[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fmodern-measurement-series-privacy-first-tracking-solutions":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":15,"acf":24,"head_links":445,"breadcrumbs":446,"reading_minutes":262,"category":454,"head":456},"2024-04-10T10:15:48",{"rendered":6},"\n\u003Cp>There’s a huge buzz around media measurement and marketing effectiveness in the industry right now, and for good reason. The phase-out of the third-party cookie presents advertisers with attribution challenges that not only make it more difficult to make strategic decisions but also to achieve stakeholder buy-in for marketing investment. \u003C\u002Fp>\n\n\n\n\u003Cp>To help you improve your knowledge of the modern measurement landscape and understand the best solutions to embrace user privacy without hindering marketing performance, Impression has launched a series of short videos. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Watch the full series \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fimpressions-modern-measurement-series\u002F\">here\u003C\u002Fa> and gain insights into: \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>The current technology and privacy headwinds challenging digital attribution \u003C\u002Fli>\n\n\n\n\u003Cli>How to respect user privacy online and implement compliant solutions \u003C\u002Fli>\n\n\n\n\u003Cli>How to more accurately measure the impact of your efforts through different solutions e.g. multi-touch attribution, incrementality testing and media mix modelling \u003C\u002Fli>\n\n\n\n\u003Cli>How to communicate the value of marketing measurement to key stakeholders \n\u003Cul class=\"wp-block-list\">\u003C\u002Ful>\n\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cp>\u003Cstrong>In part two, Technology Director, Aaron Dicks and Head of Media Solutions, Harry Brace explore: \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Recent changes in privacy laws and the impact on the data landscape\u003C\u002Fli>\n\n\n\n\u003Cli>Consent management and tools to maintain quality data gathering \u003C\u002Fli>\n\n\n\n\u003Cli>The benefits of moving to server-side tracking \u003C\u002Fli>\n\n\n\n\u003Cli>How accessing better data can drive greater high-value conversions\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>See the transcript of the video below the recording.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Impression's Modern Measurement Series: Privacy-first tracking solutions\" width=\"700\" height=\"394\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F0uhmAtNA4sw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003Cstrong>Aaron Dicks:\u003C\u002Fstrong> There are a lot of changes coming our way at the moment as marketers, that are impacting both of our roles, across marketing technology, attribution and data science. Maybe we can dive through a few of those right now. Let’s kick it off and look at the marketing technology side of things. What’s happening there?\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Harry Brace:\u003C\u002Fstrong> As privacy laws have developed over the years, we’re constantly trying to find ways to maintain the quality of data that we have, whilst also maintaining privacy considerations of the users and maintaining what their preferences are. One of the bigger changes that have happened in recent times is the Digital Markets Act. They released a list of what they consider their gatekeeper organisations, which to no one’s surprise, are the big companies. They’ve been releasing solutions to try and be compliant with this new legislation, like different bits of tech that will help improve the data quality, whilst maintaining privacy. One of the key ones that a lot of people may have heard of is Consent Mode. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Aaron Dicks:\u003C\u002Fstrong> So with regards to these changes then, what is it that a business or brand right now, can do to stay on the right side of handling that data compliantly? \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Harry Brace:\u003C\u002Fstrong> One of the probably most obvious things to do is to use a Consent Management Platform or CMP as they’re known. Most people would have seen these as they’re browsing the web, it’s those pop-ups that appear and ask do you consent to cookies? What cookies do you consent to? One thing that I think is key to check as a business is whether or not what you have in place is actually functional. You’d be surprised by the amount of Consent Management Platforms that are implemented but not actually doing what they should do in the background. Check with your developers, and make sure that what’s in place is actually functioning and it’s actually listening to what users consent to.