software development. Technical problem solver.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":33,"full_bio":37,"specialist_service_links":38,"photo":97},"\u003Cp>Chief Technology Officer. Co-founded Impression in 2012.\u003C\u002Fp>\n\u003Cp>I’m a self-taught web developer who stumbled into digital marketing through a part time job at University. I went on to work with a number of digital agencies when I was in an in-house marketing manager role which led me to identify an opportunity to start Impression to offer a better service and product.\u003C\u002Fp>\n\u003Cp>Having been here from day one, I’ve held many roles at Impression, but have since settled back into a technology role. I lead our technology and data service design and delivery and also look after some of our internal media software development.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nBuilding a business that can have so many positive impacts across our team, clients and – in time – a more positive impact on the community and environment.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nYou’ll find me walking my Giant Schnoodle, Otto.\u003C\u002Fp>\n",[39,56,68,78,88],{"page":40,"link_text":44},{"ID":13,"post_author":41,"post_date":42,"post_date_gmt":42,"post_content":43,"post_title":44,"post_excerpt":43,"post_status":45,"comment_status":46,"ping_status":46,"post_password":43,"post_name":47,"to_ping":43,"pinged":43,"post_modified":48,"post_modified_gmt":48,"post_content_filtered":43,"post_parent":49,"guid":50,"menu_order":51,"post_type":52,"post_mime_type":43,"comment_count":53,"filter":54,"url_path":55},"98","2020-12-16 14:36:55","","Digital Marketing Strategy","publish","closed","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108",0,"page","0","raw","\u002Fdigital-marketing\u002Fstrategy\u002F",{"page":57,"link_text":67},{"ID":58,"post_author":59,"post_date":60,"post_date_gmt":60,"post_content":43,"post_title":61,"post_excerpt":43,"post_status":45,"comment_status":46,"ping_status":46,"post_password":43,"post_name":62,"to_ping":43,"pinged":43,"post_modified":63,"post_modified_gmt":63,"post_content_filtered":43,"post_parent":64,"guid":65,"menu_order":51,"post_type":52,"post_mime_type":43,"comment_count":53,"filter":54,"url_path":66},24830,"1","2023-09-09 12:14:08","Media Measurement","measurement","2025-03-13 14:47:54",17552,"\u002F?page_id=24830","\u002Fmedia-solutions\u002Fmeasurement\u002F","Media Effectiveness & MMM",{"page":69,"link_text":72},{"ID":70,"post_author":41,"post_date":71,"post_date_gmt":71,"post_content":43,"post_title":72,"post_excerpt":43,"post_status":45,"comment_status":46,"ping_status":46,"post_password":43,"post_name":73,"to_ping":43,"pinged":43,"post_modified":74,"post_modified_gmt":74,"post_content_filtered":43,"post_parent":75,"guid":76,"menu_order":51,"post_type":52,"post_mime_type":43,"comment_count":53,"filter":54,"url_path":77},244,"2020-12-21 14:32:54","CRO","cro","2026-04-13 10:27:20",24873,"\u002F?page_id=244","\u002Fdigital-experience\u002Fcro\u002F",{"page":79,"link_text":87},{"ID":80,"post_author":41,"post_date":81,"post_date_gmt":81,"post_content":43,"post_title":82,"post_excerpt":43,"post_status":45,"comment_status":46,"ping_status":46,"post_password":43,"post_name":83,"to_ping":43,"pinged":43,"post_modified":84,"post_modified_gmt":84,"post_content_filtered":43,"post_parent":51,"guid":85,"menu_order":51,"post_type":52,"post_mime_type":43,"comment_count":53,"filter":54,"url_path":86},374,"2021-01-11 16:25:32","Analytics","analytics","2026-08-25 10:02:52","\u002F?page_id=374","\u002Fanalytics\u002F","Enterprise Analytics",{"page":89,"link_text":92},{"ID":90,"post_author":41,"post_date":91,"post_date_gmt":91,"post_content":43,"post_title":92,"post_excerpt":43,"post_status":45,"comment_status":46,"ping_status":46,"post_password":43,"post_name":93,"to_ping":43,"pinged":43,"post_modified":94,"post_modified_gmt":94,"post_content_filtered":43,"post_parent":51,"guid":95,"menu_order":51,"post_type":52,"post_mime_type":43,"comment_count":53,"filter":54,"url_path":96},20655,"2023-01-04 14:22:27","CRM","crm","2025-03-13 