[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fmagento-seo-hacks":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":13,"coauthors":14,"class_list":16,"acf":27,"head_links":527,"breadcrumbs":528,"reading_minutes":173,"category":536,"head":540},"2016-11-28T16:40:13",{"rendered":6},"\n\u003Cp>There’s the learning curve associated to a new CMS and then there’s the learning curve associated to the \u003Cem>Magento\u003C\u002Fem> CMS. It’s an unwieldy beast, no doubt. \u003C\u002Fp>\n\n\n\n\u003Cp>Even experienced developers would acknowledge that, let alone search engine marketers. In fact, it’s only really been the past couple of months that I’ve managed to get my head around the platform, from an SEO perspective anyway (if anyone was to ask me anything beyond that, I’d be sure to slip up, immediately running off to our dev team for help).\u003C\u002Fp>\n\n\n\n\u003Cp>So, after having to resolve a series of specific Magento SEO-related queries, I decided to relay the techniques here in a comprehensive Magento SEO guide. Granted, the SEO principles that these approaches pertain to are relatively simple – the adding of a title tag to a CMS page, for instance – but actually finding where, and how, to execute these principles in Magento is an entirely different story.\u003C\u002Fp>\n\n\n\n\u003Cp>This blog post unpacks a series of how-tos, related directly to fundamental Magento SEO, to ensure your eCommerce store has the framework in place to be properly optimised for search engines.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"editing-global-html-head-settings-in-magento\">Editing global HTML Head settings in Magento\u003C\u002Fh2>\n\n\n\n\u003Cp>First things first; how to edit site-wide settings that pertain to your HTML head. As many of you know, this is the part of a webpage that’s packed full of SEO tags, from your title tags and meta descriptions to your social tags and canonical tags. It’s therefore important to know where the global settings for this lie within Magento.\u003C\u002Fp>\n\n\n\n\u003Cp>Navigate to Magento’s \u003Cstrong>Design\u003C\u002Fstrong> page under \u003Cstrong>System > Configuration > General > HTML Head\u003C\u002Fstrong> and you’ll find various <head> settings that are customisable at a site-wide level.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fluke-chesser-CxBx_J3yp9g-unsplash-2-scaled-1.jpg?auto=compress%2Cformat&q=90\" alt=\"html-head-magento\" class=\"wp-image-5525\" width=\"642\" height=\"503\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>For example, you may be interested in setting your title tag’s suffix site-wide, for example, “ \u003Cstrong>| My Online Store\u003C\u002Fstrong> ”. You can state this using the \u003Cstrong>Title Suffix\u003C\u002Fstrong> field.\u003C\u002Fp>\n\n\n\n\u003Cp>Conversely, you may want to remove any default settings that are interfering with your optimisation efforts at page-level. Remove these by simply deleting the values within their corresponding fields.\u003C\u002Fp>\n\n\n\n\u003Cp>You can also upload your site’s favicon here which helps to boost the aesthetics and trust signals across your website.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"adding-custom-meta-data-via-xml-markup-in-magento\">Adding custom meta data via XML markup in Magento\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"title-tags\">Title Tags\u003C\u002Fh3>\n\n\n\n\u003Cp>The Magento CMS splits its page types into two overarching categories: Catalog pages, i.e. category pages and product pages, and CMS pages. A CMS page is essentially any page that is not directly Ecommerce-related, for example, your homepage or your “About Us” page.\u003C\u002Fp>\n\n\n\n\u003Cp>Although category pages and product pages allow for complete meta data to be optimised within their own respective UIs, CMS pages only supply data fields for meta descriptions and meta keyword tags. These can be found within the \u003Cstrong>Meta Data\u003C\u002Fstrong> tab of a CMS page.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fluke-chesser-CxBx_J3yp9g-unsplash-2-scaled-3.jpg?auto=compress%2Cformat&q=90\" alt=\"A screenshot of Magento's Meta Data fields\" class=\"wp-image-5527\" width=\"674\" height=\"181\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>A dedicated title tag field is, therefore, entirely missing. Instead, the CMS page’s title tag corresponds to the \u003Cstrong>Page Title\u003C\u002Fstrong> field, i.e. the h1 tag, found on the initial Page Information tab.