[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fjanuary-2026-google-algorithm-and-search-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":436,"breadcrumbs":437,"reading_minutes":163,"category":445,"head":448},"2026-02-09T13:12:56",{"rendered":6},"\n\u003Cp>This month, we bring you some exciting developments and updates from the world of search, including new industry news and studies.\u003C\u002Fp>\n\n\n\n\u003Cp>Google has woven Gemini 3, its latest large language model, directly into the search experience. When users ask follow-up questions in AI overviews, they are sent instantly into AI mode, instead of staying in the static overview page as before. Furthermore, Google has introduced AI-powered features to Google Trends, allowing users to dive deeper into search trend data using AI insights.\u003C\u002Fp>\n\n\n\n\u003Cp>Yet, despite the sensational claims around the ‘death of search’, the latest data from Graphite shows quite the contrary. While AI overviews do eat into click-through rates, organic search remains remarkably steady. In addition, Microsoft Advertising just published a guide to GEO and AEO, emphasising the success in search engine now is all about supplementing traditional SEO with the new norms – learning how to make sure AI systems don’t just find your brand, but actually recommend it.\u003C\u002Fp>\n\n\n\n\u003Cp>We’ll explore these updates and more in detail in the article below.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates as they’re major changes that will need you to take action, whereas amber updates may make you think and are definitely worth knowing, but aren’t urgent. And finally, green light updates, which are great for your SEO and site knowledge, but are less significant than others.\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp>In this post, we’ll explore: \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ai-overviews-follow-up-questions-jump-you-directly-to-ai-mode\">Google AI Overviews follow-up questions jump you directly to AI Mode\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#debunking-the-myth-that-search-is-dying\">Debunking the myth that search is dying\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#a-guide-to-aeo-and-geo-from-microsoft-advertising\">A Guide to AEO and GEO from Microsoft Advertising\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#an-easier-way-to-explore-search-trends-with-gemini\">An easier way to explore search trends with Gemini\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-ai-overviews-follow-up-questions-jump-you-directly-to-ai-mode\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-ai-overviews-follow-up-questions-jump-you-directly-to-ai-mode-468016\">Google AI Overviews follow-up questions jump you directly to AI Mode\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:198px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has updated its AI Overviews in Search so that, when users ask follow-up questions, they are sent straight into \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fai-mode-uk-launch\u002F\">AI Mode \u003C\u002Fa>for a full conversational interface powered by its Gemini models, instead of staying in the static overview. It is actually simpler than typing a follow-up question: just by clicking to ‘Show more’ in the AI Overview result, the users are then led to AI Mode. This change is now rolling out globally on mobile. \u003C\u002Fp>\n\n\n\n\u003Cp>Additionally, Google confirmed that Gemini 3 is now the default model powering AI Overviews worldwide. Gemini 3, its latest large language model, is intended to deliver higher-quality, broader summaries directly on the search results page.\u003C\u002Fp>\n\n\n\n\u003Cp>This change fosters a more conversational environment in Google Search, enabling users to explore topics in greater depth without leaving the results page. However, since this view omits organic links and source citations, it is likely to reduce click-throughs to external publisher websites.\u003C\u002Fp>\n\n\n\n\u003Cp>For SEOs and publishers, this signifies a continued movement toward AI-focused interactions within Google Search. This trajectory could reduce conventional click traffic to external content while simultaneously boosting user engagement within Google’s native AI environment.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"debunking-the-myth-that-search-is-dying\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fgraphite.io\u002Ffive-percent\u002Fdebunking-the-myth-that-seo-traffic-has-dramatically-declined\">Debunking the myth that search is dying\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>The newly large-scale analysis by Graphite in partnership with Similarweb challenges the narrative that SEO traffic has collapsed due to AI advancements or changes in search behaviour. The study examined organic search traffic to over 40,000 major U.S. websites and found that SEO traffic has declined modestly, by about 2.5% year over year rather than dramatically.\u003C\u002Fp>\n\n\n\n\u003Cp>Contrary to sensational claims (e.g., -25 % or more), the data shows that organic search has remained relatively stable amid the rise of AI Overviews, with overall search engine traffic even increasing slightly (+0.4 %) and Google traffic rising about +0.8 %. Large sites (top 10) saw traffic increase by around 1.6%, while mid-range sites (ranked ~100–10,000) experienced the largest declines. This is a nuance often lost in broad narratives.