[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fjanuary-2025-google-algorithm-and-search-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":425,"breadcrumbs":426,"reading_minutes":156,"category":434,"head":437},"2025-02-20T15:40:55",{"rendered":6},"\n\u003Cp>This month, we bring you some exciting developments and updates from the world of search. Following a turbulent few months with the rollout of multiple core updates in quick succession, this month was a little quieter on that front. Instead, January was a month of new and updated guidance from Google, as well as some key insights regarding AI overviews. \u003C\u002Fp>\n\n\n\n\u003Cp>AI Overviews (AIO) have become increasingly prevalent in search results, particularly for problem-solving queries. There has been more insight shared from Google, as well as more research on AIO being discussed.\u003C\u002Fp>\n\n\n\n\u003Cp>Additionally, as more Large Language Models (LLMs) are gaining popularity, conversational AI, zero-click results and new consumer behaviours are also changing, placing new challenges to business strategies. \u003C\u002Fp>\n\n\n\n\u003Cp>Google has published an update to their Search Quality Rater Guidelines, which defines and addresses AI-generated content while emphasizing the importance of providing unique value in content. The update reintroduces the three types of spam. \u003C\u002Fp>\n\n\n\n\u003Cp>We’ll explore these updates and more in detail in the article below.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates as they’re major changes that will need you to take action, whereas amber updates may make you think and are definitely worth knowing but aren’t urgent. And finally, green light updates, which are great for your SEO and site knowledge but are less significant than others\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp>In this post, we’ll explore:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#large-language-models-are-disrupting-search-is-your-brand-ready\">Large language models are disrupting search – is your brand ready?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#llms-drive-traffic-but-reduce-direct-site-visits\">LLMs drive traffic—but reduce direct site visits\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#llms-are-now-the-front-door-of-the-web\">LLMs are now the “front door” of the web\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#new-challenges-for-brands\">New challenges for brands\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-brands-can-adapt-to-llms\">How brands can adapt to LLMs\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#the-increasing-presence-of-ai-overview-for-complex-search-queries\">The increasing presence of AI Overview for complex search queries\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-aio-presence-is-expanding\">Google AIO presence is expanding\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#authority-and-brand-recognition-in-aio\">Authority and Brand Recognition in AIO\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#youtube-citations-and-ai-overview\">YouTube Citations and AI Overview\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#new-insight-from-google-and-user-search-intent-research-for-ai-overview\">New insight from Google and User Search Intent Research for AI Overview\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#insights-from-googles-john-mueller-about-the-future-of-seo-in-the-ai-era\">Insights from Google’s John Mueller about the Future of SEO in the AI Era\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-updates-the-search-quality-rater-guidelines-with-new-sections\">Google updates the Search Quality Rater Guidelines with new sections\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#ai-generated-content\">AI-Generated Content\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#new-spam-categories\">New spam categories\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-product-studio-is-now-available-within-google-business-profiles\">Google Product Studio is now available within Google Business Profiles\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#key-details-about-this-new-feature\">Key details about this new feature:\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#why-it-matters\">Why it matters...\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"large-language-models-are-disrupting-search-is-your-brand-ready\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fllms-are-disrupting-search-is-your-brand-ready-451031\">Large language models are disrupting search – is your brand ready?\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Large language models (LLMs) like ChatGPT and Google Gemini are reshaping search, leading to zero-click results, increased referral traffic and new challenges for brands. As LLMs become the new gatekeepers of the web, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fllms-are-disrupting-search-is-your-brand-ready-451031\">this post from Search Engine Land\u003C\u002Fa> explores how businesses must adapt to this AI-driven landscape. We’ll take a closer look at the key findings from the article below. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"llms-drive-traffic-but-reduce-direct-site-visits\">LLMs drive traffic—but reduce direct site visits\u003C\u002Fh3>\n\n\n\n\u003Cp>Data from the article suggests that there was an 800% increase in referral traffic from LLMs from Q3 to Q4 in 2024. However, research from Gartner highlights that 50% of traditional search traffic could be lost in 3 years. \u003C\u002Fp>\n\n\n\n\u003Cp>The cause of this has been linked to the rise of new features such as ‘one-click shopping’ which was introduced by Perpelexity and takes users directly to the checkout from the platform. This means users bypass branded websites and the traditional steps of online shopping. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"llms-are-now-the-front-door-of-the-web\">LLMs are now the “front door” of the web\u003C\u002Fh3>\n\n\n\n\u003Cp>LLMs have changed the way that people access and engage with content on the web. Entry points to the web are diversifying with the rise of AI search which offers a more conversational approach to search. \u003C\u002Fp>\n\n\n\n\u003Cp>Furthermore, the rise in in-app searches thanks to advancements within the Meta ecosystem and Meta’s Llama AI have further changed the way that people search with more users engaging with in-app searches on Instagram and Facebook.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"new-challenges-for-brands\">New challenges for brands\u003C\u002Fh3>\n\n\n\n\u003Cp>While the advancement of features introduced by LLMs enhances the user experience, they also limit the insights available to marketers, making it harder to inform digital marketing strategies. \u003C\u002Fp>\n\n\n\n\u003Cp>Unlike traditional search, where keyword data is accessible, LLMs provide no visibility into user prompts, making it difficult to understand intent. Additionally, rankings alone are no longer sufficient. Instead, accuracy, relevance, and sentiment now play a crucial role in visibility. To further complicate matters, LLM-generated results change daily and this throws up additional challenges which require continuous monitoring and strategy adaptation.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-brands-can-adapt-to-llms\">How brands can adapt to LLMs\u003C\u002Fh3>\n\n\n\n\u003Cp>To adapt to the rise of LLM-driven search, brands should focus on creating conversational content that aligns with AI interactions and natural language queries. Incorporating data, quotes and statistics can help boost credibility and increase the likelihood of being referenced in LLM responses. Maintaining brand accuracy across all platforms ensures consistency and improves recognition in AI-generated results. Additionally, tracking LLM mentions and competitor activity provides valuable insights that can help refine strategy and strengthen brand positioning in this evolving search landscape.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"the-increasing-presence-of-ai-overview-for-complex-search-queries\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fai-overviews-data-shows-massive-changes-in-search-results\u002F538878\u002F\">The increasing presence of AI Overview for complex search queries\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"google-aio-presence-is-expanding\">Google AIO presence is expanding\u003C\u002Fh3>\n\n\n\n\u003Cp>The integration of AIOs has led to notable changes in SERP layouts and it continues to evolve. Recent research from BrightEdge indicates that AI Overviews are now appearing in 25% of searches containing eight or more words, which is now at an all-time high. This trend suggests that Google is refining AIO’s accuracy, making it more effective at handling complex queries. While shorter keyword phrases continue to trigger AIO, the most significant growth is seen in longer, more precise search terms.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"718\" height=\"428\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002Fgoogle-aio-is-expanding.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32135\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"authority-and-brand-recognition-in-aio\">Authority and Brand Recognition in AIO\u003C\u002Fh3>\n\n\n\n\u003Cp>Google favours content from well-established brands, increasing its dominance over authoritative sources. For instance:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Healthcare Queries: 72% of AIO answers now come from leading medical research centres which is a sharp rise from 54% in January.\u003C\u002Fli>\n\n\n\n\u003Cli>B2B Technology: 15-22% of AI Overview results derive from industry giants like Amazon, IBM, and Microsoft.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>This shift highlights the importance of credibility and domain expertise in ranking for AI-generated search results.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"youtube-citations-and-ai-overview\">YouTube Citations and AI Overview\u003C\u002Fh3>\n\n\n\n\u003Cp>BrightEdge also identified a fascinating change in how AI Overviews cite YouTube content:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Technical tutorials: AI Overviews citing YouTube for how-to content increased by 40%.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Health-related queries: YouTube citations declined by 31%.