[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fjanuary-2024-google-algorithm-and-search-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":440,"breadcrumbs":441,"reading_minutes":170,"category":449,"head":452},"2024-02-15T12:02:24",{"rendered":6},"\n\u003Cp>After a relatively calm and stable December, January also saw no significant \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F\">Google Algorithm Updates\u003C\u002Fa> or Core Updates.\u003C\u002Fp>\n\n\n\n\u003Cp>However, now that March is only one month away, Google has officially announced that Interaction to Next Paint (INP) will replace First Input Delay (FID) as a Core Web Vitals metric on March 12, 2024. We’ll take a look at what this means for website owners in more detail below.\u003C\u002Fp>\n\n\n\n\u003Cp>In addition to this, Google has released a series of updates and new features such as a ‘Chat With a Live Agent’ snippet, an updated SEO Starter Guide, and a couple of new ways to search in 2024. While these are unlikely to have a major impact on rankings, they are still important to be aware of, particularly the updates to the Starter Guide if you are new to SEO.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates as they’re major changes that will need you to take action, whereas amber updates may make you think and are definitely worth knowing but aren’t urgent. And finally, green light updates which are great for your SEO and site knowledge but are less significant than others\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp> In this post, we’ll explore:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#march-12th-interaction-to-next-paint-will-become-a-google-core-web-vital\">March 12th - Interaction to Next Paint will become a Google Core Web Vital\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-search-snippet-chat-with-a-live-agent\">Google search snippet \"Chat with a live agent\"\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#googles-seo-starter-guide-updates-branding-in-keywords-out\">Google’s SEO starter guide updates: Branding in, keywords out\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#html-structure-and-search-rankings\">HTML Structure and Search Rankings\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#domain-names\">Domain Names\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#meta-tags\">Meta Tags\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-does-this-mean-for-seo\">What does this mean for SEO?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#new-ways-to-search-in-2024\">New ways to search in 2024\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#circle-to-search\">Circle to Search\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#ai-powered-multi-search-experience\">AI-powered multi-search experience\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-does-this-mean-for-seo\">What does this mean for SEO?\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"march-12th-interaction-to-next-paint-will-become-a-google-core-web-vital\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Finp-google-core-web-vitals-march12-36819.html\">\u003Cspan style=\"text-decoration: underline;\">March 12th – Interaction to Next Paint will become a Google Core Web Vital\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fw5HeD56D-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-5287\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fweb.dev\u002Fblog\u002Finp-cwv-march-12\">has officially announced\u003C\u002Fa> that\u003Cstrong> Interaction to Next Paint (INP) will replace First Input Delay (FID) as a Core Web Vitals metric on March 12, 2024\u003C\u002Fstrong>. This transition marks the end of FID as a Core Web Vital, and it will be officially removed from the program.\u003C\u002Fp>\n\n\n\n\u003Cp>The \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fmay-2023-google-algorithm-and-search-industry-updates\u002F\">introduction of INP\u003C\u002Fa> is something we have previously reported on and Google has been discussing this change since early 2022. The new timeline below provides a specific date for the shift from FID to INP.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"631\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Finp-timeline.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27309\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Caption: A timeline showing the experimental and implementation phases for INP.\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Website owners and developers need to be aware of this update, as Core Web Vitals play a crucial role in evaluating the user experience on web pages. \u003C\u002Fp>\n\n\n\n\u003Cp>Fixing INP issues is recommended, and website owners can use the reports available in Google Search Console and other \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fpage-speed\u002F\">page speed tools\u003C\u002Fa> to measure, identify issues and improve page speed to address any INP-related issues.\u003C\u002Fp>\n\n\n\n\u003Cp>It’s worth noting that while \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcore-web-vitals-study-global-publications\u002F\">Core Web Vitals\u003C\u002Fa> contribute to a better user experience, improvements in these metrics won’t necessarily lead to immediate changes in search rankings.\u003C\u002Fp>\n\n\n\n\u003Cp>A good page experience is just one factor among many in Google’s overall core ranking system. Website owners should focus on creating a positive user experience as part of their broader \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO strategy\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fgoogle-core-web-vital-inp\u002F\">Read our blog on INP\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-search-snippet-chat-with-a-live-agent\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-chat-with-a-live-agentsearch-result-snippets-36762.html\">Google search snippet “Chat with a live agent”\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google is currently testing a “Chat with a live agent” button directly within search result snippets. However, it currently needs to be made clear where exactly in feature is available.