[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fjuly-2023-google-algorithm-and-search-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":406,"breadcrumbs":407,"reading_minutes":137,"category":415,"head":418},"2023-08-21T16:02:14",{"rendered":6},"\n\u003Cp>July saw multiple updates in Google’s systems. Most notably marketers and businesses have moved to GA4 and are now using this new data to decide their strategies and performance. \u003C\u002Fp>\n\n\n\n\u003Cp>This month we’ll be covering interesting changes across the search landscape. Bing testing a new snippet question result box, presenting search results in a Q&A format aiming to present users with accurate and concise snippets to answer their questions. This filter is only being tested as of now but it aims to greatly improve user experience.\u003C\u002Fp>\n\n\n\n\u003Cp>Google has released a variety of announcements such as adding a customer support feature to Merchant Center so businesses can add support information for returns, contact details and chatbots.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>Some other key Google updates released are:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Updates to AI content and its guidelines\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cem>Updates product ratings policies on automated AI content in reviews, which will be reviewed by a combination of machine learning and humans. \u003C\u002Fem>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cem>Google calls for talks on AI and web data, debating how much data AI should access.\u003C\u002Fem>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\n\n\n\u003Cli>Updated site name guidance for subdomains, expanding support in four languages English, French, German and Japanese.\u003C\u002Fli>\n\n\n\n\u003Cli>Updates to Google’s shocking content policy to exclude gameplay imagery.\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cem>Excluding gameplay content that includes gruesome, graphic or disgusting accounts or imagery.\u003C\u002Fem>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\n\n\n\u003Cli>Expansion to Bard introducing:\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cem>Customisable audio responses\u003C\u002Fem>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cem>Image prompts \u003C\u002Fem>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cem>Pin and rename conversations to revisit later and more…\u003C\u002Fem>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\n\n\n\u003Cli>Google updates Misrepresentation policy with key information on building trust\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cem>Providing specific criteria for brands, helping those facing a misrepresentation suspension or warning.\u003C\u002Fem>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\n\n\n\u003Cli>GA4 now supports Accelerated mobile pages, enabling the data to be collected in GA4\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>TikTok has also introduced text posts allowing users to create posts similar to that of an Instagram story with widgets such as polls, @mentions and more.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates as they’re major changes that will need you to take action, whereas amber updates may make you think and are definitely worth knowing but aren’t urgent. And finally, green light updates which are great for your SEO and site knowledge but are less significant than others\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp> In this update, we’ll explore:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#bing-tests-new-snippet-questions-result-box\">Bing tests new snippet questions result box\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-merchant-center-adds-customer-support-feature\">Google Merchant Center adds customer support feature\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-to-set-up-the-customer-support-feature\">How to set up the customer support feature\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ai-use-of-ai-in-web-content\">Google & AI: Use of AI in web content\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-product-ratings-update-what-does-it-mean\">Google Product Ratings update: what does it mean?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#how-will-google-enforce-the-updated-policies\">How will Google enforce the updated policies?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#are-there-any-additional-product-ratings-guidelines\">Are there any additional product ratings guidelines?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#how-can-we-maintain-authenticity\">How can we maintain authenticity?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-expands-site-names-for-subdomains-on-all-devices-in-four-languages\">Google expands site names for subdomains on all devices in four languages\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-is-updating-its-shocking-content-policy-to-exclude-gameplay-imagery\">Google is updating its Shocking Content policy to exclude gameplay imagery\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-does-it-mean-for-me\">What does it mean for me?