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Fpage-title-field-magento.png\" alt=\"A screenshot of Magento's Page Title field\" class=\"wp-image-5528\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>So, to create an individually optimised title tag that doesn’t correspond with your page title, enter the below snippet of XML markup into \u003Cstrong>Page Layout XML\u003C\u002Fstrong> (found under \u003Cstrong>Design\u003C\u002Fstrong> on a CMS page).\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ccode><reference name=\"head\">\u003Cbr>\n<action method=\"setTitle\"><title>\u003Cstrong>Input Title Tag here | Online Store\u003C\u002Fstrong><\u002Ftitle>\u003Cbr>\n<\u002Faction>\u003Cbr>\n<\u002Freference>\u003C\u002Fcode>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"meta-description\">Meta Description\u003C\u002Fh3>\n\n\n\n\u003Cp>For quick reference, I’ve also outlined how you override the meta description via XML markup below. Similar to titles, this also goes into the \u003Cstrong>Page Layout XML\u003C\u002Fstrong> field.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ccode><reference name=\"head\">\u003Cbr>\n<action method=\"setDescription\" translate=\"title\">\u003Cbr>\n<title>\u003Cstrong>Insert your new meta description below\u003C\u002Fstrong><\u002Ftitle>\u003Cbr>\n<\u002Faction>\u003Cbr>\n<\u002Freference>\u003C\u002Fcode>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"adding-meta-robots-tags-via-xml-markup-in-magento\">Adding meta robots tags via XML markup in Magento\u003C\u002Fh2>\n\n\n\n\u003Cp>For Catalog and CMS page, the \u003Cstrong>Layout Update XML\u003C\u002Fstrong> field under \u003Cstrong>Design\u003C\u002Fstrong> offers great flexibility for Magento SEO that actually goes beyond editing your meta data.\u003C\u002Fp>\n\n\n\n\u003Cp>To add any meta robots tag you wish via \u003Cstrong>Layout Update XML\u003C\u002Fstrong>, copy and paste the below XML markup:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ccode><reference name=\"head\">\u003Cbr>\n<action method=\"setRobots\"><value>\u003Cstrong>NOINDEX,FOLLOW\u003C\u002Fstrong><\u002Fvalue><\u002Faction>\u003Cbr>\n<\u002Freference>\u003C\u002Fcode>\u003C\u002Fp>\n\n\n\n\u003Cp>Although this markup will add a \u003Ccode>“noindex, follow”\u003C\u002Fcode> meta robots tag to your corresponding page, editing the directives within the value brackets will allow you to include any meta robots tag you desire.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"managing-301-redirects-in-magento\">Managing 301 redirects in Magento\u003C\u002Fh2>\n\n\n\n\u003Cp>Outside of editing your .htaccess file, here are some methods of 301 redirecting within the Magento CMS.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"the-permanent-redirect-checkbox-%e2%9c%85\">The permanent redirect checkbox ✅\u003C\u002Fh3>\n\n\n\n\u003Cp>Redirecting page URLs in Magento is actually really easy, more so than some platforms. For Catalog pages especially, all you need to do is define your new URL destination and, as long as you have the \u003Cstrong>Create Permanent Redirect for old URL\u003C\u002Fstrong> checkbox ticked, Magento will automatically redirect your old URL to your new URL.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fd2S0JQUX-Screenshot-2020-07-30-at-12.14.40.png?auto=compress%2Cformat&q=90\" alt=\"A screenshot of the permanent redirect checkbox in Magento\" class=\"wp-image-5530\" width=\"733\" height=\"38\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"url-rewrite-management\">URL Rewrite Management\u003C\u002Fh3>\n\n\n\n\u003Cp>However convenient the above functionality is, there may come a time where you wish to alter some redirects you created, for instance, to reduce the amount of redirect chains occurring.\u003C\u002Fp>\n\n\n\n\u003Cp>In order to do that, you need to know where all these redirects are stored. Head over to \u003Cstrong>Catalog\u003C\u002Fstrong> in Magento’s main navigation and click \u003Cstrong>URL Rewrite Management\u003C\u002Fstrong>. Here, you can alter any previous redirects you created. Simply use the search fields (\u003Cstrong>Request Path\u003C\u002Fstrong> and \u003Cstrong>Target Path\u003C\u002Fstrong>, in particular) to find the redirect that needs altering and click \u003Cstrong>Edit\u003C\u002Fstrong> (found on the left-hand side, underneath the \u003Cstrong>Action\u003C\u002Fstrong> column).