14:52:45","\u002F?page_id=20655","\u002Fcrm\u002F",{"ID":98,"id":98,"title":99,"filename":100,"filesize":101,"url":102,"link":103,"alt":43,"author":104,"description":43,"caption":43,"name":105,"status":106,"uploaded_to":51,"date":107,"modified":107,"menu_order":51,"mime_type":108,"type":109,"subtype":110,"icon":111,"width":112,"height":113,"sizes":114},25129,"Aaron-Dicks2","Aaron-Dicks2.png",305948,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&q=90","\u002Faaron-dicks2\u002F","12","aaron-dicks2","inherit","2023-10-03 15:58:10","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":115,"thumbnail-width":116,"thumbnail-height":116,"medium":117,"medium-width":118,"medium-height":119,"medium_large":120,"medium_large-width":121,"medium_large-height":122,"large":123,"large-width":124,"large-height":125,"1536x1536":126,"1536x1536-width":127,"1536x1536-height":128,"2048x2048":129,"2048x2048-width":130,"2048x2048-height":131,"post-thumbnail":132,"post-thumbnail-width":133,"post-thumbnail-height":134,"12_col":135,"12_col-width":136,"12_col-height":137,"default_landscape":138,"default_landscape-width":139,"default_landscape-height":113,"default_portrait":140,"default_portrait-width":113,"default_portrait-height":139,"6_col_and_margin_short":141,"6_col_and_margin_short-width":133,"6_col_and_margin_short-height":137,"11_col_and_margin":142,"11_col_and_margin-width":143,"11_col_and_margin-height":137,"9_col_rectangle":144,"9_col_rectangle-width":145,"9_col_rectangle-height":146,"11_col":147,"11_col-width":148,"11_col-height":137,"staff_image_696_600":149,"staff_image_696_600-width":112,"staff_image_696_600-height":113,"rectangular_thumbnail":150,"rectangular_thumbnail-width":151,"rectangular_thumbnail-height":152},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":154,"reduced":27,"top_overlap":155,"bottom_underlap":155,"disable_observer":-1,"heading":156,"cta_text":157,"cta_link":158,"items":159},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[160,174,183],{"type_key":16,"title":161,"excerpt":162,"to":163,"postedAt":164,"readingTime":165,"image":166,"authors":167,"category":171},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[168],{"name":169,"image":170},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":172,"name":173},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":16,"title":175,"excerpt":176,"to":177,"postedAt":178,"readingTime":165,"image":179,"authors":180,"category":182},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[181],{"name":169,"image":170},{"to":172,"name":173},{"type_key":16,"title":184,"excerpt":185,"to":186,"postedAt":187,"readingTime":188,"image":189,"authors":190,"category":197},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. By moving away from replication and toward the creation of unique value, you provide both Google and users with a compelling reason to prefer your brand over […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-information-gain-solves-commodity-seo\u002F","2026-07-20T11:37:53",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgetty-images-lwAc6CL9tlM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[191,194],{"name":192,"image":193},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":195,"image":196},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":172,"name":173},{"type":199,"style":200,"heading":28,"date":4,"updatedAt":201,"reading_minutes":10,"image":202,"imageAlt":28,"categories":203,"collections":384},"blog-post","light","2022-02-07T16:48:46","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FnkeOtk0N-050720211625528037_DMOZ-in-Google-Snippet.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[204],{"id":10,"count":205,"description":206,"link":172,"name":173,"slug":207,"taxonomy":208,"parent":51,"meta":209,"acf":210,"head_links":211,"resource_count":212,"yoast_title":213,"yoast_meta":214,"yoast_json_ld":259,"_links":356,"path":172},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo","category",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[215,217,220,223,226,229,232,234,236,238,241,244,247,250,253,256],{"property":216,"content":213},"title",{"property":218,"content":219},"description","Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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