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#whats-new\">What’s new?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-has-google-said\">What has Google said?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-bard-expansion-new-features-new-languages-new-countries\">Google Bard expansion: New features, new languages, new countries\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-is-bard\">What is Bard?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-are-the-new-features\">What are the new features?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-updates-misrepresentation-policy-with-key-information-on-building-trust\">Google updates Misrepresentation policy with key information on building trust\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-analytics-4-now-supports-accelerated-mobile-pages-amp\">Google Analytics 4 now supports accelerated mobile pages (AMP)\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#amp-ga4-integration\">AMP & GA4 Integration\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#requirements\">Requirements\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#limitations\">Limitations\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-amp-client-id-api-cache-analysis\">Google AMP Client ID API & Cache Analysis\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-to-configure-amp-with-analytics\">How to configure AMP with Analytics\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#tiktok-introduces-text-posts-to-effortlessly-engage-with-followers\">TikTok introduces text posts to effortlessly engage with followers\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#creating-a-tiktok-text-post\">Creating a TikTok text post\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"bing-tests-new-snippet-questions-result-box\">Bing tests new snippet questions result box\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Bing currently appears to be \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fbing-testing-new-snippet-questions-result-box-35276.html\">experimenting with a new feature\u003C\u002Fa> that presents search results in a question-and-answer format. This feature aims to provide users with more concise snippets of information directly on the search engine results page. \u003C\u002Fp>\n\n\n\n\u003Cp>By including commonly asked questions related to the query, Bing aims to improve the user experience by providing quick answers to user inquiries. This new snippet format is currently being tested and may be rolled out in the future.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"302\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Fbing-new-snippet-tests.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-24505\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Image source: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fbing-testing-new-snippet-questions-result-box-35276.html\">seroundtable.com\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-merchant-center-adds-customer-support-feature\">\u003Cstrong>Google Merchant Center adds customer support featur\u003C\u002Fstrong>e\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has recently launched a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdocs.google.com\u002Fspreadsheets\u002Fu\u002F0\u002Fd\u002F1M85wd7VOGQTawpx0umt90kkxs6L8hKpxXY0-HNpXlkw\u002Fedit\">new customer support feature\u003C\u002Fa> on its Merchant Center. The new feature will enable Merchant Center users to \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-merchant-center-customer-support-429957\">add information about their customer support and returns policies\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cp>There is also an option to highlight if you have a live chat service available, placing further emphasis on the importance of providing good customer service. \u003C\u002Fp>\n\n\n\n\u003Cp>The new feature plays into the E-E-A-T model, helping to build trust between customers and retailers. Aiming to improve the customer experience and increasing the likelihood of returning loyal customers. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-to-set-up-the-customer-support-feature\">How to set up the customer support feature\u003C\u002Fh3>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>Log into Merchant Center.\u003C\u002Fli>\n\n\n\n\u003Cli>Click on the ‘Add customer support info’ card.\u003C\u002Fli>\n\n\n\n\u003Cli>Select Add info.\u003C\u002Fli>\n\n\n\n\u003Cli>Input the following applicable customer support information:\n\u003Col class=\"wp-block-list\">\n\u003Cli>Telephone number\u003C\u002Fli>\n\n\n\n\u003Cli>Email address\u003C\u002Fli>\n\n\n\n\u003Cli>Customer service web page URL\u003C\u002Fli>\n\n\n\n\u003Cli>Select the “Live chat support available” toggle if applicable.\u003C\u002Fli>\n\n\n\n\u003Cli>Select the “Chatbot support available” toggle if applicable. \u003C\u002Fli>\n\n\n\n\u003Cli>Choose your preferred contact method.\u003C\u002Fli>\n\u003C\u002Fol>\n\u003C\u002Fli>\n\n\n\n\u003Cli>Save and complete. \u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-ai-use-of-ai-in-web-content\">Google & AI: Use of AI in web content\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FA7yYcMzL-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-4994\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What is Google saying about AI and its content?