[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fmeta-tags-in-seo":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":338,"breadcrumbs":339,"reading_minutes":153,"category":347,"head":349},"2024-02-06T12:04:52",{"rendered":6},"\n\u003Cp>Meta tags in SEO are important pieces of code used to describe the contents and information that appears on your webpage to search engines. Meta tags also help web browsers to understand how to display this content to users which is another important aspect in making sure your website is suitably optimised. \u003C\u002Fp>\n\n\n\n\u003Cp>Meta tags are included on every web page, however, these are only visible within the HTML code. In this guide, we’ll explain what meta tags are and how you can best utilise them in your efforts to optimise your website. \u003C\u002Fp>\n\n\n\n\u003Cp>In this guide, we’ll be exploring title tags and meta descriptions as well as a range of other common title tags you might come across. Use the links below to jump to the section which interests you the most.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#an-introduction-to-meta-tags-in-seo\">An introduction to meta tags in SEO\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#where-do-i-find-my-meta-tags\">Where do I find my meta tags?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#title-tags\">Title tags\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-is-a-title-tag\">What is a title tag?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#where-can-i-find-my-title-tags\">Where can I find my title tags?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-does-a-title-tag-help-seo\">How does a title tag help SEO?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-long-should-a-title-tag-be\">How long should a title tag be?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-to-write-title-tags-for-seo\">How to write title tags for SEO\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#title-tag-examples\">Title tag examples\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#should-i-include-my-brand-name-in-a-meta-title\">Should I include my brand name in a meta title?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#common-title-tag-issues\">Common title tag issues\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#meta-descriptions\">Meta descriptions\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-is-a-meta-description\">What is a meta description?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-do-i-find-and-edit-my-meta-description\">How do I find and edit my meta description?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-long-should-a-meta-description-be\">How long should a meta description be?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-to-write-meta-descriptions-for-seo\">How to write meta descriptions for SEO\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#meta-description-examples\">Meta description examples\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#common-meta-description-issues\">Common meta-description issues\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#how-do-different-search-engines-interpret-metadata\">How do different search engines interpret metadata?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#other-types-of-meta-tags-for-seo\">Other types of meta tags for SEO\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#viewport-meta\">Viewport meta\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#meta-charset\">Meta charset\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#meta-robots-tag\">Meta robots tag\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#meta-refresh-redirect\">Meta refresh redirect\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#meta-keywords-an-outdated-ranking-signal\">Meta keywords – an outdated ranking signal\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#seo-by-impression\">SEO by Impression\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#meta-tags-frequently-asked-questions\">Meta tags frequently asked questions\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#is-seo-just-meta-tags\">Is SEO just meta tags?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#are-duplicate-title-tags-bad-for-seo\">Are duplicate title tags bad for SEO?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#can-meta-tags-be-placed-in-the-body\">Can meta tags be placed in the body?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#does-every-page-need-metadata\">Does every page need metadata?