[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fmarch-2024-google-algorithm-and-search-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":442,"breadcrumbs":443,"reading_minutes":168,"category":451,"head":454},"2024-04-17T10:11:57",{"rendered":6},"\n\u003Cp>This month we bring you some exciting developments and updates from the world of search including new features, deal announcements and a potential \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F\">algorithm update\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cp>First and foremost, Google rolled out the March 2024 Core Update which has caused a large degree of ranking volatility. This was released alongside the Spam Update, which was designed to stamp out low-quality, unoriginal and unhelpful content. The Spam Update has finished rolling out and it seems to have hit AI-generated content the hardest.\u003C\u002Fp>\n\n\n\n\u003Cp>Google has also added the INP metric to the Core Web Vitals Report in Search Console. It is now easier than ever for website owners or web developers to measure their website for INP and optimise accordingly.\u003C\u002Fp>\n\n\n\n\u003Cp>In addition to these updates, Google is testing out several new features. One of which is the usage of separate ‘Product’ and ‘Product Listing’ tabs that are a new way products can be shown in search results. The other is that AI overviews are being shown to users in the US, meaning that even those users who have opted into the search generative experience (SGE) are able to view its features.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates as they’re major changes that will need you to take action, whereas amber updates may make you think and are definitely worth knowing but aren’t urgent. And finally, green light updates which are great for your SEO and site knowledge but are less significant than others\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for you? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-rolls-out-its-march-2024-core-algorithm-update\">Google rolls out its March 2024 core algorithm update\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#when-are-you-most-likely-to-see-changes\">When are you most likely to see changes?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#still-no-helpful-content-update-recoveries-but-yes-core-update-recoveries\">Still no helpful content update recoveries but yes, core update recoveries\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#the-first-spam-update-of-2024-finishes-rolling-out\">The first spam update of 2024 finishes rolling out\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#scaled-content-abuse-search-spam\">Scaled content abuse search spam\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#expired-domain-abuse\">Expired domain abuse\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#site-reputation-abuse\">Site reputation abuse\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-search-console-adds-inp-metric-in-core-web-vitals-report\">Google Search Console adds INP metric in Core Web Vitals report\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-rolling-out-changes-to-shopping-searches-in-europe\">Google rolling out changes to shopping searches in Europe\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-starts-testing-ai-overviews-from-sge-in-the-main-google-search-interface\">Google starts testing AI overviews from SGE in the main Google search interface\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#why-does-this-matter-for-seo\">Why does this matter for SEO?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#a-study-by-authoritas-suggests-that-sge-is-a-top-threat-to-brand-and-product-terms\">A study by Authoritas suggests that SGE is a top threat to brand and product terms\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-rolls-out-its-march-2024-core-algorithm-update\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-march-2024-core-update\u002F510243\u002F\">Google rolls out its March 2024 core algorithm update\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fw5HeD56D-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-5287\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>On 5th March, Google started to roll out their first core algorithm update of the year. \u003C\u002Fp>\n\n\n\n\u003Cp>The main purpose of this update was to tackle low-quality, unoriginal results. As part of this the search engine has updated some of their core ranking systems to help them better understand if websites are unhelpful, have a poor user experience, or were generated to satisfy search engines instead of people. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2024\u002F03\u002Fcore-update-spam-policies\">Google also announced\u003C\u002Fa> that this update is more complex than usual as it involves changes to multiple core systems. As a result, they expect that this update will take around a month to complete rolling out.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"when-are-you-most-likely-to-see-changes\">When are you most likely to see changes?\u003C\u002Fh3>\n\n\n\n\u003Cp>With core updates, you are likely to see fluctuations while they roll out and shortly after they have been completed, as Google recrawls and reranks sites based on these changes. \u003C\u002Fp>\n\n\n\n\u003Cp>The below graph from Semrush shows how volatile the SERPs have been during March.