[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fmay-2025-google-algorithm-and-search-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":448,"breadcrumbs":449,"reading_minutes":174,"category":457,"head":460},"2025-06-18T11:15:20",{"rendered":6},"\n\u003Cp>The largest changes influencing the SERP landscape are examined in this month’s search roundup. From a range of new experiments about AI Overviews and AI Mode, to practical updates for ecommerce and local SEO, we’ll discuss it all below. \u003C\u002Fp>\n\n\n\n\u003Cp>Marketers and brands now have a free tool to track keywords, brand mentions and discussion, Reddit Pro Trends. This tool provides real-time insights into emerging conversations and trends across Reddit, helping businesses stay ahead of the curve and engage more effectively with their target audiences. \u003C\u002Fp>\n\n\n\n\u003Cp>In other news, Google has been testing a wide range of changes for AI Overview, which is now available in more than 200 countries. There is a new appearance of the Query Expansion and AI Shuffle button within the AIO results. Within AI Mode in the US, Google has added several new features like Product Cards, Place Cards and History cards. \u003C\u002Fp>\n\n\n\n\u003Cp>Finally, OpenAI has introduced a new shopping feature in ChatGPT that detects user intent and displays product carousels, including images, prices, star ratings, and AI-generated tags and review summaries, without relying on paid placements.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates as they’re major changes that will need you to take action, whereas amber updates may make you think and are definitely worth knowing, but aren’t urgent. And finally, green light updates, which are great for your SEO and site knowledge, but are less significant than others.\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ai-mode-announces-expansion-of-new-features-and-access\">Google AI Mode announces expansion of new features and access\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#new-features-introduced-to-ai-mode\">New features introduced to AI Mode\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-search-console-to-show-ai-mode-performance-but-you-wont-be-able-to-break-it-out\">Google Search Console to show AI Mode performance, but you won’t be able to break it out\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#how-chatgpt-search-ranks-products-and-merchants\">How ChatGPT search ranks products and merchants\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-will-products-appear\">How will products appear?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-products-are-chosen-for-chatgpt\">How products are chosen for ChatGPT\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#news-about-ai-overviews\">News about AI Overviews\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#ai-overviews-are-now-available-in-over-200-countries-and-territories-and-more-than-40-languages\">AI Overviews are now available in over 200 countries and territories, and more than 40 languages\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#new-google-ai-overviews-data-search-clicks-fell-30-in-last-year\">New Google AI Overviews data: Search clicks fell 30% in last year\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#there-is-a-growing-spam-problem-in-google-ai-overviews\">There is a growing spam problem in Google AI Overviews\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-ai-overviews-tests-query-expansion-tabs\">Google AI Overviews Tests Query Expansion Tabs\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-search-ai-shuffle-button\">Google Search AI Shuffle Button\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#reddit-trends-a-new-tool-to-track-keyword-or-brand-mentions\">Reddit Trends - A new tool to track keyword or brand mentions\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-business-profiles-launches-whats-happening\">Google Business Profiles launches ‘What’s Happening’\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-ai-mode-announces-expansion-of-new-features-and-access\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-ai-mode-us-searchers-455654\">Google AI Mode announces expansion of new features and access\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Back \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fmarch-2025-google-algorithm-and-search-industry-updates\u002F\">in March\u003C\u002Fa>, we reported on the announcement of the new Google AI mode. Initially rolled out as a Google search labs experiment, it now appears that Google has been testing AI mode with an expansion of new features and access. \u003C\u002Fp>\n\n\n\n\u003Cp>A limited number of users in the US are now seeing AI Mode appear directly in their search interface, without having to opt in via Search Labs. Instead, it appears that the waitlist for AI Mode has been completely removed, and anyone in the U.S. who is 18 or older can now opt in immediately. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"new-features-introduced-to-ai-mode\">New features introduced to AI Mode\u003C\u002Fh3>\n\n\n\n\u003Cp>In addition to its rollout to some users in the US, Google has also added several new features to the platform. These include: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Product Cards: Powered by the Google Shopping Graph, showing real-time prices, images, promotions, shipping details, and inventory.