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Google has just announced its decision to launch a public discussion focused on creating new protocols and guidelines for AI systems’ access to and use of content from websites.\u003C\u002Fp>\n\n\n\n\u003Cp>In a blog post, Google expresses its interest in exploring \u003Cem>“technical and ethical standards to empower web publishers with choice and control for emerging AI & research use cases.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>This announcement comes on the heels of Google’s recent I\u002FO conference, where theY introduced new AI products and emphasised its AI principles, aimed at ensuring fairness, transparency, and accountability in AI systems: \u003C\u002Fp>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u003Cp>\u003Cem>“We believe everyone benefits from a vibrant content ecosystem. Key to that is web publishers having meaningful choice and control over their content, and opportunities to derive value from participating in the web ecosystem.”\u003C\u002Fem>\u003C\u002Fp>\n\u003C\u002Fblockquote>\n\n\n\n\u003Cp>Google has extended an invitation to members of the web and AI communities, encompassing web publishers, academics, civil society groups, and partners, to partake in a public discussion focused on crafting fresh protocols and ethical guidelines.\u003C\u002Fp>\n\n\n\n\u003Cp>The ongoing \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-calls-for-public-discussion-on-ai-use-of-web-content\u002F491053\u002F\">discussion\u003C\u002Fa> underscores a growing acknowledgement that AI technologies can utilise web data in novel ways, presenting ethical challenges concerning data use, privacy, and bias.\u003C\u002Fp>\n\n\n\n\u003Cp>The outcome of these discussions could shape how AI systems interact with and utilise data from websites for years to come.\u003C\u002Fp>\n\n\n\n\u003Cp>The declaration from Google arrives amidst scrutiny regarding the extent of data it has collected from the internet to educate its AI systems and language models. The guidelines for these data collection practices have been elucidated in an amendment to Google’s privacy policy.\u003C\u002Fp>\n\n\n\n\u003Cp>AI systems involve substantial volumes of data to operate effectively, advance, and contribute to the betterment of society. Nevertheless, as AI’s access to data expands, so do the potential threats to individual privacy.\u003C\u002Fp>\n\n\n\n\u003Cp>Balancing the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fbrowsermedia.agency\u002Fblog\u002Fai-is-going-to-break-the-internet-and-not-in-a-good-way\u002F\">advancement of AI and safeguarding personal information\u003C\u002Fa> involves intricate deliberations and challenges.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"google-product-ratings-update-what-does-it-mean\">\u003Cstrong>Google Product Ratings update: what does it mean?\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>On August 28, 2023, Google will roll out updated \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-updates-product-ratings-policies-automated-ai-generated-content\u002F492777\u002F\">Product Ratings policies\u003C\u002Fa> concerning artificial intelligence (AI) and automated content.\u003C\u002Fp>\n\n\n\n\u003Cp>The new policy specifically addresses the issue of automated and AI-generated reviews. It states that reviews created by automated programs or AI applications are prohibited and should be identified as spam.\u003C\u002Fp>\n\n\n\n\u003Cp>Regarding automated content, Google states that:\u003C\u002Fp>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u003Cp>\u003Cem> “We don’t allow reviews that are primarily generated by an automated program or artificial intelligence application. If you have identified such content, it should be marked as spam in your feed using the <is_spam> attribute.”\u003C\u002Fem>\u003C\u002Fp>\n\u003C\u002Fblockquote>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"how-will-google-enforce-the-updated-policies\">\u003Cstrong>How will Google enforce the updated policies?\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cp>Google employs automated and human evaluation methods to enforce the updated policies effectively.\u003C\u002Fp>\n\n\n\n\u003Cp>Machine-learning algorithms play a supportive role in handling straightforward cases, while specially trained experts deal with complex situations that require contextual understanding.\u003C\u002Fp>\n\n\n\n\u003Cp>In response to policy violations, Google takes various actions, ranging from disapproval of violating content or reviews to issuing warnings or suspending accounts for repeated or severe offences.\u003C\u002Fp>\n\n\n\n\u003Cp>Moreover, if any images are flagged for policy violation, the associated review content will also be blocked.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"are-there-any-additional-product-ratings-guidelines\">\u003Cstrong>Are there any additional product ratings guidelines?