\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"an-introduction-to-meta-tags-in-seo\">\u003Cstrong>An introduction to meta tags in SEO\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Meta tags, also known as metadata, are pieces of HTML code used to provide more information about a web page and its contents to both search engines and users. \u003C\u002Fp>\n\n\n\n\u003Cp>Search engines use the information provided within the meta tags to understand the contents of the web page. Some meta tags also provide instructions to web browsers and search engines on how to crawl, index and display your website. \u003C\u002Fp>\n\n\n\n\u003Cp>The information you provide in certain meta tags such as page titles and meta descriptions can also appear on the search engine results page (SERP) which can influence users when deciding which web page to click on. Taking the time to properly optimise and appropriately target certain keywords in these meta tags can indirectly improve your ranking in the SERPs, helping you to stand out amongst your competitors which can positively impact your website’s \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fincrease-click-rates-using-meta-descriptions\u002F\">click-through rate (CTR)\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cp>There are multiple types of meta tags which each serve different purposes. We’ll explore these in more detail below. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"where-do-i-find-my-meta-tags\">\u003Cstrong>Where do I find my meta tags?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Meta tags can be found in the <head> section of a webpage which can be found at the top of a webpage’s HTML code, also known as source code. As an example, here is the Impression website’s code:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"104\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Fmeta-tage-html-example.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27186\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Meta tags can either be edited directly through the HTML file or via a plug-in on your content management system (CMS). \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"title-tags\">\u003Cstrong>Title tags\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-is-a-title-tag\">What is a title tag?\u003C\u002Fh3>\n\n\n\n\u003Cp>Title tags, also known as meta titles, are an HTML element that provides search engines and browsers with a title for your web page. It should provide an accurate and concise description of the content of your web page which is important for both the user experience and SEO. \u003C\u002Fp>\n\n\n\n\u003Cp>Because title tags help search engines understand the contents of your page, this can have a positive effect on your rankings in the SERPs and also your click-through rate. Google will commonly use these title tags as title links within the SERPs, which is important for both user experience and SEO.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-background\" style=\"background-color:#23b09b;color: white;font-family: 'Red Hat Display'; id=\" updated-post\"=\"\">\u003Cstrong>Note: If your title tank is too generic or irrelevant, Google may rewrite your title tag so it matches what the user is looking for.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"where-can-i-find-my-title-tags\">Where can I find my title tags?\u003C\u002Fh3>\n\n\n\n\u003Cp>Your title tags can be found within the <head> section of your web page’s HTML markup. For example, the HTML code of our homepage title tag looks like this:\u003C\u002Fp>\n\n\n\n\u003Cpre class=\"wp-block-code\">\u003Ccode><head>\n<title>Impression | Digital Marketing Agency | Multi-Award Winner<\u002Ftitle>\n<\u002Fhead>\u003C\u002Fcode>\u003C\u002Fpre>\n\n\n\n\u003Cp>Which then appears on the search engine results page as:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1234\" height=\"322\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Fserp-meta-tag-example-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27189\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-does-a-title-tag-help-seo\">How does a title tag help SEO?\u003C\u002Fh3>\n\n\n\n\u003Cp>Title tags help to improve SEO in two ways; firstly they help search engines to understand what your page is about which helps you to rank for associated terms that match the user’s query. \u003C\u002Fp>\n\n\n\n\u003Cp>Secondly, title tags can appear in the search results where they will be displayed to the user. An optimised title tag, which satisfies the user’s search intent and query can increase the chances of them picking your web page amongst others in the SERP. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-long-should-a-title-tag-be\">How long should a title tag be?\u003C\u002Fh3>\n\n\n\n\u003Cp>Title tags should be between 55-60 characters or up to 600 pixels in length. If your title tag is any longer, it could be cut off or rewritten completely. \u003C\u002Fp>\n\n\n\n\u003Cp>Whilst there isn’t a strict title character limit, search engines may disregard short or excessively long title tags and rewrite one for you. Title tags should be concise, relevant and accurately reflect the content that appears on the web page. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-to-write-title-tags-for-seo\">How to write title tags for SEO\u003C\u002Fh3>\n\n\n\n\u003Cp>Before writing your title tags, you need to begin thinking about any keywords or phrases you wish to target. As we’ve discussed, these should accurately reflect the content on the page and also match the search intent of the user. \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkeyword-research-tips-for-seo\u002F\">Keyword research and analysis\u003C\u002Fa> will help you here so we would recommend reading up on these processes if you are not already familiar with them. \u003C\u002Fp>\n\n\n\n\u003Cp>Once you have your target keyword or phrase you should look to place this towards the front of the title tag. However, you should avoid keyword stuffing and ensure the placement of the keyword sounds natural.\u003C\u002Fp>\n\n\n\n\u003Cp>We find \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmangools.com\u002Ffree-seo-tools\u002Fserp-simulator\">Mangools Google SERP Simulator\u003C\u002Fa> a beneficial tool when it comes to writing both title tags and meta descriptions. It allows you to see your title tag, URL and meta description in a simulated Google SERP as you write them. There are also additional features including a heatmap to see where the placement of your keywords will be most effective.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1001\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Fmangools-google-serp-simulator.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27188\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cbody>\n    \u003Cp class=\"has-background\" style=\"background-color:#23b09b;color: white;font-family: 'Red Hat Display';\" id=\"updated-post\">\n        \u003Cstrong style=\"font-size:18px\">To summarize, an effective title tag should:\u003C\u002Fstrong>\n            \u003Cbr>1. Be unique\n            \u003Cbr>2. Be within the 55-60 character limit\n            \u003Cbr>3. Include your primary keyword\n            \u003Cbr>4. Be easy to read and accurately reflect the contents of the web page\n    \u003C\u002Fp>\n\u003C\u002Fbody>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"title-tag-examples\">Title tag examples\u003C\u002Fh3>\n\n\n\n\u003Cp>To give you an idea of how title tags should look, we have included a few examples below from some of our most popular blogs:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"886\" height=\"144\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Ftitle-tag-example-3.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27187\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"154\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Ftitle-tag-example-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27182\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>As you can see in these examples, they target the primary keywords at the beginning of the title tag and give the users a flavour of what they can expect to find out on the web page. They are also concise and sit well within the character limit. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"should-i-include-my-brand-name-in-a-meta-title\">Should I include my brand name in a meta title?\u003C\u002Fh3>\n\n\n\n\u003Cp>There has been a lot of debate about whether you should include your brand name in your meta title. Because you are limited by characters, including a brand name can give you less space to work with. On the other hand, including a brand name can be a great way to improve brand awareness helping to differentiate your web page from others on the SERP. \u003C\u002Fp>\n\n\n\n\u003Cp>Here is an example of when we included our brand name in our Bing vs Google comparison blog:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"172\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Ftitle-tag-example-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27183\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>This particular blog performs relatively well in organic search with a set of highly competitive keywords. By including our brand name within the title tag, you could argue that this helped to establish us as experts in this field (an important component of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fe-e-a-t\u002F\">E-E-A-T\u003C\u002Fa>) within a highly competitive SERP. This can be incredibly beneficial to improving brand awareness and building authority in a particular industry.