\u003Cbr>\u003C\u002Fli>\n\n\n\n\u003Cli>Place Cards: Pulled from Google Business Profiles, showing local listings like restaurants and stores, including reviews, ratings, hours, and live busyness.\u003Cbr>\u003C\u002Fli>\n\n\n\n\u003Cli>History Tab: Let users revisit past AI Mode search interactions.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fads-commerce\u002Fgoogle-search-ai-brand-discovery\u002F\">Google has also announced\u003C\u002Fa> that it will be testing ads in its AI Mode platform and AI Overviews.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-search-console-to-show-ai-mode-performance-but-you-wont-be-able-to-break-it-out\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-search-console-to-show-ai-mode-performance-but-you-wont-be-able-to-break-it-out-455992\">Google Search Console to show AI Mode performance, but you won’t be able to break it out\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"175\" height=\"175\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has confirmed that performance data from its new AI Mode will soon be available in Search Console. However, similarly to AI Overviews, users won’t be able to view this data separately from other types of Google search traffic. Instead, the AI Mode metrics will be grouped under the general “Web” search type within the Performance report. \u003C\u002Fp>\n\n\n\n\u003Cp>During testing in the Google Labs, its data had not been reported in Search Console. Google’s John Mueller confirmed this on LinkedIn, stating that while AI Mode data is coming, there are no plans to introduce separate reporting or changes to the Search Console API.\u003C\u002Fp>\n\n\n\n\u003Cp>This lack of segmentation has led many marketers and SEOs to voice their frustration due to limitations of being able to clearly see how AI mode is performing separately from other search types.  The concern is that, without proper data tracking, website owners and marketers are left in the dark about how this new search experience affects their traffic and visibility.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"how-chatgpt-search-ranks-products-and-merchants\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fchatgpt-search-ranking-products-merchants-455072\">How ChatGPT search ranks products and merchants\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In May, ChatGPT introduced shopping capabilities in its platform, which now allows users to discover products directly within conversations. This e-commerce update marks a pivotal point in the platform moving beyond being a Q&A assistant into a product discovery tool with real influence on consumer decisions.\u003C\u002Fp>\n\n\n\n\u003Cp>OpenAI has also clarified that these product suggestions are not ads, and not all suitable items may appear. They have also assured users that safety standards will also apply, which will exclude inappropriate or unsafe products from appearing in the results.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-will-products-appear\">How will products appear?\u003C\u002Fh3>\n\n\n\n\u003Cp>These new product listings are displayed in visual carousels, each showing an image, simplified title and description, price from the first listed merchant, and a link to the product. \u003C\u002Fp>\n\n\n\n\u003Cp>Other notable features include AI-generated labels like “Budget-friendly” or “Most popular,” though these aren’t verified and are instead generated based on available data such as reviews and pricing mentions. Ratings and review summaries are included where available, often aggregated from third-party sources.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Fchatgpt-ranking-products.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33525\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fchatgpt-search-ranking-products-merchants-455072\">\u003Cem>Search Engine Land\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-products-are-chosen-for-chatgpt\">How products are chosen for ChatGPT\u003C\u002Fh3>\n\n\n\n\u003Cp>Products featured on the platform will be selected using product and merchant data sourced from third-party providers, rather than through direct retailer submissions. Additionally, merchant rankings are determined solely by this independent data and are not influenced by factors such as price, shipping, or return policies. It has also been stated that displayed prices will correspond to the first listed offer and may not represent the lowest or most up-to-date pricing available.\u003C\u002Fp>\n\n\n\n\u003Cp>When a query shows shopping intent, ChatGPT will select and rank products using signals such as:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Query context\u003C\u002Fli>\n\n\n\n\u003Cli>User preferences\u003C\u002Fli>\n\n\n\n\u003Cli>Saved memory\u003C\u002Fli>\n\n\n\n\u003Cli>Structured product data\u003C\u002Fli>\n\n\n\n\u003Cli>Internal reasoning to prioritise factors like price or popularity\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Users can then refine the results with more specific prompts, as some relevant items may be missed.