\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cp>The policies also prohibit dangerous products or acts and reviews of potentially harmful or widely illegal regulated products.\u003C\u002Fp>\n\n\n\n\u003Cp>To protect reviewers, the policy prevents sharing personal and confidential information, phone numbers, email addresses, or URLs in the review content.\u003C\u002Fp>\n\n\n\n\u003Cp>To ensure a clean and respectful review environment, Google’s policies disallow obscene, profane, offensive language, violent or defamatory content, and personal attacks.\u003C\u002Fp>\n\n\n\n\u003Cp>The rules clearly state not to submit reviews that stem from conflicts of interest or contain inauthentic remarks.\u003C\u002Fp>\n\n\n\n\u003Cp>This includes reviews paid for, employee-written, or composed by individuals with a vested interest in the product.\u003C\u002Fp>\n\n\n\n\u003Cp>Illegal content, including unlawful links or those linked to malware, viruses, or harmful software, is strictly prohibited.\u003C\u002Fp>\n\n\n\n\u003Cp>Aligned with Google’s safety standards, the policy unequivocally forbids sexually explicit content in reviews, with an assurance of immediate removal. Moreover, in cases involving minors, such content is promptly reported to law enforcement and the National Center for Missing & Exploited Children.\u003C\u002Fp>\n\n\n\n\u003Cp>Reviews that violate copyright, trademark, or involve plagiarism are also deemed non-compliant with the guidelines.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"how-can-we-maintain-authenticity\">\u003Cstrong>How can we maintain authenticity?\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cp>Google’s updated policies highlight the significance of genuine, human-created content that can be easily distinguished from automated AI-generated content.\u003C\u002Fp>\n\n\n\n\u003Cp>This underscores the pivotal role of humans in review and rating systems, while also limiting the influence of AI-generated reviews, potentially affecting how businesses promote their products.\u003C\u002Fp>\n\n\n\n\u003Cp>By making this commitment, Google aims to ensure the reliability of information and reviews presented in search results, which is of utmost importance for online businesses and consumer trust.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-expands-site-names-for-subdomains-on-all-devices-in-four-languages\">Google expands site names for subdomains on all devices in four languages\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FIBoR31C3-Orange.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-5438\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In May, Google introduced updates to the site names system for subdomains on mobile devices. Initially, this was available on mobile devices only. However, they have since expanded this support and it is now available across all devices in four languages including English, French German and Japanese.\u003C\u002Fp>\n\n\n\n\u003Cp>Google reminds us that the best way to highlight a preferred site name is to use website structured data. They also stress the importance of using the ‘alternateName’ property that will allow their systems to consider other options if the first choice is not selected. \u003C\u002Fp>\n\n\n\n\u003Cp>Google is currently aware of issues regarding disparities between site names displayed between home pages and other pages on the website and is working to resolve the issue.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-is-updating-its-shocking-content-policy-to-exclude-gameplay-imagery\">Google is updating its Shocking Content policy to exclude gameplay imagery\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-shocking-content-policy-exclude-gameplay-imagery-429935\">updates its shocking content policy\u003C\u002Fa> to exclude gameplay imagery, this will take effect on August 30th.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-it-mean-for-me\">What does it mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>As marketers of all types, it’s pivotal that we stay compliant with Google policy changes to avoid penalties and or exclusions.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"whats-new\">What’s new?\u003C\u002Fh3>\n\n\n\n\u003Cp>After the update is rolled out on August 30th, gameplay content will only be excluded if it contains gruesome, graphic or disgusting accounts or imagery and depicts acts of:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Sexual violence \u003C\u002Fli>\n\n\n\n\u003Cli>Torture\u003C\u002Fli>\n\n\n\n\u003Cli>Violence against minors \u003C\u002Fli>\n\n\n\n\u003Cli>Violence against prominent real-name persons\u003C\u002Fli>\n\n\n\n\u003Cli>Violence against an individual or group on the basis of a characteristic that is associated with systemic discrimination or marginalisation. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-has-google-said\">What has Google said?\u003C\u002Fh3>\n\n\n\n\u003Cp>They advise site owners and marketers to review the content on their site or app. \u003C\u002Fp>\n\n\n\n\u003Cp>However, if you would like to appeal previous content exclusions based on the update you have the right to do so. \u003C\u002Fp>\n\n\n\n\u003Cp>A spokesperson stated: “If your site or app received restricted ad serving previously due to Shocking content but you believe ad serving should no longer be restricted following the update, you may request a review or appeal of your site or app on or after 30 August 2023”.