\u003C\u002Fli>\n\n\n\n\u003Cli>High-volume searches (100k+): The appearance of YouTube content dropped by 18.7%.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>As Google improves its ability to determine the most suitable content format for different queries, marketers must ensure their content aligns with evolving search preferences.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"new-insight-from-google-and-user-search-intent-research-for-ai-overview\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-ai-overviews-found-in-74-of-problem-solving-queries\u002F538504\u002F\">New insight from Google and User Search Intent Research for AI Overview\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>As AI Overviews evolve, adapting content strategies to align with these trends will be crucial for maintaining search presence. AIOs now appear in 30% of searches and dominate problem-solving queries, featuring in 74% of such cases.\u003C\u002Fp>\n\n\n\n\u003Cp>There are some patterns in how Google structures its AI-generated answers that brands need to consider:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Step-by-step guidance: AIO excels in answering “how-to” questions with structured, hierarchical information.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Real-time relevance: Answers are tailored to provide the most up-to-date and precise information.\u003C\u002Fli>\n\n\n\n\u003Cli>General guidance: AI Overviews tend to prioritise broad, easy-to-digest responses over dense, highly technical details.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>For educational searches, Google favours concise, visually clean answers. Additional information might be helpful after the main query is often hidden, aligning with Google’s “information gain” approach. This anticipates what users need next without overwhelming them with excess data upfront.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002Fpercentage-of-keywords-with-aio-by-tag.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32137\" width=\"657\" height=\"396\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Authoritas and Dave Cousins Research on AIO Penetration (Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.authoritas.com\u002Fblog\u002Fai-overview-user-intent-research\">\u003Cem>Authoritas\u003C\u002Fem>\u003C\u002Fa>\u003Cem>)\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>In addition, there are some key findings from a recent study by Authoritas examined the impact of AIOs across 10,000 keywords and multiple industries, showing that:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>User intent matters: Problem-solving and informational queries trigger AIO most often, with 74% and 69% rates, respectively. Navigational searches rarely show AIOs.\u003C\u002Fli>\n\n\n\n\u003Cli>Non-brand terms are favoured: 33.3% of non-brand searches generate AIOs, compared to 19.6% for brand searches. AI Overviews influence brand perception early in the decision-making process.\u003C\u002Fli>\n\n\n\n\u003Cli>Impact on organic results: Expanding an AIO shifts search results by 220 pixels on desktop, reducing visibility for traditional organic listings, especially on mobile.\u003C\u002Fli>\n\n\n\n\u003Cli>Ranking and snippet influence: High-ranking pages often appear in AIOs, but not always. Featured Snippets have a 60%+ chance of being included in an AI Overview.\u003C\u002Fli>\n\n\n\n\u003Cli>Trust & authority matter: Google prioritises authoritative sources for finance and healthcare topics, while platforms like Reddit and Quora are less frequently cited.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>From these findings, brands will need to keep in mind some takeaways for their SEO Strategy in the upcoming period:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Focus on mid-volume, problem-solving keywords.\u003C\u002Fli>\n\n\n\n\u003Cli>Create authoritative, well-structured content to increase AIO inclusion.\u003C\u002Fli>\n\n\n\n\u003Cli>Optimise for Featured Snippets to boost AIO chances.\u003C\u002Fli>\n\n\n\n\u003Cli>Monitor organic visibility as AI Overviews reshape search dynamics.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"insights-from-googles-john-mueller-about-the-future-of-seo-in-the-ai-era\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-shares-insight-on-seo-for-ai-overviews\u002F538154\u002F\">Insights from Google’s John Mueller about the Future of SEO in the AI Era\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In a recent interview with Mike Grehan, Google’s John Mueller shared insights on how SEO is evolving in the age of AI search. The discussion underscores the importance of adapting SEO strategies in response to AI’s growing role in search, urging marketers to think beyond traditional ranking tactics and embrace a more holistic marketing approach. He acknowledged that while SEO is often criticised, it is an integral part of the online ecosystem, helping users find what they need efficiently.