[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fmarch-2023-google-algorithm-and-search-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":429,"breadcrumbs":430,"reading_minutes":156,"category":438,"head":441},"2023-04-18T13:04:34",{"rendered":6},"\n\u003Cp>March saw the rollout of another core algorithm update, which has now officially been completed. In this article, we’ve covered the impact of this latest update, as well as the winners and losers. Amongst this major update, we’ve also covered other topics such as new improved search features, the countdown to GA4 and guidance on nesting structured data.\u003C\u002Fp>\n\n\n\n\u003Cp>Our traffic light system will help guide you to the articles that need your greatest attention. Watch out for red light updates as they are major changes that need you to take action, whereas amber updates are certainly worth knowing, but aren’t as urgent as red updates. And finally, green light updates which are great for your SEO and site knowledge but are less significant than others.\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-rolls-out-march-2023-core-algorithm-update\">Google rolls out March 2023 core algorithm update\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#who-was-impacted\">Who was impacted?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#when-are-you-most-likely-to-see-changes\">When are you most likely to see changes?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-rolled-out-new-site-names-favicon-and-featured-snippets\">Google rolled out new site names, favicon and featured snippets\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#new-site-names-favicon\">New site names & favicon\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#featured-snippets\">Featured snippets\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#countdown-to-ga4-the-switch-is-on-its-way\">Countdown to GA4: The switch is on it’s way\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#why-is-it-important-to-make-the-move-now\">Why is it important to make the move now?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-explains-why-sites-should-combine-structured-data\">Google explains why sites should combine structured data\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-is-nesting-structured-data\">What is nesting structured data?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#five-new-ways-to-verify-info-with-google-search\">Five new ways to verify info with Google Search\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-can-we-better-verify-information-in-search\">How can we better verify information in search?\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-rolls-out-march-2023-core-algorithm-update\">Google rolls out March 2023 core algorithm update\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FrX0wobYc-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-5437\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-rolls-out-march-2023-core-algorithm-update\u002F482389\u002F\">Google’s Core update \u003C\u002Fa>was a key algorithm event in March, with the update starting on the 15th and completed 13 days later on the 28th. Core updates can lead to critical changes in the organic visibility and performance of sites, which can in turn impact traffic, conversions and revenue.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"who-was-impacted\">Who was impacted?\u003C\u002Fh3>\n\n\n\n\u003Cp>The table below from Similarweb shows how primary and secondary categories of domains have been impacted by this latest algorithm update.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002Fseo-updates-blog-march-2023-2.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22589\" width=\"433\" height=\"469\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>As you can see, ecommerce and shopping organisations saw the most absolute change, due to huge players like Amazon and eBay seeing large improvements in visibility. However, food and drink, along with pets and animals, saw large average improvements across the board.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"when-are-you-most-likely-to-see-changes\">When are you most likely to see changes?\u003C\u002Fh3>\n\n\n\n\u003Cp>With Core updates it’s likely you’ll see ranking fluctuations throughout their durations and shortly after they’ve been completed, as Google recrawls and reranks sites based on these changes. \u003C\u002Fp>\n\n\n\n\u003Cp>The below graph from Semrush shows how volatile the SERPs were over the period of the update. As you can see, there was a spike in volatility on March 16th which then began to normalise by March 18th. If you have noticed traffic fluctuations during this period, the volatility from the algorithm update is a likely culprit.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002Fseo-updates-blog-march-2023-1.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22591\" width=\"617\" height=\"293\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>As Google further focuses on E-E-A-T, business owners, copywriters, SEOs and bloggers like us need to bring our attention to satisfying all the elements when creating content, especially when it comes to trying to avoid impact from algorithm updates. Those elements are:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Experience: Content produced from real-life experience e.g. information about a country from someone who has been there.\u003C\u002Fli>\n\n\n\n\u003Cli>Expertise: Knowledge of the subject that is easy for the reader to understand.\u003C\u002Fli>\n\n\n\n\u003Cli>Authoritativeness: Authority on the topic and a good reputable source.