[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fmarch-2020-google-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":16,"acf":26,"head_links":358,"breadcrumbs":359,"reading_minutes":82,"category":368,"head":371},"2020-04-06T08:17:46",{"rendered":6},"\n\u003Cp>From our analysis, there were no confirmed Google algorithm updates during March 2020, we saw a whole host of search industry updates across the board and new features that are particularly reactive to the current \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fthe-power-of-digital-advertising-through-economic-uncertainty\u002F\">uncertain climate\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"alignright size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FymiqCd7g-Orange.png\" alt=\"\" class=\"wp-image-14607\" width=\"165\" height=\"165\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"ranking-fluctuations\">Ranking Fluctuations\u003C\u002Fh2>\n\n\n\n\u003Cp>Although no Google algorithm update has been officially reported by Google, industry tools such as SEMrush Sensor reported sudden fluctuations in rankings and traffic around the 24th of March. This was apparent in the Art & Entertainment, Games, News and Sporting sectors. \u003C\u002Fp>\n\n\n\n\u003Cp>It’s worth diving into your Google Analytics and Google Search Console during this period to review any impact this may have had during this period.\u003C\u002Fp>\n\n\n\n\u003Cblockquote class=\"wp-block-quote twitter-tweet is-layout-flow wp-block-quote-is-layout-flow\">\u003Cp lang=\"en\" dir=\"ltr\">Seeing signs of a Google search ranking algorithm update over the past couple of days… \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ft.co\u002FjaxbONjm4A\">https:\u002F\u002Ft.co\u002FjaxbONjm4A\u003C\u002Fa> \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ft.co\u002F40SkCyZPR3\">pic.twitter.com\u002F40SkCyZPR3\u003C\u002Fa>— Barry Schwartz (@rustybrick) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Frustybrick\u002Fstatus\u002F1242787904952455169?ref_src=twsrc%5Etfw\">March 25, 2020\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fblockquote>\n\n\n\n\u003Cscript async=\"\" src=\"https:\u002F\u002Fplatform.twitter.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"new-properties-for-events\">New Properties For Events\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"alignleft size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FymiqCd7g-Orange.png\" alt=\"\" class=\"wp-image-14607\" width=\"162\" height=\"162\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>On March 17, Google released new properties for webmasters to provide more information on event cancellations and postponements due to COVID-19. In a post published on the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fdata-types\u002Fevent\">Webmasters Central Blog\u003C\u002Fa>, the company said that they wanted “to show users the latest, most accurate information about your events in this fast-changing environment”, which led to the release of a new ‘eventStatus’ property.\u003C\u002Fp>\n\n\n\n\u003Cp>This property allows webmasters to show whether an event has been cancelled, postponed, or rescheduled. Google also highlighted the ‘VirtualLocation’ type, which is a schema markup currently in development on Schema.org. This allows people to set their ‘eventAttendanceMode’ property to ‘OnlineEventAttendanceMode’ if an event is now taking place as a webinar or other online event. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"latest-google-patents-of-interest\">Latest Google Patents of Interest\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"alignright size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Fxe6tBjL7-Green.png\" alt=\"\" class=\"wp-image-14606\" width=\"173\" height=\"173\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>David Harry, prominent SEO and a regular contributor to Search Engine Land, published the latest blog post on 11th March 2020 that outlines Google’s patent applications and the insights we can draw from them. In the article, he outlines three patents Google has applied for in recent years which will interest SEOs wanting to learn more about the algorithms behind Google search.\u003Cbr>\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\u003Cli>Structured entity information page – a patent Google filed in October 2018, the contents of which include a mention of ‘past user activities and search history’ playing a part in the information shown in knowledge panels.\u003C\u002Fli>\u003Cli>Determining a set of steps responsive to a how-to query – a patent Google filed in March 2017, which gives some insight into how\u002Fwhen Google decides to outline a process to display in response to a “how-to” query.\u003C\u002Fli>\u003Cli>Entity-based searching with content selection – a patent Google filed in November 2016, which looks at how the search engine understands if information in a knowledge panel is consumable or actionable (transactional).\u003C\u002Fli>\u003C\u002Fol>\n\n\n\n\u003Cp>If you are interested in learning more about Google’s patents and how this might influence their algorithms, we highly recommend you read this article and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">future blogs\u003C\u002Fa> in the series.