\u003C\u002Fp>\n\n\n\n\u003Cp>Apart from dismissing the idea that SEO is dead, Mueller reinforced the importance of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Ftechnical-seo\u002F\">technical SEO\u003C\u002Fa>, mainly as AI-driven search and large language models depend on well-structured content. Ensuring websites remain accessible, indexable and optimised for AI search will continue to be vital.\u003C\u002Fp>\n\n\n\n\u003Cp>Mueller and other experts in the discussion highlighted the need for SEO professionals to go beyond chasing clicks and rankings. Instead, they should focus on the value that their content delivers. SEO must evolve into a full-funnel marketing strategy prioritising user needs and brand presence rather than just traffic acquisition. With the emergence of AIO, SEOs should focus on providing concise, authoritative content to increase their chances of being featured in AI-generated answers.\u003C\u002Fp>\n\n\n\n\u003Cp>Ryan Jones pointed out that user expectations have shifted as people want instant answers rather than navigating websites filled with ads and unnecessary content. SEOs must also adapt by ensuring their content is aligned with user intent, not just optimising for traditional search rankings.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-updates-the-search-quality-rater-guidelines-with-new-sections\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-updates-search-quality-rater-guidelines-what-to-know\u002F538259\u002F\">Google updates the Search Quality Rater Guidelines with new sections\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has recently updated its \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fwebsearch\u002Fanswer\u002F9281931?hl=en\">Search Quality Rater Guidelines\u003C\u002Fa> to address the evolving landscape of AI-generated content and to identify new forms of spam. The Search Quality Rater Guidelines are used by their team of human evaluators to assess content across the web and provide feedback to make search more useful for users. \u003C\u002Fp>\n\n\n\n\u003Cp>These updates aim to ensure that search results continue to provide unique value to users.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"ai-generated-content\">AI-Generated Content\u003C\u002Fh3>\n\n\n\n\u003Cp>The updated guidelines clarify that while the use of AI tools is permitted in content creation, the resulting material must offer unique value to users. This means that AI-generated content should not merely replicate existing information but should provide original insights or perspectives. The emphasis is on the quality and uniqueness of the content, regardless of its origin.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"new-spam-categories\">New spam categories\u003C\u002Fh3>\n\n\n\n\u003Cp>To maintain the integrity of search results, Google has revised their three new spam categories:\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Expired Domain Abuse:\u003C\u002Fstrong> This involves exploiting expired domains to manipulate search rankings. For example, acquiring a previously reputable domain and populating it with unrelated or low-quality content to benefit from its established authority.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Site Reputation Abuse:\u003C\u002Fstrong> This pertains to misrepresenting or fabricating a site’s reputation to deceive users. An example would be creating fake reviews or endorsements to falsely enhance a site’s credibility.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Scaled Content Abuse:\u003C\u002Fstrong> This involves mass-producing low-quality content to influence search visibility. For instance, generating a large number of pages with thin or duplicated content aimed solely at ranking in search results without providing real value to users.\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>These updates reflect Google’s commitment to enhancing the quality of search results by ensuring that all content, whether human or AI-generated, adheres to established standards and provides genuine value to users.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-product-studio-is-now-available-within-google-business-profiles\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fproduct-studio-now-available-within-google-business-profiles-451439\">Google Product Studio is now available within Google Business Profiles\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has integrated a new feature called “Product Studio” into Google Business Profiles, which allows merchants to edit the background of product images using AI. Previously available in Google Merchant Center and Google Ads, this feature helps businesses create more engaging product imagery.\u003C\u002Fp>\n\n\n\n\u003Cp>Product Studio has only been rolled out in the US so far and they have yet to announce if this will be rolled out to wider markets. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"key-details-about-this-new-feature\">Key details about this new feature:\u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Merchants can now change background scenes for product images directly within their Google Business Profile.\u003C\u002Fli>\n\n\n\n\u003Cli>The process involves uploading an image, removing the background, selecting a theme, and choosing a generated version before saving and publishing.\u003C\u002Fli>\n\n\n\n\u003Cli>Currently, this feature is only available in the U.S.