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"common-title-tag-issues\">Common title tag issues\u003C\u002Fh3>\n\n\n\n\u003Cp>When completing an audit of your website, you may come across some errors with your title tags. Thankfully these are relatively easy fixes and they can be altered either within your CMS or within the HTML code of your web page. \u003C\u002Fp>\n\n\n\n\u003Cp>Common title tag errors you may come across are: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Duplicate title tags – you should look to create unique title tags for each web page \u003C\u002Fli>\n\n\n\n\u003Cli>Title tags are too long\u002Fshort – use a SERP simulator when writing your title tags to check their length\u003C\u002Fli>\n\n\n\n\u003Cli>Over-optimised – avoid keyword stuffing and pick one primary keyword to focus on \u003C\u002Fli>\n\n\n\n\u003Cli>Not placing your keyword at the start of the title tag – try to place it at the beginning, ensuring that it sounds natural and is grammatically correct\u003C\u002Fli>\n\n\n\n\u003Cli>The title tag doesn’t match the content or meta-description – try to use the same keyword or synonymous keywords throughout your content to ensure your title tags are consistent with the rest of your content\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"meta-descriptions\">\u003Cstrong>Meta descriptions\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-is-a-meta-description\">What is a meta description?\u003C\u002Fh3>\n\n\n\n\u003Cp>A meta description is a short synopsis of what a particular webpage is about. Essentially, it is a summary expanding on the title tag, that gives users a reason as to why they should click onwards and visit your web page.  \u003C\u002Fp>\n\n\n\n\u003Cp>A meta description can appear below your title tag within the SERPs. Although meta descriptions no longer directly count as a ranking factor as far as Google is concerned, a well-optimised meta description can still positively impact CTR, which helps to influence ranking indirectly in some cases.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-do-i-find-and-edit-my-meta-description\">How do I find and edit my meta description?\u003C\u002Fh3>\n\n\n\n\u003Cp>Like other meta tags, you will find your web page’s meta description within the HTML <head> section of your web page. It will look something like this:\u003C\u002Fp>\n\n\n\n\u003Cpre class=\"wp-block-code\">\u003Ccode><head>\n<meta name=”description” content=”Multi-award-winning digital marketing agency that helps your business scale, grow & reach new destinations. Offices in London & Nottingham. Enquire today.”>\n<\u002Fhead>\u003C\u002Fcode>\u003C\u002Fpre>\n\n\n\n\u003Cp>Most CMSs will allow you to edit the meta description either directly in the HTML code or within a dedicated meta description field. \u003C\u002Fp>\n\n\n\n\u003Cp>If you are using a CMS such as WordPress, using plug-ins such as Yoast will allow you to edit meta descriptions without needing to access and edit the HTML code. It also provides you with a handy preview so you can see how your meta description will appear in the SERP:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"596\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Fyoast-seo-example.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27184\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-long-should-a-meta-description-be\">How long should a meta description be?\u003C\u002Fh3>\n\n\n\n\u003Cp>Meta descriptions should be between 150-160 characters. Within Google, meta descriptions are limited to 923 pixels which works out to be roughly 150 characters so this is the sweet spot. \u003C\u002Fp>\n\n\n\n\u003Cp>If your meta description is any longer than this it has the potential of getting cut short leaving ellipses. There may also be circumstances where search engines may rewrite meta descriptions to better match the search intent of the user. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-to-write-meta-descriptions-for-seo\">How to write meta descriptions for SEO\u003C\u002Fh3>\n\n\n\n\u003Cp>Meta descriptions should follow suit to title tags, summarising the content using relevant keywords in a compelling sentence or two. It’s important to remember not to copy content from the actual page itself, but instead give a synopsis to avoid duplicate copy.\u003C\u002Fp>\n\n\n\n\u003Cp>Your meta description provides you with the perfect opportunity to highlight your business’ USPs and setting yourself apart from your competition in this way is an invaluable tool in the competitive landscape of organic search. \u003C\u002Fp>\n\n\n\n\u003Cp>Think about what makes your company different. Do you offer users something your competitors don’t? This could be things such as free shipping, next-day delivery, an extended returns policy and free trials. Highlighting these offers is a great way to grab the attention of users, encouraging them to click on your website instead of others. \u003C\u002Fp>\n\n\n\n\u003Cp>Incorporating these USPs within your meta description can provide users with a strong ‘call to action’ (CTA). Not only does it set your business apart, but it can also help to create a sense of urgency, encouraging users to act now and click. Some examples of CTAs include: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Start your free trial today\u003C\u002Fli>\n\n\n\n\u003Cli>Buy now with free shipping\u003C\u002Fli>\n\n\n\n\u003Cli>Shop now for next-day delivery\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp class=\"has-background\" style=\"background-color:#23b09b;color: white;font-family: 'Red Hat Display'; id=\" updated-post\"=\"\">\u003Cstrong>Note: Whilst there are many benefits to having a well-optimised meta description for your web page, there is no guarantee that Google will display the meta description you provide and some studies \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-rewrites-meta-descriptions-over-70-of-the-time\u002F382140\u002F\">suggest that Google rewrites them over 70% of the time\u003C\u002Fa>. However, there is still a chance it may be used, so adding an optimised meta description is always worthwhile.