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Aaron Dicks\u003C\u002Fstrong>: So looking at the Consent Management Platform is a great way, I guess, of tackling that sort of head-on headwind around dealing with consent and marketing consent in this case for that data. That’s going to have an impact on data quality and I know there are a few different pieces of technology we can use to enhance that information and make sure we’re still providing some information to the ad platforms and go one step further and make sure we’re plugging those gaps as well. Maybe you can talk around a few of those options?\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Harry Brace:\u003C\u002Fstrong> By not having various different JavaScript libraries and just collecting the data that they see fit, you can control exactly what data is collected on your site to your server-side container, and you can redact any information that you consider private and that shouldn’t be sent to the platforms. Obviously, this is fundamentally controlled by whether or not the user had consented to tracking in the first place, and if that’s the case, then obviously the rest of this can happen. \u003C\u002Fp>\n\n\n\n\u003Cp>One of the biggest ways to improve data quality is to start moving towards more of a server-side tracking environment. It has a ton of benefits, first of all, you have much more control over your data instead of having various JavaScript libraries, client-side, just collecting what data they see fit, you control exactly what is sent to the platforms, and then pass on to the actual advertising platforms. One of the other key benefits is that because you’re removing all of that JavaScript bloat, you’re inherently making your site faster, you’re removing a lot of the unneeded code, essentially. These server-side containers tend to point to, or at least we recommend pointing them to a first-party domain, which means that your cookies that are getting set are in a first-party context, which means they’ll last longer and give you better data when it comes to tracking things like conversions. \u003C\u002Fp>\n\n\n\n\u003Cp>Another benefit of having server-side tracking setup is that you can connect to other platforms.  Another platform might be your CRM, especially if you’re a lead-gen business, you might have a longer conversion funnel when a lead becomes a customer. You can send conversion data that’s not just from an initial lead, you can send qualified leads or any sort of step within your funnel that you think would benefit from being tracked. You can send that through to your server-side container and then pass that on to the marketing platforms. Then again in turn, you can optimise towards those high leads, so you can really start to close that conversion loop and start optimising to better quality leads, essentially.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FGeneric_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27527\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",false,"standard",[10],41,[],[13,14],108,120,[16,17,18,19,20,21,22,23],"post-27760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-measurement",{"page_content_modules":25,"hero":258},[26,212],{"acf_fc_layout":27,"reduced":28,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":28,"title":29,"content":6,"authors":30},"blog_post_content",true,"Modern Measurement Series #2 – Privacy-first tracking solutions",[31,155],{"id":32,"path":33,"display_name":34,"job_title":35,"description":36,"avatar_url":37,"acf":38},1,"\u002Fabout\u002Four-team\u002Faaron-dicks\u002F","Aaron Dicks","Chief Technology Officer","Chief Technology Officer of Impression. Previously a developer and SEO, I now oversee our technology- and data-driven services, as well as some of our innovation and software development. Technical problem solver.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":35,"full_bio":39,"specialist_service_links":40,"photo":99},"\u003Cp>Chief Technology Officer. Co-founded Impression in 2012.\u003C\u002Fp>\n\u003Cp>I’m a self-taught web developer who stumbled into digital marketing through a part time job at University. I went on to work with a number of digital agencies when I was in an in-house marketing manager role which led me to identify an opportunity to start Impression to offer a better service and product.\u003C\u002Fp>\n\u003Cp>Having been here from day one, I’ve held many roles at Impression, but have since settled back into a technology role. I lead our technology and data service design and delivery and also look after some of our internal media software development.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nBuilding a business that can have so many positive impacts across our team, clients and – in time – a more positive impact on the community and environment.