[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fjune-2021-google-algorithm-and-search-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":444,"breadcrumbs":445,"reading_minutes":170,"category":453,"head":456},"2021-07-06T00:00:00",{"rendered":6},"\n\u003Cp>June 2021 saw several significant search industry updates, with the launch of two new changes to Google’s ranking algorithms. In this post, we’ll explore:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>The impact of Google’s June 2021 Core Algorithm Update;\u003C\u002Fli>\n\n\n\n\u003Cli>The launch of the Google Page Experience update;\u003C\u002Fli>\n\n\n\n\u003Cli>The introduction of Search Console Insights;\u003C\u002Fli>\n\n\n\n\u003Cli>Discussions on the impact of poor HTML, spelling and grammar on rankings from Google’s John Mueller;\u003C\u002Fli>\n\n\n\n\u003Cli>Google warning users when it doesn’t have a reliable answer;\u003C\u002Fli>\n\n\n\n\u003Cli>Shopify enabling edits to robots.txt files;\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Read on for the latest news and updates in the search industry.\u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-impact-of-googles-june-2021-core-algorithm-update\">The Impact of Google’s June 2021 Core Algorithm Update\u003C\u002Fh2>\n\n\n\n\u003Cp>Google’s June 2021 Core Algorithm Update was launched on the 2nd June:\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Cblockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\u003Cp lang=\"en\" dir=\"ltr\">Later today, we are releasing a broad core update, as we do several times per year. It is called the June 2021 Core Update. Our guidance about such updates is here:\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ft.co\u002Fe5ZQUA3RC6\">https:\u002F\u002Ft.co\u002Fe5ZQUA3RC6\u003C\u002Fa>\u003Cbr>\u003Cbr>This will be followed by the July 2021 Core update. Here’s more information about that…\u003C\u002Fp>— Google SearchLiaison (@searchliaison) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fx.com\u002Fsearchliaison\u002Fstatus\u002F1400135428909371398?ref_src=twsrc%5Etfw\">June 2, 2021\u003C\u002Fa>\u003C\u002Fblockquote>\u003Cscript async src=\"https:\u002F\u002Fplatform.x.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>This recent change to Google’s ranking algorithms has been long-awaited in the search industry, with the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fnovember-december-google-algorithm-updates-2020-2021\u002F\">previous algorithm update rolling out in December 2020\u003C\u002Fa>. In previous years, we’ve seen these updates on a quarterly basis – you can learn more with our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-recover-from-a-google-algorithm-update\u002F\">guide to Google Core Algorithm Updates\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>As is often the case with this type of broad ranking algorithm update, the June 2021 Core Algorithm Update caused more visibility fluctuations in some verticals than others. SEO software company Sistrix has provided \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.sistrix.com\u002Fblog\u002Fgoogle-core-update-june-2021-the-summer-of-google-updates\u002F\">data on the update’s biggest winners and losers\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>According to the Sistrix Visibility Index (VI) metric, the following sites saw the greatest gains:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Homeessentials.co.uk (+209.12% VI change)\u003C\u002Fli>\n\n\n\n\u003Cli>Gardentrading.co.uk (+182.05% VI change)\u003C\u002Fli>\n\n\n\n\u003Cli>For-sale.co.uk (+ 158.93% VI change)\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>On the other hand, these sites saw the biggest decreases in organic visibility:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Exchangeandmart.co.uk (-36.66% VI change)\u003C\u002Fli>\n\n\n\n\u003Cli>Avclub.com (-34.88% VI change)\u003C\u002Fli>\n\n\n\n\u003Cli>Famousbirthdays.com (-33.06% VI change)\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Based on the Sistrix data, it’s immediately clear that the \u003Cstrong>home and garden products sector\u003C\u002Fstrong> saw a significant impact from the update. Other verticals that were shown to be affected included\u003Cstrong> localised directories\u003C\u002Fstrong>, \u003Cstrong>lyrics sites\u003C\u002Fstrong>, and \u003Cstrong>second-hand car marketplaces\u003C\u002Fstrong>.\u003C\u002Fp>\n\n\n\n\u003Cp>The \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.amsivedigital.com\u002Finsights\u002Fseo\u002Fwinners-and-losers-of-googles-june-2021-core-update\u002F\">analysis from Amsive Digital\u003C\u002Fa> highlights a number of other site categories that were hit in a noticeable way during the weeks following the June 2021 Core Algorithm Update. \u003Cstrong>Dictionaries and reference sites\u003C\u002Fstrong> emerged as the category that improved the most, with established players like Wikipedia and Dictionary.com seeing the greatest increases in visibility.