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Flh7-eu.googleusercontent.com\u002Fvx7lxHlbPF5jKFH8HAMmEvioS_XCfNfk33yeMoF_igohsJaqlvOhSRCM6dF0W7mZJOdACdHYKvY9tZZHxgvfea0nqgncZ-q3Bp2gbripidB0Zyae5ejinvH5fSNsqUTV-CsQAiTtqXBB1HHRaffTf9w\" alt=\"\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"still-no-helpful-content-update-recoveries-but-yes-core-update-recoveries\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fno-hcu-yes-core-google-update-recoveries-37144.html\">Still no helpful content update recoveries but yes, core update recoveries\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fw5HeD56D-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28040\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In the SEO community, it was hoped that the March 2024 Core Update would offer relief to websites impacted by the September 2023 Helpful Content Update. However, this does not seem to be the case.\u003C\u002Fp>\n\n\n\n\u003Cp>Glenn Gabe provided an \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fglenngabe\u002Fstatus\u002F1774419541377831390?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1774419541377831390%7Ctwgr%5E12a21407f96a8e6ed4c9e936750544591701f3c1%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.seroundtable.com%2Fno-hcu-yes-core-google-update-recoveries-37144.html\">insightful look\u003C\u002Fa> into recovery patterns after helpful content updates. In his analysis, he shows how none of the websites impacted by the September 2023 Helpful Content Update benefitted from the March 2024 Core Update. This is an unusual trend as he highlights how typically sites impacted by a helpful content update have \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fglenngabe\u002Fstatus\u002F1773754748237144495?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1773754748237144495%7Ctwgr%5E12a21407f96a8e6ed4c9e936750544591701f3c1%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.seroundtable.com%2Fno-hcu-yes-core-google-update-recoveries-37144.html\">tended to recover\u003C\u002Fa> with the rollout of a core update.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Flh7-eu.googleusercontent.com\u002FP7muJG1hIS3WFzV8FsMXMBeAK1khDgn6M229kBuNuwc9-tui7q5KONk7cDaPZdYAfmh-kU1jav-RvGeXmd99Ivg9yMPYuPkTGgc8Nj17sdG1JNESUspgGIAEBoCIPO1mDt9z8NGlcqBkCqEZRiqfcr8\" alt=\"\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fglenngabe\u002Fstatus\u002F1774419541377831390?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1774419541377831390%7Ctwgr%5E12a21407f96a8e6ed4c9e936750544591701f3c1%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.seroundtable.com%2Fno-hcu-yes-core-google-update-recoveries-37144.html\">\u003Cem>Source: Glenn Gabe on X\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"the-first-spam-update-of-2024-finishes-rolling-out\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-march-2024-spam-update-done-rolling-out-438505\">The first spam update of 2024 finishes rolling out\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fw5HeD56D-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28040\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>After nearly 15 days, the first Spam update of 2024 \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fstatus.search.google.com\u002Fincidents\u002FiXz2PJfodvyjaVUeqxZE\">concluded on 20 March\u003C\u002Fa>. This update coincided with the core update which at the time of writing has not yet finished rolling out. \u003C\u002Fp>\n\n\n\n\u003Cp>The day after this update was released, a swarm of manual actions were also imposed and as a result, some sites were completely or partially de-listed. However, these manual actions were not directly related to the spam update. \u003C\u002Fp>\n\n\n\n\u003Cp>This update was announced alongside an update of Google’s \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fessentials\u002Fspam-policies\">spam policies\u003C\u002Fa>, where they introduced three new spam policies including: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Scaled content abuse\u003C\u002Fli>\n\n\n\n\u003Cli>Expired domain abuse\u003C\u002Fli>\n\n\n\n\u003Cli>Site reputation abuse\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Whilst the first two policies came into effect immediately, the last policy will not come into effect until May. We’ll take a closer look at each of these below. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"scaled-content-abuse-search-spam\">Scaled content abuse search spam\u003C\u002Fh3>\n\n\n\n\u003Cp>This update replaces the old “spammy automatically-generated content” policy. It has been adapted to include any method (created by humans or AI) that aims to produce content at scale purely for ranking in the SERPs. \u003C\u002Fp>\n\n\n\n\u003Cp>The example that Google gave includes pages that pretend to answer popular questions but fail to deliver helpful content.  \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"expired-domain-abuse\">Expired domain abuse\u003C\u002Fh3>\n\n\n\n\u003Cp>Expired domain abuse is the unethical practice of purchasing expired domains and repurposing them in the hopes of boosting search rankings with low-quality content. Again, Google is likely to view this content as spam as users are misled into thinking that the content is part of the older, trusted domain.