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cbody>\n    \u003Cp class=\"has-background\" style=\"background-color:#23b09b;color: white;font-family: 'Red Hat Display';\" id=\"updated-post\">\n        \u003Cstrong style=\"font-size:18px\">To summarise, an effective meta description should:\u003C\u002Fstrong>\n            \u003Cbr>1. Keep within the 150-160 character limit\n            \u003Cbr>2. Ensure it accurately reflects the content of the page\n            \u003Cbr>3. Include your focus keywords\n            \u003Cbr>4. Include a call to action\n\u003Cbr>5.Include any offers or USPs of your business to set yourself apart from the competition\n    \u003C\u002Fp>\n\u003C\u002Fbody>\n\n\n\n\u003Cp>The \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmangools.com\u002Ffree-seo-tools\u002Fserp-simulator\">Mangools SERP Simulator\u003C\u002Fa> is also handy here when writing meta descriptions for SEO. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"meta-description-examples\">Meta description examples\u003C\u002Fh3>\n\n\n\n\u003Cp>Using our website as an example, this is what appears in the SERP when searching for the term ‘digital marketing agencies in Nottingham’.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1208\" height=\"256\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Fserp-blog-meta-tag-example-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27190\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Within this example, you can also see how the keyword ‘digital marketing’ is also highlighted in bold. This helps users when they scan the SERP to identify pages that match their needs and search intent, again helping to influence them to choose your web page. \u003C\u002Fp>\n\n\n\n\u003Cp>In the next example, you can see how Google has chosen to include the primary keyword at the start of the meta descriptions. Whilst this was not the meta description we provided, Google has taken content from the main body of the page to provide a more specific answer to the user’s question.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1156\" height=\"252\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Fserp-blog-meta-tag-example-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27185\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"common-meta-description-issues\">Common meta-description issues\u003C\u002Fh3>\n\n\n\n\u003Cp>Through an audit of your website, you may come across some errors with your meta descriptions. Much like title tags, these are relatively easy fixes and they can be edited within your CMS or the HTML code of your web page. \u003C\u002Fp>\n\n\n\n\u003Cp>Common meta-description errors you may come across are:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Duplicate meta descriptions – you should look to create unique meta descriptions for each web page \u003C\u002Fli>\n\n\n\n\u003Cli>Meta descriptions are too long\u002Fshort – use a SERP simulator when writing your title tags to check their length\u003C\u002Fli>\n\n\n\n\u003Cli>Keyword stuffing – avoid keyword stuffing and pick one primary keyword to focus on \u003C\u002Fli>\n\n\n\n\u003Cli>It lacks relevant keywords – ensure you incorporate relevant and topical keywords that fit in line with the content on the page \u003C\u002Fli>\n\n\n\n\u003Cli>It doesn’t include a call to action – this will help to improve your click-through rate by encouraging users to click on your link instead of others\u003C\u002Fli>\n\n\n\n\u003Cli>Not including a meta description – you’re missing a valuable opportunity and you should look to include one for each page on your website\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"how-do-different-search-engines-interpret-metadata\">\u003Cstrong>How do different search engines interpret metadata?