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>If you own a site in one of these verticals, it’s likely that you saw some form of change in your organic visibility and traffic during the first few weeks of June. In any case, it’s worth checking your analytics software to see if there were any movements.\u003C\u002Fp>\n\n\n\n\u003Cp>Should you find that your site has been negatively impacted by the update, don’t panic! There are plenty of areas you can focus on to help your site bounce back – check out our guide on \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-recover-from-a-google-algorithm-update\u002F\">How To Recover From A Google Algorithm Update\u003C\u002Fa> to learn more.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cbr>Alternatively, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> with us today to find out how our SEO team can support you.\u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-page-experience-update-begins-rolling-out\">Google Page Experience Update Begins Rolling Out\u003C\u002Fh2>\n\n\n\n\u003Cp>Google’s long awaited \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-page-experience-update-begins-rolling-out\u002F410660\u002F\">page experience algorithm update is starting to roll out\u003C\u002Fa> now and will be completed by the end of August 2021.\u003C\u002Fp>\n\n\n\n\u003Cp>The page experience update considers several signals that contribute to an optimal browsing experience for users and gives a website an overall ‘page experience score’ based on its assessment of each signal. Site owners are able to view their score in the page experience report in Google Search Console.\u003C\u002Fp>\n\n\n\n\u003Cp>The page experience update currently only applies to mobile search results, with a roll out to desktop expected at a later date.\u003C\u002Fp>\n\n\n\n\u003Cp>The signals that make up the page experience update include:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Core Web Vitals: See our guide to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcore-web-vitals-a-guide-to-googles-new-page-experience-signals\u002F\">Core Web Vitals\u003C\u002Fa> to learn more. \u003C\u002Fli>\n\n\n\n\u003Cli>Mobile usability: A page must have no mobile usability issues.\u003C\u002Fli>\n\n\n\n\u003Cli>Security issues: Any security issues for a site will disqualify all pages on the site from a Good status.\u003C\u002Fli>\n\n\n\n\u003Cli>HTTPS usage: Pages must be served over HTTPS to qualify for a Good status.\u003C\u002Fli>\n\n\n\n\u003Cli>Ad Experience: Advertising techniques must not be distracting or interrupt the user in a way that is not conducive to good user experience.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>The company announced:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>“We’ll begin using page experience as part of our ranking systems beginning in mid-June 2021. However, page experience won’t play its full role as part of those systems until the end of August. You can think of it as if you’re adding a flavoring to a food you’re preparing. Rather than add the flavor all at once into the mix, we’ll be slowly adding it all over this time period.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>Site owners should continue to work towards improving their Core Web Vital scores if they are currently poor. Resolving any issues around Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), or First Input Delay (FID) should be part of your ongoing SEO activity.\u003C\u002Fp>\n\n\n\n\u003Cp>As the page experience update is being rolled out gradually, the majority of sites should not expect to see any drastic changes in organic search performance.\u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"googles-john-mueller-discusses-the-impact-of-poor-html-spelling-and-grammar-on-rankings\">Google’s John Mueller Discusses the Impact of Poor HTML, Spelling and Grammar on Rankings\u003C\u002Fh2>\n\n\n\n\u003Cp>Digital content writers and site owners take note! In a recent edition of Google SEO Office Hours, John Mueller answered a query regarding the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogles-mueller-on-ranking-impact-of-poor-html-spelling-and-grammar\u002F410461\u002F\">effect of poor HTML, spelling and grammar on a site’s ranking potential\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>With regards to broken HTML, Mueller’s response suggested that this shouldn’t be an issue in the vast majority of cases:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>“For the most part we don’t care about HTML if it’s broken or not.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>Most of the web does not have valid HTML and we have to live with it.