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"site-reputation-abuse\">Site reputation abuse\u003C\u002Fh3>\n\n\n\n\u003Cp>Site reputation abuse also known as “parasite SEO” is where third-party sites host low-quality content provided by third parties to piggyback on the ranking power and authority of those third-party websites. This means that websites that host low-quality content on a domain with a strong reputation are likely to be penalised. \u003C\u002Fp>\n\n\n\n\u003Cp>In the aftermath of the spam and policy updates, many honest websites did feel the brunt of the changes, whilst AI spammy websites continued to climb to the top of the search results. This example referenced in \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fai-spam-sites-beat-googles-march-2024-spam-update\u002F511900\u002F\">Search Engine Journal\u003C\u002Fa>, was a subdomain which was launched on the same date as ChatGPT. Following the completion of the spam update, this site saw improvements in its search queries in the top 10 rising from 14.9k to 15.6k.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-search-console-adds-inp-metric-in-core-web-vitals-report\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-search-console-adds-inp-metric-in-core-web-vitals-report\u002F511117\u002F\">Google Search Console adds INP metric in Core Web Vitals report\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Following its announcement back in 2022, Google has now officially replaced First Input Delay (FID) with \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fgoogle-core-web-vital-inp\u002F\">Interaction to Next Paint (INP)\u003C\u002Fa> as a Core Web Vital.\u003C\u002Fp>\n\n\n\n\u003Cp>As we’ve \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">discussed previously in our other algorithm updates\u003C\u002Fa>, INP measures the time from user interaction to screen rendering, offering a more thorough evaluation than FID. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Flh7-eu.googleusercontent.com\u002F99adjrJO_YVzXhjcSuE4jNjVPpVgGTlOOf2eJwvPEJ1i4asbM9WE36v77kycVxY5ACmxszorM6m_DAyGPLuIvEl7NWHq0BhekPt0qXQ_p5hS-YceCOZ9WVzsu1vWhMLnjsE2wy2HUJ7SNW_un8_7Mck\" alt=\"\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>This change reflects Google’s commitment to enhancing user experience metrics and this transition aims to provide a more comprehensive assessment of a website’s interactivity. \u003C\u002Fp>\n\n\n\n\u003Cp>Web developers and website owners should assess and optimise for INP using tools like PageSpeed Insights, as it may impact search rankings and user engagement. Prioritising interaction readiness in development practices may become essential. \u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-rolling-out-changes-to-shopping-searches-in-europe\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-rolling-out-changes-to-shopping-searches-in-europe\u002F511881\u002F\">Google rolling out changes to shopping searches in Europe\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In line with the Digital Markets Act (DMA) which we previously discussed in \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Ffebruary-2024-google-algorithm-and-search-industry-updates\u002F\">February’s algorithm and search update\u003C\u002Fa>, Google has implemented changes to its shopping results. As part of this, some users have noticed the introduction of  ‘Products’ and ‘Product Sites’ tabs which feature distinct results.\u003C\u002Fp>\n\n\n\n\u003Cp>In the ‘Products’ tab, users are shown results from various websites that sell the product. Whereas the ‘Products Sites’ tab seems to spotlight specific websites that offer a selection of products related to the search query, These results are often displayed in a carousel format, allowing users to scroll through the product listing.\u003C\u002Fp>\n\n\n\n\u003Cp>On X, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fbrodieseo\u002Fstatus\u002F1770679184043741580?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1770679184043741580%7Ctwgr%5E00309007149026a5d9244a6b1ddbb5ad8fb4c961%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.searchenginejournal.com%2Fgoogle-rolling-out-changes-to-shopping-searches-in-europe%2F511881%2F\">Brodie Clark\u003C\u002Fa> discusses this further. While he does not have conclusive evidence, he speculates that the ‘Product Sites’ could be related to the new Carousel (ItemList) structured data, though there is no definitive data to support this.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Flh7-eu.googleusercontent.com\u002Fo9H6YMDrGiy2KzldMuw6zPMJt0xYvgGbM007CV4Lcs-lVv9XvPiEmDwOXtYlHzfOskGdkK8R138hlA2lqvQP3O8OE92FlfYudWf3NyOPaMKBtyQvuN8php2Hg9Bf6qmUommrWMDXa1kgRvXyTUOdkho\" alt=\"\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fbrodieseo\u002Fstatus\u002F1770679184043741580?