[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fjuly-2022-google-algorithm-and-search-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":415,"breadcrumbs":416,"reading_minutes":142,"category":424,"head":427},"2022-08-03T14:07:19",{"rendered":6},"\n\u003Cp>In July 2022, we got to see further developments to Google’s algorithm updates. Notably, the product review update. There were also updates related to Google Search Console linked to video index reports due to the increased popularity of TikTok videos and Instagram Reels as a method of search. Google has added a “Discover” feature to bring these videos into the SERPs. In this post, we’ll explore: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#2022-product\">Google Product Review Update\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#rank-updates\">Google Search Ranking Updates\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#guideline-change\">​​Google Search Quality Rater Guidelines Update\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#video-index\">The rollout of Google Search Console Video Index Report\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#july-update\">An unconfirmed Google update earlier this month\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#discover-section\">Google’s “Discover” featuring Facebook, Instagram and TikTok videos. \u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>The usual traffic light system is in place to differentiate the updates that need immediate attention from those that are less pressing. \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Red light updates are major changes that should be factored in straight away. \u003C\u002Fli>\u003Cli>Amber is for updates that you should take note of, but won’t need urgent action. \u003C\u002Fli>\u003Cli>Green updates are still worth knowing about, yet less critical than the others.\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"2022-product\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-july-2022-product-review-algorithm-update-rolling-out-now\u002F459209\u002F\">Google Product Review Update\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FrX0wobYc-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-5437\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google released a new product review update that is currently being rolled out. It was announced at the end of July (27th) and should conclude within two to three weeks. \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"690\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F08\u002Fgoogle-july-2022-product-reviews-update.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18827\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"whats-new-with-the-july-google-product-review-update\">What’s new with the July Google product review update? \u003C\u002Fh3>\n\n\n\n\u003Cp>This update will “\u003Cem>reward\u003C\u002Fem>” reviews that share detailed research rather than concise content that appears on a manufacturer’s website. Some examples of the \u003Ca href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2021\u002F04\u002Fproduct-reviews-update\" target=\"_blank\" rel=\"noreferrer noopener\">criteria\u003C\u002Fa> that Google is looking for are: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Explaining expert knowledge about the products where necessary. \u003C\u002Fstrong>\u003C\u002Fli>\u003Cli>\u003Cstrong>How your product differentiates itself from its competitors.\u003C\u002Fstrong>\u003C\u002Fli>\u003Cli>\u003Cstrong>How the product has improved and how it can address issues from previous models. \u003C\u002Fstrong>\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>In summary, Google wants to know first-hand information about your product. This means that rewriting the content that is already available online will not work. Google is looking for unique content, even down to the photos you provide. \u003C\u002Fp>\n\n\n\n\u003Cp>This \u003Cem>isn’t \u003C\u002Fem>a core update and only applies to websites that publish product reviews, this doesn’t include websites where customers can leave reviews on your page. This only applies to websites that publish comprehensive reviews. We’ll be monitoring any volatility in the next few weeks, so keep an eye out in our next algorithm update article.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"rank-updates\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fupdates\u002Franking?utm_source=tldrmarketing.com&utm_medium=referral\">Google Search ranking updates \u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has recently added a page that catalogues all of their most recent algorithm updates, dating back to January 2020. It gives us a really clear overview of all of the recent algorithm updates, with links to the changes and the impact each individual update has had.