[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fmicrosoft-clarity-free-heatmaps-recordings":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":13,"coauthors":14,"class_list":16,"acf":27,"head_links":560,"breadcrumbs":561,"reading_minutes":203,"category":569,"head":573},"2020-11-08T21:57:36",{"rendered":6},"\n\u003Cp>Microsoft has launched a new visual web analytics tool called Clarity. Originally a project announced in 2018, the full public release happened last week October 28th 2020. \u003C\u002Fp>\n\n\n\n\u003Cp>Clarity is an analytics tool designed for developers and non-technical people alike. It includes a simple interface with only three main toolset areas, and by its nature is visually led. Clarity is a free product, and allows for unmetered access with no premium price tag at all, whether you track one user per day or one million. \u003C\u002Fp>\n\n\n\n\u003Cp>Overall product is a more than suitable entry level for  website owners, marketing managers, CRO professionals and developers alike to assess how their users and visitors engage with their website. \u003C\u002Fp>\n\n\n\n\u003Cp>If you haven’t used visual intelligence analytics tools in the past, we’d definitely recommend trying this out! \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"three-core-features\">Three core features \u003C\u002Fh2>\n\n\n\n\u003Cp>The three main toolset areas are; \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>insights dashboard, \u003C\u002Fli>\u003Cli>heatmaps and \u003C\u002Fli>\u003Cli>session playback. \u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>All three features are always-on and require no configuration beyond installing the tracking code. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"insights-dashboard\">Insights Dashboard\u003C\u002Fh3>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Fimpression-microsoft-clarity-dashboard.png\" alt=\"\" class=\"wp-image-34218\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>The Clarity Insights dashboard is not a fully fledged analytics tool, however it does bring some unique KPIs to the table that other platforms don’t. It’s also not quite a fully fledged CRO insights tool just yet, as it’s a little light on features. However it still represents a great entry point for user journey insight and it comes with some nice user friendly features, like quick links into session recordings under each KPI it surfaces meaning it’s a great tool for all abilities. \u003C\u002Fp>\n\n\n\n\u003Cp>Some great KPIs Insights shows in the main dashboard include:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Rage clicks\u003C\u002Fstrong> – highlighting clicks on elements where users click multiple times in quick succession. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Dead clicks\u003C\u002Fstrong> – clicks on elements which appear to do nothing for the user. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Quick Backs\u003C\u002Fstrong> – sessions where users navigate to one page only to then very quickly return to the previous one. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Excessive Scrolling\u003C\u002Fstrong> – sessions in which users scroll further down the screen than was expected (by Clarity). \u003C\u002Fp>\n\n\n\n\u003Cp>Except excessive scrolling, all KPIs in the dashboard allow you as a website administrator to view sessions in which these user experience challenges happened, so you can begin to hypothesise how to solve them. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"heatmaps\">Heatmaps\u003C\u002Fh3>\n\n\n\n\u003Cp>The Clarity heatmap tool compares well to other heatmap solutions. It segments sessions by device and aggregates clicks at this level. From here you can navigate to a desktop, tablet or mobile viewport to visually see the intensity of clicks onto each website element. \u003C\u002Fp>\n\n\n\n\u003Cp>From here any user can see their most popular page elements, clicks on unlinked elements, and more. \u003C\u002Fp>\n\n\n\n\u003Cp>Currently heatmaps include clicks and tap events, however scroll events appear to be coming soon in the interface, too. Once implemented this will allow for free scroll depth reports, too, so that you can ensure your most important content is being seen by most. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"session-recordings\">\u003Cstrong>Session Recordings\u003C\u002Fstrong> \u003C\u002Fh3>\n\n\n\n\u003Cp>With Clarity Session Recordings you can watch back user sessions one by one. Each recording includes some meta data, such as the user’s location, operating system, browser, and some session data, such as number of pages viewed and time on site. \u003C\u002Fp>\n\n\n\n\u003Cp>Within each recording you can see more detail of the timeline, such as a page-by-page list of major navigation events and time per page. You can also skip inactivity whilst watching back sessions, to see the major click events you need to optimise for in the future. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"privacy-and-gdpr\">Privacy and GDPR\u003C\u002Fh2>\n\n\n\n\u003Cp>Microsoft is clearly taking privacy seriously in Clarity, as in all recordings even dates and numbers are obfuscated and not recorded. For those of you with GDPR concerns Microsoft Clarity will work in an identical way to your other analytics providers — Microsoft is the Data Processor of your customers’ data whilst it’s tracking them on your website. You remain the controller as it’s captured for you, administered for you and you have control to remove it.  However that said, no personally identifiable information is tracked in the software and from our testing it seems extremely unlikely and personal data would enter the platform — and this is a product from Microsoft afterall. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"does-microsoft-clarity-affect-page-load-speed\">Does Microsoft Clarity affect page load speed?\u003C\u002Fh2>\n\n\n\n\u003Cp>Clarity employs a very popular script loading method called asynchronous loading, meaning it will not slow down the load process of your website. Its code executes only once the page has loaded. There is no detectable change to the operations of your website when Clarity is installed and your user experience should not be affected. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"how-do-i-take-advantage-of-clarity\">How do I take advantage of Clarity? \u003C\u002Fh2>\n\n\n\n\u003Cp>As the pricing is free, you just need to sign up \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fclarity.microsoft.com\u002F\">here\u003C\u002Fa>. In the onboarding process you’ll be given your tracking code to add to your site. Simply pass this to your IT team or web developer, or if you know how, place it in your template’s <head> section or as a HTML tag in Google Tag Manager. \u003C\u002Fp>\n\n\n\n\u003Cp>It seems that more features are expected in the coming weeks, too, so keep your eyes peeled. If Clarity continues to add features then it could become a contender for entry level paid-for visual intelligence tools like HotJar. Features it’s missing right now however include events and conversion tracking and form analytics.\u003C\u002Fp>\n",false,"standard",[10,11,12],55,39,41,[],[15],108,[17,18,19,20,21,22,23,24,25,26],"post-5748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro","category-digital-marketing","category-measurement",{"page_content_modules":28,"hero":199},[29,158],{"acf_fc_layout":30,"reduced":31,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":31,"title":32,"content":6,"authors":33},"blog_post_content",true,"Microsoft launches Clarity web analytics: free heatmaps and session recording",[34],{"id":35,"path":36,"display_name":37,"job_title":38,"description":39,"avatar_url":40,"acf":41},1,"\u002Fabout\u002Four-team\u002Faaron-dicks\u002F","Aaron Dicks","Chief Technology Officer","Chief Technology Officer of Impression. Previously a developer and SEO, I now oversee our technology- and data-driven services, as well as some of our innovation and software development. Technical problem solver.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":38,"full_bio":42,"specialist_service_links":43,"photo":102},"\u003Cp>Chief Technology Officer. Co-founded Impression in 2012.\u003C\u002Fp>\n\u003Cp>I’m a self-taught web developer who stumbled into digital marketing through a part time job at University. I went on to work with a number of digital agencies when I was in an in-house marketing manager role which led me to identify an opportunity to start Impression to offer a better service and product.\u003C\u002Fp>\n\u003Cp>Having been here from day one, I’ve held many roles at Impression, but have since settled back into a technology role. I lead our technology and data service design and delivery and also look after some of our internal media software development.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nBuilding a business that can have so many positive impacts across our team, clients and – in time – a more positive impact on the community and environment.