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Fchat-with-a-live-agent.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27305\" width=\"312\" height=\"654\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Caption: A screenshot of how this feature appeared for one user on \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fshemiadhikarath\u002Fstatus\u002F1745890538338091259\">\u003Cem>X\u003C\u002Fem>\u003C\u002Fa>\u003Cem>.\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>While Google has previously implemented such buttons in the local pack and local panels, this represents a new test where users can potentially engage with live agents directly from the search results.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Fchat-with-a-live-agent-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27308\" width=\"467\" height=\"507\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Caption: A screenshot of the \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-local-chat-with-a-live-agent-expanding-36109.html\">\u003Cem>previously tested feature\u003C\u002Fem>\u003C\u002Fa>\u003Cem> in the local pack. \u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>This feature, if rolled out, could offer users a more immediate and direct way to interact with businesses or service providers without having to navigate to specific websites or pages.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"googles-seo-starter-guide-updates-branding-in-keywords-out\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogles-seo-starter-guide-updates-branding-in-keywords-out\u002F506522\u002F\">Google’s SEO starter guide updates: Branding in, keywords out\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has recently revealed plans to update its SEO Starter Guide, a resource designed for beginners in the field. This move aims to remove outdated advice and better cater to the needs of individuals venturing into SEO. Despite the guide currently boasting an impressive \u003Cstrong>91%\u003C\u002Fstrong> user satisfaction score, Google is committed to refining it further for an even more user-friendly experience.\u003C\u002Fp>\n\n\n\n\u003Cp>But what changes will be made?\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"html-structure-and-search-rankings\">HTML Structure and Search Rankings\u003C\u002Fh3>\n\n\n\n\u003Cp>One significant area of focus outlined during a podcast by Google’s Search Relations team is the impact that HTML structure has on search rankings. While acknowledging its relevance, the team emphasised that the influence of proper HTML structure on rankings may not be as impactful as commonly perceived.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"domain-names\">Domain Names\u003C\u002Fh3>\n\n\n\n\u003Cp>During the podcast, the team discussed the role of domain names in SEO. They concluded that organisations should prioritise branding over keywords when selecting a domain name. The rationale behind this recommendation lies in the emphasis on establishing a recognisable brand, which should take priority over selecting domain names solely for SEO purposes.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"meta-tags\">Meta Tags\u003C\u002Fh3>\n\n\n\n\u003Cp>The team took a cautious approach when discussing the role of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fmeta-tags-in-seo\u002F\">meta tags in SEO\u003C\u002Fa>, with the team concluding that they have minimal impact on rankings\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-seo\">What does this mean for SEO?\u003C\u002Fh3>\n\n\n\n\u003Cp>The evolving guidance from Google underscores the dynamic nature of SEO. Individuals involved with SEO at their organisation should be aware of these changes to ensure their strategies align with these best practices and insights. \u003C\u002Fp>\n\n\n\n\u003Cp>The updated SEO Starter Guide can be \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Ffundamentals\u002Fseo-starter-guide\">accessed here\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"new-ways-to-search-in-2024\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fsearch\u002Fgoogle-search-ai-january-2024-update\u002F\">New ways to search in 2024\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In January, Google introduced two major upgrades to its search functionality for 2024: Circle to Search and the AI-powered multi-search experience. These updates showcase Google’s dedication to constantly improving its search engine capabilities. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"circle-to-search\">Circle to Search\u003C\u002Fh3>\n\n\n\n\u003Cp>From January 31st, Android users will be able to use a new feature called Circle to Search. This feature will allow users to search for anything on their screen without needing to switch apps. To perform a search, users can circle, highlight, scribble, or tap on the desired item.\u003C\u002Fp>\n\n\n\n\u003Cp>Instead of interrupting your current activity to switch to another app or browser for information, you can now search right on your screen while texting, browsing social media, or watching a video. This makes exploring information a quick and seamless experience, enhancing overall user convenience.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Fcircle-to-search.