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>The main exception that I know of with regard to broken HTML is if it’s really broken in a very bad way in the sense that if we can’t recognize that a page is mobile friendly.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>Or if we can’t recognize that this is a title or a heading, then obviously we can’t do a lot of things with the HTML.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>He then gave a general rule of thumb to go by when determining if HTML errors will impact rankings:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>“If you look at the page and it doesn’t even load properly, then probably you need to fix that.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>However, if you look at the page and it looks normal in the browser, then even if there’s broken HTML it’s probably okay.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>Content creators have long thought that poor spelling and grammar can definitely be an issue from an SEO perspective – and Mueller’s answer confirmed that this is the case. From Google’s point of view, major spelling and grammatical errors are a quality issue, meaning that they can affect rankings.\u003C\u002Fp>\n\n\n\n\u003Cp>Mueller had this to say on the topic:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>“We try to find really high quality content on the web and sometimes it can appear that a page is lower quality content because it has a lot of grammatical and technical mistakes in the text.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>So that’s something where – from my point of view – if you’re aware of these kinds of issues I would just fix that.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>I would almost say spelling and grammar is probably for most websites a higher priority than broken HTML.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>It’s pretty clear what the implication is here: spelling and grammar are important aspects of a page’s quality from Google’s perspective. \u003C\u002Fp>\n\n\n\n\u003Cp>With this in mind, it’s important for site owners and content writers to focus on spelling and grammar as part of their on-page work. Not only will this impact how readers perceive your site, but it could also play a part in determining your rankings.\u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"shopify-enables-sites-to-edit-their-robots-txt-file\">Shopify Enables Sites to Edit Their Robots.txt File\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fshopify-sites-can-now-edit-their-robots-txt-file\u002F411036\u002F\">Shopify store owners are now able to edit their robots.txt file\u003C\u002Fa>, allowing them to have greater control over how search engines crawl their site\u003C\u002Fp>\n\n\n\n\u003Cp> All Shopify stores start with the same robots.txt, but whereas stores were previously unable to make changes, the file can now be edited through the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fshopify.dev\u002Fdocs\u002Fthemes\u002Ftheme-templates\u002Frobots-txt-liquid\">robots.txt.liquid\u003C\u002Fa> theme template.\u003C\u002Fp>\n\n\n\n\u003Cp>Changes that site owners can now make to the robots.txt file include:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Allow or disallow certain URLs from being crawled\u003C\u002Fli>\n\n\n\n\u003Cli>Add crawl-delay rules for certain crawlers\u003C\u002Fli>\n\n\n\n\u003Cli>Add extra \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fxml-sitemaps\u002F\">sitemap\u003C\u002Fa> URLs\u003C\u002Fli>\n\n\n\n\u003Cli>Block certain crawlers \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Shopify recommends that any changes made to the robots.txt are done through the liquid template as it preserves the ability to keep the file automatically updated. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>Ecommerce stores using Shopify are particularly prone to creating URL query strings from product and category filters. These can have technical SEO implications that were tricky to resolve prior to this update.\u003C\u002Fp>\n\n\n\n\u003Cp>Being able to edit the robots.txt file allows Shopify store owners to easier implement technical actions to resolve crawling issues by implementing directives that prevent certain URLs or areas of a site from being crawled.\u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-is-starting-to-warn-users-when-it-doesnt-have-a-reliable-answer\">Google is starting to warn users when it doesn’t have a reliable answer\u003C\u002Fh2>\n\n\n\n\u003Cp>Google is testing a new feature that \u003Ca href=\"https:\u002F\u002Fwww.vox.com\u002Frecode\u002F2021\u002F6\u002F24\u002F22549157\u002Fgoogle-unreliable-search-results-changing-quickly-misinformation-conspiracy-theories\">informs users when they’re searching about information that is popular online\u003C\u002Fa>. The aim is to provide more context about breaking information such as suspected UFO sightings or news stories that are rapidly evolving.