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>All search engines use metadata, but some use it in different ways than others. When looking at \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fbing-differ-google\u002F\">Bing vs Google\u003C\u002Fa>, there are some key differences. \u003C\u002Fp>\n\n\n\n\u003Cp>For example, to understand the content, Bing relies more heavily on conventional methods such as keywords in the page titles and metadata and uses these to evaluate their ranking process. \u003C\u002Fp>\n\n\n\n\u003Cp>Google on the other hand relies far less on this and utilises their highly complex algorithms through natural language processing to understand the meaning and intent behind certain queries. For Google, metadata simply serves as a way to describe pages, encouraging users to click through in the SERP, whereas Bing looks more closely at the presence of target keywords. \u003C\u002Fp>\n\n\n\n\u003Cp>Your approach to metadata should consider both of these approaches and regardless of where you place your efforts, optimisation of metadata is vital in both cases. \u003C\u002Fp>\n\n\n\n\u003Cp>Read more about how Bing differs from Google in our guide \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fbing-differ-google\u002F\">Bing vs Google: Search Engine Comparison\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"other-types-of-meta-tags-for-seo\">\u003Cstrong>Other types of meta tags for SEO\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>As well as title tags and meta descriptions there are some other types of meta tags that you should be aware of. We’ll explain each of these in more detail below. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"viewport-meta\">Viewport meta\u003C\u002Fh3>\n\n\n\n\u003Cp>Viewport meta is a piece of HTML code which explains to the browser how your website should be scaled and laid out. The viewport refers to the area of the screen which is used to display the content of your website. For example, the viewport on a tablet will be smaller than a desktop screen and a mobile device will be even smaller. \u003C\u002Fp>\n\n\n\n\u003Cp>Viewport meta is key for ensuring that the content on your website loads appropriately to the device being used and the content is easy to read for users. Failure to include this will result in a poor user experience and websites that are not mobile-friendly will see a decline in their mobile search result ranking. \u003C\u002Fp>\n\n\n\n\u003Cp>For most mobile-optimised websites, the HTML will generally appear as\u003C\u002Fp>\n\n\n\n\u003Cpre class=\"wp-block-code\">\u003Ccode><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\" \u002F>\u003C\u002Fcode>\u003C\u002Fpre>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"meta-charset\">Meta charset\u003C\u002Fh3>\n\n\n\n\u003Cp>Meta charset is an attribute within the HTML code that explains to the browser what character encoding needs to be used. The meta charset will be located in the header of your HTML code and is the default character encoding used in HTML5, which is the markup language of most websites today. It will usually appear as\u003C\u002Fp>\n\n\n\n\u003Cpre class=\"wp-block-code\">\u003Ccode><meta charset=\"utf-8>\u003C\u002Fcode>\u003C\u002Fpre>\n\n\n\n\u003Cp>UTF-8 is the most commonly used character encoding as it contains and recognises all characters in languages worldwide, including emojis. Not including this HTML code will cause characters to be displayed incorrectly.  \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"meta-robots-tag\">Meta robots tag\u003C\u002Fh3>\n\n\n\n\u003Cp>Meta robots tags are pieces of HTML code which provide instructions to the crawlers on how to crawl or index the web page content. The robot meta tags can include directives such as \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Noindex\u003C\u002Fli>\n\n\n\n\u003Cli>Index\u003C\u002Fli>\n\n\n\n\u003Cli>Follow\u003C\u002Fli>\n\n\n\n\u003Cli>Nofollow \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Like other meta tags, meta robots tags will appear in the <head> section of the page. Unlike a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fthings-consider-before-adding-disallow-robots-txt-file\u002F\">robots.txt file\u003C\u002Fa>, the meta robots tag will only apply to the page which contains the tag. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"meta-refresh-redirect\">Meta refresh redirect\u003C\u002Fh3>\n\n\n\n\u003Cp>Also known as a meta redirect, a meta refresh redirect is used to instruct the browser to load another URL after a certain number of seconds. If you ever encounter a message such as “You will be redirected to the new page in 5 seconds” this will be a meta refresh redirect at work. \u003C\u002Fp>\n\n\n\n\u003Cp>A meta refresh redirect is a client-side redirect, unlike 301 and 302 redirects which happen via the server. Client-side redirects are useful in cases where you do not have access to implement server-side redirects. However, it is important to note that not every browser supports client-side redirects and Google can sometimes consider it \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fessentials\u002Fspam-policies\">spam or a sneaky redirect\u003C\u002Fa> if used incorrectly.  \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"meta-keywords-an-outdated-ranking-signal\">Meta keywords – an outdated ranking signal\u003C\u002Fh3>\n\n\n\n\u003Cp>Meta keywords are meta tags which tell search engines more about the topic of your web page. Unlike regular keywords within the visible content of your webpage, meta keywords are located within the HTML code. \u003C\u002Fp>\n\n\n\n\u003Cp>Whilst they were once valuable for SEO, meta keywords became a keyword stuffing tactic and were utilised by those who engage with black-hat SEO techniques. For this reason, many search engines, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2009\u002F09\u002Fgoogle-does-not-use-keywords-meta-tag\">including Google\u003C\u002Fa>, no longer use meta keywords when ranking web search results.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Meta tags are a crucial component for SEO success and form the basis of any comprehensive on-page SEO strategy. As we’ve discussed, they serve as a vital tool used to communicate with search engines to provide key information about your web page, how it should be displayed and how it should appear in the SERP. \u003C\u002Fp>\n\n\n\n\u003Cp>Meta tags are a valuable opportunity for you to influence your dominance in the SERPs and ignoring these fundamental elements puts you at risk of missing out on valuable organic ranking opportunities. Like anything, if the opportunity is there, you may as well take it! \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"seo-by-impression\">\u003Cstrong>SEO by Impression\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Work with Impression to build a successful SEO strategy that aligns with your business goals and KPIs. If you’d like to find out more about the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO services we offer\u003C\u002Fa>, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">contact our team of SEO specialists\u003C\u002Fa> today. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"meta-tags-frequently-asked-questions\">\u003Cstrong>Meta tags frequently asked questions\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"is-seo-just-meta-tags\">Is SEO just meta tags?\u003C\u002Fh3>\n\n\n\n\u003Cp>Meta tags are an essential part of any successful onpage SEO strategy but it is by no means the only focus of SEOs. For an all-encompassing SEO strategy, SEOs consider \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">on-page\u003C\u002Fa>, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Flink-building\u002F\">off-page\u003C\u002Fa>, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Ftechnical-seo\u002F\">technical\u003C\u002Fa>, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Flocal-seo\u002F\">local\u003C\u002Fa>, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Finternational-seo\u002F\">international\u003C\u002Fa>, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">mobile\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Fseo-content-agency\u002F\">content strategies\u003C\u002Fa> when building and delivering successful SEO campaigns.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"are-duplicate-title-tags-bad-for-seo\">Are duplicate title tags bad for SEO?\u003C\u002Fh3>\n\n\n\n\u003Cp>Resolving duplicate title tags is crucial for maintaining a well-optimised website. Duplicate title tags can dilute your SEO efforts by confusing search engines, and lowering the opportunity for you to rank highly in the SERP. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"can-meta-tags-be-placed-in-the-body\">Can meta tags be placed in the body?\u003C\u002Fh3>\n\n\n\n\u003Cp>Meta tags should always be placed inside the <head> and there is no benefit to placing them within the body copy. If you place them within the body section of the web page then they may render on the browser which will negatively affect the user experience. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"does-every-page-need-metadata\">Does every page need metadata?\u003C\u002Fh3>\n\n\n\n\u003Cp>Every page on your website \u003Cem>should\u003C\u002Fem> have metadata but setting a meta description for every page can be time-consuming. Therefore, prioritising priority pages such as your homepage, product and category pages and other high-performing landing pages would be a sensible approach.\u003C\u002Fp>\n",false,"standard",[10],1,[],[13],229,[15,16,17,18,19,20,21,22],"post-27138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo",{"page_content_modules":24,"hero":150},[25,112],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"Meta tags in SEO: What they are and how to use them",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},145,"\u002Fabout\u002Four-team\u002Fcharlie-cheyette\u002F","Charlie Cheyette","SEO Strategist","","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":38,"specialist_service_links":39,"photo":56},"\u003Cp>SEO Strategist. Joined Impression in February 2023.\u003C\u002Fp>\n\u003Cp>Before joining Impression, I worked at a small creative agency in Lincoln. It was here that I started to build my skills and knowledge in SEO as well as other areas around digital marketing. I also started an alcoholic drinks company called Festico. This has helped me build my confidence and also exposed me to a range of experiences in the business world.