[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fnetflix-announces-new-ad-supported-tier-powered-by-microsoft":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":354,"breadcrumbs":355,"reading_minutes":164,"category":363,"head":365},"2022-10-21T16:10:35",{"rendered":6},"\n\u003Cp>Back in July, Microsoft announced that it had been chosen by Netflix to become its new “technology and sales partner”. Essentially, Netflix has put Microsoft in charge of powering its first ad-supported subscription offering.\u003C\u002Fp>\n\n\n\n\u003Cp>Fast-forward to October and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fabout.netflix.com\u002Fen\u002Fnews\u002Fannouncing-basic-with-ads-us.\">Netflix\u003C\u002Fa> has confirmed that its new ad-supported tier, called “basic with ads”, will officially roll out on \u003Cstrong>November 3rd\u003C\u002Fstrong>. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fabout.ads.microsoft.com\u002Fen-us\u002Fblog\u002Fpost\u002Foctober-2022\u002Fhow-microsoft-will-power-netflix-new-ad-supported-tier\">Microsoft\u003C\u002Fa> also confirmed, in a press release on October 13th, that the rollout will be exclusively supported by combining the power of Microsoft’s & Xandr’s platforms. For those unfamiliar, Xandr is a media buying platform where users can buy and sell digital advertising across ad networks and formats including streamable TV.\u003C\u002Fp>\n\n\n\n\u003Cp>The original launch date was set for 2023, but Netflix “\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.extremetech.com\u002Finternet\u002F340268-netflix-unveils-its-ad-supported-plan-launching-in-november\">accelerated plans\u003C\u002Fa>” to get ahead of Disney+ who is also rolling out an ad-supported tier. As a result of this pressure, Netflix has acknowledged that its ad offering may look \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdeadline.com\u002F2022\u002F10\u002Fnetflix-subscribers-advertising-cheaper-plan-1235148750\u002F\">“pretty basic”\u003C\u002Fa>, in the early days.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"where-will-netflixs-ad-supported-tier-launch\">\u003Cstrong>Where will Netflix’s ad-supported tier launch?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Initially, this new tier will launch in 12 markets: Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the United Kingdom & the United States. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblogs.microsoft.com\u002Fblog\u002F2022\u002F07\u002F13\u002Fnetflix-names-microsoft-as-partner-for-new-consumer-subscription-plan\u002F\">Microsoft\u003C\u002Fa> said: \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>“in each of these regions, we are working with top advertisers to plan for compelling, relevant, world-class content that is as entertaining as the programming itself – with no shortage of interest. Advertisers are keen to reach Netflix’s expansive audience in a premium environment. And consumers will be pleased with a high-resolution experience that averages only 4-5 minutes of advertisements per hour.” \u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-does-advertising-on-netflix-look-like\">\u003Cstrong>What does advertising on Netflix look like?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>The introduction of an ad-supported tier on Netflix presents a huge opportunity for advertisers. The Chief Product Officer for Netflix, Greg Peters, said that they don’t expect subscribers to \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.ft.com\u002Fcontent\u002F3b1e8a70-73e0-40a9-bd7d-7dcd6e015c42\">“trade down”\u003C\u002Fa>, therefore presenting the new tier as an opportunity to potentially capture a whole new digital audience. \u003C\u002Fp>\n\n\n\n\u003Cp>The ad-supported tier opens up new opportunities for brands, and agencies advertising on behalf of brands, to integrate ads shown on Netflix alongside paid search, social, and any other channels as part of their existing strategy.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"ad-formats\">\u003Cstrong>Ad formats\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Ads will be 15 or 30 seconds long, playing before and during shows and films\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"advertiser-controls\">\u003Cstrong>Advertiser controls \u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Broad targeting capabilities will be offered by country & genre\u003C\u002Fli>\u003Cli>Advertisers will be able to prevent their ads from appearing on content that isn’t aligned with their brand (sex, nudity or graphic violence)\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"verification-tools\">\u003Cstrong>Verification tools\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Netflix has partnerships in place with DoubleVerify & Integral Ad Science – which are platforms which verify the viewability and traffic validity of its ads, giving more confidence to advertisers, this will be starting in Q1 2023.\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"audience-measurement\">\u003Cstrong>Audience measurement\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Enabling advertisers to understand how Netflix can help them reach their target audience, Nielsen will use Digital Ad Ratings in the U.S, becoming available sometime in 2023. (Source: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fabout.netflix.com\u002Fen\u002Fnews\u002Fannouncing-basic-with-ads-us.