\u003C\u002Fp>\n\n\n\n\u003Cp>You can read Google’s \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fpublisherpolicies\u002Fanswer\u002F10437538\">Shocking Content rules\u003C\u002Fa> for more insight.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-bard-expansion-new-features-new-languages-new-countries\">\u003Cstrong>Google Bard expansion: New features, new languages, new countries\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google is expanding Bard, its conversational AI system The \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-bard-expansion-new-features-new-languages-new-countries\u002F491607\u002F\">update\u003C\u002Fa> will include new features, languages, and countries. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-is-bard\">What is Bard?\u003C\u002Fh3>\n\n\n\n\u003Cp>Bard is an AI system created by Google that generates text and has been useful in various tasks like summarization, translation, and question-answering. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-are-the-new-features\">What are the new features?\u003C\u002Fh3>\n\n\n\n\u003Cp>On a mission to provide more helpful responses, Bard will offer customisable, audible responses, allowing users to adjust the tone and style of its answers. Google is also introducing new capabilities including image prompts, response sharing, code export options and a feature which allows users to pin and rename conversations for easy retrieval. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>The expansion of Bard will allow Google to provide better search results and more accurate information in different languages and regions. It will also enhance the system’s ability to summarize web pages and give users more context in search results. Google’s continual development and expansion of Bard aims to improve the search experience for users worldwide and boost productivity, whilst maintaining the protection and privacy of users.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-updates-misrepresentation-policy-with-key-information-on-building-trust\">\u003Cstrong>Google updates Misrepresentation policy with key information on building trust\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FrX0wobYc-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-5437\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has recently \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-misrepresentation-policy-update-building-trust-429706\">updated its Misrepresentation policy\u003C\u002Fa>, offering marketers detailed guidance on how to establish trust. The policy outlines essential steps and precautions that brands must follow to ensure their products and offers are eligible for Search.\u003C\u002Fp>\n\n\n\n\u003Cp>This update is significant because it provides specific criteria for brands, which will prove helpful for those facing a misrepresentation suspension or warning.\u003C\u002Fp>\n\n\n\n\u003Cp>To build trust, Google highlights four critical aspects that brands need to address. For each issue, Google furnishes precise instructions for brands to follow:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>1. Business Identity\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Maintain consistency between the official business name and domain name.\u003C\u002Fli>\n\n\n\n\u003Cli>Feature an ‘About Us’ page on the brand’s website to establish authenticity and help customers understand the brand’s unique journey.\u003C\u002Fli>\n\n\n\n\u003Cli>Link the brand’s social media profiles on the website to allow customers to follow them if desired.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>2\u003C\u002Fstrong>. \u003Cstrong>Transparency\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Ensure that website content and messaging are clear, including details about shipping, returns, and privacy policies.\u003C\u002Fli>\n\n\n\n\u003Cli>Be honest and transparent about the brand’s business model and operations.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>3. Online Reputation\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Display honest reviews and testimonials about the brand’s products and services to assist customers in understanding how to use them.\u003C\u002Fli>\n\n\n\n\u003Cli>Feature badges or seals of approval from official third-party sources.\u003C\u002Fli>\n\n\n\n\u003Cli>Clearly display contact information for customers to reach out.\u003C\u002Fli>\n\n\n\n\u003Cli>Disclose if the brand publishes a blog post or is mentioned in a third-party article.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>4. Professional Design\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Obtain an SSL certificate for the brand’s website to reassure customers that their sensitive data is secure.\u003C\u002Fli>\n\n\n\n\u003Cli>Ensure the website is easy to navigate and free of unnecessary redirects or broken links.