\u003C\u002Fp>\n\u003Cp>My day-to-day at Impression can range from a variety of SEO tasks from keyword research to content writing, every day is different!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nI’m most proud of starting my own drinks company and the experiences it brings. More specifically, my proudest moment would be pitching the business to an audience of 200 people. Something I would never have imagined myself doing.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nOutside of work, I’m always keeping up to date with F1, or anything else motorsport related. I also enjoy snowboarding when I get the chance.\u003C\u002Fp>\n",[40],{"page":41,"link_text":45},{"ID":42,"post_author":43,"post_date":44,"post_date_gmt":44,"post_content":35,"post_title":45,"post_excerpt":35,"post_status":46,"comment_status":47,"ping_status":47,"post_password":35,"post_name":48,"to_ping":35,"pinged":35,"post_modified":49,"post_modified_gmt":49,"post_content_filtered":35,"post_parent":50,"guid":51,"menu_order":50,"post_type":52,"post_mime_type":35,"comment_count":53,"filter":54,"url_path":55},35,"98","2020-03-12 15:02:03","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"ID":57,"id":57,"title":58,"filename":59,"filesize":60,"url":61,"link":62,"alt":35,"author":63,"description":35,"caption":35,"name":64,"status":65,"uploaded_to":50,"date":66,"modified":66,"menu_order":50,"mime_type":67,"type":68,"subtype":69,"icon":70,"width":71,"height":72,"sizes":73},33323,"Charlie-Cheyette","Charlie-Cheyette.png",362304,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&q=90","\u002Fcharlie-cheyette-2\u002F","12","charlie-cheyette-2","inherit","2025-05-29 11:54:16","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":74,"thumbnail-width":75,"thumbnail-height":75,"medium":76,"medium-width":77,"medium-height":78,"medium_large":79,"medium_large-width":80,"medium_large-height":81,"large":82,"large-width":83,"large-height":84,"1536x1536":85,"1536x1536-width":86,"1536x1536-height":87,"2048x2048":88,"2048x2048-width":89,"2048x2048-height":90,"post-thumbnail":91,"post-thumbnail-width":92,"post-thumbnail-height":93,"12_col":94,"12_col-width":95,"12_col-height":96,"default_landscape":97,"default_landscape-width":98,"default_landscape-height":72,"default_portrait":99,"default_portrait-width":72,"default_portrait-height":98,"6_col_and_margin_short":100,"6_col_and_margin_short-width":92,"6_col_and_margin_short-height":96,"11_col_and_margin":101,"11_col_and_margin-width":102,"11_col_and_margin-height":96,"9_col_rectangle":103,"9_col_rectangle-width":104,"9_col_rectangle-height":105,"11_col":106,"11_col-width":107,"11_col-height":96,"staff_image_696_600":108,"staff_image_696_600-width":71,"staff_image_696_600-height":72,"rectangular_thumbnail":109,"rectangular_thumbnail-width":110,"rectangular_thumbnail-height":111},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":113,"reduced":27,"top_overlap":114,"bottom_underlap":114,"disable_observer":-1,"heading":115,"cta_text":116,"cta_link":117,"items":118},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[119,132,141],{"type_key":16,"title":120,"excerpt":121,"to":122,"postedAt":123,"readingTime":124,"image":125,"authors":126,"category":130},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[127],{"name":128,"image":129},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":131,"name":45},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"type_key":16,"title":133,"excerpt":134,"to":135,"postedAt":136,"readingTime":124,"image":137,"authors":138,"category":140},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[139],{"name":128,"image":129},{"to":131,"name":45},{"type_key":16,"title":142,"excerpt":143,"to":144,"postedAt":145,"readingTime":124,"image":146,"authors":147,"category":149},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[148],{"name":128,"image":129},{"to":131,"name":45},{"type":151,"style":152,"heading":28,"date":4,"updatedAt":4,"reading_minutes":153,"image":154,"imageAlt":28,"categories":155,"collections":337},"blog-post","light",2,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Fpankaj-patel-u2Ru4QBXA5Q-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[156],{"id":10,"count":157,"description":158,"link":131,"name":45,"slug":48,"taxonomy":159,"parent":50,"meta":160,"acf":161,"head_links":162,"resource_count":163,"yoast_title":164,"yoast_meta":165,"yoast_json_ld":210,"_links":306,"path":131},433,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","category",[],[],[],28,"SEO Blog | SEO Tips, Advice & Guides | Impression",[166,168,171,174,177,180,183,185,187,189,192,195,198,201,204,207],{"property":167,"content":164},"title",{"property":169,"content":170},"description","Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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