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nYou’ll find me walking my Giant Schnoodle, Otto.\u003C\u002Fp>\n",[41,58,70,80,90],{"page":42,"link_text":46},{"ID":13,"post_author":43,"post_date":44,"post_date_gmt":44,"post_content":45,"post_title":46,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":49,"to_ping":45,"pinged":45,"post_modified":50,"post_modified_gmt":50,"post_content_filtered":45,"post_parent":51,"guid":52,"menu_order":53,"post_type":54,"post_mime_type":45,"comment_count":55,"filter":56,"url_path":57},"98","2020-12-16 14:36:55","","Digital Marketing Strategy","publish","closed","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108",0,"page","0","raw","\u002Fdigital-marketing\u002Fstrategy\u002F",{"page":59,"link_text":69},{"ID":60,"post_author":61,"post_date":62,"post_date_gmt":62,"post_content":45,"post_title":63,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":64,"to_ping":45,"pinged":45,"post_modified":65,"post_modified_gmt":65,"post_content_filtered":45,"post_parent":66,"guid":67,"menu_order":53,"post_type":54,"post_mime_type":45,"comment_count":55,"filter":56,"url_path":68},24830,"1","2023-09-09 12:14:08","Media Measurement","measurement","2026-09-25 10:45:33",17552,"\u002F?page_id=24830","\u002Fmedia-solutions\u002Fmeasurement\u002F","Media Effectiveness & MMM",{"page":71,"link_text":74},{"ID":72,"post_author":43,"post_date":73,"post_date_gmt":73,"post_content":45,"post_title":74,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":75,"to_ping":45,"pinged":45,"post_modified":76,"post_modified_gmt":76,"post_content_filtered":45,"post_parent":77,"guid":78,"menu_order":53,"post_type":54,"post_mime_type":45,"comment_count":55,"filter":56,"url_path":79},244,"2020-12-21 14:32:54","CRO","cro","2026-04-13 10:27:20",24873,"\u002F?page_id=244","\u002Fdigital-experience\u002Fcro\u002F",{"page":81,"link_text":89},{"ID":82,"post_author":43,"post_date":83,"post_date_gmt":83,"post_content":45,"post_title":84,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":85,"to_ping":45,"pinged":45,"post_modified":86,"post_modified_gmt":86,"post_content_filtered":45,"post_parent":53,"guid":87,"menu_order":53,"post_type":54,"post_mime_type":45,"comment_count":55,"filter":56,"url_path":88},374,"2021-01-11 16:25:32","Analytics","analytics","2026-09-28 11:36:16","\u002F?page_id=374","\u002Fanalytics\u002F","Enterprise Analytics",{"page":91,"link_text":94},{"ID":92,"post_author":43,"post_date":93,"post_date_gmt":93,"post_content":45,"post_title":94,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":95,"to_ping":45,"pinged":45,"post_modified":96,"post_modified_gmt":96,"post_content_filtered":45,"post_parent":53,"guid":97,"menu_order":53,"post_type":54,"post_mime_type":45,"comment_count":55,"filter":56,"url_path":98},20655,"2023-01-04 14:22:27","CRM","crm","2025-03-13 14:52:45","\u002F?page_id=20655","\u002Fcrm\u002F",{"ID":100,"id":100,"title":101,"filename":102,"filesize":103,"url":104,"link":105,"alt":45,"author":106,"description":45,"caption":45,"name":107,"status":108,"uploaded_to":53,"date":109,"modified":109,"menu_order":53,"mime_type":110,"type":111,"subtype":112,"icon":113,"width":114,"height":115,"sizes":116},25129,"Aaron-Dicks2","Aaron-Dicks2.png",305948,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&q=90","\u002Faaron-dicks2\u002F","12","aaron-dicks2","inherit","2023-10-03 15:58:10","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":117,"thumbnail-width":118,"thumbnail-height":118,"medium":119,"medium-width":120,"medium-height":121,"medium_large":122,"medium_large-width":123,"medium_large-height":124,"large":125,"large-width":126,"large-height":127,"1536x1536":128,"1536x1536-width":129,"1536x1536-height":130,"2048x2048":131,"2048x2048-width":132,"2048x2048-height":133,"post-thumbnail":134,"post-thumbnail-width":135,"post-thumbnail-height":136,"12_col":137,"12_col-width":138,"12_col-height":139,"default_landscape":140,"default_landscape-width":141,"default_landscape-height":115,"default_portrait":142,"default_portrait-width":115,"default_portrait-height":141,"6_col_and_margin_short":143,"6_col_and_margin_short-width":135,"6_col_and_margin_short-height":139,"11_col_and_margin":144,"11_col_and_margin-width":145,"11_col_and_margin-height":139,"9_col_rectangle":146,"9_col_rectangle-width":147,"9_col_rectangle-height":148,"11_col":149,"11_col-width":150,"11_col-height":139,"staff_image_696_600":151,"staff_image_696_600-width":114,"staff_image_696_600-height":115,"rectangular_thumbnail":152,"rectangular_thumbnail-width":153,"rectangular_thumbnail-height":154},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"id":156,"path":157,"display_name":158,"job_title":159,"description":160,"avatar_url":161,"acf":162},29,"\u002Fabout\u002Four-team\u002Fharry-brace\u002F","Harry Brace","Director, Head of Solutions","I'm the Director, Head of Solutions at Impression. I spend my time debugging and implementing tracking using Google Tag Manager, managing data warehousing platforms and building Looker Studio reports!","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":163,"job_title":159,"specialist_service_links":164,"photo":186},"\u003Cp>Director, Head of Solutions. Joined Impression in November 2017.