\u003C\u002Fli>\n\n\n\n\u003Cli>Trustworthiness: The legitimacy and transparency of the content and site.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>For more information and guidance, check out our guide on \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002F2-quick-wins-to-boost-your-contents-e-a-t\u002F\">how to boost E-E-A-T\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-rolled-out-new-site-names-favicon-and-featured-snippets\">Google rolled out new site names, favicon and featured snippets\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has rolled out new site names, favicons and featured snippets on desktop search after introducing these features on mobile search in October 2022. Google experimented with the desktop adaptation from last November, onwards, and now it’s available officially on desktop and mobile search.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"new-site-names-favicon\">New site names & favicon\u003C\u002Fh3>\n\n\n\n\u003Cp>The first change to the appearance of desktop search results is that \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-rolled-out-new-site-names-favicon-and-sponsored-label-on-desktop-search-394084?mkt_tok=NzI3LVpRRS0wNDQAAAGKZMsFqlvUVjAS_CcvqCSKoRCjfu_LdLpB1-a7EjLpt0iKK3txr0YVxM4knsceHa96jn4HgSKJlVScq8ZKp95D2ji28GT-riJhkQsZd1QsT7tRIg\">the site name and icon (favicon)\u003C\u002Fa> now appear at the top of each result card, giving users a better sense of the source of the information they’re seeing. \u003C\u002Fp>\n\n\n\n\u003Cp>For the favicon, Google has created some \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fappearance\u002Ffavicon-in-search\">favicon documentation\u003C\u002Fa> that may be useful to get the best out of your favicons in search. Google is now also suggesting you provide an icon that’s at least 48 pixels and follows the existing one. \u003C\u002Fp>\n\n\n\n\u003Cp>Read our guide on \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fthe-new-serp-landscape-favicons-on-desktop\u002F\">last year’s changes to favicons\u003C\u002Fa> for more.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"featured-snippets\">Featured snippets\u003C\u002Fh3>\n\n\n\n\u003Cp>This month, we saw the addition of \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-featured-snippets-gain-blue-highlighted-text-393931\">blue highlighted text to featured snippets\u003C\u002Fa>. According to Google, the blue highlight will only appear on the text that matches the user’s search query, and it won’t change the ranking of the featured snippets. \u003C\u002Fp>\n\n\n\n\u003Cp>It’s an effort to help users understand the context of the featured snippet and make it clear that it is an algorithmically generated answer, rather than an editorial or authoritative source. However, this is currently available only in English language searches on desktop and mobile devices, and it won’t change the ranking of the featured snippets.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>It’s important to evaluate how the changes in Google Search and design affect people’s search results clicks, as reflected by click-through rate. \u003C\u002Fp>\n\n\n\n\u003Cp>Check out Google Search Console and figure out if altering your site name\u002Ffavicon can bring an improvement to the rate. These are modifications that have been offered on mobiles for a while and yet when it works it positively affects desktop research too.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"countdown-to-ga4-the-switch-is-on-its-way\">Countdown to GA4: The switch is on it’s way\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FrX0wobYc-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-5437\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>If you didn’t know already, there are now less than \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fcountdown-to-ga4-100-days-to-make-the-switch-394725?mkt_tok=NzI3LVpRRS0wNDQAAAGKsdL76QCh3KO2bLX33EpddWC_rHcQ-t2-s_EYYORHR_Qz7FD7Ml5sDyI_qauCtZp6adSfXbcAq75U6GIt-tjdfJdov5hvtlGVusvo558CrY8phA\">90 days until the launch of Google Analytics 4\u003C\u002Fa> (GA4) on July 1st 2023. The current version of Google Analytics, Universal Analytics (UA), is being phased out, and businesses need to switch to GA4 to continue to receive support and updates.\u003C\u002Fp>\n\n\n\n\u003Cp>GA4 offers new features such as:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Cross-device tracking – built for web and app\u003C\u002Fli>\n\n\n\n\u003Cli>Enhanced reporting capabilities\u003C\u002Fli>\n\n\n\n\u003Cli>More powerful data modelling \u003C\u002Fli>\n\n\n\n\u003Cli>Machine learning capabilities\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>By making the switch, businesses can take advantage of these features and gain deeper insights into their customers and their behaviour.\u003C\u002Fp>\n\n\n\n\u003Cp>Making the change to GA4 may take some time and effort, as businesses will need to update their tracking codes, configure new settings, and potentially adjust their data collection and reporting strategies. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"why-is-it-important-to-make-the-move-now\">Why is it important to make the move now?