[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fnatural-links-pr":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":358,"breadcrumbs":359,"reading_minutes":173,"category":367,"head":369},"2016-05-19T08:13:50",{"rendered":6},"\u003Ch2 id=\"what-is-a-natural-link\">\u003Cb>What is a ‘natural link’?\u003C\u002Fb>\u003C\u002Fh2>\n\u003Cp>It’s arguably the holy grail for SEO and digital PR teams – a campaign which allows you to earn powerful natural links from respected, relevant websites to boost yours or your client’s’ website, organically and without you ever having to ‘ask for the link back’.\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">By ‘natural’, I’m talking here about links from places which have a natural affinity to your business or your customers (or both) for SEO purposes, earned through a combination of the quality of your content, your digital PR campaign strategy and your overall outreach approach. Call it an ‘organic link’ if you prefer – either way, it’s all just good old fashioned PR, repurposed and made to work harder for your business online. (Check out Cory Collins for \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchenginewatch.com\u002Fsew\u002Fhow-to\u002F2401908\u002Fnatural-links-what-are-they-really\">\u003Cspan style=\"font-weight: 400;\">SearchEngineWatch\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> for more on defining natural, organic and relevant links).\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">For the purpose of this blog, though, I care less about what we call them and more about how we can make them happen, more frequently and as ‘naturally’ as is possible in the manmade digital marketing landscape. Hence, I’ve created a quick list of takeaways – a checklist to help your next digital PR campaign earn natural, organic links by the bucketload.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch3 id=\"have-something-to-say-and-say-it-better-than-anyone\">\u003Cb>Have something to say, and say it better than anyone\u003C\u002Fb>\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">So you’ve got something newsworthy to talk about from your own business your client. Maybe there’s an opportunity to talk about a hot industry topic with authority, or you’ve devised a new piece of content that’s spot on for your target audience. Now what?\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Now, think again. Is that all actually true, or do you just want it to be? (See \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmoz.com\u002Fblog\u002Fwhy-good-unique-content-needs-to-die-whiteboard-friday\">\u003Ci>\u003Cspan style=\"font-weight: 400;\">Why Good Unique Content Needs to Die\u003C\u002Fspan>\u003C\u002Fi>\u003C\u002Fa> \u003Cspan style=\"font-weight: 400;\">and \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmoz.com\u002Fblog\u002Fhow-to-create-10x-content-whiteboard-friday\">\u003Ci>\u003Cspan style=\"font-weight: 400;\">How to Create 10x Content\u003C\u002Fspan>\u003C\u002Fi>\u003C\u002Fa> \u003Cspan style=\"font-weight: 400;\">from Moz’s Rand Fishkin for everything you need to know on this subject and more). After that, if the idea’s still good enough you’ll know. And the opposite’s also true, so trust your gut and be your story’s biggest critic from the start.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmoz.com\u002Fblog\u002Fhow-to-create-10x-content-whiteboard-friday\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2614 size-full\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FHXHakG3k-10x-content-Moz-WhIteboard-Friday.png?auto=compress%2Cformat&q=90\" alt=\"10x content - Moz WhIteboard Friday\" width=\"781\" height=\"440\" \u002F>\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch3 id=\"earn-it\">\u003Cb>Earn it\u003C\u002Fb>\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Giving journalists or publishers a reason to link is the strongest single tip I know. It could be a business white paper that’s hosted on your website with full details of a research project, a video case study with more details about the news you’re talking about, or a thought leader’s take on the current news agenda. It could be a full-blown content marketing piece. Whatever your strategy, make the link part of the story rather than just a by-product.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Valuable, naturally earned links aren’t easy. It takes something special above and beyond the usual ‘cut and paste press release’ – extra-special food photography from a restaurant, proactive, preemptive Budget-day responses from a small business, detailed long-form content or spotting upcoming news stories using a PR calendar. In all of these cases, the PR comes first, and the link follows.