[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fmobile-index-ready-google-smx-london-2018":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":22,"head_links":314,"breadcrumbs":315,"reading_minutes":133,"category":324,"head":326},"2018-05-22T13:38:40",{"rendered":6},"\u003Cp>Being Mobile Index Ready was presented by Juane Felipe Rincon at SMX London 2018. Juan is the Webmaster Outreach Lead at Google in Ireland where he helps to support webmasters and answer questions around Google Search.\u003C\u002Fp>\n\u003Cp>The talk was focused on what is and what is no mobile indexing. Mobile indexing is currently a work progress, it’s a big change for Google, the currently crawl over 20 billion pages per day. Mobile indexing is likely to change but Google will aim to provide details if so.\u003C\u002Fp>\n\u003Ch2 id=\"why-mobile-indexing-search-evolves\">Why Mobile Indexing – Search evolves!\u003C\u002Fh2>\n\u003Cp>\u003Cstrong>Old Google search:\u003C\u002Fstrong>\u003Cbr \u002F>\nFind all the pages and look at them\u003C\u002Fp>\n\u003Cp>Generic Indexing:\u003Cbr \u002F>\nUnderstand the information on the pages\u003C\u002Fp>\n\u003Cp>Equal serving:\u003Cbr \u002F>\nShow the same pages to all users\u003C\u002Fp>\n\u003Cp>Now, most users use smartphones but Google promises Desktop content\u003C\u002Fp>\n\u003Cp>\u003Cstrong>FUTURE Google search:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Smartphone crawling:\u003Cbr \u002F>\nFind all the pages via smartphone and look at them.\u003C\u002Fp>\n\u003Cp>Check for desktop version:\u003Cbr \u002F>\nFind desktop URL that corresponds.\u003C\u002Fp>\n\u003Cp>Smartphone Indexing:\u003Cbr \u002F>\nUnderstand the information on the pages as seen by a smartphone\u003C\u002Fp>\n\u003Cp>Specific serving:\u003Cbr \u002F>\nShow the mobile or desktop URL to users\u003C\u002Fp>\n\u003Ch2 id=\"mobile-indexing-what-is-it\">Mobile Indexing – What is it?\u003C\u002Fh2>\n\u003Cp>\u003Cstrong>Mobile Indexing is:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Google looking at the web as a mobile user\u003C\u002Fli>\n\u003Cli>Google Index using primarily the mobile version of a page’s content\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>Mobile Indexing is not:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>A separate index for mobile and desktop\u003C\u002Fli>\n\u003Cli>A process that kicks in overnight\u003C\u002Fli>\n\u003Cli>A process that should catch you by surprise\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2 id=\"mobile-indexing-tips\">Mobile Indexing Tips\u003C\u002Fh2>\n\u003Cp>Google’s steps before switching to mobile indexing:\u003C\u002Fp>\n\u003Cp>\u003Cem>Check site readiness \u003C\u002Fem>\u003Cbr \u002F>\nIs the site ready for mobile indexing?\u003C\u002Fp>\n\u003Cp>\u003Cem>Recrawl ready websites\u003C\u002Fem>\u003Cbr \u002F>\nSwitch the indexed version to mobile\u003C\u002Fp>\n\u003Cp>\u003Cem>Track connection to desktop versions\u003C\u002Fem>\u003Cbr \u002F>\nUnderstand Desktop to mobile relationships\u003C\u002Fp>\n\u003Cp>\u003Cem>Index & Serve mobile version in search\u003C\u002Fem>\u003Cbr \u002F>\nShow the mobile or desktop URL to users\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Are you ready?\u003C\u002Fstrong>\u003Cbr \u002F>\nReadiness is determined site-by-site\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Equivalent content\u003C\u002Fli>\n\u003Cli>Similar out-links\u003C\u002Fli>\n\u003Cli>Images & alt text available\u003C\u002Fli>\n\u003Cli>Structured data & annotations (hreflang, AMP, etc)\u003C\u002Fli>\n\u003Cli>Server has capacity (for m-dot sites)\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>How much work ahead for websites?\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Responsive design – One URL for all devices, same content\u003Cbr \u002F>\n\u003Cstrong>No change needed – READY!\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Dynamic Serving – Same URL but different content\u003Cbr \u002F>\n\u003Cstrong>Check everything – Maybe ready!\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Separate URLs – Crawls mobile URL, check canonicals, check crawling, check everything.\u003Cbr \u002F>\n\u003Cstrong>Maybe ready!