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1770679184043741580%7Ctwgr%5E00309007149026a5d9244a6b1ddbb5ad8fb4c961%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.searchenginejournal.com%2Fgoogle-rolling-out-changes-to-shopping-searches-in-europe%2F511881%2F\">\u003Cem>Source: Brodie Clark on X\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"javascript:void(0)\">\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-starts-testing-ai-overviews-from-sge-in-the-main-google-search-interface\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-starts-testing-ai-overviews-from-sge-in-main-google-search-interface-438680\">Google starts testing AI overviews from SGE in the main Google search interface\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google is currently testing AI overviews in the main Google Search in the US. This means that users who have not opted into the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fnew-google-search-generative-ai-experience-413533\">Google Search Generative Experience\u003C\u002Fa> Labs feature may see these new AI answers. \u003C\u002Fp>\n\n\n\n\u003Cp>By rolling this out to more users, Google plans to test different variations of these AI overviews and gather feedback from users who haven’t specifically opted into the SGE labs.  \u003C\u002Fp>\n\n\n\n\u003Cp>These AI overviews are currently being displayed on certain complex queries where Google believes generative AI can be particularly useful with the aim of providing users with helpful information from a variety of web pages. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Flh7-eu.googleusercontent.com\u002FdLwdEtQymkFCGR3v_FTYVsZSZA3w8ExRlEgHJXWYvHfCMguHsEDSOw-2NiAEsywUSrSDzfX7q_KGMs0v6t9jZ1f39pII8KqEAaxqMqmDkB-m4jTR1XBmyQSSrAHexZIqzkGF5--OnUm0zzWEBgVE2xs\" alt=\"\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003Cem>Screenshot taken from \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fnew-google-search-generative-ai-experience-413533\">\u003Cem>Search Engine Land\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>Despite these changes, ads will still be displayed alongside these AI overviews. This update may impact organic search results and standard ads, potentially leading to changes in website traffic. \u003C\u002Fp>\n\n\n\n\u003Cp>The long-term effects of these AI overviews on search results and website traffic remain to be seen as Google continues testing them. However, it appears that results shown in the new AI overviews tend to pull results from websites with a high Domain Rating (DR).  \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"why-does-this-matter-for-seo\">Why does this matter for SEO?\u003C\u002Fh3>\n\n\n\n\u003Cp>The wider rollout of SGE has potential implications for the visibility of organic results which may result in less website traffic. As queries or questions are answered using generative AI, users are less likely to click on a website to get further information on that query as SGE has already answered it. The chances are that as SGE rolls out into the wider population, organic traffic on impacted terms will decrease, but only time will tell.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"a-study-by-authoritas-suggests-that-sge-is-a-top-threat-to-brand-and-product-terms\">A study by Authoritas suggests that SGE is a top threat to brand and product terms\u003C\u002Fh3>\n\n\n\n\u003Cp>A recent study by Authoritas suggests that Google’s Search Generative Experience (SGE) poses a significant threat to brand-related search terms. The study examined 2,900 keywords for 251 U.S. brands across 15 industries.\u003C\u002Fp>\n\n\n\n\u003Cp>Key findings include:\u003C\u002Fp>\n\n\n\n\u003Cp>– SGE was triggered for 91.4% of all search queries analysed.\u003C\u002Fp>\n\n\n\n\u003Cp>– On average, SGE answers contained 10.75 links from 4.3 unique domains.\u003C\u002Fp>\n\n\n\n\u003Cp>– Quora and Wikipedia emerged as top performers in SGE, potentially affecting organic traffic for brands.\u003C\u002Fp>\n\n\n\n\u003Cp>– Over 50% of keywords featured paid search ads, which appeared above SGE half the time.\u003C\u002Fp>\n\n\n\n\u003Cp>Overall, the analysis suggests that SGE could lead to a decline in current traffic levels for brand-related terms, opening up opportunities for third-party sites and competitors to rank for these terms.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Keep up-to-date with our dedicated \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">algorithm and search industry round-ups\u003C\u002Fa>. For any further information about these posts, or to learn how we can support you, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> today.\u003C\u002Fp>\n",false,"standard",[10,11],43,1,[],[14],103,[16,17,18,19,20,21,22,23,24],"post-28038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":26,"hero":164},[27,125],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"March 2024 Google Algorithm and Search Industry Updates",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},42,"\u002Fabout\u002Four-team\u002Fjonathan-theuring\u002F","Jonathan Theuring","Associate Director, SEO","I'm a Associate Director (SEO) at Impression, where I plan and execute effective strategies that deliver growth for my portfolio of clients.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":40,"job_title":36,"specialist_service_links":41,"photo":70},"\u003Cp>Associate Director, SEO. Joined Impression in July 2019.\u003C\u002Fp>\n\u003Cp>I was an aspiring journalist as a school-leaver, completing an internship at Beijing-based magazine, The World of Chinese. From here, I went on to study English at Durham University and then a Marketing MSc at The University of Nottingham. I kept up my journalistic ambitions throughout this time, writing for several different student newspapers and online publications.