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch3 id=\"create-the-link-for-them\">\u003Cb>Create the link for them \u003C\u002Fb>\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">It’s amazing how many press releases or feature pitches still go out without a single URL. included. While there’s plenty of debate around how much prevalence to give URLs in a piece without it being spammy, they still need to be in there every time. Good tips include adding links to genuinely relevant further information within your articles, or providing fantastic photography for a story that comes with a photo credit to your site.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch3 id=\"plan-your-attack\">\u003Cb>Plan your attack\u003C\u002Fb>\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">This is where the best PR techniques really come into their own. Knowing publication deadlines, best days and times for sell-ins and individual ‘idiosyncrasies’ of different media outlets let you choose the best time for outreach to give your story the best chance of landing. This is where planning months ahead, not just days, gives you the edge and gets journalists on your side. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">If you’ve got a team working on the same campaign, consider using a tool such as \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.buzzstream.com\u002F\">\u003Cspan style=\"font-weight: 400;\">Buzzstream\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> to manage media lists smartly and avoid any embarrassing crossovers.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch3 id=\"it-wont-always-work\">\u003Cb>It won’t always work\u003C\u002Fb>\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">It sucks, but it’s true. Sometimes you can do everything right but for some reason, the mother of all stories just doesn’t land like it could or should. The trick to the most successful digital PR campaigns is not to try and remove every possible situation where this might happen. Instead, do what you can from the steps above to minimise the danger and then constantly be critical of your campaign. Don’t be afraid to pull the plug if you sense it simply isn’t working. Try not to agonise over lengthy post-mortems either; stop and review (briefly) as a team how it was executed; what did and didn’t work, and what could be done better next time. Then do it again!\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch3 id=\"natural-mentions-vs-natural-links-consider-where-googles-headed\">\u003Cb>Natural mentions vs natural links – consider where Google’s headed\u003C\u002Fb>\u003C\u002Fh3>\n\u003Cblockquote>\u003Cp>\u003Cspan style=\"font-weight: 400;\">\u003Cbr \u002F>\n\u003C\u002Fspan>\u003Ci>\u003Cspan style=\"font-weight: 400;\">“I’d personally argue — though without any evidence, of course — that Google’s goal is one day to consider every natural mention of a brand as a “link” (for all intents and purposes). Google’s algorithm is nowhere near smart enough — but it will probably be one day.”\u003C\u002Fspan>\u003C\u002Fi>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Samuel Scott, \u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">\u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Flogz.io\u002F\">Logz.io\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fblockquote>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">This sums up exactly where I believe Google is going, and it’s good news for PR and SEO. If Google’s aim is, as it’s always been, to keep delivering the most relevant results for every search query then natural mentions must surely come into play alongside links at least, if not already then certainly in the not-too-distant future. Links remain one Google’s strongest individual ranking factors, of course, but natural mentions from PR, social and from relevant places will increasing count alongside natural links. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>For far more detail on all of this, check out Samuel Scott’s recent \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmoz.com\u002Fblog\u002Fadvanced-guide-online-publicity-campaigns\">Advanced Guide to Online Publicity Campaigns\u003C\u002Fa> or his not-so-recent \u003Cem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmoz.com\u002Fblog\u002Fan-introduction-to-pr-strategy-for-seos\">Introduction to PR strategy for SEOs\u003C\u002Fa>.