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-disables-local-reviews-and-qas\">Google Disables Local Reviews and Q&As\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"alignleft size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FymiqCd7g-Orange.png\" alt=\"\" class=\"wp-image-14607\" width=\"158\" height=\"158\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has disabled reviews, review replies and Q&As for local businesses. This is a temporary measure during the current pandemic to protect local businesses that are especially vulnerable to malicious user-generated content being submitted on their sites.\u003C\u002Fp>\n\n\n\n\u003Cp>Realistically, small businesses might have to furlough their sales & marketing employees who would be responsible for review management and replying to questions on GMB. If staff were unable to work due to illness or furlough, this would leave any small local business under threat of misinformed reviews due to the business being closed or claims that they contracted the virus from their establishment. \u003C\u002Fp>\n\n\n\n\u003Cp>For any small local business affected by the review functionality being temporarily removed from GMB, we recommend:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Ensure that your homepage addresses any changes to business\u003C\u002Fli>\u003Cli>Lead-generation sites should communicate if their staff are working remotely and that someone will still pick up their enquiry\u003C\u002Fli>\u003Cli>E-commerce sites should give updates to delivery, stock shortages or warehouse closures, and extended return slots\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-my-business-coivd-19-instructions\">Google My Business COIVD-19 Instructions\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"alignright size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FymiqCd7g-Orange.png\" alt=\"\" class=\"wp-image-14607\" width=\"178\" height=\"178\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Throughout early March, Google posted in the Google My Business (GMB) help area that businesses impacted by COVID-19 should update their profile, ensuring that the most up-to-date information is being communicated to their customers. Google recommended updating the following information:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Business hours\u003C\u002Fli>\u003Cli>Business description\u003C\u002Fli>\u003Cli>Change in phone numbers (if relevant)\u003C\u002Fli>\u003Cli>Create a post to outline any changes in the business throughout this period\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>In early April, in reaction to prolonged changes to businesses across the globe, GMB created new types of posts directly relating to COVID-19 announcements. At current, these new posts will be published for 14 days. If the situation has not changed in the two-week period, this will need to be re-published and will be displayed across both desktop and mobile searches. \u003C\u002Fp>\n\n\n\n\u003Cp>These updated posts are said to appear at the top of a business’s profile within the local SERPs. Some examples include;\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Temporary business closures\u003C\u002Fli>\u003Cli>Hours of operation\u003C\u002Fli>\u003Cli>Modifying your usual business service, e.g. take away service or delivery only\u003C\u002Fli>\u003Cli>In-stock, low stock or out of stock announcements for higher demanding products\u003C\u002Fli>\u003Cli>Updates on how the business is managed their health and safety efforts\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Cp>To summarise, we would recommend that your website content and Google My Business profile is completely up to date with any changes that may occur with your business during this current period. Be sure to update your customers completely and frequently.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>If you’re looking to drive your overall search strategy, or focus more on \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Flocal-seo\u002F\">local search\u003C\u002Fa> during this period, please \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> with the team. \u003C\u002Fem>\u003C\u002Fp>\n",false,"standard",[10,11],43,1,[],[14,15],98,95,[17,18,19,20,21,22,23,24,25],"post-5167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":27,"hero":78},[28,33],{"acf_fc_layout":29,"reduced":30,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":30,"title":31,"content":6,"authors":32},"blog_post_content",true,"March 2020 – Search Industry News & Google