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1330\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002Fchange-in-seo-traffic-by-size-of-site-2025-2024.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-37354\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: Graphite\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>The prevalence of AI Overviews that appear in roughly 30% of SERPs does reduce click-through rates when they’re shown (by about ~35 %), but they don’t dominate search experiences enough to cause massive traffic losses. Moreover, featured snippets and other \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fguide-to-googles-serp-features-in-2020\">SERP features\u003C\u002Fa> long pre-dated AI Overviews and similarly reduced CTRs on some queries.\u003C\u002Fp>\n\n\n\n\u003Cp>The article also critiques common research methods that fuel exaggerated claims, such as small samples or self-reported surveys, which don’t accurately reflect real traffic trends. Instead, objective visit data paints a more stable picture: while organic SEO is evolving, it’s not plunging.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1755\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002Ftop-10-sites-change-in-seo-traffic.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-37356\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>The study also gives some interesting new insights about AIO. It shows that AI Overviews decreases CTR considerably (-35%), but it only appears 30% of the time. Plus, as AI Overviews appear more frequently, the percentage of Featured Snippets decreased.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1333\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002Fprevalence-of-ai-overviews-vs-featured-snippets.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-37350\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1441\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002Fimpact-of-aios-on-position-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-37352\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Overall, the analysis concludes that SEO remains alive and significant, though user behaviour, SERP features, and interface changes (including AI) are reshaping how traffic is distributed and monetised rather than erasing the channel altogether.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"a-guide-to-aeo-and-geo-from-microsoft-advertising\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fabout.ads.microsoft.com\u002Fcontent\u002Fdam\u002Fsites\u002Fmsa-about\u002Fglobal\u002Fcommon\u002Fcontent-lib\u002Fpdf\u002Ffrom-discovery-to-influence-a-guide-to-aeo-and-geo.pdf\">A Guide to AEO and GEO from Microsoft Advertising\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Microsoft Advertising’s guide\u003Cem> From Discovery to Influence: A Guide to AEO and GEO\u003C\u002Fem> outlines a strategic framework for brands aiming to succeed in the emerging world of AI-driven discovery and commerce. It emphasises that traditional SEO, focused on driving clicks from search engines, must now be supplemented with two new disciplines: Answer Engine Optimisation (AEO) and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fgenerative-engine-optimisation-agency\u002F\">Generative Engine Optimisation\u003C\u002Fa> (GEO).\u003C\u002Fp>\n\n\n\n\u003Cp>The guide highlights the shift from discovery (being found in search) to influence (being chosen by AI systems). To \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-optimise-for-generative-ai-search\u002F\">optimise for generative AI search\u003C\u002Fa>, brands must ensure their data is complete, current, and contextual, including structured product information, live pricing, availability, detailed specs, reviews, and other trust signals that AI uses when making recommendations.\u003C\u002Fp>\n\n\n\n\u003Cp>It also outlines three actions to enhance your shopping merchant discoverability: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Crawled data: foundation of brand reputation and category knowledge from indexed pages.\u003C\u002Fli>\n\n\n\n\u003Cli>Product feeds and APIs: structured, real-time information such as prices and stock levels.\u003C\u002Fli>\n\n\n\n\u003Cli>Live website data: dynamic details like promotions, delivery, and user reviews.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>By mastering both AEO and GEO, brands can appear not only in search results but also in AI recommendations, agent interactions, and AI browsers. This is increasingly crucial as more users ask questions or make buying decisions through AI interfaces rather than traditional search links.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"an-easier-way-to-explore-search-trends-with-gemini\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts-and-platforms\u002Fproducts\u002Fsearch\u002Fgoogle-trends-explore-with-ai\u002F\">An easier way to explore search trends with Gemini\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has introduced AI-powered features on Google Trends’ Explore page that let users delve deeper into search trend data through natural-language queries and AI insights. Using the Google-developed Gemini model, Trends users can now explore a subject on Trends and compare related search data.