\u003C\u002Fh3>\n\n\n\n\u003Cp>There are a few important reasons to make the move as soon as possible, including: \u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Get comfortable with GA4:\u003C\u002Fstrong> It is a completely new platform with different tools and capabilities. It will take time to become familiar with them so businesses should set up their properties as soon as possible. \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Having historical and comparative data:\u003C\u002Fstrong> having this data between analytics is also crucial to the success of business. \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Establishing two ways of analysing data:\u003C\u002Fstrong> by running one property in UA and the other via GA4 is insightful, especially in cases where the former method was utilised previously in great detail.\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>We have a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fpreparing-you-for-google-analytics-4\u002F\">blog discussing all things GA4\u003C\u002Fa>, including why it’s changing, differences between the interface and what this means for marketers, all to prepare you for the launch. If you have any further questions about GA4 and how we can support you, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa>!\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-explains-why-sites-should-combine-structured-data\">Google explains why sites should combine structured data\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Fgreenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11711\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Structured data is the standardised way that we classify information on a webpage, also known as \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fschema-markup-a-beginners-guide\u002F\">schema markup\u003C\u002Fa>. This month, in a Google SEO Office hours session, Lizzi Sassman answered whether or not it’s okay to combine different structured data types, and if it’s better to combine them.  \u003C\u002Fp>\n\n\n\n\u003Cp>The answer is yes, you can. In \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-recommends-nesting-structured-data\u002F482615\u002F\">Search Engine Journal’s article\u003C\u002Fa> about this, they highlight that combining structured data is called \u003Cem>nesting\u003C\u002Fem>, and it can be beneficial to nest two pieces of structured data together. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-is-nesting-structured-data\">What is nesting structured data?\u003C\u002Fh3>\n\n\n\n\u003Cp>On a webpage, structured data begins by stating what the main structured data for the page is. With nesting, you can add other structured data types \u003Cem>within \u003C\u002Fem>this main type, helping to give a better classification of the page. \u003C\u002Fp>\n\n\n\n\u003Cp>Lizzi Sassman gave a good example of why this might help Google get a better understanding of the page:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>“Yep. Nesting your structure data can help us understand what the main focus of the page is. For example, if you put recipe and review at the same level, it’s not as clear as telling us that the page is a recipe with a nested review. This means that the primary purpose of the page would be a recipe and that the review is a smaller component of that.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>By combining the structured data, it makes it easier for Google to ‘focus’ on what the webpage is about, rather than seeing two separate pieces of structured data. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>If the page you’re wanting to optimise with structured data has two or more schema markup types, such as Product and Review schema, it’s recommended that you nest them to better communicate the purpose of the web page to search engines, making it easier for them to crawl and index the page. \u003C\u002Fp>\n\n\n\n\u003Cp>When working with a developer to optimise a site’s structured data, you may want to tell them that you’d like to nest the structured data, and why this would be more beneficial to the site than keeping them separate. If you want to hear the original discussion about nesting structured data, listen to the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=BFHB0WbQyMk&t=898s&ab_channel=GoogleSearchCentral\">SEO Office Hours session\u003C\u002Fa> from the 14:58 mark.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"five-new-ways-to-verify-info-with-google-search\">Five new ways to verify info with Google Search\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>From releasing a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Faugust-2022-google-algorithm-and-search-industry-updates\u002F\">Helpful Content Update last August\u003C\u002Fa>, to updating their \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fdecember-2022-google-algorithm-and-search-industry-updates\u002F#googles-latest-update-to-the-quality-rater-guidelines-e-a-t-gets-an-extra-e-for-experience\">E-E-A-T guidance at the end of last year\u003C\u002Fa>, we know that Google is improving the way that they deliver high-quality, valuable information to users. \u003C\u002Fp>\n\n\n\n\u003Cp>In \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fsearch\u002Fgoogle-search-new-fact-checking-misinformation\u002F\">this latest Google blog\u003C\u002Fa>, they highlight that verifying and fact checking the vast amount of information on the web can be overwhelming. But they also highlight that there are many different ways to verify the information you find on search engines, including some of Google’s own specially built features to do this. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-can-we-better-verify-information-in-search\">How can we better verify information in search?