\u003C\u002Fp>\n\u003Cp>I gained 4 years of experience as a web developer before moving to Impression as a digital account manager in 2017. I moved across to the Analytics department in 2019 and I’ve been strengthening and growing our Analytics offering ever since.\u003C\u002Fp>\n\u003Cp>Day to day, I spend my time debugging and implementing tracking using Google Tag Manager, managing data warehousing platforms and building Looker Studio reports!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nBuilding the analytics department over the last couple of years with the help of Aaron and now Alex H.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nFind me socialising, skiing or gaming.\u003C\u002Fp>\n",[165,168,177],{"page":166,"link_text":167},{"ID":82,"post_author":43,"post_date":83,"post_date_gmt":83,"post_content":45,"post_title":84,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":85,"to_ping":45,"pinged":45,"post_modified":86,"post_modified_gmt":86,"post_content_filtered":45,"post_parent":53,"guid":87,"menu_order":53,"post_type":54,"post_mime_type":45,"comment_count":55,"filter":56,"url_path":88},"Web Analytics",{"page":169,"link_text":172},{"ID":170,"post_author":43,"post_date":171,"post_date_gmt":171,"post_content":45,"post_title":172,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":173,"to_ping":45,"pinged":45,"post_modified":174,"post_modified_gmt":174,"post_content_filtered":45,"post_parent":66,"guid":175,"menu_order":53,"post_type":54,"post_mime_type":45,"comment_count":55,"filter":56,"url_path":176},17916,"2022-06-20 08:56:55","Tag Management","tag-management","2026-09-28 11:05:27","\u002F?page_id=17916","\u002Fmedia-solutions\u002Ftag-management\u002F",{"page":178,"link_text":181},{"ID":179,"post_author":43,"post_date":180,"post_date_gmt":180,"post_content":45,"post_title":181,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":182,"to_ping":45,"pinged":45,"post_modified":183,"post_modified_gmt":183,"post_content_filtered":45,"post_parent":66,"guid":184,"menu_order":53,"post_type":54,"post_mime_type":45,"comment_count":55,"filter":56,"url_path":185},17140,"2022-05-27 14:22:19","Google Marketing Platform","google-marketing-platform","2026-09-25 10:43:13","\u002F?page_id=17140","\u002Fmedia-solutions\u002Fgoogle-marketing-platform\u002F",{"ID":187,"id":187,"title":188,"filename":189,"filesize":190,"url":191,"link":192,"alt":45,"author":106,"description":45,"caption":45,"name":193,"status":108,"uploaded_to":53,"date":194,"modified":194,"menu_order":53,"mime_type":110,"type":111,"subtype":112,"icon":113,"width":114,"height":115,"sizes":195},25135,"Harry-Brace2","Harry-Brace2.png",306919,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&q=90","\u002Fharry-brace2\u002F","harry-brace2","2023-10-03 16:03:03",{"thumbnail":196,"thumbnail-width":118,"thumbnail-height":118,"medium":197,"medium-width":120,"medium-height":121,"medium_large":198,"medium_large-width":123,"medium_large-height":124,"large":199,"large-width":126,"large-height":127,"1536x1536":200,"1536x1536-width":129,"1536x1536-height":130,"2048x2048":201,"2048x2048-width":132,"2048x2048-height":133,"post-thumbnail":202,"post-thumbnail-width":135,"post-thumbnail-height":136,"12_col":203,"12_col-width":138,"12_col-height":139,"default_landscape":204,"default_landscape-width":141,"default_landscape-height":115,"default_portrait":205,"default_portrait-width":115,"default_portrait-height":141,"6_col_and_margin_short":206,"6_col_and_margin_short-width":135,"6_col_and_margin_short-height":139,"11_col_and_margin":207,"11_col_and_margin-width":145,"11_col_and_margin-height":139,"9_col_rectangle":208,"9_col_rectangle-width":147,"9_col_rectangle-height":148,"11_col":209,"11_col-width":150,"11_col-height":139,"staff_image_696_600":210,"staff_image_696_600-width":114,"staff_image_696_600-height":115,"rectangular_thumbnail":211,"rectangular_thumbnail-width":153,"rectangular_thumbnail-height":154},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"acf_fc_layout":213,"reduced":28,"top_overlap":214,"bottom_underlap":214,"disable_observer":-1,"heading":215,"cta_text":216,"cta_link":217,"items":218},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[219,233,243],{"type_key":17,"title":220,"excerpt":221,"to":222,"postedAt":223,"readingTime":224,"image":225,"authors":226,"category":230},"Beyond ad-level data: Unlocking granular product insights for Meta","\u003Cp>Standard Meta Ads reporting traditionally stops at the ad level, leaving e-commerce brands in the dark about which specific products are actually driving traffic on social platforms. While Dynamic Product Ads (DPAs) are incredibly powerful, they aggregate performance across multiple items, making it difficult to isolate individual product success.  