\u003C\u002Fli>\n\n\n\n\u003Cli>Google emphasises that using Product Studio requires agreeing to their Terms of Service.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002Fnew-features-google-product-studio.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32136\" width=\"402\" height=\"487\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Image source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-search-console-adds-hourly-data-export-to-24-hour-view\u002F536875\u002F?ck_subscriber_id=2684366864&utm_source=convertkit&utm_medium=email&utm_campaign=%E2%98%80%EF%B8%8F%20Latest%20SEO%20Updates,%20News%20[SEOFOMO,%20Jan%2012,%202025]%20-%2016247179\">\u003Cem>Search Engine Land\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"why-it-matters\">Why it matters…\u003C\u002Fh3>\n\n\n\n\u003Cp>Google Business Profiles are essential for any local SEO strategy, helping brands improve their visibility in local searches. This new tool enhances product listings by making them more visually appealing, which can attract potential customers and drive higher conversions. This new tool can help businesses enhance their product listings, making them more visually appealing to potential customers, which could lead to better conversions. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",false,"standard",[10,11],43,1,[],[14],229,[16,17,18,19,20,21,22,23,24],"post-32126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":26,"hero":152},[27,114],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"January 2025 Google algorithm and search industry updates",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},145,"\u002Fabout\u002Four-team\u002Fcharlie-cheyette\u002F","Charlie Cheyette","SEO Strategist","","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":36,"full_bio":40,"specialist_service_links":41,"photo":58},"\u003Cp>SEO Strategist. Joined Impression in February 2023.\u003C\u002Fp>\n\u003Cp>Before joining Impression, I worked at a small creative agency in Lincoln. It was here that I started to build my skills and knowledge in SEO as well as other areas around digital marketing. I also started an alcoholic drinks company called Festico. This has helped me build my confidence and also exposed me to a range of experiences in the business world.\u003C\u002Fp>\n\u003Cp>My day-to-day at Impression can range from a variety of SEO tasks from keyword research to content writing, every day is different!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nI’m most proud of starting my own drinks company and the experiences it brings. More specifically, my proudest moment would be pitching the business to an audience of 200 people. Something I would never have imagined myself doing.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nOutside of work, I’m always keeping up to date with F1, or anything else motorsport related. I also enjoy snowboarding when I get the chance.\u003C\u002Fp>\n",[42],{"page":43,"link_text":47},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":37,"post_title":47,"post_excerpt":37,"post_status":48,"comment_status":49,"ping_status":49,"post_password":37,"post_name":50,"to_ping":37,"pinged":37,"post_modified":51,"post_modified_gmt":51,"post_content_filtered":37,"post_parent":52,"guid":53,"menu_order":52,"post_type":54,"post_mime_type":37,"comment_count":55,"filter":56,"url_path":57},35,"98","2020-03-12 15:02:03","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"ID":59,"id":59,"title":60,"filename":61,"filesize":62,"url":63,"link":64,"alt":37,"author":65,"description":37,"caption":37,"name":66,"status":67,"uploaded_to":52,"date":68,"modified":68,"menu_order":52,"mime_type":69,"type":70,"subtype":71,"icon":72,"width":73,"height":74,"sizes":75},33323,"Charlie-Cheyette","Charlie-Cheyette.png",362304,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&q=90","\u002Fcharlie-cheyette-2\u002F","12","charlie-cheyette-2","inherit","2025-05-29 11:54:16","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":76,"thumbnail-width":77,"thumbnail-height":77,"medium":78,"medium-width":79,"medium-height":80,"medium_large":81,"medium_large-width":82,"medium_large-height":83,"large":84,"large-width":85,"large-height":86,"1536x1536":87,"1536x1536-width":88,"1536x1536-height":89,"2048x2048":90,"2048x2048-width":91,"2048x2048-height":92,"post-thumbnail":93,"post-thumbnail-width":94,"post-thumbnail-height":95,"12_col":96,"12_col-width":97,"12_col-height":98,"default_landscape":99,"default_landscape-width":100,"default_landscape-height":74,"default_portrait":101,"default_portrait-width":74,"default_portrait-height":100,"6_col_and_margin_short":102,"6_col_and_margin_short-width":94,"6_col_and_margin_short-height":98,"11_col_and_margin":103,"11_col_and_margin-width":104,"11_col_and_margin-height":98,"9_col_rectangle":105,"9_col_rectangle-width":106,"9_col_rectangle-height":107,"11_col":108,"11_col-width":109,"11_col-height":98,"staff_image_696_600":110,"staff_image_696_600-width":73,"staff_image_696_600-height":74,"rectangular_thumbnail":111,"rectangular_thumbnail-width":112,"rectangular_thumbnail-height":113},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":115,"reduced":29,"top_overlap":116,"bottom_underlap":116,"disable