\u003C\u002Fli>\n\n\n\n\u003Cli>Minimise placeholders on the website, as they may convey an unfinished impression to Google and customers.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Google also offers guidance on how brands can assist the search engine in understanding their business better and more accurately:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Create and verify a Google Business Profile.\u003C\u002Fli>\n\n\n\n\u003Cli>Provide up-to-date information in the Merchant Center’s Business information settings.\u003C\u002Fli>\n\n\n\n\u003Cli>Link relevant third-party platforms to the Merchant Center.\u003C\u002Fli>\n\n\n\n\u003Cli>Adhere to Google’s SEO guidelines to ensure a strong customer experience.\u003C\u002Fli>\n\n\n\n\u003Cli>Opt into Google Customer Reviews or other third-party review services to enhance eligibility for seller ratings.\u003C\u002Fli>\n\n\n\n\u003Cli>Match product data in the product feed with the website’s information to maintain consistency across both platforms.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-analytics-4-now-supports-accelerated-mobile-pages-amp\">Google Analytics 4 now supports accelerated mobile pages (AMP)\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FIBoR31C3-Orange.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-5438\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>GA4 \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-analytics-4-now-supports-accelerated-mobile-pages-amp\u002F490273\u002F\">now supports AMP\u003C\u002Fa> analytics, enabling the data to flow into GA4.\u003C\u002Fp>\n\n\n\n\u003Cp>AMP pages are designated a separate tag as they are pages designed only for mobile usage. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"amp-ga4-integration\">AMP & GA4 Integration\u003C\u002Fh3>\n\n\n\n\u003Cp>Although AMP pages are similar to HTML while working in any browser, they are unable to support the \u003Cem>gtag.js \u003C\u002Fem>that is utilised by Google Analytics. AMP pages are designated a separate tag as they are pages designed only for mobile usage.  \u003C\u002Fp>\n\n\n\n\u003Cp>The user identification is also different. As in GA4 they are randomly generated and stored in local storage or web cookies. This user identification is then reset when a user clears cookies and local storage. IP addresses aren’t logged or stored in GA4. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"requirements\">Requirements\u003C\u002Fh3>\n\n\n\n\u003Cp>When it comes to collecting this data you’ll need to implement the AMP analytics tag. Which collects page data, user data, browsing data, browser data, interaction data and event data.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"limitations\">Limitations\u003C\u002Fh3>\n\n\n\n\u003Cp>GA4 doesn’t support:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Consent mode settings\u003C\u002Fli>\n\n\n\n\u003Cli>Dynamic configuration\u003C\u002Fli>\n\n\n\n\u003Cli>E-commerce events\u003C\u002Fli>\n\n\n\n\u003Cli>Additional enhancements available in standard Google Analytics\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>But more AMP capabilities will be added over time.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"google-amp-client-id-api-cache-analysis\">Google AMP Client ID API & Cache Analysis\u003C\u002Fh3>\n\n\n\n\u003Cp>It’s worth noting that Google recently introduced the AMP Client ID API to track users across AMP pages better.\u003C\u002Fp>\n\n\n\n\u003Cp>Allowing Google to associate a consistent identifier with a single user to gain a more accurate and complete view of their engagement with your AMP content no matter where it’s served.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-to-configure-amp-with-analytics\">How to configure AMP with Analytics\u003C\u002Fh3>\n\n\n\n\u003Cp>Adding tracking to your AMP pages is relatively simple, here’s how to do it.\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Add the following code to the Analytics tag on your AMP pages:\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp class=\"has-text-align-left has-medium-font-size\">\u003Cstrong>vars: {\u003Cbr>‘ampHost’: ‘${ampdocHost}’\u003Cbr>}\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>In your Google Analytics 4 property, set up a custom parameter named “ampHost” to track where the AMP page is served.\u003C\u002Fli>\n\n\n\n\u003Cli>Relaunch your AMP pages for the changes to take effect.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Once you’ve completed those steps, GA4 will track whether each AMP pageview came from your domain or the Google AMP cache and send that information to your reports under the “ampHost” custom parameter.\u003C\u002Fp>\n\n\n\n\u003Cp>This can provide visibility into user engagement across the contexts in which your AMP content is served.