\u003C\u002Fh3>\n\n\n\n\u003Cp>In the article, they discuss five beneficial ways to verify information within search, including:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>About this result: \u003C\u002Fstrong>By clicking on the three dots next to a search result, users will be able to see a pop up that helps them learn more about where the information is from, and how Google determined it would be helpful to the users. \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Perspectives on Top Stories: \u003C\u002Fstrong>With Top Stories, Google has launched a new feature called Perspectives; it’s a carousel that gives insights from a range of experts, journalists and other complimentary trustworthy sources. \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>About this author: \u003C\u002Fstrong>Within the ‘About this’ result discussed above, Google has added in an ‘About this author’ section, which gives readers more information about the background and experience of the author of the result.  \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>About this organisation: \u003C\u002Fstrong>When it comes to searching organisations, Google has made it easier to see their information. When users type an organisation’s URL into the search bar, information from the ‘About this’ result will populate at the top of search. \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Spotting gaps with content advisories: \u003C\u002Fstrong>Google have recently launched ‘Content advisories’, a pop up at the top of the results that triggers when Google doesn’t have high confidence in the quality of the results they’re delivering.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>What does this mean for me?\u003C\u002Fp>\n\n\n\n\u003Cp>Although this \u003Cstrong>doesn’t directly \u003C\u002Fstrong>impact how SEOs optimise content for search engines, it does call attention to how Google is changing the way it delivers results to users. You may want to think more about how the content you or your client is creating offers valuable, trustworthy information to users. \u003C\u002Fp>\n\n\n\n\u003Cp>For example, including a widget on the authorship of the page, structured data on the Authorship of the page, and having a detailed and up to date About Us page are all great ways to show that your information is trustworthy.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Keep up-to-date with our dedicated \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">algorithm and search industry round-ups\u003C\u002Fa>. For any further information about these posts – or to learn how we can support your SEO – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> today.\u003C\u002Fp>\n",false,"standard",[10,11],43,1,[],[14],205,[16,17,18,19,20,21,22,23,24],"post-22582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":26,"hero":153},[27,115],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"March 2023 Google algorithm and search industry updates",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},104,"\u002Fabout\u002Four-team\u002Fsophie-thompson\u002F","Sophie Thompson","Senior SEO Strategist","I'm a Senior SEO Strategist at Impression. My day to day involves performing keyword research, auditing client websites and writing content - whether that's new blogs or optimising existing pages!","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":36,"full_bio":40,"specialist_service_links":41,"photo":59},"\u003Cp>Senior SEO Strategist. Joined Impression in April 2022.\u003C\u002Fp>\n\u003Cp>I originally graduated with a first class degree in film production, however I was determined to find my career within digital. I gained a variety of experience in the past few years, finding a love for graphic design, coding and content writing. I learnt a lot about SEO in my previous role, I found it was the perfect balance of technical & creative for me, and now I’m super excited to be working in SEO full time!\u003C\u002Fp>\n\u003Cp>My day to day involves performing keyword research, auditing client websites and writing content – whether that’s new blogs or optimising existing pages. All in all pretty varied!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nI’m so proud of my plants! I honestly thought I killed plants in a mile radius but now my garden & window garden is thriving!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nI like to play squash, pool and lots of games with my partner. In the summer, most weekends I’ll be in Norfolk going on lots of walks and doing plenty of water sports. When I’m not doing those things, I’ll be reading, writing or bargain hunting!\u003C\u002Fp>\n",[42],{"page":43,"link_text":48},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":53,"post_type":55,"post_mime_type":47,"comment_count":56,"filter":57,"url_path":58},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"ID":60,"id":60,"title":61,"filename":62,"filesize":63,"url":64,"link":65,"alt":47,"author":66,"description":47,"caption":47,"name":67,"status":68,"uploaded_to":53,"date":69,"modified":69,"menu_order":53,"mime_type":70,"type":71,"subtype":72,"icon":73,"width":74,"height":75,"sizes":76},24281,"Sophie-Thompson-NEW","Sophie-Thompson-NEW.png",376379,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&q=90","\u002Fsophie-thompson-new\u002F","12","sophie-thompson-new","inherit","2023-08-02 