\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FljARvcR6-Screenshot-2020-07-30-at-12.27.35.png?auto=compress%2Cformat&q=90\" alt=\"A screenshot of Magento's URL Rewrite Management field\" class=\"wp-image-5531\" width=\"691\" height=\"98\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"redirect-plugins-for-magento\">Redirect plugins for Magento\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.magentocommerce.com\u002Fmagento-connect\u002Foptimise-web-s-mass-301-redirects-for-404-pages.html\" target=\"_blank\" rel=\"noopener noreferrer\">Optimise Web’s Mass 301 Redirects for 404 Pages\u003C\u002Fa> plugin for Magento is also a handy tool when you need to implement redirects on mass, for example, for legacy 404s. Hardly any knowledge of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fthe-definitive-guide-to-regular-expression\u002F\">regular expression\u003C\u002Fa> syntax is required, rather, you upload your redirect via a simply formatted .csv and let the plugin do the rest. Follow the link above for more information on using Optimise Web’s plugin.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"adding-canonical-tags-in-magento\">Adding canonical tags in Magento\u003C\u002Fh2>\n\n\n\n\u003Cp>Adding canonical tags is essential when avoiding internal duplicate content issues across your Magento site. However, how do you go about configuring them across a CMS that’s so inherently large? Thankfully, it’s quite simple.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"setting-global-canonical-tag-configurations\">Setting global canonical tag configurations\u003C\u002Fh3>\n\n\n\n\u003Cp>Firstly, head over to \u003Cstrong>System > Configuration > \u003C\u002Fstrong>Catalog before finally clicking on \u003Cstrong>Search Engine Optimizations\u003C\u002Fstrong> amongst the drop-down tabs. Take a second to absorb the various other SEO options that are at your disposal here, but what we’re looking for is \u003Cstrong>Use Canonical Link Meta Tag for Categories\u003C\u002Fstrong> and \u003Cstrong>Use Canonical Link Meta Tag for Products\u003C\u002Fstrong> (found at the bottom of the options available).\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F7oLqQtAn-surfaces.png?auto=compress%2Cformat&q=90\" alt=\"How to configure canonical tags for Magento SEO\" class=\"wp-image-5532\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Ensure both fields read \u003Cstrong>Yes\u003C\u002Fstrong> to ensure your category pages self-canonicalise and your product pages canonicals to the root respectively.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"configuring-canonical-tags-via-xml-markup\">Configuring canonical tags via XML markup\u003C\u002Fh3>\n\n\n\n\u003Cp>Similar to before, you can also manage canonical tags in Magento via XML markup. To do this, simply copy and edit the below XML markup into the \u003Cstrong>Layout Update XML\u003C\u002Fstrong> field within a Catalog or CMS page’s \u003Cstrong>Design\u003C\u002Fstrong> tab.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ccode><\u002Faction>\u003Cbr>\n<action method=\"addLinkRel\">\u003Cbr>\n<rel>canonical<\u002Frel>\u003Cbr>\n<href>\u003Cstrong>https:\u002F\u002Fdemostore.com\u002Fperfect-category-name\u003C\u002Fstrong><\u002Fhref>\u003Cbr>\n<\u002Faction>\u003Cbr>\n<\u002Freference>\u003C\u002Fcode>\u003C\u002Fp>\n\n\n\n\u003Cp>For more information on this topic, you can read Aaron’s dedicated guide to creating \u003Ca href=\"\u002Fblog\u002Fcustom-magento-category-canonical-tags-seo\u002F\" target=\"_blank\" rel=\"noopener noreferrer\">custom canonical tags for Magento\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"optimising-site-speed-for-your-magento-site\">Optimising site speed for your Magento site\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Although there are various ways of optimising your site’s speed, the two methods I’m going to discuss here are turning compilation “on” and combining your JavaScript\u002FCSS files. Out-of-the-box Magento sites are notoriously slow, and with Google’s mission to make the web increasingly faster, it’s critical that your site is optimised for speed.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"enable-compilation\">Enable Compilation\u003C\u002Fh3>\n\n\n\n\u003Cp>Depending on which version of Magento you’re running, you may have compilation turned off. To check, head over to \u003Cstrong>System > Tools > Compilation\u003C\u002Fstrong> and see whether \u003Cstrong>Compiler Status\u003C\u002Fstrong> is enabled or disabled. Simply clicking the \u003Cstrong>Run Compilation Process\u003C\u002Fstrong> button will serve to enable compression.