Updates",[],{"acf_fc_layout":34,"reduced":30,"top_overlap":35,"bottom_underlap":35,"disable_observer":-1,"heading":36,"cta_text":37,"cta_link":38,"items":39},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[40,54,63],{"type_key":18,"title":41,"excerpt":42,"to":43,"postedAt":44,"readingTime":45,"image":46,"authors":47,"category":51},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[48],{"name":49,"image":50},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":52,"name":53},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":18,"title":55,"excerpt":56,"to":57,"postedAt":58,"readingTime":45,"image":59,"authors":60,"category":62},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[61],{"name":49,"image":50},{"to":52,"name":53},{"type_key":18,"title":64,"excerpt":65,"to":66,"postedAt":67,"readingTime":68,"image":69,"authors":70,"category":77},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. By moving away from replication and toward the creation of unique value, you provide both Google and users with a compelling reason to prefer your brand over […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-information-gain-solves-commodity-seo\u002F","2026-07-20T11:37:53",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgetty-images-lwAc6CL9tlM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[71,74],{"name":72,"image":73},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":75,"image":76},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":52,"name":53},{"type":79,"style":80,"heading":31,"date":4,"updatedAt":81,"reading_minutes":82,"image":83,"imageAlt":31,"categories":84,"collections":357},"blog-post","light","2022-02-07T16:48:17",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504617_henry-perks-BJXAxQ1L7dI-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[85,273],{"id":10,"count":86,"description":87,"link":88,"name":89,"slug":90,"taxonomy":91,"parent":92,"meta":93,"acf":94,"head_links":95,"resource_count":96,"yoast_title":97,"yoast_meta":98,"yoast_json_ld":143,"_links":241,"path":88},96,"\u003Cp class=\"p1\">An essential part of every SEO \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">strategy\u003C\u002Fa> is to stay on top of recent Google Algorithm updates. With search engines constantly seeking to better serve its users, webmasters must adhere to the latest guidelines to continue growing their organic rankings and traffic.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa> or browse our blogs below for our thoughts on the latest algorithm and industry updates.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F","Google Algorithm Updates","google-algorithm-updates","category",0,[],[],[],3,"Google Algorithm Updates | Tips & Advice | Impression",[99,101,104,107,110,113,116,118,120,122,125,128,131,134,137,140],{"property":100,"content":97},"title",{"property":102,"content":103},"description","A comprehensive resource on Google algorithm updates with the latest news and SEO industry insights, written by digital marketing experts at Impression.",{"name":105,"content":106},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":108,"content":109},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"name":111,"content":112},"og:locale","en-GB",{"property":114,"content":115},"og:type","article",{"property":117,"content":97},"og:title",{"property":119,"content":103},"og:description",{"property":121,"content":109},"og:url",{"property":123,"content":124},"og:site_name","Impression",{"property":126,"content":127},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":129,"content":130},"og:image:width",1200,{"property":132,"content":133},"og:image:height",630,{"property":135,"content":136},"og:image:type","image\u002Fjpeg",{"property":138,"content":139},"twitter:card","summary_large_image",{"property":141,"content":142},"twitter:site","@impressiontalk",{"@context":144,"@graph":145},"https:\u002F\u002Fschema.org",[146,154,163,174],{"@type":147,"@id":148,"url":148,"name":97,"isPartOf":149,"description":103,"breadcrumb":151,"inLanguage":153},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"@id":150},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":152},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F#breadcrumb","en",{"@type":155,"@id":152,"itemListElement":156},"BreadcrumbList",[157,161],{"@type":158,"position":11,"name":159,"item":160},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":158,"position":162,"name":89},2,{"@type":164,"@id":150,"url":160,"name":124,"description":165,"publisher":166,"inLanguage":112,"potentialAction":168},"WebSite","",{"@id":167},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":169,"target":170,"query-input":173},"SearchAction",{"@type":171,"urlTemplate":172},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":175,"@id":167,"name":124,"url":160,"logo":176,"image":182,"sameAs":183,"@context":187,"email":188,"foundingDate":189,"legalName":190,"vatID":191,"description":192,"telephone":193,"address":194,"location":201,"areaServed":234},"Organization",{"@type":177,"inLanguage":112,"@id":178,"url":179,"contentUrl":179,"width":180,"height":181,"caption":124},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[184,185,186],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. 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Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[283,284,286,287,289,290,291,292,293,294,295,296,297,298,299,300],{"property":100,"content":281},{"property":102,"content":285},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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