10:39:57","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":77,"thumbnail-width":78,"thumbnail-height":78,"medium":79,"medium-width":80,"medium-height":81,"medium_large":82,"medium_large-width":83,"medium_large-height":84,"large":85,"large-width":86,"large-height":87,"1536x1536":88,"1536x1536-width":89,"1536x1536-height":90,"2048x2048":91,"2048x2048-width":92,"2048x2048-height":93,"post-thumbnail":94,"post-thumbnail-width":95,"post-thumbnail-height":96,"12_col":97,"12_col-width":98,"12_col-height":99,"default_landscape":100,"default_landscape-width":101,"default_landscape-height":75,"default_portrait":102,"default_portrait-width":75,"default_portrait-height":101,"6_col_and_margin_short":103,"6_col_and_margin_short-width":95,"6_col_and_margin_short-height":99,"11_col_and_margin":104,"11_col_and_margin-width":105,"11_col_and_margin-height":99,"9_col_rectangle":106,"9_col_rectangle-width":107,"9_col_rectangle-height":108,"11_col":109,"11_col-width":110,"11_col-height":99,"staff_image_696_600":111,"staff_image_696_600-width":74,"staff_image_696_600-height":75,"rectangular_thumbnail":112,"rectangular_thumbnail-width":113,"rectangular_thumbnail-height":114},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":116,"reduced":29,"top_overlap":117,"bottom_underlap":117,"disable_observer":-1,"heading":118,"cta_text":119,"cta_link":120,"items":121},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[122,135,144],{"type_key":17,"title":123,"excerpt":124,"to":125,"postedAt":126,"readingTime":127,"image":128,"authors":129,"category":133},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[130],{"name":131,"image":132},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":134,"name":48},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"type_key":17,"title":136,"excerpt":137,"to":138,"postedAt":139,"readingTime":127,"image":140,"authors":141,"category":143},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[142],{"name":131,"image":132},{"to":134,"name":48},{"type_key":17,"title":145,"excerpt":146,"to":147,"postedAt":148,"readingTime":127,"image":149,"authors":150,"category":152},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[151],{"name":131,"image":132},{"to":134,"name":48},{"type":154,"style":155,"heading":30,"date":4,"updatedAt":4,"reading_minutes":156,"image":157,"imageAlt":30,"categories":158,"collections":428},"blog-post","light",10,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002Fglen-carrie-5eyAJMTb6mM-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[159,345],{"id":10,"count":160,"description":161,"link":162,"name":163,"slug":164,"taxonomy":165,"parent":53,"meta":166,"acf":167,"head_links":168,"resource_count":169,"yoast_title":170,"yoast_meta":171,"yoast_json_ld":216,"_links":313,"path":162},97,"\u003Cp class=\"p1\">An essential part of every SEO \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">strategy\u003C\u002Fa> is to stay on top of recent Google Algorithm updates. With search engines constantly seeking to better serve its users, webmasters must adhere to the latest guidelines to continue growing their organic rankings and traffic.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa> or browse our blogs below for our thoughts on the latest algorithm and industry updates.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F","Google Algorithm Updates","google-algorithm-updates","category",[],[],[],3,"Google Algorithm Updates | Tips & Advice | Impression",[172,174,177,180,183,186,189,191,193,195,198,201,204,207,210,213],{"property":173,"content":170},"title",{"property":175,"content":176},"description","A comprehensive resource on Google algorithm updates with the latest news and SEO industry insights, written by digital marketing experts at Impression.",{"name":178,"content":179},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":181,"content":182},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"name":184,"content":185},"og:locale","en-GB",{"property":187,"content":188},"og:type","article",{"property":190,"content":170},"og:title",{"property":192,"content":176},"og:description",{"property":194,"content":182},"og:url",{"property":196,"content":197},"og:site_name","Impression",{"property":199,"content":200},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":202,"content":203},"og:image:width",1200,{"property":205,"content":206},"og:image:height",630,{"property":208,"content":209},"og:image:type","image\u002Fjpeg",{"property":211,"content":212},"twitter:card","summary_large_image",{"property":214,"content":215},"twitter:site","@impressiontalk",{"@context":217,"@graph":218},"https:\u002F\u002Fschema.org",[219,227,236,246],{"@type":220,"@id":221,"url":221,"name":170,"isPartOf":222,"description":176,"breadcrumb":224,"inLanguage":226},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"@id":223},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":225},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F#breadcrumb","en",{"@type":228,"@id":225,"itemListElement":229},"BreadcrumbList",[230,234],{"@type":231,"position":11,"name":232,"item":233},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":231,"position":235,"name":163},2,{"@type":237,"@id":223,"url":233,"name":197,"description":47,"publisher":238,"inLanguage":185,"potentialAction":240},"WebSite",{"@id":239},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":241,"target":242,"query-input":245},"SearchAction",{"@type":243,"urlTemplate":244},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":247,"@id":239,"name":197,"url":233,"logo":248,"image":254,"sameAs":255,"@context":259,"email":260,"foundingDate":261,"legalName":262,"vatID":263,"description":264,"telephone":265,"address":266,"location":273,"areaServed":306},"Organization",{"@type":249,"inLanguage":185,"@id":250,"url":251,"contentUrl":251,"width":252,"height":253,"caption":197},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[256,257,258],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. 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