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FeVqVcjWa-Screenshot-2020-07-30-at-13.40.14.png?auto=compress%2Cformat&q=90\" alt=\"How to enable compression for increased site speed and better Magento SEO\" class=\"wp-image-5533\" width=\"656\" height=\"266\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Compilation needs to be switched off before a website change occurs and switched back on once the change is complete. Although this may seem laborious to your development team, this feature is known to increase performance by 25% to 50% (depending on the page requested) so it’s well worth the implementation.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"combining-javascript-and-css-files\">Combining Javascript and CSS files\u003C\u002Fh3>\n\n\n\n\u003Cp>Aside from optimising images, combining your Javascript and CSS files is another simple method of optimising your site’s performance. Having several Javascript and CSS files means individual HTTP requests being made to call and load each individual file. This takes additional times for each asset to load. You’re therefore better off combining these assets into a singular file to ensure one request is made to load them all.\u003C\u002Fp>\n\n\n\n\u003Cp>To combine your Javascript and CSS files, head over to \u003Cstrong>System > Configuration\u003C\u002Fstrong> on the main navigation. From there, you need to locate \u003Cstrong>Developer\u003C\u002Fstrong> under the \u003Cstrong>Advanced\u003C\u002Fstrong> panel on the left-hand side. Once the new page loads, look out for the \u003Cstrong>Javascript Settings\u003C\u002Fstrong> and \u003Cstrong>CSS Settings tabs\u003C\u002Fstrong>; you need to set these both to \u003Cstrong>Yes\u003C\u002Fstrong> to ensure these files are merged.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fpexels-burak-k-186464-scaled-1.jpg?auto=compress%2Cformat&q=90\" alt=\"How to combine Javascript and CSS files for better Magento SEO\" class=\"wp-image-5535\" width=\"701\" height=\"83\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>After you have combined your Javascript and CSS files, you may want to consider compressing and minifying these using the \u003Ca href=\"https:\u002F\u002Fwww.magentocommerce.com\u002Fmagento-connect\u002FFOOMAN\u002Fextension\u002F457\u002Ffooman-speedster\" target=\"_blank\" rel=\"noopener noreferrer\">Speedster plugin by Fooman\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-background\" style=\"background-color:#23b09b;color: white;font-family: 'Red Hat Display'; id=\" updated-post\"=\"\">\u003Cstrong>The above was researched and inspired by Activo’s 7 \u003Ca href=\"http:\u002F\u002Fwww.activo.com\u002F7-easy-magento-performance-tips-you-can-set-from-the-admin-panel\u002F\" target=\"_blank\" rel=\"noopener noreferrer\">Easy Magento Performance Tips You Can Set from the Admin Panel\u003C\u002Fa>. We recommend reading this to understand additional methods of bettering your Magento store’s site speed.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"switching-magento-to-https\">Switching Magento to https\u003C\u002Fh2>\n\n\n\n\u003Cp>Security whilst browsing the web is becoming increasingly important. Users actively look for the https protocol in an attempt to validify the trustworthiness of a site and Google is even set to update its Chrome browser so non-https domains are explicitly outlined. These considerations, in addition to https already being a ranking factor for some time now, make the purchase of an SSL certificate well worth making.\u003C\u002Fp>\n\n\n\n\u003Cp>If your online store has an SSL certificate activated, you need to ensure it’s properly configured and acknowledged by Magento. To do this, navigate to \u003Cstrong>System > Configuration\u003C\u002Fstrong> from the Admin Panel and access \u003Cstrong>Web\u003C\u002Fstrong> underneath the \u003Cstrong>General\u003C\u002Fstrong> menu on the left-hand side navigation. After being presented with several tabs, you need to access the \u003Cstrong>Secure\u003C\u002Fstrong> tab that’s the fourth item down on the list.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fpexels-burak-k-186464-scaled-3.jpg?auto=compress%2Cformat&q=90\" alt=\"How to configure Magento with https for better Magento SEO\" class=\"wp-image-5537\" width=\"673\" height=\"196\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>From here, you need to ensure both \u003Cstrong>Use Secure URLs in Frontend\u003C\u002Fstrong> and \u003Cstrong>Use Secure URLs in Admin\u003C\u002Fstrong> are changed to \u003Cstrong>Yes\u003C\u002Fstrong> for Magento to be configured over SSL.