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"news-about-ai-overviews\">News about AI Overviews\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"ai-overviews-are-now-available-in-over-200-countries-and-territories-and-more-than-40-languages\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fsearch\u002Fai-overview-expansion-may-2025-update\u002F\">AI Overviews are now available in over 200 countries and territories, and more than 40 languages\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>Google has recently announced the global rollout of AI Overviews in Search, now available in over 200 countries and 40+ languages, including Arabic, Chinese, Malay, and Urdu.\u003C\u002Fp>\n\n\n\n\u003Cp>AI Overviews help users ask more complex questions, find answers faster, and explore relevant web content, delivering the fastest AI responses in the industry. In markets like the U.S. and India, they’ve driven a 10%+ increase in search usage for eligible queries.\u003C\u002Fp>\n\n\n\n\u003Cp>Starting this week, a custom version of Gemini 2.5 is powering AI Overviews in the U.S., enabling even more advanced answers.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"new-google-ai-overviews-data-search-clicks-fell-30-in-last-year\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-ai-overviews-search-clicks-fell-report-455498\">New Google AI Overviews data: Search clicks fell 30% in last year\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>AI Overviews is evolving, with a lot of testing and changes across searches. New research about the impact of AIO on sites’ clicks and impressions has revealed that: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Long, complex queries are growing: 7x increase in searches with 8+ words.\u003C\u002Fli>\n\n\n\n\u003Cli>89% of AI Overview citations come from beyond the top 100 organic results.\u003C\u002Fli>\n\n\n\n\u003Cli>Healthcare, education, B2B tech, insurance, and entertainment saw major increases in AI Overview coverage.\u003C\u002Fli>\n\n\n\n\u003Cli>Ecommerce saw a sharp drop in AI Overview visibility (from 29% to 4%).\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Readers can read more at \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fvideos.brightedge.com\u002Fassets\u002FSGE-Guide\u002FBrightEdge%20Report%20-%20AIO%20Overviews%20One%20Year%20Review%20Research%20Paper%20and%20Deep%20Dive%20.pdf\">AI Overview One Year Report\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"there-is-a-growing-spam-problem-in-google-ai-overviews\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-ai-overviews-growing-spam-problem-455402\">There is a growing spam problem in Google AI Overviews\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>A spamming problem in AIO responses has raised serious concerns about accuracy, manipulation, and the elevation of low-quality content. It is reported that:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>AI Overviews can hallucinate or repeat false information, even contradicting Google’s own data sources like Business Profiles.\u003C\u002Fli>\n\n\n\n\u003Cli>Spammers are gaming the system with self-promotional listicles and content falsely claiming to be “the best,” which Google’s AI sometimes cites as fact.\u003C\u002Fli>\n\n\n\n\u003Cli>Duplicate and low-quality AI-generated content is being surfaced, undermining original, trustworthy sources.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>As AIO is claimed to be the core part of Google’s search landscape, improvements from Google are necessary to keep the quality and trustworthiness of these search results.\u003C\u002Fp>\n\n\n\n\u003Cp>For brands, it is still important to produce content that is authentic and informative, and aligns with the EEAT guideline. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"google-ai-overviews-tests-query-expansion-tabs\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-overviews-testing-query-expansion-tabs-39498.html\">Google AI Overviews Tests Query Expansion Tabs\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>Google AI Overviews is testing query expansion tabs at the top of the AI Overviews. These tabs are believed to encourage users to stay longer in Google’s ecosystem, clicking through follow-up queries without leaving the search results page. \u003C\u002Fp>\n\n\n\n\u003Cp>However, it is noted that, with more answers provided directly in AI Overviews and more paths to keep searching within Google, the likelihood of users clicking through to external sites continues to drop.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1582\" height=\"612\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Fquery-expansion-tabs.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33524\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"google-search-ai-shuffle-button\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-search-shuffle-39424.html\">Google Search AI Shuffle Button\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>Google is testing a “Shuffle” button in AI Overviews, allowing users to refresh the AI-generated answer for a new variation.\u003C\u002Fp>\n\n\n\n\u003Cp>This feature is especially helpful for queries like “things to do”, where users may want more suggestions beyond the initial results. It gives users more control and variety if the first answer doesn’t hit the mark.