[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fjune-google-algorithm-and-search-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":429,"breadcrumbs":430,"reading_minutes":127,"category":438,"head":441},"2026-07-07T16:26:55",{"rendered":6},"\n\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on the impact of AI search results and how to effectively tailor your content to appear in AIO citations and reduce the impact of zero-click searches.\u003C\u002Fp>\n\n\n\n\u003Cp>The search landscape is continuing to evolve into an AI-driven, deeply integrated experience, with platforms prioritising LLMs like Gemini and ChatGPT over traditional search, transforming the way users interact with search engines as a whole. A \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fsparktoro.com\u002Fblog\u002Fzero-click-searches-highest-in-the-uk-lowest-in-germany-and-france-has-the-most-efficient-searchers\">new zero-click search study\u003C\u002Fa> has revealed that zero-click searches in the UK have reached an all-time high in June, whereas Germany’s number of zero-click searches, due to stricter EU regulations, has stayed far lower.\u003C\u002Fp>\n\n\n\n\u003Cp>Furthermore, data from \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.advancedwebranking.com\u002Fblog\u002Fctr-google-2026-q1\">Advanced Web Ranking’s Q1 2026 Click-Through Rate (CTR) report\u003C\u002Fa> reflects this divergence across devices, with desktop’s CTR increasing for organic positions whilst mobile suffers losses, damaging the once-reassuring idea that high-ranking keywords guarantee high traffic.\u003C\u002Fp>\n\n\n\n\u003Cp>The good news is that, according to a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fwhy-ai-visibility-depends-on-operational-alignment-not-just-seo\u002F577683\u002F\">Search Engine Journal overview\u003C\u002Fa>, this new way of searching can be utilised by brands, but not by content optimisation alone. They suggest that businesses need to prioritise internal alignment regarding brand messaging, content, and outdated pages to present the AI with a firm assurance that the information is reliable and correct, thus increasing the likelihood that the AI will cite it.\u003C\u002Fp>\n\n\n\n\u003Cp>We’ll explore these updates in more detail in the article below.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates, as they’re significant changes that will require you to take action. In contrast, amber updates may make you think and are worth knowing, but aren’t urgent. And finally, green light updates, which are great for your SEO and site knowledge, but are less significant than others.\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp>In this post, we’ll explore:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#consistent-brand-messaging-helps-achieve-aio-citations\">Consistent brand messaging helps achieve AIO citations\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#dashboard-updates-to-google-finance\">Dashboard updates to Google Finance\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#uk-has-the-highest-number-of-zero-click-searches\">UK has the highest number of Zero-Click searches\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ctr-q1-2026-statistics\">Google CTR Q1 2026 Statistics\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#entering-an-agentic-state\">Entering an Agentic State\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"Learn about our approach to SEO\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"consistent-brand-messaging-helps-achieve-aio-citations\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fwhy-ai-visibility-depends-on-operational-alignment-not-just-seo\u002F577683\u002F\">Consistent brand messaging helps achieve AIO citations\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Research done by a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fwhy-ai-visibility-depends-on-operational-alignment-not-just-seo\u002F577683\u002F\">Search Engine Journal overview\u003C\u002Fa> highlights a pitfall that many SEO experts may be falling into regarding AIO citations. They suggest that a big issue with websites losing visibility in AIOs comes not from the content depth or authority, but from inconsistent information and misaligned brand messaging on their own website that they have failed to consider.\u003C\u002Fp>\n\n\n\n\u003Cp>Put simply, if an AI crawls a website and sees inconsistent messaging between product descriptions and content copy, outdated content that is replaced with newer content on a different page, or discrepancies between corporate and international sites, its confidence threshold drops, making it less likely to extract or cite the website as a reliable source. Therefore, to ensure reliable rankings, businesses must align their product, engineering, and marketing teams to maintain consistent data and brand messaging, limiting contradictory messaging or outdated legacy data that will directly harm their visibility.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"dashboard-updates-to-google-finance\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts-and-platforms\u002Fproducts\u002Fsearch\u002Fgoogle-finance-updates-june-2026\u002F\">Dashboard updates to Google Finance\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has updated its Google Finance tool to include a functional dashboard, showing your investment portfolio for convenient access and analysis. Within this dashboard is a &#8216;research tool&#8217; that can deliver deeper analysis of your investments at a convenient and easy-to-read pace.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1426\" height=\"774\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgoogle-finance-update-jun-2026.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39472\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts-and-platforms\u002Fproducts\u002Fsearch\u002Fgoogle-finance-updates-june-2026\u002F\">\u003Cem>https:\u002F\u002Fblog.google\u002Fproducts-and-platforms\u002Fproducts\u002Fsearch\u002Fgoogle-finance-updates-june-2026\u002F\u003C\u002Fem>\u003C\u002Fa>\u003Cem> \u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>On top of this, they have included a personalised and highly customisable section on market intel so you can keep track of the markets that pertain to you, editing your watchlist however you like. And to make it all more convenient, they have released it as an app too, meaning you can analyse your finances on the move.