\u003C\u002Fp>\n\n\n\n\u003Cp>Finally, whilst you’re on this panel, it’s worth double-checking that all relevant fields read \u003Ccode>{{secure_base_url}}\u003C\u002Fcode> instead of \u003Ccode>{{unsecure_base_url}}\u003C\u002Fcode> and the base URL field is set as the secure version of your domain, i.e. https:\u002F\u002Fwww.myonlinestore.co.uk.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"generating-and-managing-xml-sitemaps-in-magento\">Generating and Managing XML sitemaps in Magento\u003C\u002Fh2>\n\n\n\n\u003Cp>Implementing an XML sitemap on your Magento store allows search engines to find all URLs present on your site they perhaps wouldn’t have via internal linking. To begin, you need to go through the process of actually generating an XML sitemap.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-to-create-an-xml-sitemap\">How to create an XML sitemap\u003C\u002Fh3>\n\n\n\n\u003Cp>Creating an XML sitemap in Magento is a relatively straightforward process. From the admin panel, you simply need to navigate to \u003Cstrong>Catalogue > Google Sitemap\u003C\u002Fstrong> and select \u003Cstrong>Add Sitemap\u003C\u002Fstrong> on the right-hand side of the CMS page.\u003C\u002Fp>\n\n\n\n\u003Cp>Here, you can define your sitemap’s filename, determine from which directory you want your sitemap to be navigable from and finally, which “Shop View” for it to apply to. We recommend following best practise here by simply calling your sitemap “\u003Cstrong>sitemap.xml\u003C\u002Fstrong>” and making it findable directly off your root domain, i.e.\u003Cstrong>\u002Fsitemap.xml\u003C\u002Fstrong>.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-to-change-the-settings-of-your-xml-sitemap\">\u003Cspan style=\"font-weight: 400;\">How to change the settings of your XML sitemap\u003C\u002Fspan>\u003C\u002Fh3>\n\n\n\n\u003Cp>There are several items you can configure on an XML sitemap, for example, the crawl frequency associated to it as well as which URLs across your site you want prioritising. To adjust these items and more, from the Admin Panel, head over to \u003Cstrong>System > Configuration > Catalog > Google Sitemap\u003C\u002Fstrong>.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-background\" style=\"background-color:#23b09b;color: white;font-family: 'Red Hat Display'; id=\" updated-post\"=\"\">\u003Cstrong>PLEASE NOTE: although Magento specifies their sitemaps as “Google Sitemaps”, they are actually regular XML  sitemaps and applicable to all commercial search engines. \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"being-resourceful\">Being resourceful\u003C\u002Fh2>\n\n\n\n\u003Cp>Above are the most commonly asked Magento SEO queries Impression has come across over the past few months. Although our list is fairly exhaustive, there’s bound to be more Magento SEO issues to encounter. At this juncture, it’s important to be resourceful and utilise the digital community around you. Google has a plethora of indexed content regarding the subject and even joining \u003Ca href=\"https:\u002F\u002Fwww.reddit.com\u002Fr\u002FMagento\u002F\" target=\"_blank\" rel=\"noopener noreferrer\">Reddit’s Magento community\u003C\u002Fa> will allow you to troubleshoot and discuss problems with other like-minded marketers.\u003C\u002Fp>\n\n\n\n\u003Cp>Can you identify any more Magento SEO hacks? If so, we’d love to hear some more in the comments section below.\u003C\u002Fp>\n\n\n\n\u003Cp>If your business is in need of Ecommerce SEO support, whether that’s on the Magento platform or other Ecommerce-based platforms, then we’d be happy to hear from you. Get in touch with Impression today to learn more about how our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fecommerce\u002F\">Ecommerce SEO\u003C\u002Fa> service can help grow and nurture your online business.\u003C\u002Fp>\n",false,"standard",[10,11,12],39,59,1,[],[15],143,[17,18,19,20,21,22,23,24,25,26],"post-2882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-ecommerce","category-seo",{"page_content_modules":28,"hero":169},[29,125],{"acf_fc_layout":30,"reduced":31,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":31,"title":32,"content":6,"authors":33},"blog_post_content",true,"Magento SEO hacks all Ecommerce managers need to be aware of",[34],{"id":11,"path":35,"display_name":36,"job_title":37,"description":38,"avatar_url":39,"acf":40},"\u002Fabout\u002Four-team\u002Fpetar-jovetic\u002F","Petar Jovetic","Executive Director - Organic Media","Executive Director - Organic Media at Impression, specialising in organic performance, data, content marketing, technical SEO and user experience.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":41,"job_title":37,"specialist_service_links":42,"photo":69},"\u003Cp>Executive Director – Organic Media. Joined Impression in July 2015.