\u003C\u002Fp>\n\n\n\n\u003Cp>The prompt warns users that the results they are seeing are “changing quickly”, and that “If this topic is new, it can sometimes take time for results to be added by reliable sources.” \u003C\u002Fp>\n\n\n\n\u003Cp>This reflects a long-term incremental approach to educating users about questionable or incomplete information.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F10\u002FZpn28OKG6FguS6AXpMpq4zcwVbT4orv2Y8oTioiowh4depwqJUq1RSLjkTuNvJCCsdM0i7MkOPxoosljaNsBKv9Zzvg5IYbz8kX8jb0e8BuxlAHJhSQowe3e-tVHLF8DWXTTLnU2.png\" alt=\"\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>As a contributor, ensuring that any contribution to news stories is backed up by reliable sources is not only essential for establishing expertise, authority and trust (E-A-T), but can help to avoid being labelled as an unreliable source. As a user, this means an enhanced and more reliable experience when searching on Google. \u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-launches-search-console-insights\">Google Launches Search Console Insights\u003C\u002Fh2>\n\n\n\n\u003Cp>Google is introducing a new experience called \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearch.google.com\u002Fsearch-console\u002Finsights\u002Fabout\">Search Console Insights\u003C\u002Fa>. They describe it as “An easier way to understand how your content resonates with readers”.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F10\u002FRrGqTi9Y3J3ptpHRnB0Wy9iZ8aLZM4u1LbKEgcD2iSOlqPdPgpwp3J62osiDYnaBfNbXTlOrRJlJyuMUl2Wg6Z_t4dBXcYh49bwoExUM4UOd3jYa_1FSHaH9JEaJ0alNJtP-4uAK.png\" alt=\"\" width=\"368\" height=\"561\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>This experience joins data from both Search Console and Google Analytics and is designed to help content creators understand how audiences discover their site’s content and what resonates with their audiences – including information such as:\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>\u003Cem>What are your best-performing pieces of content?\u003C\u002Fem>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cem>How are your new pieces of content performing?\u003C\u002Fem>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cem>How do people discover your content across the web?\u003C\u002Fem>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cem>What do people search for on Google before they visit your content?\u003C\u002Fem>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cem>Which article refers users to your website and content?\u003C\u002Fem>\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>As content creators, this update means better insights into what makes your audiences tick and therefore can help to aid and enhance your content strategy going forward.\u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Cp>This post has explored all of the key Google algorithm and search industry updates from June 2021. If you have any questions about anything you’ve read here, don’t hesitate to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa>.\u003C\u002Fp>\n",false,"standard",[10,11],43,1,[],[14],103,[16,17,18,19,20,21,22,23,24],"post-11230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":26,"hero":166},[27,125],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"June 2021 Google Algorithm and Search Industry Updates",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},42,"\u002Fabout\u002Four-team\u002Fjonathan-theuring\u002F","Jonathan Theuring","Associate Director, SEO","I'm a Associate Director (SEO) at Impression, where I plan and execute effective strategies that deliver growth for my portfolio of clients.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":40,"job_title":36,"specialist_service_links":41,"photo":70},"\u003Cp>Associate Director, SEO. Joined Impression in July 2019.\u003C\u002Fp>\n\u003Cp>I was an aspiring journalist as a school-leaver, completing an internship at Beijing-based magazine, The World of Chinese. From here, I went on to study English at Durham University and then a Marketing MSc at The University of Nottingham. I kept up my journalistic ambitions throughout this time, writing for several different student newspapers and online publications.\u003C\u002Fp>\n\u003Cp>It was during my master’s degree that I became switched on to digital marketing and SEO in particular. Alongside my studies, I took a voluntary role supporting a local wedding and events company, then joined Impression part-time whilst writing my MSc dissertation in July 2019. I was employed by the agency on a full-time basis two months later, and went on to progress from my entry-level role up to my current position.