\u003C\u002Fp>\n\n\n\n\u003Cp>Google has already released 4 ranking updates this year as of (July 2022) it would be reasonable to expect to see a few more before year’s end, based on the 10 ranking updates that were implemented in 2021. The most recent update was the product review update released July 27th.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"guideline-change\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-search-quality-rater-guidelines-changes-july-2022-386815\">Google Search Quality Rater Guidelines Update \u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FIKG4iH4i-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11704\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has made further updates to its \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-search-quality-guidelines-updated-today-386798\">Search Quality Rater Guidelines\u003C\u002Fa>. The most prominent changes have occured with YMYL and E-A-T, and gives us new guidance on exactly what Google aims to achieve with their algorithm. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"ymyl-your-money-your-life\">YMYL (Your Money, Your Life) \u003C\u002Fh3>\n\n\n\n\u003Cp>Google has completely reframed  YMYL (Your Money, Your Life) sections of the Search Quality Rater Guidelines. Previously, they were broken down into the following areas: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>News and current events\u003C\u002Fstrong>\u003C\u002Fli>\u003Cli>\u003Cstrong>Civics, government and law\u003C\u002Fstrong>\u003C\u002Fli>\u003Cli>\u003Cstrong>Finance\u003C\u002Fstrong>\u003C\u002Fli>\u003Cli>\u003Cstrong>Shopping\u003C\u002Fstrong>\u003C\u002Fli>\u003Cli>\u003Cstrong>Health and safety\u003C\u002Fstrong>\u003C\u002Fli>\u003Cli>\u003Cstrong>Groups of people\u003C\u002Fstrong>\u003C\u002Fli>\u003Cli>\u003Cstrong>Other\u003C\u002Fstrong>\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>Google has since removed these categories and changed them to the categories of: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Health or Safety\u003C\u002Fstrong>\u003C\u002Fli>\u003Cli>\u003Cstrong>Financial Security\u003C\u002Fstrong>\u003C\u002Fli>\u003Cli>\u003Cstrong>Society\u003C\u002Fstrong>\u003C\u002Fli>\u003Cli>\u003Cstrong>Other\u003C\u002Fstrong>\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>Topics that all under these are ones are violent extremism, harmful and misinformed.  The full breakdown is shown below: \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"931\" height=\"559\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F08\u002Fgoogle-ymyl-topics-policy-update.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18823\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Other sections added to Google include: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Section 6.1.\u003C\u002Fstrong> E-A-T (Expertise, Authoritativeness or Trustworthiness) surrounding content that is also misleading. \u003C\u002Fli>\u003Cli>\u003Cstrong>Section 7.0\u003C\u002Fstrong> Lowest Quality pages discusses that even those with expert sources can still display harmful content. \u003C\u002Fli>\u003Cli>Google also added a \u003Ca href=\"https:\u002F\u002Fservices.google.com\u002Ffh\u002Ffiles\u002Fmisc\u002Fhsw-sqrg.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">document\u003C\u002Fa> about how the Search Quality Rater Guidelines work, how it improves search and the process of it. \u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>These changes are important as Google is considering the extent of how YMYL goes beyond content but also how it can affect harm to users. They also reiterated that E-A-T has the utmost importance when it comes to content that’s defined as YMYL. We certainly think these changes to the Search Quality Rater Guidelines will have an impact in how YMYL content is approached in the future, so it’s important you read and understand the changes. \u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"video-index\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftldrmarketing.com\u002Fseo\u002Fsearch-console-video-index-report-is-rolling-out-now\u002F\">Search Console Video Index Report is Rolling Out Now\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Video SEO is quickly becoming one of the most important forms of content marketing, with the likes of TikTok and Instagram changing the way that people search. Just as Google’s bots search and index images, they index millions of videos on people’s sites too.\u003C\u002Fp>\n\n\n\n\u003Cp>To help SEOs and website owners understand the performance of their videos, and find potential areas to improve, Google is launching a Video indexing report in Search Console. You will only see the report if you have videos indexed on your site, and it will help you answer a number of questions:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>In how many pages has Google identified a video?