\u003C\u002Fem>\u003C\u002Fp>\n\u003Cp>\u003Cem>(Image credit – Flickr – Siaron James – CC BY-SA 2.0)\u003C\u002Fem>\u003C\u002Fp>\n",false,"standard",[10],45,[],[13],146,[15,16,17,18,19,20,21,22],"post-2613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-pr",{"page_content_modules":24,"hero":169},[25,124],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"Earning natural links through digital PR",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},70,"\u002Fabout\u002Four-team\u002Ftom-craig\u002F","Tom Craig","Chief Operations Officer","Co-founder of Impression. I oversee the operational side of the business, ensuring we deliver first-class work and impressive results for our clients.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":38,"job_title":34,"specialist_service_links":39,"photo":68},"\u003Cp>Chief Operations Officer. Co-founded Impression in 2012.\u003C\u002Fp>\n\u003Cp>I started my career in internal systems development at a global engineering consultancy. This is where I learnt to code in a professional environment, having previously only built websites as a hobby. After four years in this role, I decided to pursue further education and studied at the University of Leeds. My next role was a digital marketing manager for a fast-growth cleantech company in Nottingham. Both the company and my responsibilities grew, and I held the position as Head of Marketing for 3 years, before leaving to co-found Impression. My role has evolved every year at Impression as the agency has grown and we’ve realigned responsibilities along the way, but it’s safe to say that I’ve worked in all areas of the business over the years.\u003C\u002Fp>\n\u003Cp>Day to day, Aaron and Mikey and I work closely to ensure we’re leading the agency forwards within our respective remits; performance, commercial and operations. I work closely with the management team, helping to ensure we’re all aligned in achieving our objectives. Much of my day is spent speaking with the team, where I work to improve systems and processes, and preempt future operational challenges. I really enjoy all aspects of planning and can easily get lost in a complex spreadsheet, but I work hard to ensure I stay in the big picture to provide the team the support they need to do the best job they can.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nIt has to be our baby boy!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nSkiing is number one, but when I can’t do that I enjoy cycling, swimming, playing tennis and squash, listening to music, (occasionally) playing guitar, cooking and seeing friends and family.\u003C\u002Fp>\n",[40,57],{"page":41,"link_text":46},{"ID":42,"post_author":43,"post_date":44,"post_date_gmt":44,"post_content":45,"post_title":46,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":49,"to_ping":45,"pinged":45,"post_modified":50,"post_modified_gmt":50,"post_content_filtered":45,"post_parent":51,"guid":52,"menu_order":51,"post_type":53,"post_mime_type":45,"comment_count":54,"filter":55,"url_path":56},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"page":58,"link_text":67},{"ID":59,"post_author":43,"post_date":60,"post_date_gmt":60,"post_content":45,"post_title":61,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":62,"to_ping":45,"pinged":45,"post_modified":63,"post_modified_gmt":63,"post_content_filtered":45,"post_parent":64,"guid":65,"menu_order":51,"post_type":53,"post_mime_type":45,"comment_count":54,"filter":55,"url_path":66},108,"2020-12-16 14:36:55","Digital Marketing Strategy","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108","\u002Fdigital-marketing\u002Fstrategy\u002F","Strategy",{"ID":69,"id":69,"title":70,"filename":71,"filesize":72,"url":73,"link":74,"alt":45,"author":75,"description":45,"caption":45,"name":76,"status":77,"uploaded_to":51,"date":78,"modified":78,"menu_order":51,"mime_type":79,"type":80,"subtype":81,"icon":82,"width":83,"height":84,"sizes":85},24283,"Tom-Craig-new-2023","Tom-Craig-new-2023.png",397051,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&q=90","\u002Ftom-craig-new-2023\u002F","12","tom-craig-new-2023","inherit","2023-08-02 10:41:27","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":86,"thumbnail-width":87,"thumbnail-height":87,"medium":88,"medium-width":89,"medium-height":90,"medium_large":91,"medium_large-width":92,"medium_large-height":93,"large":94,"large-width":95,"large-height":96,"1536x1536":97,"1536x1536-width":98,"1536x1536-height":99,"2048x2048":100,"2048x2048-width":101,"2048x2048-height":102,"post-thumbnail":103,"post-thumbnail-width":104,"post-thumbnail-height":105,"12_col":106,"12_col-width":107,"12_col-height":108,"default_landscape":109,"default_landscape-width":110,"default_landscape-height":84,"default_portrait":111,"default_portrait-width":84,"default_portrait-height":110,"6_col_and_margin_short":112,"6_col_and_margin_short-width":104,"6_col_and_margin_short-height":108,"11_col_and_margin":113,"11_col_and_margin-width":114,"11_col_and_margin-height":108,"9_col_rectangle":115,"9_col_rectangle-width":116,"9_col_rectangle-height":117,"11_col":118,"11_col-width":119,"11_col-height":108,"staff_image_696_600":120,"staff_image_696_600-width":83,"staff_image_696_600-height":84,"rectangular_thumbnail":121,"rectangular_thumbnail-width":122,"rectangular_thumbnail-height":123},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":125,"reduced":27,"top_overlap":126,"bottom_underlap":126,"disable_observer":-1,"heading":127,"cta_text":128,"cta_link":129,"items":130},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[131,145,157],{"type_key":16,"title":132,"excerpt":133,"to":134,"postedAt":135,"readingTime":136,"image":137,"authors":138,"category":142},"How