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m really proud of:\u003Cbr \u002F>\n\u003C\u002Fstrong>I will always be proud of having secured a role at Impression and getting promoted to where I am today. Outside of work, though, I’d say that winning a Faculty Academic Excellence Award on my MSc Marketing course is one of my proudest accomplishments.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fstrong>I’ll often be found out with friends, playing games, or chilling at home with my partner and our cats.\u003C\u002Fp>\n",[42,60],{"page":43,"link_text":48},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":59},113,"98","2020-12-16 14:38:35","","Content Strategy","publish","closed","content-strategy","2025-09-10 10:11:57",65,"\u002F?page_id=113",0,"page","0","raw","\u002Fseo\u002Fseo-content-agency\u002Fcontent-strategy\u002F",{"page":61,"link_text":64},{"ID":62,"post_author":45,"post_date":63,"post_date_gmt":63,"post_content":47,"post_title":64,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":65,"to_ping":47,"pinged":47,"post_modified":66,"post_modified_gmt":66,"post_content_filtered":47,"post_parent":67,"guid":68,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":69},44,"2020-03-12 15:15:01","SEO Consultancy","seo-consultancy","2025-09-10 08:24:23",35,"\u002F?page_id=44","\u002Fseo\u002Fseo-consultancy\u002F",{"ID":71,"id":71,"title":72,"filename":73,"filesize":55,"url":74,"link":75,"alt":47,"author":76,"description":47,"caption":47,"name":77,"status":78,"uploaded_to":55,"date":79,"modified":79,"menu_order":55,"mime_type":80,"type":81,"subtype":82,"icon":83,"width":84,"height":85,"sizes":86},6332,"Jonathan-Theuring","6bhGbuWP-Jonathan-Theuring.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&q=90","\u002Fjonathan-theuring\u002F","33","jonathan-theuring","inherit","2021-05-21 13:37:35","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":87,"thumbnail-width":88,"thumbnail-height":88,"medium":89,"medium-width":90,"medium-height":91,"medium_large":92,"medium_large-width":93,"medium_large-height":94,"large":95,"large-width":96,"large-height":97,"1536x1536":98,"1536x1536-width":99,"1536x1536-height":100,"2048x2048":101,"2048x2048-width":102,"2048x2048-height":103,"post-thumbnail":104,"post-thumbnail-width":105,"post-thumbnail-height":106,"12_col":107,"12_col-width":108,"12_col-height":109,"default_landscape":110,"default_landscape-width":111,"default_landscape-height":85,"default_portrait":112,"default_portrait-width":85,"default_portrait-height":111,"6_col_and_margin_short":113,"6_col_and_margin_short-width":105,"6_col_and_margin_short-height":109,"11_col_and_margin":114,"11_col_and_margin-width":115,"11_col_and_margin-height":109,"9_col_rectangle":116,"9_col_rectangle-width":117,"9_col_rectangle-height":118,"11_col":119,"11_col-width":120,"11_col-height":109,"staff_image_696_600":121,"staff_image_696_600-width":84,"staff_image_696_600-height":85,"rectangular_thumbnail":122,"rectangular_thumbnail-width":123,"rectangular_thumbnail-height":124},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":126,"reduced":29,"top_overlap":127,"bottom_underlap":127,"disable_observer":-1,"heading":128,"cta_text":129,"cta_link":130,"items":131},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[132,146,157],{"type_key":17,"title":133,"excerpt":134,"to":135,"postedAt":136,"readingTime":137,"image":138,"authors":139,"category":143},"October Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on new AI opt-out controls, algorithm freshness, and aggressive spam crackdowns. A major shift in AI control and integration is taking place. Google, Microsoft, OpenAI, and Anthropic have united to back a single AI opt-out token, vastly […]\u003C\u002Fp>\n","\u002Fblog\u002Foctober-google-algorithm-and-search-industry-updates\u002F","2026-11-09T16:59:13",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F11\u002Fclarisse-meyer-ULm4VOnLquY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[140],{"name":141,"image":142},"Rhianna Greensmith","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":144,"name":145},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":17,"title":147,"excerpt":148,"to":149,"postedAt":150,"readingTime":137,"image":151,"authors":152,"category":156},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[153],{"name":154,"image":155},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":144,"name":145},{"type_key":17,"title":158,"excerpt":159,"to":160,"postedAt":161,"readingTime":137,"image":162,"authors":163,"category":165},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[164],{"name":154,"image":155},{"to":144,"name":145},{"type":167,"style":168,"heading":30,"date":4,"updatedAt":169,"reading_minutes":170,"image":171,"imageAlt":30,"categories":172,"collections":443},"blog-post","light","2025-01-23T12:37:26",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fv8QaVwrq-photo-1573804633927-bfcbcd909acd.