\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Ch2 id=\"seo-tips-for-m-dot-websites\">SEO Tips for m-dot websites\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>Same primary content\u003C\u002Fli>\n\u003Cli>Meta data (titles\u002Fdescription)\u003C\u002Fli>\n\u003Cli>Structured data\u003C\u002Fli>\n\u003Cli>Hreflang\u003C\u002Fli>\n\u003Cli>Don’t change the rel=”canonical”\u003C\u002Fli>\n\u003Cli>Optimise the crawl budget\u003C\u002Fli>\n\u003Cli>Check your server\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2 id=\"googles-resources-on-mobile-indexing\">Google’s resources on mobile indexing\u003C\u002Fh2>\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwebmasters.googleblog.com\u002F2018\u002F03\u002Frolling-out-mobile-first-indexing.html\">Blog post with more details\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fmobile-sites\u002Fmobile-first-indexing\">Best practises for mobile-first indexing\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>“FYI” messages in search console when Google switches.\u003C\u002Fp>\n",false,"standard",[10],1,[],[13],135,[15,16,17,18,19,20,21],"post-3847","post","type-post","status-publish","format-standard","hentry","category-seo",{"page_content_modules":23,"hero":129},[24,90],{"acf_fc_layout":25,"reduced":26,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":26,"title":27,"content":6,"authors":28},"blog_post_content",true,"Being Mobile Index Ready from Google – SMX London  2018",[29],{"id":30,"path":31,"display_name":32,"job_title":33,"description":34,"avatar_url":35,"acf":36},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":33,"full_bio":33,"specialist_service_links":7,"photo":37},{"ID":38,"id":38,"title":39,"filename":40,"filesize":41,"url":42,"link":43,"alt":33,"author":44,"description":33,"caption":33,"name":45,"status":46,"uploaded_to":41,"date":47,"modified":47,"menu_order":41,"mime_type":48,"type":49,"subtype":50,"icon":51,"width":52,"height":52,"sizes":53},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":54,"thumbnail-width":55,"thumbnail-height":55,"medium":56,"medium-width":57,"medium-height":57,"medium_large":58,"medium_large-width":59,"medium_large-height":59,"large":60,"large-width":61,"large-height":62,"1536x1536":63,"1536x1536-width":64,"1536x1536-height":64,"2048x2048":65,"2048x2048-width":66,"2048x2048-height":66,"post-thumbnail":67,"post-thumbnail-width":68,"post-thumbnail-height":69,"12_col":70,"12_col-width":71,"12_col-height":72,"default_landscape":73,"default_landscape-width":74,"default_landscape-height":75,"default_portrait":76,"default_portrait-width":75,"default_portrait-height":74,"6_col_and_margin_short":77,"6_col_and_margin_short-width":68,"6_col_and_margin_short-height":72,"11_col_and_margin":78,"11_col_and_margin-width":79,"11_col_and_margin-height":72,"9_col_rectangle":80,"9_col_rectangle-width":81,"9_col_rectangle-height":82,"11_col":83,"11_col-width":84,"11_col-height":72,"staff_image_696_600":85,"staff_image_696_600-width":86,"staff_image_696_600-height":75,"rectangular_thumbnail":87,"rectangular_thumbnail-width":88,"rectangular_thumbnail-height":89},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":91,"reduced":26,"top_overlap":92,"bottom_underlap":92,"disable_observer":-1,"heading":93,"cta_text":94,"cta_link":95,"items":96},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[97,111,120],{"type_key":16,"title":98,"excerpt":99,"to":100,"postedAt":101,"readingTime":102,"image":103,"authors":104,"category":108},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[105],{"name":106,"image":107},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":109,"name":110},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":16,"title":112,"excerpt":113,"to":114,"postedAt":115,"readingTime":102,"image":116,"authors":117,"category":119},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[118],{"name":106,"image":107},{"to":109,"name":110},{"type_key":16,"title":121,"excerpt":122,"to":123,"postedAt":124,"readingTime":102,"image":125,"authors":126,"category":128},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[127],{"name":106,"image":107},{"to":109,"name":110},{"type":130,"style":131,"heading":27,"date":4,"updatedAt":132,"reading_minutes":133,"image":33,"imageAlt":27,"categories":134,"collections":313},"blog-post","light","2022-02-07T16:48:30",2,[135],{"id":10,"count":136,"description":137,"link":109,"name":110,"slug":138,"taxonomy":139,"parent":41,"meta":140,"acf":141,"head_links":142,"resource_count":143,"yoast_title":144,"yoast_meta":145,"yoast_json_ld":189,"_links":285,"path":109},432,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo","category",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[146,148,151,154,157,160,163,165,167,169,172,175,178,181,183,186],{"property":147,"content":144},"title",{"property":149,"content":150},"description","Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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