\u003C\u002Fp>\n\n\n\n\u003Cp>For example, when you search for ‘most popular cat breeds’, here is the result:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1328\" height=\"896\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002Fexplore-search-trends-gemini.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-37348\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Google Trends then shows you search trends related to your search interest, along with interest over time for each trend.\u003C\u002Fp>\n\n\n\n\u003Cp>The update also includes improved navigation and exploration tools. Users can switch between traditional chart views and the AI conversational interface, making Trends useful both for data analysts and casual users.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cp>Keep an eye on our blog for the latest \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">Google Algorithm updates\u003C\u002Fa>, or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> if you want to discuss your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002F\">digital solutions\u003C\u002Fa>, such as \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, for 2026 and beyond.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"Learn about our approach to SEO\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",false,"standard",[10,11],43,1,[],[14],351,[16,17,18,19,20,21,22,23,24],"post-37328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":26,"hero":159},[27,115],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"January 2026 Google algorithm and search industry updates",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},214,"\u002Fabout\u002Four-team\u002Frhianna-greensmith\u002F","Rhianna Greensmith","SEO Executive","I graduated from the University of Nottingham with a BA in English. Throughout my degree, I developed a particular interest in sociolinguistics and the real-world practical applications of language. I knew this was something I wanted to utilise day-to-day in my career.","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":36,"full_bio":40,"specialist_service_links":41,"photo":59},"\u003Cp>SEO Executive. Joined Impression in March 2025.\u003C\u002Fp>\n\u003Cp>I graduated from the University of Nottingham with a BA in English. Throughout my degree, I developed a particular interest in sociolinguistics and the real-world practical applications of language. I knew this was something I wanted to utilise day-to-day in my career. After a period of time working freelance as a copywriter, my first role was within an in-house Communications and Marketing team, where I developed skills and knowledge across the board. These skills have been invaluable to me in continuing to specialise in SEO in my role here at Impression.\u003C\u002Fp>\n\u003Cp>As an SEO Executive, my day-to-day involves a high proportion of content research, optimisation and creation tasks.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I’m really proud of a monologue that I wrote that was commissioned by the Arts Council to be recorded as an audio piece. I worked with an editor and director to adapt my written piece for radio and co-directed my chosen voice actor. I was really pleased with the outcome, and it felt so rewarding to hear my writing on the radio for the first time.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>In my spare time, I enjoy going to see live music, collecting vinyl records and reading! My weekends are often spent in coffee shops across Nottingham, but I also love exploring coffee spots when I visit new cities.\u003C\u002Fp>\n",[42],{"page":43,"link_text":48},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":53,"post_type":55,"post_mime_type":47,"comment_count":56,"filter":57,"url_path":58},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"ID":60,"id":60,"title":61,"filename":62,"filesize":63,"url":64,"link":65,"alt":47,"author":66,"description":47,"caption":47,"name":67,"status":68,"uploaded_to":53,"date":69,"modified":69,"menu_order":53,"mime_type":70,"type":71,"subtype":72,"icon":73,"width":74,"height":75,"sizes":76},33340,"Rhianna-Greensmith","Rhianna-Greensmith.png",485011,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&q=90","\u002Frhianna-greensmith-2\u002F","12","rhianna-greensmith-2","inherit","2025-05-29 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The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[130],{"name":131,"image":132},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":134,"name":48},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"type_key":17,"title":136,"excerpt":137,"to":138,"postedAt":139,"readingTime":127,"image":140,"authors":141,"category":143},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[142],{"name":131,"image":132},{"to":134,"name":48},{"type_key":17,"title":145,"excerpt":146,"to":147,"postedAt":148,"readingTime":149,"image":150,"authors":151,"category":158},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. 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