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[173,359],{"id":10,"count":174,"description":175,"link":176,"name":177,"slug":178,"taxonomy":179,"parent":55,"meta":180,"acf":181,"head_links":182,"resource_count":183,"yoast_title":184,"yoast_meta":185,"yoast_json_ld":230,"_links":327,"path":176},98,"\u003Cp class=\"p1\">An essential part of every SEO \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">strategy\u003C\u002Fa> is to stay on top of recent Google Algorithm updates. With search engines constantly seeking to better serve its users, webmasters must adhere to the latest guidelines to continue growing their organic rankings and traffic.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa> or browse our blogs below for our thoughts on the latest algorithm and industry updates.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F","Google Algorithm Updates","google-algorithm-updates","category",[],[],[],3,"Google Algorithm Updates | Tips & Advice | Impression",[186,188,191,194,197,200,203,205,207,209,212,215,218,221,224,227],{"property":187,"content":184},"title",{"property":189,"content":190},"description","A comprehensive resource on Google algorithm updates with the latest news and SEO industry insights, written by digital marketing experts at Impression.",{"name":192,"content":193},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":195,"content":196},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"name":198,"content":199},"og:locale","en-GB",{"property":201,"content":202},"og:type","article",{"property":204,"content":184},"og:title",{"property":206,"content":190},"og:description",{"property":208,"content":196},"og:url",{"property":210,"content":211},"og:site_name","Impression",{"property":213,"content":214},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":216,"content":217},"og:image:width",1200,{"property":219,"content":220},"og:image:height",630,{"property":222,"content":223},"og:image:type","image\u002Fjpeg",{"property":225,"content":226},"twitter:card","summary_large_image",{"property":228,"content":229},"twitter:site","@impressiontalk",{"@context":231,"@graph":232},"https:\u002F\u002Fschema.org",[233,241,250,260],{"@type":234,"@id":235,"url":235,"name":184,"isPartOf":236,"description":190,"breadcrumb":238,"inLanguage":240},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"@id":237},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":239},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F#breadcrumb","en",{"@type":242,"@id":239,"itemListElement":243},"BreadcrumbList",[244,248],{"@type":245,"position":11,"name":246,"item":247},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":245,"position":249,"name":177},2,{"@type":251,"@id":237,"url":247,"name":211,"description":47,"publisher":252,"inLanguage":199,"potentialAction":254},"WebSite",{"@id":253},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":255,"target":256,"query-input":259},"SearchAction",{"@type":257,"urlTemplate":258},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":261,"@id":253,"name":211,"url":247,"logo":262,"image":268,"sameAs":269,"@context":273,"email":274,"foundingDate":275,"legalName":276,"vatID":277,"description":278,"telephone":279,"address":280,"location":287,"areaServed":320},"Organization",{"@type":263,"inLanguage":199,"@id":264,"url":265,"contentUrl":265,"width":266,"height":267,"caption":211},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[270,271,272],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":281,"streetAddress":282,"addressLocality":283,"addressRegion":284,"postalCode":285,"addressCountry":286},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[288,297,309],{"@type":289,"name":290,"geo":291,"address":295,"photo":268,"telephone":296},"Place","Impression Digital - Nottingham",{"@type":292,"latitude":293,"longitude":294},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":281,"streetAddress":282,"addressLocality":283,"addressRegion":284,"postalCode":285,"addressCountry":286},"+44 01158 242 212",{"@type":289,"name":298,"geo":299,"address":302,"photo":307,"telephone":308},"Impression Digital - London",{"@type":292,"latitude":300,"longitude":301},"51.50237208377361","-0.09229841534284115",{"@type":281,"streetAddress":303,"addressLocality":304,"addressRegion":305,"postalCode":306,"addressCountry":286},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":289,"name":310,"geo":311,"address":314},"Impression Digital - New York",{"@type":292,"latitude":312,"longitude":313},"40.726722746949","-74.00527778220652",{"@type":281,"streetAddress":315,"addressLocality":316,"addressRegion":317,"postalCode":318,"addressCountry":319},"160 Varick St","New