To bridge this data gap, the […]\u003C\u002Fp>\n","\u002Fblog\u002Funlocking-granular-product-insights-for-meta\u002F","2026-06-24T14:13:48",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fallison-saeng-B7VlWt3pRM0-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[227],{"name":228,"image":229},"Zoe Le","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":231,"name":232},"\u002Fblog\u002Fcategory\u002Fmeasurement\u002F","Measurement",{"type_key":17,"title":234,"excerpt":235,"to":236,"postedAt":237,"readingTime":238,"image":239,"authors":240,"category":242},"Which Marketing Mix Modelling platform should you use?","\u003Cp>If you’ve decided to build a Marketing Mix Model (MMM), an important first step is to choose what platform you want to use. There are quite a few options, ranging from simple to complex, with different benefits to each You’ve probably come across these libraries already: Google’s Meridian, Meta’s Robyn, PyMC Marketing and a handful […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhich-marketing-mix-modelling-platform-should-you-use\u002F","2026-06-10T11:28:01",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fvaleria-nikitina-ie2R2t9fC9Q-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[241],{"name":158,"image":161},{"to":231,"name":232},{"type_key":17,"title":244,"excerpt":245,"to":246,"postedAt":247,"readingTime":248,"image":249,"authors":250,"category":257},"Beyond the click: Can you use MMM to prove the value of LLMs?","\u003Cp>LLMs (Large Language Models) have quickly become a significant influence on a customer’s journey, and all signs point to this influence only increasing. Even before we consider how to influence visibility across AI search, the first question we have to ask ourselves is: How do we measure the impact LLMs have on top-line results? The […]\u003C\u002Fp>\n","\u002Fblog\u002Fcan-mmm-prove-the-value-of-lmms\u002F","2026-04-28T11:48:18",8,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002Faerps-com-bUUrG6CMHiA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[251,254],{"name":252,"image":253},"Alex Howat","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FkMgPqCLz-Alex-Howat.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":255,"image":256},"Petar Jovetic","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":231,"name":232},{"type":259,"style":260,"heading":29,"date":4,"updatedAt":261,"reading_minutes":262,"image":263,"imageAlt":29,"categories":264,"collections":444},"blog-post","light","2024-04-19T11:04:34",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FTMMS_Video_Featured-Image.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[265],{"id":10,"count":266,"description":267,"link":231,"name":232,"slug":64,"taxonomy":268,"parent":53,"meta":269,"acf":270,"head_links":271,"resource_count":272,"yoast_title":273,"yoast_meta":274,"yoast_json_ld":319,"_links":416,"path":231},129,"Here at Impression, ongoing research and training is a huge part of how we keep our \u003Ca href=\"\u002Fmedia-solutions\u002F\">Media Solutions\u003C\u002Fa> team up-to-date with the latest happenings in the world of web & app analytics, martech, \u003Ca href=\"\u002Fmedia-solutions\u002Fdata-science\u002F\">data science\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">media effectiveness\u003C\u002Fa>. We regularly share our thoughts on the latest digital news right here on our blog, so you can keep up to date too.\r\n\r\nFind out more about our \u003Ca href=\"\u002Fanalytics\u002F\">Analytics Agency\u003C\u002Fa> services, or browse our latest tips, advice and opinions below.","category",[],{"sub_title_override":45,"title_override":45},[],21,"Online Measurement, Analytics & Effectiveness Blog | Impression",[275,277,280,283,286,289,292,294,296,298,301,304,307,310,313,316],{"property":276,"content":273},"title",{"property":278,"content":279},"description","Keeping up to date with the latest measurement and analytics trends and strategies can be difficult. Browse our tips and advice in our latest