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"tiktok-introduces-text-posts-to-effortlessly-engage-with-followers\">TikTok introduces text posts to effortlessly engage with followers\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>TikTok has \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Ftiktok-introduces-text-posts\u002F492442\u002F?utm_source=twitter&utm_medium=social&utm_content=news-social-tiktok&utm_campaign=twitter-auto-publish-peak-uk#close\">unveiled an expansion\u003C\u002Fa> of its content options by introducing text posts, enhancing the creative and self-expression capabilities of its users. This move reflects TikTok’s dedication to innovation in the realm of social media. This new feature permits users to exercise their written creativity beyond just comments, captions, and videos.\u003C\u002Fp>\n\n\n\n\u003Cp>Text posts mark a fresh addition to TikTok’s assortment of content tools, providing users with more avenues to express themselves and dominate short-form content. This new format enables creators to share stories, poems, lyrics, and other written pieces on TikTok, rendering the platform more versatile and captivating.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"creating-a-tiktok-text-post\">Creating a TikTok text post\u003C\u002Fh3>\n\n\n\n\u003Cp>Creating a text post on TikTok is straightforward. Users can access this option on the Camera page of the app, where they can choose between videos up to ten minutes long or text posts. Opting for ‘text’ leads users to a page where they can draft their textual content.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1880\" height=\"1245\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Ftiktok-text-post-1-july-2023.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-24504\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Image source: TikTok\u003C\u002Fp>\n\n\n\n\u003Cp>TikTok’s text posts come equipped with various features to make the content more visually appealing and engaging. Creators can insert stickers for supporting causes, events, or holidays, tag other accounts, include relevant hashtags, experiment with different background colours, and even add sound to complement the written content.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1855\" height=\"1220\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Ftiktok-text-post-2-july-2023.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-24503\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>This integration of text posts underscores TikTok’s ongoing commitment to nurturing creativity within its community. The platform eagerly anticipates the innovative content that users will produce using this new feature. \u003C\u002Fp>\n\n\n\n\u003Cp>Marketers might find value in text posts as they offer a fresh avenue for content creation and customer engagement on TikTok. The addition of text could alter the platform’s dynamic, which was previously heavily focused on videos. This shift could enable businesses to explore a wider array of content marketing strategies.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Keep up-to-date with our dedicated \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">algorithm and search industry round-ups\u003C\u002Fa>. For any further information about these posts – or to learn how we can support your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> today.\u003Ca rel=\"noreferrer noopener\" href=\"javascript:void(0)\">\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"javascript:void(0)\">\u003C\u002Fa>\u003C\u002Fp>\n",false,"standard",[10,11],43,1,[],[14],135,[16,17,18,19,20,21,22,23,24],"post-24450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":26,"hero":134},[27,93],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"July 2023 Google algorithm and search industry updates",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":36,"full_bio":36,"specialist_service_links":7,"photo":40},{"ID":41,"id":41,"title":42,"filename":43,"filesize":44,"url":45,"link":46,"alt":36,"author":47,"description":36,"caption":36,"name":48,"status":49,"uploaded_to":44,"date":50,"modified":50,"menu_order":44,"mime_type":51,"type":52,"subtype":53,"icon":54,"width":55,"height":55,"sizes":56},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":57,"thumbnail-width":58,"thumbnail-height":58,"medium":59,"medium-width":60,"medium-height":60,"medium_large":61,"medium_large-width":62,"medium_large-height":62,"large":63,"large-width":64,"large-height":65,"1536x1536":66,"1536x1536-width":67,"1536x1536-height":67,"2048x2048":68,"2048x2048-width":69,"2048x2048-height":69,"post-thumbnail":70,"post-thumbnail-width":71,"post-thumbnail-height":72,"12_col":73,"12_col-width":74,"12_col-height":75,"default_landscape":76,"default_landscape-width":77,"default_landscape-height":78,"default_portrait":79,"default_portrait-width":78,"default_portrait-height":77,"6_col_and_margin_short":80,"6_col_and_margin_short-width":71,"6_col_and_margin_short-height":75,"11_col_and_margin":81,"11_col_and_margin-width":82,"11_col_and_margin-height":75,"9_col_rectangle":83,"9_col_rectangle-width":84,"9_col_rectangle-height":85,"11_col":86,"11_col-width":87,"11_col-height":75,"staff_image_696_600":88,"staff_image_696_600-width":89,"staff_image_696_600-height":78,"rectangular_thumbnail":90,"rectangular_thumbnail-width":91,"rectangular_thumbnail-height":92},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":94,"reduced":29,"top_overlap":95,"bottom_underlap":95,"disable_observer":-1,"heading":96,"cta_text":97,"cta_link":98,"items":99},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[100,114,125],{"type_key":17,"title":101,"excerpt":102,"to":103,"postedAt":104,"readingTime":105,"image":106,"authors":107,"category":111},"October Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on