_observer":-1,"heading":117,"cta_text":118,"cta_link":119,"items":120},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[121,134,143],{"type_key":17,"title":122,"excerpt":123,"to":124,"postedAt":125,"readingTime":126,"image":127,"authors":128,"category":132},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[129],{"name":130,"image":131},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":133,"name":47},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"type_key":17,"title":135,"excerpt":136,"to":137,"postedAt":138,"readingTime":126,"image":139,"authors":140,"category":142},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[141],{"name":130,"image":131},{"to":133,"name":47},{"type_key":17,"title":144,"excerpt":145,"to":146,"postedAt":147,"readingTime":126,"image":148,"authors":149,"category":151},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[150],{"name":130,"image":131},{"to":133,"name":47},{"type":153,"style":154,"heading":30,"date":4,"updatedAt":155,"reading_minutes":156,"image":157,"imageAlt":30,"categories":158,"collections":424},"blog-post","light","2025-02-20T15:40:56",10,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002Fplanet-volumes-Ju6lPcOnLRs-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[159,341],{"id":10,"count":160,"description":161,"link":162,"name":163,"slug":164,"taxonomy":165,"parent":52,"meta":166,"acf":167,"head_links":168,"resource_count":169,"yoast_title":170,"yoast_meta":171,"yoast_json_ld":216,"_links":313,"path":162},97,"\u003Cp class=\"p1\">An essential part of every SEO \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">strategy\u003C\u002Fa> is to stay on top of recent Google Algorithm updates. With search engines constantly seeking to better serve its users, webmasters must adhere to the latest guidelines to continue growing their organic rankings and traffic.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa> or browse our blogs below for our thoughts on the latest algorithm and industry updates.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F","Google Algorithm Updates","google-algorithm-updates","category",[],[],[],3,"Google Algorithm Updates | Tips & Advice | Impression",[172,174,177,180,183,186,189,191,193,195,198,201,204,207,210,213],{"property":173,"content":170},"title",{"property":175,"content":176},"description","A comprehensive resource on Google algorithm updates with the latest news and SEO industry insights, written by digital marketing experts at Impression.",{"name":178,"content":179},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":181,"content":182},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"name":184,"content":185},"og:locale","en-GB",{"property":187,"content":188},"og:type","article",{"property":190,"content":170},"og:title",{"property":192,"content":176},"og:description",{"property":194,"content":182},"og:url",{"property":196,"content":197},"og:site_name","Impression",{"property":199,"content":200},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":202,"content":203},"og:image:width",1200,{"property":205,"content":206},"og:image:height",630,{"property":208,"content":209},"og:image:type","image\u002Fjpeg",{"property":211,"content":212},"twitter:card","summary_large_image",{"property":214,"content":215},"twitter:site","@impressiontalk",{"@context":217,"@graph":218},"https:\u002F\u002Fschema.org",[219,227,236,246],{"@type":220,"@id":221,"url":221,"name":170,"isPartOf":222,"description":176,"breadcrumb":224,"inLanguage":226},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"@id":223},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":225},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F#breadcrumb","en",{"@type":228,"@id":225,"itemListElement":229},"BreadcrumbList",[230,234],{"@type":231,"position":11,"name":232,"item":233},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":231,"position":235,"name":163},2,{"@type":237,"@id":223,"url":233,"name":197,"description":37,"publisher":238,"inLanguage":185,"potentialAction":240},"WebSite",{"@id":239},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":241,"target":242,"query-input":245},"SearchAction",{"@type":243,"urlTemplate":244},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":247,"@id":239,"name":197,"url":233,"logo":248,"image":254,"sameAs":255,"@context":259,"email":260,"foundingDate":261,"legalName":262,"vatID":263,"description":264,"telephone":265,"address":266,"location":273,"areaServed":306},"Organization",{"@type":249,"inLanguage":185,"@id":250,"url":251,"contentUrl":251,"width":252,"height":253,"caption":197},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[256,257,258],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":267,"streetAddress":268,"addressLocality":269,"addressRegion":270,"postalCode":271,"addressCountry":272},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[274,283,295],{"@type":275,"name":276,"geo":277,"address":281,"photo":254,"telephone":282},"Place","Impression Digital - Nottingham",{"@type":278,"latitude":279,"longitude":280},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":267,"streetAddress":268,"addressLocality":269,"addressRegion":270,"postalCode":271,"addressCountry":272},"+44 01158 242 