\u003C\u002Fstrong>\u003C\u002Fli>\u003Cli>\u003Cstrong>Which videos were indexed successfully?\u003C\u002Fstrong>\u003C\u002Fli>\u003Cli>\u003Cstrong>What are the issues preventing videos from being indexed?\u003C\u002Fstrong>\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"914\" height=\"520\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F08\u002Fsearch-consolve-video-indexing-report-2022-2.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18835\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>These changes will be rolling out in the next coming months, along with the enhancement of the URL inspection tool to allow you to check the video indexing status of a specific page.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"july-update\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fwhats-up-with-the-unconfirmed-google-search-ranking-updates-in-july-319828\">Unconfirmed Google Update 10th July\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Between the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fmay-2022-google-algorithm-and-search-industry-updates\u002F\">Google Core May Update\u003C\u002Fa> and the recent Product Review update, summer 2022 has seen a lot of volatility for SEOs. And July was particularly volatile, with a number of unconfirmed reports of Google search ranking updates over the past month. In this article, Barry Schwartz highlights that he documented changes around July 11, July 16 and July 18 on his personal blog.\u003C\u002Fp>\n\n\n\n\u003Cp>This article pulls a lot of data from different sources, but there was no clear niche specifically impacted based on the data they pulled. Here is a chart that Search Engine Land pulled from SEMRush, showing the volatility: \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1340\" height=\"1240\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F08\u002Funconfirmed-july-10-2022-algorithm-update.png?auto=compress%2Cformat&q=90\" alt=\"Chart displaying the biggest losers and winners from the unconfirmed update. Please note that 10 would be the highest volatility. \" class=\"wp-image-18824\"\u002F>\u003Cfigcaption>\u003Cem>Chart displaying the biggest losers and winners from the unconfirmed update. Please note that 10 would be the highest volatility. \u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Although Google didn’t confirm the presence of a major update, it’s still good to know that it could be an unconfirmed update that has impacted your website’s recent rankings. It’s also helpful, on an emotional level, knowing you are not alone when an update hits your website.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"discover-section\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FSaadAlikhan1994\u002Fstatus\u002F1547614783477714944?utm_source=tldrmarketing.com&utm_medium=referral\">Discover section added using TikToks, YouTube and Facebook\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>A twitter user encountered a “discover” section on the mobile version of Google showing videos from various platforms such as Tiktok, YouTube and Facebook. The examples shown for this seem to be for broad search intent terms e.g. the screenshot below comes from the query  “Santa monica, California”.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F08\u002Fgoogle-discover-section-featuring-tiktok-youtube-meta.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18825\" width=\"332\" height=\"642\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>This exemplifies how search is changing from activity from the younger generations as they are using video based platforms like Tiktok and Youtube that have search engines within them. This \u003Ca href=\"https:\u002F\u002Ftechcrunch.com\u002F2022\u002F07\u002F12\u002Fgoogle-exec-suggests-instagram-and-tiktok-are-eating-into-googles-core-products-search-and-maps\u002F?utm_source=tldrmarketing.com&utm_medium=referral&guce_referrer=aHR0cHM6Ly90bGRybWFya2V0aW5nLmNvbS8&guce_referrer_sig=AQAAAChOD3dijQk0lYTFavMnKUxEjqfcxczffElKc_Yl5eMtLdWC3qiK4n0X_C0eXcbNd3SCHqss95nbmOuo_wKhxqIl2thudq9Yzm7Tv4itYFRz_wyWQRmZxmuIVJycH-2df3xEubgq1YrIK8HoOjL0HEXX8S6mlGp8tJF-jGzyO2tu&guccounter=2\" target=\"_blank\" rel=\"noreferrer noopener\">TechCrunch article\u003C\u002Fa> digs into this change in video search much further, highlighting that ‘according to their research 40% of young people (18-24) used Instagram and Tiktok when looking for a place for lunch instead of Google search.’  \u003C\u002Fp>\n\n\n\n\u003Cp>He further explains how search may adapt in the future, to factors like maps and how they could be adapted to younger audiences as the ‘paper-like’ map isn’t something they’ll necessarily recognise. All these factors show how search is adapting to video search preferences, and help that belief that richer results and changes are likely to come in the future.