\">Netflix\u003C\u002Fa>)\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>The \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.theguardian.com\u002Fmedia\u002F2022\u002Foct\u002F13\u002Fnetflix-launches-499-package-with-adverts-to-lure-cost-conscious-streamers\">Guardian\u003C\u002Fa> reports that when Netflix’s new ad-supported tier launches, advertisers will not be provided with the option to target specific demographics. This is a standard offering in traditional broadcasting TV & is something that will likely change in the future.\u003C\u002Fp>\n\n\n\n\u003Cp>There was an interesting piece written on Deadline, that outlined when the tier launches, targeting will be \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdeadline.com\u002F2022\u002F10\u002Fnetflix-subscribers-advertising-cheaper-plan-1235148750\u002F\">“consistent with television”\u003C\u002Fa>, and that they will be competing for “linear TV dollars”, and then initially competing with Google & Meta for example. Therefore, we may well see more traditional media buyers moving onto Netflix before we see more digital spending shifting to the streaming site. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-budget-will-you-need\">\u003Cstrong>What budget will you need?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Initially, it was reported by the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.theguardian.com\u002Fmedia\u002F2022\u002Foct\u002F13\u002Fnetflix-launches-499-package-with-adverts-to-lure-cost-conscious-streamers\">Guardian\u003C\u002Fa> that Microsoft had approached UK Media agencies, with a “premium price of £50 for reaching 1,000 viewers”.\u003C\u002Fp>\n\n\n\n\u003Cp>For context, the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.theguardian.com\u002Fmedia\u002F2022\u002Foct\u002F13\u002Fnetflix-launches-499-package-with-adverts-to-lure-cost-conscious-streamers\">Guardian\u003C\u002Fa> also reported that the rates were “about twice the rate that ITV and Channel 4 charge advertisers on their streaming services, but significantly less than the £70 to £80 charged on traditional broadcast TV channels.”\u003C\u002Fp>\n\n\n\n\u003Cp>There could be concern surrounding the higher CPM costs compared with the rate charges on ITV & Channel 4 for example, potentially pricing out some brands with smaller ad budgets, in the earlier days, who may be better off sticking with affordable platforms such as YouTube.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"our-thoughts\">\u003Cstrong>Our thoughts\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>It will be interesting to see how Netflix’s ad-supported offering comes to fruition & to monitor how it evolves alongside the ever-changing advertising landscape.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"so-what-are-the-next-steps-that-you-could-take\">\u003Cstrong>So what are the next steps that you could take?\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Firstly, this could be a fantastic time to go back to the drawing board and complete a full re-evaluation of your media channels, if you feel there is scope for your business or product to be featuring on Netflix, alongside some bigger brands & higher CPM’s, then now is the perfect time to start planning. \u003C\u002Fp>\n\n\n\n\u003Cp>Furthermore, alongside planning, it could also be beneficial to just wait! Hold fire and watch from the sidelines. This is a very new offering from Netflix (that may have bumps in the road), so this could be a perfect way to see how the platform handles ads. Will consumers warm (if at all) to the ads? We can only wait and see what challenges the platform faces once the initial hype surrounding the new platform is out, then you could look at jumping in and getting started.\u003C\u002Fp>\n\n\n\n\u003Chr>\n\n\n\n\u003Cp>Stay up to date with the latest news in our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fppc\u002F\">PPC blogs\u003C\u002Fa>, or check out our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002F\">resources\u003C\u002Fa> for actionable insights and guides.\u003C\u002Fp>\n",false,"standard",[10],40,[],[13],220,[15,16,17,18,19,20,21,22],"post-19932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc",{"page_content_modules":24,"hero":160},[25,112],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"Netflix announces partnership with Microsoft ahead of rolling out new ad-supported tier",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},118,"\u002Fabout\u002Four-team\u002Foliver-dykes\u002F","Oliver Dykes","Paid Media Executive","As a Paid Media Strategist, I support the team in optimising accounts, writing ad copy, keyword research, ultimately helping our clients to reach their goals. When I'm not at my laptop you can find me watching Football or Cricket!","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":38,"specialist_service_links":39,"photo":57},"\u003Cp>Paid Media Strategist. Joined Impression in July 2022.\u003C\u002Fp>\n\u003Cp>I studied at Nottingham Trent University where I graduated with a degree in business management and marketing. Before joining Impression, I worked as a paid media executive for an agency in London, which helped me to learn and develop my skills in PPC.\u003C\u002Fp>\n\u003Cp>At Impression, my day-to-day role consists of supporting the paid media team in optimising accounts, writing ad copy, keyword research, ultimately helping our clients to reach their goals.