212",{"@type":275,"name":284,"geo":285,"address":288,"photo":293,"telephone":294},"Impression Digital - London",{"@type":278,"latitude":286,"longitude":287},"51.50237208377361","-0.09229841534284115",{"@type":267,"streetAddress":289,"addressLocality":290,"addressRegion":291,"postalCode":292,"addressCountry":272},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":275,"name":296,"geo":297,"address":300},"Impression Digital - New York",{"@type":278,"latitude":298,"longitude":299},"40.726722746949","-74.00527778220652",{"@type":267,"streetAddress":301,"addressLocality":302,"addressRegion":303,"postalCode":304,"addressCountry":305},"160 Varick St","New York","NY","10013","USA",[307,310,312],{"@type":308,"name":309},"Country","Worldwide",{"@type":308,"name":311},"GBR",{"@type":308,"name":305},{"self":314,"collection":320,"about":323,"wp:post_type":326,"curies":337},[315],{"href":316,"targetHints":317},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F43",{"allow":318},[319],"GET",[321],{"href":322},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[324],{"href":325},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[327,329,331,333,335],{"href":328},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=43",{"href":330},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=43",{"href":332},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=43",{"href":334},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=43",{"href":336},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=43",[338],{"name":339,"href":340,"templated":29},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",{"id":11,"count":342,"description":343,"link":133,"name":47,"slug":50,"taxonomy":165,"parent":52,"meta":344,"acf":345,"head_links":346,"resource_count":347,"yoast_title":348,"yoast_meta":349,"yoast_json_ld":368,"_links":401,"path":133},432,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[350,351,353,354,356,357,358,359,360,361,362,363,364,365,366,367],{"property":173,"content":348},{"property":175,"content":352},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. Browse our tips, advice and opinions in our latest SEO blogs!",{"name":178,"content":179},{"property":181,"content":355},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"name":184,"content":185},{"property":187,"content":188},{"property":190,"content":348},{"property":192,"content":352},{"property":194,"content":355},{"property":196,"content":197},{"property":199,"content":200},{"property":202,"content":203},{"property":205,"content":206},{"property":208,"content":209},{"property":211,"content":212},{"property":214,"content":215},{"@context":217,"@graph":369},[370,375,379,383],{"@type":220,"@id":371,"url":371,"name":348,"isPartOf":372,"description":352,"breadcrumb":373,"inLanguage":226},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"@id":223},{"@id":374},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F#breadcrumb",{"@type":228,"@id":374,"itemListElement":376},[377,378],{"@type":231,"position":11,"name":232,"item":233},{"@type":231,"position":235,"name":47},{"@type":237,"@id":223,"url":233,"name":197,"description":37,"publisher":380,"inLanguage":185,"potentialAction":381},{"@id":239},{"@type":241,"target":382,"query-input":245},{"@type":243,"urlTemplate":244},{"@type":247,"@id":239,"name":197,"url":233,"logo":384,"image":254,"sameAs":385,"@context":259,"email":260,"foundingDate":261,"legalName":262,"vatID":263,"description":264,"telephone":265,"address":386,"location":387,"areaServed":397},{"@type":249,"inLanguage":185,"@id":250,"url":251,"contentUrl":251,"width":252,"height":253,"caption":197},[256,257,258],{"@type":267,"streetAddress":268,"addressLocality":269,"addressRegion":270,"postalCode":271,"addressCountry":272},[388,391,394],{"@type":275,"name":276,"geo":389,"address":390,"photo":254,"telephone":282},{"@type":278,"latitude":279,"longitude":280},{"@type":267,"streetAddress":268,"addressLocality":269,"addressRegion":270,"postalCode":271,"addressCountry":272},{"@type":275,"name":284,"geo":392,"address":393,"photo":293,"telephone":294},{"@type":278,"latitude":286,"longitude":287},{"@type":267,"streetAddress":289,"addressLocality":290,"addressRegion":291,"postalCode":292,"addressCountry":272},{"@type":275,"name":296,"geo":395,"address":396},{"@type":278,"latitude":298,"longitude":299},{"@type":267,"streetAddress":301,"addressLocality":302,"addressRegion":303,"postalCode":304,"addressCountry":305},[398,399,400],{"@type":308,"name":309},{"@type":308,"name":311},{"@type":308,"name":305},{"self":402,"collection":407,"about":409,"wp:post_type":411,"curies":422},[403],{"href":404,"targetHints":405},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F1",{"allow":406},[319],[408],{"href":322},[410],{"href":325},[412,414,416,418,420],{"href":413},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=1",{"href":415},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=1",{"href":417},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=1",{"href":419},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=1",{"href":421},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=1",[423],{"name":339,"href":340,"templated":29},[],[],[427,429,431,432],{"path":428,"name":232},"\u002F",{"path":119,"name":430},"Blog",{"path":162,"name":163},{"path":433,"name":30},null,[435,436],{"id":10,"name":163,"path":162},{"id":11,"name":47,"path":133},{"title":438,"script":439,"meta":509,"link":539},"January 