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"uk-has-the-highest-number-of-zero-click-searches\">\u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fsparktoro.com\u002Fblog\u002Fzero-click-searches-highest-in-the-uk-lowest-in-germany-and-france-has-the-most-efficient-searchers\">UK has the highest number of Zero-Click searches\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>A \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fsparktoro.com\u002Fblog\u002Fzero-click-searches-highest-in-the-uk-lowest-in-germany-and-france-has-the-most-efficient-searchers\">new zero-click search study\u003C\u002Fa> has revealed that zero-click searches in the UK have reached an all-time high in June, with 69.5% of searches resulting in no clicks to the open web, the highest rate among all analysed nations. Conversely, Germany boasts the lowest zero-click rate (62.1%), seeing 20% more clicks than the UK. This likely comes down to Germany having stricter EU regulatory frameworks on self-preferencing behaviour, whilst the UK suffers from rapid saturation of AI Overviews.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-ctr-q1-2026-statistics\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.advancedwebranking.com\u002Fblog\u002Fctr-google-2026-q1\">Google CTR Q1 2026 Statistics\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Recent data from the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.advancedwebranking.com\u002Fblog\u002Fctr-google-2026-q1\">Advanced Web Ranking’s Q1 2026 Click-Through Rate (CTR) report\u003C\u002Fa> reflects a divergence of performance across devices. While desktop searchers saw notable double-digit CTR boosts for top-ranking organic positions in specific sectors (such as Family &amp; Parenting and Society), mobile query CTRs in top positions suffered consistent losses. This means that even a top mobile ranking does not guarantee traffic anymore, due to AI-integrated features occupying more screen space and replacing organic results.\u003C\u002Fp>\n\n\n\n\u003Cp>In the face of this, businesses are encouraged to prioritise their optimisation efforts towards AIO citations alongside traditional high-ranking keywords, since organic traffic alone is becoming less effective.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"entering-an-agentic-state\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.cloudflare.com\u002Fagentic-internet-bot-report\u002F\">Entering an Agentic State\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Recent research has also warned of the fundamental shift in our use of search engines, moving away from traditional SEO and becoming an &#8216;agentic state&#8217;. Social and AI now dominate 75% of all time spent on the internet, with only 25% actually spent on the open web. Users are going straight to LLMs for information, neglecting to scroll through website lists, which then decreases the clicks and impressions of all websites.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1222\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fagentic-state-june-2026.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39477\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.cloudflare.com\u002Fagentic-internet-bot-report\u002F\">\u003Cem>https:\u002F\u002Fblog.cloudflare.com\u002Fagentic-internet-bot-report\u002F\u003C\u002Fem>\u003C\u002Fa>\u003Cem> \u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Not only are users not searching like they used to, but over 50% of all searches are now from AI crawlers to gain information and train themselves. Human searches are now a small and declining element of search engines, being overshadowed by AI crawlers, and the ability to distinguish between a user and an AI crawler is getting harder. Subsequently, SEO agencies are calling for greater transparency of crawlers to better understand how to balance targeting real humans and AIO citations.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Keep an eye on our blog for the latest \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">Google Algorithm updates\u003C\u002Fa>, or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> if you want to discuss your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002F\">digital solutions\u003C\u002Fa>, such as \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, for 2026 and beyond.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"Learn about our approach to SEO\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",false,"standard",[10,11],43,1,[],[14],316,[16,17,18,19,20,21,22,23,24],"post-39465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":26,"hero":157},[27,115],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"June 2026 Google Algorithm and search industry updates",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},201,"\u002Fabout\u002Four-team\u002Fscott-lynam\u002F","Scott Lynam","SEO Executive","In my role as an SEO Executive, I seek out new opportunities for optimisation for client websites, covering both content and on-page copy.","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":36,"full_bio":40,"specialist_service_links":41,"photo":59},"\u003Cp>SEO Executive. Joined Impression in May 2025.\u003C\u002Fp>\n\u003Cp>I studied Marketing at Nottingham Trent University and then applied to join Impression through the \u003Ca href=\"\u002Fblog\u002Fimpression-launchpad-digital-careers\u002F\">Launchpad\u003C\u002Fa> programme before graduating.\u003C\u002Fp>\n\u003Cp>In my role as an SEO Executive, I seek out new opportunities for optimisation for client websites, covering both content and on-page copy.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I&#8217;m proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I have starred in 9 stage productions (for now).\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Outside of work, I enjoy Theatre, filmmaking, swimming, and drumming\u003C\u002Fp>\n",[42],{"page":43,"link_text":48},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":53,"post_type":55,"post_mime_type":47,"comment_count":56,"filter":57,"url_path":58},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"ID":60,"id":60,"title":61,"filename":62,"filesize":63,"url":64,"link":65,"alt":47,"author":66,"description":47,"caption":47,"name":67,"status":68,"uploaded_to":53,"date":69,"modified":69,"menu_order":53,"mime_type":70,"type":71,"subtype":72,"icon":73,"width":74,"height":75,"sizes":76},33338,"Scott-Lynam","Scott-Lynam.png",389670,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&q=90","\u002Fscott-lynam\u002F","12","scott-lynam","inherit","2025-05-29 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The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[140],{"name":35,"image":38},{"to":132,"name":48},{"type_key":17,"title":143,"excerpt":144,"to":145,"postedAt":146,"readingTime":147,"image":148,"authors":149,"category":156},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. 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