\u003C\u002Fp>\n\n\n\n\u003Cp>This button makes AI Overviews feel less static and more conversational, closer to a chat interface where users can refine or regenerate answers. But it also implies that users may spend more time interacting with AI-generated content instead of clicking through to websites.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Fai-shuffle-button.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33528\" width=\"337\" height=\"701\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"reddit-trends-a-new-tool-to-track-keyword-or-brand-mentions\">Reddit Trends – A new tool to track keyword or brand mentions\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>The new tool Trend from Reddit can track keyword and brand mentions over time. Users can also see the most discussed topics related to the keywords or the communities where they are being discussed.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"877\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Freddit-trends-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33523\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Conversations about Sunscreen on Reddit Trends\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"572\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Freddit-trends-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33527\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Communities that are discussing about Sunscreen\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Marketers and brands can gain more organic insights into emerging topics, interests, and sentiment shifts than on more mainstream platforms. This is also particularly important to the gaining of user reviews and discussion, the key to user-generated content. \u003C\u002Fp>\n\n\n\n\u003Cp>In addition, brands can use the tool to identify new product ideas, pain points or viral content opportunities based on real needs and behaviours. \u003C\u002Fp>\n\n\n\n\u003Cp>Tracking Reddit can help monitor brand mentions, competitor discussions, and industry shifts in real time.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-business-profiles-launches-whats-happening\">Google Business Profiles launches ‘What’s Happening’\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google is introducing a new “What’s Happening” feature for Business Profiles, designed to spotlight timely updates like events, specials, and deals—especially for restaurants and bars.\u003C\u002Fp>\n\n\n\n\u003Cp>According to Google, this feature puts updates like “Today’s Special” or “Live Music on Saturday” front and centre, helping drive immediate engagement. These updates may appear in Google Search and possibly Google Maps.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>How to make this appear for your business: \u003C\u002Fstrong>Share What’s Happening at your business via Google Posts or connect your Facebook, Instagram and\u002F or X profiles to your Google Business Profiles for automatic syncing. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Note\u003C\u002Fstrong>: This is an initial launch for Food and Drink businesses in the U.S., UK, Australia, Canada, and New Zealand.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1036\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Fgmb-whats-happening.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33526\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",false,"standard",[10,11],43,1,[],[14],103,[16,17,18,19,20,21,22,23,24],"post-33503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":26,"hero":170},[27,125],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"May 2025 Google Algorithm and Search Industry Updates",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},42,"\u002Fabout\u002Four-team\u002Fjonathan-theuring\u002F","Jonathan Theuring","Associate Director, SEO","I'm a Associate Director (SEO) at Impression, where I plan and execute effective strategies that deliver growth for my portfolio of clients.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":40,"job_title":36,"specialist_service_links":41,"photo":70},"\u003Cp>Associate Director, SEO. Joined Impression in July 2019.\u003C\u002Fp>\n\u003Cp>I was an aspiring journalist as a school-leaver, completing an internship at Beijing-based magazine, The World of Chinese. From here, I went on to study English at Durham University and then a Marketing MSc at The University of Nottingham. I kept up my journalistic ambitions throughout this time, writing for several different student newspapers and online publications.\u003C\u002Fp>\n\u003Cp>It was during my master’s degree that I became switched on to digital marketing and SEO in particular. Alongside my studies, I took a voluntary role supporting a local wedding and events company, then joined Impression part-time whilst writing my MSc dissertation in July 2019. I was employed by the agency on a full-time basis two months later, and went on to progress from my entry-level role up to my current position.