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nYou’ll find me walking my Giant Schnoodle, Otto.\u003C\u002Fp>\n",[44,61,73,83,93],{"page":45,"link_text":49},{"ID":15,"post_author":46,"post_date":47,"post_date_gmt":47,"post_content":48,"post_title":49,"post_excerpt":48,"post_status":50,"comment_status":51,"ping_status":51,"post_password":48,"post_name":52,"to_ping":48,"pinged":48,"post_modified":53,"post_modified_gmt":53,"post_content_filtered":48,"post_parent":54,"guid":55,"menu_order":56,"post_type":57,"post_mime_type":48,"comment_count":58,"filter":59,"url_path":60},"98","2020-12-16 14:36:55","","Digital Marketing Strategy","publish","closed","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108",0,"page","0","raw","\u002Fdigital-marketing\u002Fstrategy\u002F",{"page":62,"link_text":72},{"ID":63,"post_author":64,"post_date":65,"post_date_gmt":65,"post_content":48,"post_title":66,"post_excerpt":48,"post_status":50,"comment_status":51,"ping_status":51,"post_password":48,"post_name":67,"to_ping":48,"pinged":48,"post_modified":68,"post_modified_gmt":68,"post_content_filtered":48,"post_parent":69,"guid":70,"menu_order":56,"post_type":57,"post_mime_type":48,"comment_count":58,"filter":59,"url_path":71},24830,"1","2023-09-09 12:14:08","Media Measurement","measurement","2026-09-25 10:45:33",17552,"\u002F?page_id=24830","\u002Fmedia-solutions\u002Fmeasurement\u002F","Media Effectiveness & 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10:27:20",24873,"\u002F?page_id=244","\u002Fdigital-experience\u002Fcro\u002F",{"page":84,"link_text":92},{"ID":85,"post_author":46,"post_date":86,"post_date_gmt":86,"post_content":48,"post_title":87,"post_excerpt":48,"post_status":50,"comment_status":51,"ping_status":51,"post_password":48,"post_name":88,"to_ping":48,"pinged":48,"post_modified":89,"post_modified_gmt":89,"post_content_filtered":48,"post_parent":56,"guid":90,"menu_order":56,"post_type":57,"post_mime_type":48,"comment_count":58,"filter":59,"url_path":91},374,"2021-01-11 16:25:32","Analytics","analytics","2026-09-28 11:36:16","\u002F?page_id=374","\u002Fanalytics\u002F","Enterprise 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14:52:45","\u002F?page_id=20655","\u002Fcrm\u002F",{"ID":103,"id":103,"title":104,"filename":105,"filesize":106,"url":107,"link":108,"alt":48,"author":109,"description":48,"caption":48,"name":110,"status":111,"uploaded_to":56,"date":112,"modified":112,"menu_order":56,"mime_type":113,"type":114,"subtype":115,"icon":116,"width":117,"height":118,"sizes":119},25129,"Aaron-Dicks2","Aaron-Dicks2.png",305948,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&q=90","\u002Faaron-dicks2\u002F","12","aaron-dicks2","inherit","2023-10-03 15:58:10","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":120,"thumbnail-width":121,"thumbnail-height":121,"medium":122,"medium-width":123,"medium-height":124,"medium_large":125,"medium_large-width":126,"medium_large-height":127,"large":128,"large-width":129,"large-height":130,"1536x1536":131,"1536x1536-width":132,"1536x1536-height":133,"2048x2048":134,"2048x2048-width":135,"2048x2048-height":136,"post-thumbnail":137,"post-thumbnail-width":138,"post-thumbnail-height":139,"12_col":140,"12_col-width":141,"12_col-height":142,"default_landscape":143,"default_landscape-width":144,"default_landscape-height":118,"default_portrait":145,"default_portrait-width":118,"default_portrait-height":144,"6_col_and_margin_short":146,"6_col_and_margin_short-width":138,"6_col_and_margin_short-height":142,"11_col_and_margin":147,"11_col_and_margin-width":148,"11_col_and_margin-height":142,"9_col_rectangle":149,"9_col_rectangle-width":150,"9_col_rectangle-height":151,"11_col":152,"11_col-width":153,"11_col-height":142,"staff_image_696_600":154,"staff_image_696_600-width":117,"staff_image_696_600-height":118,"rectangular_thumbnail":155,"rectangular_thumbnail-width":156,"rectangular_thumbnail-height":157},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":159,"reduced":31,"top_overlap":160,"bottom_underlap":160,"disable_observer":-1,"heading":161,"cta_text":162,"cta_link":163,"items":164},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[165,179,189],{"type_key":18,"title":166,"excerpt":167,"to":168,"postedAt":169,"readingTime":170,"image":171,"authors":172,"category":176},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-05T15:49:53",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[173],{"name":174,"image":175},"Matthew