AI Search turned brand mentions into the new backlink","\u003Cp>Earlier this year, the Impression PR team attended the Digital PR Summit and had the opportunity to learn from some of the industry’s brightest minds, including Ryan Law, Director of Content Marketing at Ahrefs. His talk illustrated exactly why Digital PR and SEO are no longer just complementary disciplines. In the age of AI, they […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrand-mentions-ai-search\u002F","2026-08-24T15:20:39",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fsolen-feyissa-ECTqHPd7Afg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[139],{"name":140,"image":141},"Hannah Memmott","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":143,"name":144},"\u002Fblog\u002Fcategory\u002Fdigital-pr\u002F","Digital PR",{"type_key":16,"title":146,"excerpt":147,"to":148,"postedAt":149,"readingTime":150,"image":151,"authors":152,"category":156},"Search has moved on. Has Digital PR?","\u003Cp>Why social search is reshaping the future of PR There was a clear theme at the Digital PR Summit this year: Search has already changed. That shift was brought to life in a standout talk by the brilliant Isa Lavahun, who unpacked how TikTok and social search are reshaping brand discovery. The way people discover, […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-has-moved-on-has-digital-pr\u002F","2026-05-06T10:41:56",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Falexander-shatov-I4p0FcjDBJI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[153],{"name":154,"image":155},"Hannah Craig","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FHannah-Craig.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":143,"name":144},{"type_key":16,"title":158,"excerpt":159,"to":160,"postedAt":161,"readingTime":162,"image":163,"authors":164,"category":168},"Platforms for seamless SEO and Digital PR collaboration","\u003Cp>Your tech stack should be the connective tissue between creative outreach and technical precision. At Impression, we’ve built an ecosystem where industry-leading platforms and our own proprietary technology, like Velocity, work in tandem to turn qualitative coverage into quantitative growth. In this blog, we’re looking under the hood of our current toolkit. We’ll evaluate how […]\u003C\u002Fp>\n","\u002Fblog\u002Fseo-and-digital-pr-platforms\u002F","2026-04-29T10:22:16",15,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002Frohit-choudhari-Cy2ZMN9_DP8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[165],{"name":166,"image":167},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":143,"name":144},{"type":170,"style":171,"heading":28,"date":4,"updatedAt":172,"reading_minutes":173,"image":174,"imageAlt":28,"categories":175,"collections":357},"blog-post","light","2022-02-07T16:48:43",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FadMPSRrY-050720211625527338_Flickr-Siaron-James-CC-BY-SA-2.0-.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[176],{"id":10,"count":177,"description":178,"link":143,"name":144,"slug":179,"taxonomy":180,"parent":51,"meta":181,"acf":182,"head_links":183,"resource_count":184,"yoast_title":185,"yoast_meta":186,"yoast_json_ld":231,"_links":329,"path":143},148,"\u003Cp class=\"p1\">Here at Impression, ongoing research and training is a huge part of how we keep our team up-to-date with the latest happenings in the world of digital PR. We regularly share our thoughts on the latest digital news right here on our blog, so you can keep up to date too!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">Digital PR services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","digital-pr","category",[],[],[],13,"Digital PR Blog | PR Tips, Advice & Guides | Impression",[187,189,192,195,198,201,204,206,208,210,213,216,219,222,225,228],{"property":188,"content":185},"title",{"property":190,"content":191},"description","Keeping up to date with the latest digital PR trends, strategies, and announcements can be difficult. 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