\u003C\u002Fp>\n\u003Cp>I am the Executive Director of Organic Media at Impression, overseeing our SEO, PR, Social and Influencer departments. As an experienced organic marketer, I have worked with hundreds of online businesses, helping them to improve their organic performance through strategies rooted in data, content marketing, technical SEO and user experience. These have included a mix of growing brands and larger, more established businesses nationally and internationally. I work closely with my team of Organic Directors to continually improve Impression’s organic product offering, ensuring this continues to foster long-lasting and prosperous relationships with our clients. I also work within Impression’s leadership and management teams, helping the agency scale while maintaining an industry-leading position in the market.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m proud of:\u003Cbr \u002F>\n\u003C\u002Fb>Our organic teams, because honestly, they’re continually kicking ass! Right now, they’re the best they ever have been, and I’m so proud of what we’ve all collectively achieved. The exciting part is we’re not even close to being done. There are still many exciting developments on the horizon to further strengthen our services.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>Raising my two young boys. I also love listening to music, playing my guitar and writing and learning new songs. I also enjoy hogging the TV to play my PS5, much to my fiancée’s dismay.\u003C\u002Fp>\n",[43,60],{"page":44,"link_text":49},{"ID":45,"post_author":46,"post_date":47,"post_date_gmt":47,"post_content":48,"post_title":49,"post_excerpt":48,"post_status":50,"comment_status":51,"ping_status":51,"post_password":48,"post_name":52,"to_ping":48,"pinged":48,"post_modified":53,"post_modified_gmt":53,"post_content_filtered":48,"post_parent":54,"guid":55,"menu_order":54,"post_type":56,"post_mime_type":48,"comment_count":57,"filter":58,"url_path":59},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"page":61,"link_text":64},{"ID":62,"post_author":46,"post_date":63,"post_date_gmt":63,"post_content":48,"post_title":64,"post_excerpt":48,"post_status":50,"comment_status":51,"ping_status":51,"post_password":48,"post_name":65,"to_ping":48,"pinged":48,"post_modified":66,"post_modified_gmt":66,"post_content_filtered":48,"post_parent":54,"guid":67,"menu_order":54,"post_type":56,"post_mime_type":48,"comment_count":57,"filter":58,"url_path":68},37897,"2026-04-13 11:44:52","PR & Social","pr-social","2026-06-30 09:19:16","\u002F?page_id=37897","\u002Fpr-social\u002F",{"ID":70,"id":70,"title":71,"filename":72,"filesize":73,"url":74,"link":75,"alt":48,"author":76,"description":48,"caption":48,"name":77,"status":78,"uploaded_to":54,"date":79,"modified":79,"menu_order":54,"mime_type":80,"type":81,"subtype":82,"icon":83,"width":84,"height":85,"sizes":86},24289,"Pete-Jovetic-NEW","Pete-Jovetic-NEW.png",274057,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&q=90","\u002Fpete-jovetic-new\u002F","12","pete-jovetic-new","inherit","2023-08-02 10:44:57","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":87,"thumbnail-width":88,"thumbnail-height":88,"medium":89,"medium-width":90,"medium-height":91,"medium_large":92,"medium_large-width":93,"medium_large-height":94,"large":95,"large-width":96,"large-height":97,"1536x1536":98,"1536x1536-width":99,"1536x1536-height":100,"2048x2048":101,"2048x2048-width":102,"2048x2048-height":103,"post-thumbnail":104,"post-thumbnail-width":105,"post-thumbnail-height":106,"12_col":107,"12_col-width":108,"12_col-height":109,"default_landscape":110,"default_landscape-width":111,"default_landscape-height":85,"default_portrait":112,"default_portrait-width":85,"default_portrait-height":111,"6_col_and_margin_short":113,"6_col_and_margin_short-width":105,"6_col_and_margin_short-height":109,"11_col_and_margin":114,"11_col_and_margin-width":115,"11_col_and_margin-height":109,"9_col_rectangle":116,"9_col_rectangle-width":117,"9_col_rectangle-height":118,"11_col":119,"11_col-width":120,"11_col-height":109,"staff_image_696_600":121,"staff_image_696_600-width":84,"staff_image_696_600-height":85,"rectangular_thumbnail":122,"rectangular_thumbnail-width":123,"rectangular_thumbnail-height":124},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":126,"reduced":31,"top_overlap":127,"bottom_underlap":127,"disable_observer":-1,"heading":128,"cta_text":129,"cta_link":130,"items":131},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[132,145,159],{"type_key":18,"title":133,"excerpt":134,"to":135,"postedAt":136,"readingTime":137,"image":138,"authors":139,"category":143},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[140],{"name":141,"image":142},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":144,"name":49},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"type_key":18,"title":146,"excerpt":147,"to":148,"postedAt":149,"readingTime":150,"image":151,"authors":152,"category":156},"A