Ahern","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":177,"name":178},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing",{"type_key":18,"title":180,"excerpt":181,"to":182,"postedAt":183,"readingTime":184,"image":185,"authors":186,"category":188},"A guide to WebMCP for marketing leaders","\u003Cp>The structure of web traffic is undergoing a fundamental structural transition. We’re certainly seeing the impacts of these changes en masse. Whilst SEO visibility is driving, in part, Generative Engine Optimisation (“GEO”) visibility, clicks in traditional SEO rankings are harder to come by, and customer behaviour is fragmented as users are using new places to […]\u003C\u002Fp>\n","\u002Fblog\u002Fa-guide-to-webmcp-for-marketing-leaders\u002F","2026-08-27T13:51:35",13,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fyasa-design-studio-Ot2wQ8jF43s-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[187],{"name":37,"image":40},{"to":177,"name":178},{"type_key":18,"title":190,"excerpt":191,"to":192,"postedAt":193,"readingTime":194,"image":195,"authors":196,"category":198},"Navigating Agentic Commerce with Universal Commerce Protocol","\u003Cp>As artificial intelligence transitions from information retrieval to autonomous task execution, the underlying infrastructure supporting ecommerce is undergoing a fundamental architectural shift.  The Universal Commerce Protocol (“UCP”) provides the unified communication layer required for AI agents to browse, negotiate, and execute transactions directly across merchant back-ends such as payment gateways. It’s an open-source standard co-developed […]\u003C\u002Fp>\n","\u002Fblog\u002Fnavigating-agentic-commerce-with-universal-commerce-protocol\u002F","2026-08-27T13:51:17",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fa-c-dqg4QeDNUi8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[197],{"name":37,"image":40},{"to":177,"name":178},{"type":200,"style":201,"heading":32,"date":4,"updatedAt":202,"reading_minutes":203,"image":204,"imageAlt":32,"categories":205,"collections":559},"blog-post","light","2022-02-07T16:48:14",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FUAmbpq9e-050720211625503661_Microsoft-Clarity-1.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[206,390,474],{"id":10,"count":207,"description":208,"link":209,"name":77,"slug":78,"taxonomy":210,"parent":56,"meta":211,"acf":212,"head_links":213,"resource_count":214,"yoast_title":215,"yoast_meta":216,"yoast_json_ld":261,"_links":358,"path":209},52,"\u003Cp class=\"p1\">Conversion rate optimisation (CRO) is the scientific process of increasing the profit your website generates by making more of your existing traffic and pushing more sales per visit.\u003C\u002Fp>\r\n\u003Cp class=\"p1\">If your website receives high traffic but has a low conversion rate, experimentation through CRO could be the key to unlocking a lot of missed potential. Through conversion rate optimisation techniques, including split testing, experiments and user analysis, our \u003Ca href=\"\u002Fblog\u002Fcategory\u002Fcro\u002F\">CRO agency\u003C\u002Fa> helps businesses to make more money from their existing audience.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fcro\u002F","category",[],{"sub_title_override":48,"title_override":48},[],16,"CRO Blog | CRO Tips, Advice & Guides | Impression",[217,219,222,225,228,231,234,236,238,240,243,246,249,252,255,258],{"property":218,"content":215},"title",{"property":220,"content":221},"description","Keeping up to date with the latest CRO trends, strategies, and industry announcements can be difficult. 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Impression",[576],{"type":577,"key":578,"innerHTML":579},"application\u002Fld+json","yoast-json-ld",{"@context":262,"@graph":580},[581,604,611,614,622,626,644],{"@type":582,"@id":583,"isPartOf":584,"author":586,"headline":32,"datePublished":588,"dateModified":589,"mainEntityOfPage":590,"wordCount":591,"commentCount":56,"publisher":592,"image":594,"thumbnailUrl":596,"articleSection":597,"inLanguage":230,"potentialAction":598},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fmicrosoft-clarity-free-heatmaps-recordings\u002F#article",{"@id":585},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fmicrosoft-clarity-free-heatmaps-recordings\u002F",{"name":37,"@id":587},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F30905680af47e405c37b9921abb28d99","2020-11-08T21:57:36+00:00","2022-02-07T16:48:14+00:00",{"@id