2025 Google algorithm and search industry updates | Impression",[440],{"type":441,"key":442,"innerHTML":443},"application\u002Fld+json","yoast-json-ld",{"@context":217,"@graph":444},[445,462,469,472,480,484,502],{"@type":446,"@id":447,"isPartOf":448,"author":450,"headline":30,"datePublished":452,"dateModified":453,"mainEntityOfPage":454,"wordCount":455,"publisher":456,"image":458,"thumbnailUrl":460,"articleSection":461,"inLanguage":185},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fjanuary-2025-google-algorithm-and-search-industry-updates\u002F#article",{"@id":449},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fjanuary-2025-google-algorithm-and-search-industry-updates\u002F",{"name":35,"@id":451},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F7688d03a6bc9d7ee48696399269fd1b8","2025-02-20T15:40:55+00:00","2025-02-20T15:40:56+00:00",{"@id":449},2060,{"@id":457},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":459},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fjanuary-2025-google-algorithm-and-search-industry-updates\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002Fplanet-volumes-Ju6lPcOnLRs-unsplash.jpg?auto=compress%2Cformat&q=90",[163,47],{"@type":463,"@id":449,"url":449,"name":438,"isPartOf":464,"primaryImageOfPage":465,"image":466,"thumbnailUrl":460,"datePublished":452,"dateModified":453,"breadcrumb":467,"inLanguage":226},"WebPage",{"@id":223},{"@id":459},{"@id":459},{"@id":468},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fjanuary-2025-google-algorithm-and-search-industry-updates\u002F#breadcrumb",{"@type":249,"inLanguage":185,"@id":459,"url":460,"contentUrl":460,"width":470,"height":471},2400,1714,{"@type":228,"@id":468,"itemListElement":473},[474,475,477,478],{"@type":231,"position":11,"name":232,"item":233},{"@type":231,"position":235,"name":430,"item":476},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":231,"position":169,"name":163,"item":221},{"@type":231,"position":479,"name":30},4,{"@type":237,"@id":223,"url":233,"name":197,"description":37,"publisher":481,"inLanguage":185,"potentialAction":482},{"@id":239},{"@type":241,"target":483,"query-input":245},{"@type":243,"urlTemplate":244},{"@type":247,"@id":239,"name":197,"url":233,"logo":485,"image":254,"sameAs":486,"@context":259,"email":260,"foundingDate":261,"legalName":262,"vatID":263,"description":264,"telephone":265,"address":487,"location":488,"areaServed":498},{"@type":249,"inLanguage":185,"@id":250,"url":251,"contentUrl":251,"width":252,"height":253,"caption":197},[256,257,258],{"@type":267,"streetAddress":268,"addressLocality":269,"addressRegion":270,"postalCode":271,"addressCountry":272},[489,492,495],{"@type":275,"name":276,"geo":490,"address":491,"photo":254,"telephone":282},{"@type":278,"latitude":279,"longitude":280},{"@type":267,"streetAddress":268,"addressLocality":269,"addressRegion":270,"postalCode":271,"addressCountry":272},{"@type":275,"name":284,"geo":493,"address":494,"photo":293,"telephone":294},{"@type":278,"latitude":286,"longitude":287},{"@type":267,"streetAddress":289,"addressLocality":290,"addressRegion":291,"postalCode":292,"addressCountry":272},{"@type":275,"name":296,"geo":496,"address":497},{"@type":278,"latitude":298,"longitude":299},{"@type":267,"streetAddress":301,"addressLocality":302,"addressRegion":303,"postalCode":304,"addressCountry":305},[499,500,501],{"@type":308,"name":309},{"@type":308,"name":311},{"@type":308,"name":305},{"@type":503,"@id":504,"name":35,"image":505,"url":508},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F7688d03a6bc9d7ee48696399269fd1b8",{"@type":249,"inLanguage":185,"@id":506,"url":507,"contentUrl":507,"caption":35},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96880212aef617033c0dc6e1ccc7852145","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fcharlie-cheyette\u002F",[510,511,513,514,515,517,518,519,522,524,526,528,529,530,531,533,534,536,538],{"name":178,"content":179},{"property":184,"content":512},"en_GB",{"property":187,"content":188},{"property":190,"content":438},{"property":192,"content":516},"This month, we bring you some exciting developments and updates from the world of search. Following a turbulent few months with the rollout of multiple core updates in quick succession, this month was a little quieter on that front. Instead, January was a month of new and updated guidance from Google, as well as some […]",{"property":194,"content":449},{"property":196,"content":197},{"property":520,"content":521},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":523,"content":452},"article:published_time",{"property":525,"content":453},"article:modified_time",{"property":199,"content":527},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002Fopen-graph-jan-2025-google-algorithm.png?auto=compress%2Cformat&q=90",{"property":202,"content":203},{"property":205,"content":206},{"property":208,"content":69},{"name":532,"content":35},"author",{"name":211,"content":212},{"name":535,"content":527},"twitter:image",{"name":537,"content":215},"twitter:creator",{"name":214,"content":215},[]]