\u003C\u002Fp>\n\n\n\n\u003Chr>\n\n\n\n\u003Cp>For any further insights into what has been covered in this blog – or to learn how we can support your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> today.\u003C\u002Fp>\n",false,"standard",[10,11],43,1,[],[14],135,[16,17,18,19,20,21,22,23,24],"post-18795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":26,"hero":138},[27,93],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"July 2022 Google Algorithm and search industry updates",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":36,"full_bio":36,"specialist_service_links":7,"photo":40},{"ID":41,"id":41,"title":42,"filename":43,"filesize":44,"url":45,"link":46,"alt":36,"author":47,"description":36,"caption":36,"name":48,"status":49,"uploaded_to":44,"date":50,"modified":50,"menu_order":44,"mime_type":51,"type":52,"subtype":53,"icon":54,"width":55,"height":55,"sizes":56},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":57,"thumbnail-width":58,"thumbnail-height":58,"medium":59,"medium-width":60,"medium-height":60,"medium_large":61,"medium_large-width":62,"medium_large-height":62,"large":63,"large-width":64,"large-height":65,"1536x1536":66,"1536x1536-width":67,"1536x1536-height":67,"2048x2048":68,"2048x2048-width":69,"2048x2048-height":69,"post-thumbnail":70,"post-thumbnail-width":71,"post-thumbnail-height":72,"12_col":73,"12_col-width":74,"12_col-height":75,"default_landscape":76,"default_landscape-width":77,"default_landscape-height":78,"default_portrait":79,"default_portrait-width":78,"default_portrait-height":77,"6_col_and_margin_short":80,"6_col_and_margin_short-width":71,"6_col_and_margin_short-height":75,"11_col_and_margin":81,"11_col_and_margin-width":82,"11_col_and_margin-height":75,"9_col_rectangle":83,"9_col_rectangle-width":84,"9_col_rectangle-height":85,"11_col":86,"11_col-width":87,"11_col-height":75,"staff_image_696_600":88,"staff_image_696_600-width":89,"staff_image_696_600-height":78,"rectangular_thumbnail":90,"rectangular_thumbnail-width":91,"rectangular_thumbnail-height":92},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":94,"reduced":29,"top_overlap":95,"bottom_underlap":95,"disable_observer":-1,"heading":96,"cta_text":97,"cta_link":98,"items":99},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[100,114,123],{"type_key":17,"title":101,"excerpt":102,"to":103,"postedAt":104,"readingTime":105,"image":106,"authors":107,"category":111},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[108],{"name":109,"image":110},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":112,"name":113},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":17,"title":115,"excerpt":116,"to":117,"postedAt":118,"readingTime":105,"image":119,"authors":120,"category":122},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[121],{"name":109,"image":110},{"to":112,"name":113},{"type_key":17,"title":124,"excerpt":125,"to":126,"postedAt":127,"readingTime":128,"image":129,"authors":130,"category":137},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. By moving away from replication and toward the creation of unique value, you provide both Google and users with a compelling reason to prefer your brand over […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-information-gain-solves-commodity-seo\u002F","2026-07-20T11:37:53",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgetty-images-lwAc6CL9tlM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[131,134],{"name":132,"image":133},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":135,"image":136},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":112,"name":113},{"type":139,"style":140,"heading":30,"date":4,"updatedAt":141,"reading_minutes":142,"image":143,"imageAlt":30,"categories":144,"collections":414},"blog-post","light","2022-08-11T09:32:46",8,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F08\u002Fgerome-bruneau-RPmWEtZLh7U-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[145,330],{"id":10,"count":146,"description":147,"link":148,"name":149,"slug":150,"taxonomy":151,"parent":44,"meta":152,"acf":153,"head_links":154,"resource_count":155,"yoast_title":156,"yoast_meta":157,"yoast_json_ld":201,"_links":298,"path":148},96,"\u003Cp class=\"p1\">An essential part of every SEO \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">strategy\u003C\u002Fa> is to stay on top of recent Google Algorithm updates. 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We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. 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Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[340,341,343,344,346,347,348,349,350,351,352,353,354,355,356,357],{"property":159,"content":338},{"property":161,"content":342},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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