guide to WebMCP for marketing leaders","\u003Cp>The structure of web traffic is undergoing a fundamental structural transition. We’re certainly seeing the impacts of these changes en masse. Whilst SEO visibility is driving, in part, Generative Engine Optimisation (“GEO”) visibility, clicks in traditional SEO rankings are harder to come by, and customer behaviour is fragmented as users are using new places to […]\u003C\u002Fp>\n","\u002Fblog\u002Fa-guide-to-webmcp-for-marketing-leaders\u002F","2026-08-27T13:51:35",13,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fyasa-design-studio-Ot2wQ8jF43s-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[153],{"name":154,"image":155},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":157,"name":158},"\u002Fblog\u002Fcategory\u002Fecommerce\u002F","Ecommerce",{"type_key":18,"title":160,"excerpt":161,"to":162,"postedAt":163,"readingTime":164,"image":165,"authors":166,"category":168},"Navigating Agentic Commerce with Universal Commerce Protocol","\u003Cp>As artificial intelligence transitions from information retrieval to autonomous task execution, the underlying infrastructure supporting ecommerce is undergoing a fundamental architectural shift.  The Universal Commerce Protocol (“UCP”) provides the unified communication layer required for AI agents to browse, negotiate, and execute transactions directly across merchant back-ends such as payment gateways. It’s an open-source standard co-developed […]\u003C\u002Fp>\n","\u002Fblog\u002Fnavigating-agentic-commerce-with-universal-commerce-protocol\u002F","2026-08-27T13:51:17",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fa-c-dqg4QeDNUi8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[167],{"name":154,"image":155},{"to":157,"name":158},{"type":170,"style":171,"heading":32,"date":4,"updatedAt":172,"reading_minutes":173,"image":174,"imageAlt":32,"categories":175,"collections":526},"blog-post","light","2022-02-07T16:48:41",11,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FUTMcJVNN-050720211625525425_magento-seo-banner.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[176,358,443],{"id":10,"count":177,"description":178,"link":179,"name":180,"slug":181,"taxonomy":182,"parent":54,"meta":183,"acf":184,"head_links":185,"resource_count":186,"yoast_title":187,"yoast_meta":188,"yoast_json_ld":233,"_links":330,"path":179},282,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our experts regularly blog about the digital marketing news that’s stirring up the industry, so check back regularly or \u003Ca href=\"\u002Fnewsletter\u002F\">sign up to our newsletter\u003C\u002Fa> to stay informed!\u003C\u002Fp>\r\n\u003Cp class=\"p1\">\u003Cspan style=\"font-weight: 400\">Impression is a multi-award-winning \u003C\u002Fspan>\u003Ca href=\"\u002Fdigital-marketing\u002F\">\u003Cspan style=\"font-weight: 400\">digital marketing agency\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400\"> that provides services\u003C\u002Fspan> that provides services including \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">Strategy\u003C\u002Fa>, \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, \u003Ca href=\"\u002Fdigital-experience\u002Fcro\u002F\">CRO\u003C\u002Fa>, \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa>, \u003Ca href=\"\u002Fanalytics\u002F\">Analytics\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">Media Effectiveness\u003C\u002Fa> to its wide range of clients. Browse our latest thinking around digital marketing below, or \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to discuss how we can help you.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing","digital-marketing","category",[],{"sub_title_override":48,"title_override":48,"hidden":7},[],96,"Digital Marketing Blog | Tips, Advice & Guides | Impression",[189,191,194,197,200,203,206,208,210,212,215,218,221,224,227,230],{"property":190,"content":187},"title",{"property":192,"content":193},"description","Keeping up to date with the latest digital marketing trends, strategies, and announcements can be difficult. 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