York","NY","10013","USA",[321,324,326],{"@type":322,"name":323},"Country","Worldwide",{"@type":322,"name":325},"GBR",{"@type":322,"name":319},{"self":328,"collection":338,"about":341,"wp:post_type":344,"curies":355},[329],{"href":330,"targetHints":331},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F43",{"allow":332},[333,334,335,336,337],"GET","POST","PUT","PATCH","DELETE",[339],{"href":340},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[342],{"href":343},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[345,347,349,351,353],{"href":346},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=43",{"href":348},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=43",{"href":350},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=43",{"href":352},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=43",{"href":354},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=43",[356],{"name":357,"href":358,"templated":29},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",{"id":11,"count":360,"description":361,"link":144,"name":145,"slug":362,"taxonomy":179,"parent":55,"meta":363,"acf":364,"head_links":365,"resource_count":366,"yoast_title":367,"yoast_meta":368,"yoast_json_ld":387,"_links":420,"path":144},434,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo",[],[],[],28,"SEO Blog | SEO Tips, Advice & Guides | Impression",[369,370,372,373,375,376,377,378,379,380,381,382,383,384,385,386],{"property":187,"content":367},{"property":189,"content":371},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. Browse our tips, advice and opinions in our latest SEO blogs!",{"name":192,"content":193},{"property":195,"content":374},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"name":198,"content":199},{"property":201,"content":202},{"property":204,"content":367},{"property":206,"content":371},{"property":208,"content":374},{"property":210,"content":211},{"property":213,"content":214},{"property":216,"content":217},{"property":219,"content":220},{"property":222,"content":223},{"property":225,"content":226},{"property":228,"content":229},{"@context":231,"@graph":388},[389,394,398,402],{"@type":234,"@id":390,"url":390,"name":367,"isPartOf":391,"description":371,"breadcrumb":392,"inLanguage":240},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"@id":237},{"@id":393},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F#breadcrumb",{"@type":242,"@id":393,"itemListElement":395},[396,397],{"@type":245,"position":11,"name":246,"item":247},{"@type":245,"position":249,"name":145},{"@type":251,"@id":237,"url":247,"name":211,"description":47,"publisher":399,"inLanguage":199,"potentialAction":400},{"@id":253},{"@type":255,"target":401,"query-input":259},{"@type":257,"urlTemplate":258},{"@type":261,"@id":253,"name":211,"url":247,"logo":403,"image":268,"sameAs":404,"@context":273,"email":274,"foundingDate":275,"legalName":276,"vatID":277,"description":278,"telephone":279,"address":405,"location":406,"areaServed":416},{"@type":263,"inLanguage":199,"@id":264,"url":265,"contentUrl":265,"width":266,"height":267,"caption":211},[270,271,272],{"@type":281,"streetAddress":282,"addressLocality":283,"addressRegion":284,"postalCode":285,"addressCountry":286},[407,410,413],{"@type":289,"name":290,"geo":408,"address":409,"photo":268,"telephone":296},{"@type":292,"latitude":293,"longitude":294},{"@type":281,"streetAddress":282,"addressLocality":283,"addressRegion":284,"postalCode":285,"addressCountry":286},{"@type":289,"name":298,"geo":411,"address":412,"photo":307,"telephone":308},{"@type":292,"latitude":300,"longitude":301},{"@type":281,"streetAddress":303,"addressLocality":304,"addressRegion":305,"postalCode":306,"addressCountry":286},{"@type":289,"name":310,"geo":414,"address":415},{"@type":292,"latitude":312,"longitude":313},{"@type":281,"streetAddress":315,"addressLocality":316,"addressRegion":317,"postalCode":318,"addressCountry":319},[417,418,419],{"@type":322,"name":323},{"@type":322,"name":325},{"@type":322,"name":319},{"self":421,"collection":426,"about":428,"wp:post_type":430,"curies":441},[422],{"href":423,"targetHints":424},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F1",{"allow":425},[333,334,335,336],[427],{"href":340},[429],{"href":343},[431,433,435,437,439],{"href":432},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=1",{"href":434},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=1",{"href":436},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=1",{"href":438},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=1",{"href":440},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=1",[442],{"name":357,"href":358,"templated":29},[],[],[446,448,450,451],{"path":447,"name":246},"\u002F",{"path":130,"name":449},"Blog",{"path":144,"name":145},{"path":452,"name":30},null,[454,455],{"id":10,"name":177,"path":176},{"id":11,"name":145,"path":144},{"title":457,"script":458,"meta":532,"link":560},"June 2021 Google Algorithm and Search Industry Updates - Impression",[459],{"type":460,"key":461,"innerHTML":462},"application\u002Fld+json","yoast-json-ld",{"@context":231,"@graph":463},[464,481,489,492,500,504,522],{"@type":465,"@id":466,"isPartOf":467,"author":469,"headline":30,"datePublished":471,"dateModified":472,"mainEntityOfPage":473,"wordCount":474,"publisher":475,"image":477,"thumbnailUrl":479,"articleSection":480,"inLanguage":199},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fjune-2021-google-algorithm-and-search-industry-updates\u002F#article",{"@id":468},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fjune-2021-google-algorithm-and-search-industry-updates\u002F",{"name":35,"@id":470},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002Fbb0288b5483384c650642c8bb7922033","2021-07-06T00:00:00+00:00","2025-01-23T12:37:26+00:00",{"@id":468},1827,{"@id":476},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":478},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fjune-2021-google-algorithm-and-search-industry-updates\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fv8QaVwrq-photo-1573804633927-bfcbcd909acd.jpg?auto=compress%2Cformat&q=90",[177,145],{"@type":482,"@id":468,"url":468,"name":457,"isPartOf":483,"primaryImageOfPage":484,"image":485,"thumbnailUrl":479,"datePublished":471,"dateModified":472,"description":486,"breadcrumb":487,"inLanguage":240},"WebPage",{"@id":237},{"@id":478},{"@id":478},"This post explores the key Google algorithm and search industry updates from June 2021, including the launch of the Page Experience Update. Learn more here.",{"@id":488},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fjune-2021-google-algorithm-and-search-industry-updates\u002F#breadcrumb",{"@type":263,"inLanguage":199,"@id":478,"url":479,"contentUrl":479,"width":490,"height":491},1699,1064,{"@type":242,"@id":488,"itemListElement":493},[494,495,497,498],{"@type":245,"position":11,"name":246,"item":247},{"@type":245,"position":249,"name":449,"item":496},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":245,"position":183,"name":145,"item":390},{"@type":245,"position":499,"name":30},4,{"@type":251,"@id":237,"url":247,"name":211,"description":47,"publisher":501,"inLanguage":199,"potentialAction":502},{"@id":253},{"@type":255,"target":503,"query-input":259},{"@type":257,"urlTemplate":258},{"@type":261,"@id":253,"name":211,"url":247,"logo":505,"image":268,"sameAs":506,"@context":273,"email":274,"foundingDate":275,"legalName":276,"vatID":277,"description":278,"telephone":279,"address":507,"location":508,"areaServed":518},{"@type":263,"inLanguage":199,"@id":264,"url":265,"contentUrl":265,"width":266,"height":267,"caption":211},[270,271,272],{"@type":281,"streetAddress":282,"addressLocality":283,"addressRegion":284,"postalCode":285,"addressCountry":286},[509,512,515],{"@type":289,"name":290,"geo":510,"address":511,"photo":268,"telephone":296},{"@type":292,"latitude":293,"longitude":294},{"@type":281,"streetAddress":282,"addressLocality":283,"addressRegion":284,"postalCode":285,"addressCountry":286},{"@type":289,"name":298,"geo":513,"address":514,"photo":307,"telephone":308},{"@type":292,"latitude":300,"longitude":301},{"@type":281,"streetAddress":303,"addressLocality":304,"addressRegion":305,"postalCode":306,"addressCountry":286},{"@type":289,"name":310,"geo":516,"address":517},{"@type":292,"latitude":312,"longitude":313},{"@type":281,"streetAddress":315,"addressLocality":316,"addressRegion":317,"postalCode":318,"addressCountry":319},[519,520,521],{"@type":322,"name":323},{"@type":322,"name":325},{"@type":322,"name":319},{"@type":523,"@id":524,"name":35,"image":525,"description":37,"sameAs":528,"url":531},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002Fbb0288b5483384c650642c8bb7922033",{"@type":263,"inLanguage":199,"@id":526,"url":527,"contentUrl":527,"caption":35},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=9696192be81146cac3d7e0a75a825edef6","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",[529,530],"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjonathantheuring\u002F","https:\u002F\u002Fx.com\u002Fhttps:\u002F\u002Ftwitter.com\u002Ftheuring_seo","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fjonathan-theuring\u002F",[533,534,535,537,538,539,540,541,542,545,547,549,550,551,552,553,555,556,559],{"name":189,"content":486},{"name":192,"content":193},{"property":198,"content":536},"en_GB",{"property":201,"content":202},{"property":204,"content":457},{"property":206,"content":486},{"property":208,"content":468},{"property":210,"content":211},{"property":543,"content":544},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":546,"content":471},"article:published_time",{"property":548,"content":472},"article:modified_time",{"property":213,"content":479},{"property":216,"content":490},{"property":219,"content":491},{"property":222,"content":223},{"name":554,"content":35},"author",{"name":225,"content":226},{"name":557,"content":558},"twitter:creator","@https:\u002F\u002Ftwitter.com\u002Ftheuring_seo",{"name":228,"content":229},[]]