new AI opt-out controls, algorithm freshness, and aggressive spam crackdowns. A major shift in AI control and integration is taking place. Google, Microsoft, OpenAI, and Anthropic have united to back a single AI opt-out token, vastly […]\u003C\u002Fp>\n","\u002Fblog\u002Foctober-google-algorithm-and-search-industry-updates\u002F","2026-11-09T16:59:13",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F11\u002Fclarisse-meyer-ULm4VOnLquY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[108],{"name":109,"image":110},"Rhianna Greensmith","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":112,"name":113},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":17,"title":115,"excerpt":116,"to":117,"postedAt":118,"readingTime":105,"image":119,"authors":120,"category":124},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[121],{"name":122,"image":123},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":112,"name":113},{"type_key":17,"title":126,"excerpt":127,"to":128,"postedAt":129,"readingTime":105,"image":130,"authors":131,"category":133},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[132],{"name":122,"image":123},{"to":112,"name":113},{"type":135,"style":136,"heading":30,"date":4,"updatedAt":4,"reading_minutes":137,"image":138,"imageAlt":30,"categories":139,"collections":405},"blog-post","light",15,"https:\u002F\u002Fadmin.impressiondigital.com\u002Fapp\u002Fuploads\u002F2023\u002F08\u002Fkevs-Acs8yFUb93g-unsplash-1860x1180.jpg",[140,321],{"id":10,"count":141,"description":142,"link":143,"name":144,"slug":145,"taxonomy":146,"parent":44,"meta":147,"acf":148,"head_links":149,"resource_count":150,"yoast_title":151,"yoast_meta":152,"yoast_json_ld":196,"_links":293,"path":143},98,"\u003Cp class=\"p1\">An essential part of every SEO \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">strategy\u003C\u002Fa> is to stay on top of recent Google Algorithm updates. With search engines constantly seeking to better serve its users, webmasters must adhere to the latest guidelines to continue growing their organic rankings and traffic.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa> or browse our blogs below for our thoughts on the latest algorithm and industry updates.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F","Google Algorithm Updates","google-algorithm-updates","category",[],[],[],3,"Google Algorithm Updates | Tips & Advice | Impression",[153,155,158,161,164,167,170,172,174,176,179,182,185,188,190,193],{"property":154,"content":151},"title",{"property":156,"content":157},"description","A comprehensive resource on Google algorithm updates with the latest news and SEO industry insights, written by digital marketing experts at Impression.",{"name":159,"content":160},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":162,"content":163},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"name":165,"content":166},"og:locale","en-GB",{"property":168,"content":169},"og:type","article",{"property":171,"content":151},"og:title",{"property":173,"content":157},"og:description",{"property":175,"content":163},"og:url",{"property":177,"content":178},"og:site_name","Impression",{"property":180,"content":181},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":183,"content":184},"og:image:width",1200,{"property":186,"content":187},"og:image:height",630,{"property":189,"content":51},"og:image:type",{"property":191,"content":192},"twitter:card","summary_large_image",{"property":194,"content":195},"twitter:site","@impressiontalk",{"@context":197,"@graph":198},"https:\u002F\u002Fschema.org",[199,207,216,226],{"@type":200,"@id":201,"url":201,"name":151,"isPartOf":202,"description":157,"breadcrumb":204,"inLanguage":206},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"@id":203},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":205},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F#breadcrumb","en",{"@type":208,"@id":205,"itemListElement":209},"BreadcrumbList",[210,214],{"@type":211,"position":11,"name":212,"item":213},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":211,"position":215,"name":144},2,{"@type":217,"@id":203,"url":213,"name":178,"description":36,"publisher":218,"inLanguage":166,"potentialAction":220},"WebSite",{"@id":219},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":221,"target":222,"query-input":225},"SearchAction",{"@type":223,"urlTemplate":224},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":227,"@id":219,"name":178,"url":213,"logo":228,"image":234,"sameAs":235,"@context":239,"email":240,"foundingDate":241,"legalName":242,"vatID":243,"description":244,"telephone":245,"address":246,"location":253,"areaServed":286},"Organization",{"@type":229,"inLanguage":166,"@id":230,"url":231,"contentUrl":231,"width":232,"height":233,"caption":178},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[236,237,238],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. 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