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m really proud of:\u003Cbr \u002F>\n\u003C\u002Fstrong>I will always be proud of having secured a role at Impression and getting promoted to where I am today. Outside of work, though, I’d say that winning a Faculty Academic Excellence Award on my MSc Marketing course is one of my proudest accomplishments.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fstrong>I’ll often be found out with friends, playing games, or chilling at home with my partner and our cats.\u003C\u002Fp>\n",[42,60],{"page":43,"link_text":48},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":59},113,"98","2020-12-16 14:38:35","","Content Strategy","publish","closed","content-strategy","2025-09-10 10:11:57",65,"\u002F?page_id=113",0,"page","0","raw","\u002Fseo\u002Fseo-content-agency\u002Fcontent-strategy\u002F",{"page":61,"link_text":64},{"ID":62,"post_author":45,"post_date":63,"post_date_gmt":63,"post_content":47,"post_title":64,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":65,"to_ping":47,"pinged":47,"post_modified":66,"post_modified_gmt":66,"post_content_filtered":47,"post_parent":67,"guid":68,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":69},44,"2020-03-12 15:15:01","SEO Consultancy","seo-consultancy","2025-09-10 08:24:23",35,"\u002F?page_id=44","\u002Fseo\u002Fseo-consultancy\u002F",{"ID":71,"id":71,"title":72,"filename":73,"filesize":55,"url":74,"link":75,"alt":47,"author":76,"description":47,"caption":47,"name":77,"status":78,"uploaded_to":55,"date":79,"modified":79,"menu_order":55,"mime_type":80,"type":81,"subtype":82,"icon":83,"width":84,"height":85,"sizes":86},6332,"Jonathan-Theuring","6bhGbuWP-Jonathan-Theuring.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&q=90","\u002Fjonathan-theuring\u002F","33","jonathan-theuring","inherit","2021-05-21 13:37:35","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":87,"thumbnail-width":88,"thumbnail-height":88,"medium":89,"medium-width":90,"medium-height":91,"medium_large":92,"medium_large-width":93,"medium_large-height":94,"large":95,"large-width":96,"large-height":97,"1536x1536":98,"1536x1536-width":99,"1536x1536-height":100,"2048x2048":101,"2048x2048-width":102,"2048x2048-height":103,"post-thumbnail":104,"post-thumbnail-width":105,"post-thumbnail-height":106,"12_col":107,"12_col-width":108,"12_col-height":109,"default_landscape":110,"default_landscape-width":111,"default_landscape-height":85,"default_portrait":112,"default_portrait-width":85,"default_portrait-height":111,"6_col_and_margin_short":113,"6_col_and_margin_short-width":105,"6_col_and_margin_short-height":109,"11_col_and_margin":114,"11_col_and_margin-width":115,"11_col_and_margin-height":109,"9_col_rectangle":116,"9_col_rectangle-width":117,"9_col_rectangle-height":118,"11_col":119,"11_col-width":120,"11_col-height":109,"staff_image_696_600":121,"staff_image_696_600-width":84,"staff_image_696_600-height":85,"rectangular_thumbnail":122,"rectangular_thumbnail-width":123,"rectangular_thumbnail-height":124},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":126,"reduced":29,"top_overlap":127,"bottom_underlap":127,"disable_observer":-1,"heading":128,"cta_text":129,"cta_link":130,"items":131},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[132,146,155],{"type_key":17,"title":133,"excerpt":134,"to":135,"postedAt":136,"readingTime":137,"image":138,"authors":139,"category":143},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[140],{"name":141,"image":142},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":144,"name":145},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":17,"title":147,"excerpt":148,"to":149,"postedAt":150,"readingTime":137,"image":151,"authors":152,"category":154},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[153],{"name":141,"image":142},{"to":144,"name":145},{"type_key":17,"title":156,"excerpt":157,"to":158,"postedAt":159,"readingTime":160,"image":161,"authors":162,"category":169},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. By moving away from replication and toward the creation of unique value, you provide both Google and users with a compelling reason to prefer your brand over […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-information-gain-solves-commodity-seo\u002F","2026-07-20T11:37:53",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgetty-images-lwAc6CL9tlM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[163,166],{"name":164,"image":165},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":167,"image":168},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":144,"name":145},{"type":171,"style":172,"heading":30,"date":4,"updatedAt":173,"reading_minutes":174,"image":175,"imageAlt":30,"categories":176,"collections":447},"blog-post","light","2025-06-18T11:15:21",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Falban-from-japan-Un-vHvg5ezU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[177,363],{"id":10,"count":178,"description":179,"link":180,"name":181,"slug":182,"taxonomy":183,"parent":55,"meta":184,"acf":185,"head_links":186,"resource_count":187,"yoast_title":188,"yoast_meta":189,"yoast_json_ld":234,"_links":331,"path":180},96,"\u003Cp class=\"p1\">An essential part of every SEO \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">strategy\u003C\u002Fa> is to stay on top of recent Google Algorithm updates. 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