":585},897,{"@id":593},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":595},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fmicrosoft-clarity-free-heatmaps-recordings\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FUAmbpq9e-050720211625503661_Microsoft-Clarity-1.png?auto=compress%2Cformat&q=90",[77,178,478],[599],{"@type":600,"name":601,"target":602},"CommentAction","Comment",[603],"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fmicrosoft-clarity-free-heatmaps-recordings\u002F#respond",{"@type":605,"@id":585,"url":585,"name":574,"isPartOf":606,"primaryImageOfPage":607,"image":608,"thumbnailUrl":596,"datePublished":588,"dateModified":589,"breadcrumb":609,"inLanguage":271},"WebPage",{"@id":268},{"@id":595},{"@id":595},{"@id":610},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fmicrosoft-clarity-free-heatmaps-recordings\u002F#breadcrumb",{"@type":294,"inLanguage":230,"@id":595,"url":596,"contentUrl":596,"width":612,"height":613},1061,355,{"@type":273,"@id":610,"itemListElement":615},[616,617,619,621],{"@type":276,"position":35,"name":277,"item":278},{"@type":276,"position":280,"name":565,"item":618},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":276,"position":620,"name":77,"item":266},3,{"@type":276,"position":203,"name":32},{"@type":282,"@id":268,"url":278,"name":242,"description":48,"publisher":623,"inLanguage":230,"potentialAction":624},{"@id":284},{"@type":286,"target":625,"query-input":290},{"@type":288,"urlTemplate":289},{"@type":292,"@id":284,"name":242,"url":278,"logo":627,"image":299,"sameAs":628,"@context":304,"email":305,"foundingDate":306,"legalName":307,"vatID":308,"description":309,"telephone":310,"address":629,"location":630,"areaServed":640},{"@type":294,"inLanguage":230,"@id":295,"url":296,"contentUrl":296,"width":297,"height":298,"caption":242},[301,302,303],{"@type":312,"streetAddress":313,"addressLocality":314,"addressRegion":315,"postalCode":316,"addressCountry":317},[631,634,637],{"@type":320,"name":321,"geo":632,"address":633,"photo":299,"telephone":327},{"@type":323,"latitude":324,"longitude":325},{"@type":312,"streetAddress":313,"addressLocality":314,"addressRegion":315,"postalCode":316,"addressCountry":317},{"@type":320,"name":329,"geo":635,"address":636,"photo":338,"telephone":339},{"@type":323,"latitude":331,"longitude":332},{"@type":312,"streetAddress":334,"addressLocality":335,"addressRegion":336,"postalCode":337,"addressCountry":317},{"@type":320,"name":341,"geo":638,"address":639},{"@type":323,"latitude":343,"longitude":344},{"@type":312,"streetAddress":346,"addressLocality":347,"addressRegion":348,"postalCode":349,"addressCountry":350},[641,642,643],{"@type":353,"name":354},{"@type":353,"name":356},{"@type":353,"name":350},{"@type":645,"@id":646,"name":37,"image":647,"description":39,"sameAs":650,"url":653},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F30905680af47e405c37b9921abb28d99",{"@type":294,"inLanguage":230,"@id":648,"url":649,"contentUrl":649,"caption":37},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96069d6f196ce202c9674a411bef4b07a3","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",[651,652],"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Faarondicks\u002F","https:\u002F\u002Fx.com\u002Fhttps:\u002F\u002Ftwitter.com\u002Faarondicks","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Faaron-dicks\u002F",[655,656,658,659,660,662,663,664,667,669,671,673,674,675,676,678,679,682],{"name":223,"content":224},{"property":229,"content":657},"en_GB",{"property":232,"content":233},{"property":235,"content":574},{"property":237,"content":661},"Microsoft has launched a new visual web analytics tool called Clarity. 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It includes a simple interface with only three main toolset areas, and by its nature is […]",{"property":239,"content":585},{"property":241,"content":242},{"property":665,"content":666},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":668,"content":588},"article:published_time",{"property":670,"content":589},"article:modified_time",{"property":244,"content":672},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FUAmbpq9e-050720211625503661_Microsoft-Clarity-1.png?auto=compress%2Cformat",{"property":247,"content":612},{"property":250,"content":613},{"property":253,"content":113},{"name":677,"content":37},"author",{"name":256,"content":257},{"name":680,"content":681},"twitter:creator","@https:\u002F\u002Ftwitter.com\u002Faarondicks",{"name":259,"content":260},[]]