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I’m Proud Of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I once completed a takeoff and landing in a small Cessna 172. (under supervision of course)\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside Of Work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Find me watching Football or Cricket! Outside of sports, I like travelling, exploring new places.\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n",[40],{"page":41,"link_text":46},{"ID":42,"post_author":43,"post_date":44,"post_date_gmt":44,"post_content":45,"post_title":46,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":49,"to_ping":45,"pinged":45,"post_modified":50,"post_modified_gmt":50,"post_content_filtered":45,"post_parent":51,"guid":52,"menu_order":51,"post_type":53,"post_mime_type":45,"comment_count":54,"filter":55,"url_path":56},169,"98","2020-12-17 10:02:30","","Paid Media","publish","closed","paid-media","2026-06-15 15:58:53",0,"\u002F?page_id=169","page","0","raw","\u002Fpaid-media\u002F",{"ID":58,"id":58,"title":59,"filename":60,"filesize":51,"url":61,"link":62,"alt":45,"author":63,"description":45,"caption":45,"name":64,"status":65,"uploaded_to":51,"date":66,"modified":66,"menu_order":51,"mime_type":67,"type":68,"subtype":69,"icon":70,"width":71,"height":72,"sizes":73},18584,"Oliver-Dykes","Oliver-Dykes.png","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&q=90","\u002Foliver-dykes\u002F","12","oliver-dykes","inherit","2022-07-18 16:20:07","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":74,"thumbnail-width":75,"thumbnail-height":75,"medium":76,"medium-width":77,"medium-height":78,"medium_large":79,"medium_large-width":80,"medium_large-height":81,"large":82,"large-width":83,"large-height":84,"1536x1536":85,"1536x1536-width":86,"1536x1536-height":87,"2048x2048":88,"2048x2048-width":89,"2048x2048-height":90,"post-thumbnail":91,"post-thumbnail-width":92,"post-thumbnail-height":93,"12_col":94,"12_col-width":95,"12_col-height":96,"default_landscape":97,"default_landscape-width":98,"default_landscape-height":72,"default_portrait":99,"default_portrait-width":72,"default_portrait-height":98,"6_col_and_margin_short":100,"6_col_and_margin_short-width":92,"6_col_and_margin_short-height":96,"11_col_and_margin":101,"11_col_and_margin-width":102,"11_col_and_margin-height":96,"9_col_rectangle":103,"9_col_rectangle-width":104,"9_col_rectangle-height":105,"11_col":106,"11_col-width":107,"11_col-height":96,"staff_image_696_600":108,"staff_image_696_600-width":71,"staff_image_696_600-height":72,"rectangular_thumbnail":109,"rectangular_thumbnail-width":110,"rectangular_thumbnail-height":111},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":113,"reduced":27,"top_overlap":114,"bottom_underlap":114,"disable_observer":-1,"heading":115,"cta_text":116,"cta_link":117,"items":118},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[119,136,148],{"type_key":16,"title":120,"excerpt":121,"to":122,"postedAt":123,"readingTime":124,"image":125,"authors":126,"category":133},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[127,130],{"name":128,"image":129},"Joe Turnbull","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":131,"image":132},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":134,"name":135},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":16,"title":137,"excerpt":138,"to":139,"postedAt":140,"readingTime":141,"image":142,"authors":143,"category":147},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[144,146],{"name":145,"image":129},"Harry Clements",{"name":131,"image":132},{"to":134,"name":135},{"type_key":16,"title":149,"excerpt":150,"to":151,"postedAt":152,"readingTime":153,"image":154,"authors":155,"category":159},"What’s new in Paid Media: June 2026 industry updates","\u003Cp>Welcome to the latest blog from the  Impression Paid Media Team, where we uncover the latest news and trends to help you stay ahead of the curve. Keep reading to discover: Google Delays the move from Dynamic Search Ads to AI Max Google surprised advertisers in June by delaying the automatic migration of Dynamic Search […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-june-2026-industry-updates\u002F","2026-06-24T11:26:41",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fandrey-grinkevich-0x6RTts1jRU-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[156,157],{"name":145,"image":129},{"name":158,"image":129},"Jennifer Shin",{"to":134,"name":135},{"type":161,"style":162,"heading":28,"date":4,"updatedAt":163,"reading_minutes":164,"image":165,"imageAlt":28,"categories":166,"collections":353},"blog-post","light","2022-10-21T16:16:00",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fdcl-650-Bx5-8M-y0sI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[167],{"id":10,"count":168,"description":169,"link":134,"name":135,"slug":170,"taxonomy":171,"parent":51,"meta":172,"acf":173,"head_links":174,"resource_count":175,"yoast_title":176,"yoast_meta":177,"yoast_json_ld":222,"_links":321,"path":134},271,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our digital experts regularly blog about the PPC news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","ppc","category",[],[],[],16,"PPC Blog | PPC Tips, Advice & Guides | Impression",[178,180,183,186,189,192,195,197,199,201,204,207,210,213,216,219],{"property":179,"content":176},"title",{"property":181,"content":182},"description","Keeping up to date with the latest PPC trends, strategies, and announcements can be difficult. 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