\u003C\u002Fp>\n\u003Cp>It was during my master’s degree that I became switched on to digital marketing and SEO in particular. Alongside my studies, I took a voluntary role supporting a local wedding and events company, then joined Impression part-time whilst writing my MSc dissertation in July 2019. I was employed by the agency on a full-time basis two months later, and went on to progress from my entry-level role up to my current position.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m really proud of:\u003Cbr \u002F>\n\u003C\u002Fstrong>I will always be proud of having secured a role at Impression and getting promoted to where I am today. Outside of work, though, I’d say that winning a Faculty Academic Excellence Award on my MSc Marketing course is one of my proudest accomplishments.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fstrong>I’ll often be found out with friends, playing games, or chilling at home with my partner and our cats.\u003C\u002Fp>\n",[42,60],{"page":43,"link_text":48},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":59},113,"98","2020-12-16 14:38:35","","Content Strategy","publish","closed","content-strategy","2025-09-10 10:11:57",65,"\u002F?page_id=113",0,"page","0","raw","\u002Fseo\u002Fseo-content-agency\u002Fcontent-strategy\u002F",{"page":61,"link_text":64},{"ID":62,"post_author":45,"post_date":63,"post_date_gmt":63,"post_content":47,"post_title":64,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":65,"to_ping":47,"pinged":47,"post_modified":66,"post_modified_gmt":66,"post_content_filtered":47,"post_parent":67,"guid":68,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":69},44,"2020-03-12 15:15:01","SEO Consultancy","seo-consultancy","2025-09-10 08:24:23",35,"\u002F?page_id=44","\u002Fseo\u002Fseo-consultancy\u002F",{"ID":71,"id":71,"title":72,"filename":73,"filesize":55,"url":74,"link":75,"alt":47,"author":76,"description":47,"caption":47,"name":77,"status":78,"uploaded_to":55,"date":79,"modified":79,"menu_order":55,"mime_type":80,"type":81,"subtype":82,"icon":83,"width":84,"height":85,"sizes":86},6332,"Jonathan-Theuring","6bhGbuWP-Jonathan-Theuring.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&q=90","\u002Fjonathan-theuring\u002F","33","jonathan-theuring","inherit","2021-05-21 13:37:35","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":87,"thumbnail-width":88,"thumbnail-height":88,"medium":89,"medium-width":90,"medium-height":91,"medium_large":92,"medium_large-width":93,"medium_large-height":94,"large":95,"large-width":96,"large-height":97,"1536x1536":98,"1536x1536-width":99,"1536x1536-height":100,"2048x2048":101,"2048x2048-width":102,"2048x2048-height":103,"post-thumbnail":104,"post-thumbnail-width":105,"post-thumbnail-height":106,"12_col":107,"12_col-width":108,"12_col-height":109,"default_landscape":110,"default_landscape-width":111,"default_landscape-height":85,"default_portrait":112,"default_portrait-width":85,"default_portrait-height":111,"6_col_and_margin_short":113,"6_col_and_margin_short-width":105,"6_col_and_margin_short-height":109,"11_col_and_margin":114,"11_col_and_margin-width":115,"11_col_and_margin-height":109,"9_col_rectangle":116,"9_col_rectangle-width":117,"9_col_rectangle-height":118,"11_col":119,"11_col-width":120,"11_col-height":109,"staff_image_696_600":121,"staff_image_696_600-width":84,"staff_image_696_600-height":85,"rectangular_thumbnail":122,"rectangular_thumbnail-width":123,"rectangular_thumbnail-height":124},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":126,"reduced":29,"top_overlap":127,"bottom_underlap":127,"disable_observer":-1,"heading":128,"cta_text":129,"cta_link":130,"items":131},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[132,146,155],{"type_key":17,"title":133,"excerpt":134,"to":135,"postedAt":136,"readingTime":137,"image":138,"authors":139,"category":143},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[140],{"name":141,"image":142},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":144,"name":145},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":17,"title":147,"excerpt":148,"to":149,"postedAt":150,"readingTime":137,"image":151,"authors":152,"category":154},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[153],{"name":141,"image":142},{"to":144,"name":145},{"type_key":17,"title":156,"excerpt":157,"to":158,"postedAt":159,"readingTime":137,"image":160,"authors":161,"category":163},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[162],{"name":141,"image":142},{"to":144,"name":145},{"type":165,"style":166,"heading":30,"date":4,"updatedAt":167,"reading_minutes":168,"image":169,"imageAlt":30,"categories":170,"collections":441},"blog-post","light","2024-06-05T14:20:11",8,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fekaterina-novitskaya-kcwb2wDxQFM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[171,357],{"id":10,"count":172,"description":173,"link":174,"name":175,"slug":176,"taxonomy":177,"parent":55,"meta":178,"acf":179,"head_links":180,"resource_count":181,"yoast_title":182,"yoast_meta":183,"yoast_json_ld":228,"_links":325,"path":174},97,"\u003Cp class=\"p1\">An essential part of every SEO \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">strategy\u003C\u002Fa> is to stay on top of recent Google Algorithm updates. 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