blogs!",{"name":281,"content":282},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":284,"content":285},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fmeasurement\u002F",{"name":287,"content":288},"og:locale","en-GB",{"property":290,"content":291},"og:type","article",{"property":293,"content":273},"og:title",{"property":295,"content":279},"og:description",{"property":297,"content":285},"og:url",{"property":299,"content":300},"og:site_name","Impression",{"property":302,"content":303},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":305,"content":306},"og:image:width",1200,{"property":308,"content":309},"og:image:height",630,{"property":311,"content":312},"og:image:type","image\u002Fjpeg",{"property":314,"content":315},"twitter:card","summary_large_image",{"property":317,"content":318},"twitter:site","@impressiontalk",{"@context":320,"@graph":321},"https:\u002F\u002Fschema.org",[322,330,339,349],{"@type":323,"@id":324,"url":324,"name":273,"isPartOf":325,"description":279,"breadcrumb":327,"inLanguage":329},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fmeasurement\u002F",{"@id":326},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":328},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fmeasurement\u002F#breadcrumb","en",{"@type":331,"@id":328,"itemListElement":332},"BreadcrumbList",[333,337],{"@type":334,"position":32,"name":335,"item":336},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":334,"position":338,"name":232},2,{"@type":340,"@id":326,"url":336,"name":300,"description":45,"publisher":341,"inLanguage":288,"potentialAction":343},"WebSite",{"@id":342},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":344,"target":345,"query-input":348},"SearchAction",{"@type":346,"urlTemplate":347},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":350,"@id":342,"name":300,"url":336,"logo":351,"image":357,"sameAs":358,"@context":362,"email":363,"foundingDate":364,"legalName":365,"vatID":366,"description":367,"telephone":368,"address":369,"location":376,"areaServed":409},"Organization",{"@type":352,"inLanguage":288,"@id":353,"url":354,"contentUrl":354,"width":355,"height":356,"caption":300},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[359,360,361],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":370,"streetAddress":371,"addressLocality":372,"addressRegion":373,"postalCode":374,"addressCountry":375},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[377,386,398],{"@type":378,"name":379,"geo":380,"address":384,"photo":357,"telephone":385},"Place","Impression Digital - Nottingham",{"@type":381,"latitude":382,"longitude":383},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":370,"streetAddress":371,"addressLocality":372,"addressRegion":373,"postalCode":374,"addressCountry":375},"+44 01158 242 212",{"@type":378,"name":387,"geo":388,"address":391,"photo":396,"telephone":397},"Impression Digital - London",{"@type":381,"latitude":389,"longitude":390},"51.50237208377361","-0.09229841534284115",{"@type":370,"streetAddress":392,"addressLocality":393,"addressRegion":394,"postalCode":395,"addressCountry":375},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":378,"name":399,"geo":400,"address":403},"Impression Digital - New York",{"@type":381,"latitude":401,"longitude":402},"40.726722746949","-74.00527778220652",{"@type":370,"streetAddress":404,"addressLocality":405,"addressRegion":406,"postalCode":407,"addressCountry":408},"160 Varick St","New York","NY","10013","USA",[410,413,415],{"@type":411,"name":412},"Country","Worldwide",{"@type":411,"name":414},"GBR",{"@type":411,"name":408},{"self":417,"collection":423,"about":426,"wp:post_type":429,"curies":440},[418],{"href":419,"targetHints":420},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F41",{"allow":421},[422],"GET",[424],{"href":425},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[427],{"href":428},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[430,432,434,436,438],{"href":431},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=41",{"href":433},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=41",{"href":435},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=41",{"href":437},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=41",{"href":439},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=41",[441],{"name":442,"href":443,"templated":28},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[],[],[447,449,451,452],{"path":448,"name":335},"\u002F",{"path":217,"name":450},"Blog",{"path":231,"name":232},{"path":453,"name":29},null,[455],{"id":10,"name":232,"path":231},{"title":457,"script":458,"meta":530,"link":562},"Privacy-first tracking solutions - Modern Measurement Series #2 | Impression",[459],{"type":460,"key":461,"innerHTML":462},"application\u002Fld+json","yoast-json-ld",{"@context":320,"@graph":463},[464,481,488,490,498,502,520],{"@type":465,"@id":466,"isPartOf":467,"author":469,"headline":29,"datePublished":471,"dateModified":472,"mainEntityOfPage":473,"wordCount":474,"publisher":475,"image":477,"thumbnailUrl":479,"articleSection":480,"inLanguage":288},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fmodern-measurement-series-privacy-first-tracking-solutions\u002F#article",{"@id":468},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fmodern-measurement-series-privacy-first-tracking-solutions\u002F",{"name":34,"@id":470},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F30905680af47e405c37b9921abb28d99","2024-04-10T10:15:48+00:00","2024-04-19T11:04:34+00:00",{"@id":468},1031,{"@id":476},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":478},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fmodern-measurement-series-privacy-first-tracking-solutions\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FTMMS_Video_Featured-Image.jpg?auto=compress%2Cformat&q=90",[232],{"@type":482,"@id":468,"url":468,"name":457,"isPartOf":483,"primaryImageOfPage":484,"image":485,"thumbnailUrl":479,"datePublished":471,"dateModified":472,"breadcrumb":486,"inLanguage":329},"WebPage",{"@id":326},{"@id":478},{"@id":478},{"@id":487},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fmodern-measurement-series-privacy-first-tracking-solutions\u002F#breadcrumb",{"@type":352,"inLanguage":288,"@id":478,"url":479,"contentUrl":479,"width":489,"height":489},1874,{"@type":331,"@id":487,"itemListElement":491},[492,493,495,497],{"@type":334,"position":32,"name":335,"item":336},{"@type":334,"position":338,"name":450,"item":494},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":334,"position":496,"name":232,"item":324},3,{"@type":334,"position":224,"name":29},{"@type":340,"@id":326,"url":336,"name":300,"description":45,"publisher":499,"inLanguage":288,"potentialAction":500},{"@id":342},{"@type":344,"target":501,"query-input":348},{"@type":346,"urlTemplate":347},{"@type":350,"@id":342,"name":300,"url":336,"logo":503,"image":357,"sameAs":504,"@context":362,"email":363,"foundingDate":364,"legalName":365,"vatID":366,"description":367,"telephone":368,"address":505,"location":506,"areaServed":516},{"@type":352,"inLanguage":288,"@id":353,"url":354,"contentUrl":354,"width":355,"height":356,"caption":300},[359,360,361],{"@type":370,"streetAddress":371,"addressLocality":372,"addressRegion":373,"postalCode":374,"addressCountry":375},[507,510,513],{"@type":378,"name":379,"geo":508,"address":509,"photo":357,"telephone":385},{"@type":381,"latitude":382,"longitude":383},{"@type":370,"streetAddress":371,"addressLocality":372,"addressRegion":373,"postalCode":374,"addressCountry":375},{"@type":378,"name":387,"geo":511,"address":512,"photo":396,"telephone":397},{"@type":381,"latitude":389,"longitude":390},{"@type":370,"streetAddress":392,"addressLocality":393,"addressRegion":394,"postalCode":395,"addressCountry":375},{"@type":378,"name":399,"geo":514,"address":515},{"@type":381,"latitude":401,"longitude":402},{"@type":370,"streetAddress":404,"addressLocality":405,"addressRegion":406,"postalCode":407,"addressCountry":408},[517,518,519],{"@type":411,"name":412},{"@type":411,"name":414},{"@type":411,"name":408},{"@type":521,"@id":522,"name":34,"image":523,"description":36,"sameAs":526,"url":529},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F30905680af47e405c37b9921abb28d99",{"@type":352,"inLanguage":288,"@id":524,"url":525,"contentUrl":525,"caption":34},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96069d6f196ce202c9674a411bef4b07a3","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",[527,528],"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Faarondicks\u002F","https:\u002F\u002Fx.com\u002Fhttps:\u002F\u002Ftwitter.com\u002Faarondicks","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Faaron-dicks\u002F",[531,532,534,535,536,538,539,540,543,545,547,549,550,551,552,555,556,558,561],{"name":281,"content":282},{"property":287,"content":533},"en_GB",{"property":290,"content":291},{"property":293,"content":457},{"property":295,"content":537},"There’s a huge buzz around media measurement and marketing effectiveness in the industry right now, and for good reason. The phase-out of the third-party cookie presents advertisers with attribution challenges that not only make it more difficult to make strategic decisions but also to achieve stakeholder buy-in for marketing investment. To help you improve your […]",{"property":297,"content":468},{"property":299,"content":300},{"property":541,"content":542},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":544,"content":471},"article:published_time",{"property":546,"content":472},"article:modified_time",{"property":302,"content":548},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FTMMS_Video_02_Featured-Image.jpg?auto=compress%2Cformat&q=90",{"property":305,"content":489},{"property":308,"content":489},{"property":311,"content":312},{"name":553,"content":554},"author","Aaron Dicks, Harry Brace",{"name":314,"content":315},{"name":557,"content":548},"twitter:image",{"name":559,"content":560},"twitter:creator","@https:\u002F\u002Ftwitter.com\u002Faarondicks",{"name":317,"content":318},[]]