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27306\" width=\"253\" height=\"487\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Caption: An image of the Circle to Search feature (taken from \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-launches-new-ai-search-features-for-android\u002F505784\u002F\">\u003Cem>Search Engine Journal\u003C\u002Fem>\u003C\u002Fa>\u003Cem>)\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"ai-powered-multi-search-experience\">AI-powered multi-search experience\u003C\u002Fh3>\n\n\n\n\u003Cp>In 2022, Google introduced the innovative feature called ‘multisearch in Lens’, enabling users to search using images and text. Initially designed to enhance visual queries, this feature has evolved significantly due to advances in artificial intelligence.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Fai-powered-multi-search-experience.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27307\" width=\"373\" height=\"532\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Caption: A user displays the new multi-search experience (\u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fglenngabe\u002Fstatus\u002F1747706136810180916?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1747706136810180916%7Ctwgr%5E46281aa32427bf32f4b82de3763afeded5541840%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.seroundtable.com%2Fgoogle-circle-to-search-ai-powered-multisearch-36743.html\">\u003Cem>taken from X\u003C\u002Fem>\u003C\u002Fa>\u003Cem>) \u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Today, when users in the US use their camera to ask a question within the Google app, the multi-search experience will provide AI-generated insights that go beyond just visual matches. Instead, users will be able to ask more complex questions and obtain context to the images they are enquiring about.\u003C\u002Fp>\n\n\n\n\u003Cp>As an example, if a user sees a game they are unfamiliar with, they will be able to take a photo of it and enquire about how to play it through the Google app. The new multi-search experience will then provide a set of comprehensive instructions on the game and provide links to other websites to enable the user to get all the details they need.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-seo\">What does this mean for SEO?\u003C\u002Fh3>\n\n\n\n\u003Cp>From an SEO perspective, these advancements in Google’s search features highlight the increased emphasis that is being placed on optimising visual content. \u003C\u002Fp>\n\n\n\n\u003Cp>For better visibility, website owners should focus on optimising images and other media elements. This involves using descriptive file names and relevant alt text for images. Additionally, the ability for multi-search to answer questions highlights the importance of long-tail queries. Creating content specifically tailored to address user enquiries will be crucial when it comes to leveraging this feature and benefiting from improved search performance.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Keep up-to-date with our dedicated \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">algorithm and search industry round-ups\u003C\u002Fa>. For any further information about these posts – or to learn how we can support your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> today.\u003Ca rel=\"noreferrer noopener\" href=\"javascript:void(0)\">\u003C\u002Fa>\u003Ca rel=\"noreferrer noopener\" href=\"javascript:void(0)\">\u003C\u002Fa>\u003Ca rel=\"noreferrer noopener\" href=\"javascript:void(0)\">\u003C\u002Fa>\u003Ca rel=\"noreferrer noopener\" href=\"javascript:void(0)\">\u003C\u002Fa>\u003Ca rel=\"noreferrer noopener\" href=\"javascript:void(0)\">\u003C\u002Fa>\u003C\u002Fp>\n",false,"standard",[10,11],43,1,[],[14],103,[16,17,18,19,20,21,22,23,24],"post-27279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":26,"hero":166},[27,125],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"January 2024 Google algorithm and search industry updates",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},42,"\u002Fabout\u002Four-team\u002Fjonathan-theuring\u002F","Jonathan Theuring","Associate Director, SEO","I'm a Associate Director (SEO) at Impression, where I plan and execute effective strategies that deliver growth for my portfolio of clients.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":40,"job_title":36,"specialist_service_links":41,"photo":70},"\u003Cp>Associate Director, SEO. Joined Impression in July 2019.\u003C\u002Fp>\n\u003Cp>I was an aspiring journalist as a school-leaver, completing an internship at Beijing-based magazine, The World of Chinese. From here, I went on to study English at Durham University and then a Marketing MSc at The University of Nottingham. I kept up my journalistic ambitions throughout this time, writing for several different student newspapers and online publications.\u003C\u002Fp>\n\u003Cp>It was during my master’s degree that I became switched on to digital marketing and SEO in particular. Alongside my studies, I took a voluntary role supporting a local wedding and events company, then joined Impression part-time whilst writing my MSc dissertation in July 2019. I was employed by the agency on a full-time basis two months later, and went on to progress from my entry-level role up to my current position.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m really proud of:\u003Cbr \u002F>\n\u003C\u002Fstrong>I will always be proud of having secured a role at Impression and getting promoted to where I am today. Outside of work, though, I’d say that winning a Faculty Academic Excellence Award on my MSc Marketing course is one of my proudest accomplishments.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fstrong>I’ll often be found out with friends, playing games, or chilling at home with my partner and our cats.\u003C\u002Fp>\n",[42,60],{"page":43,"link_text":48},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":59},113,"98","2020-12-16 14:38:35","","Content Strategy","publish","closed","content-strategy","2025-09-10 10:11:57",65,"\u002F?page_id=113",0,"page","0","raw","\u002Fseo\u002Fseo-content-agency\u002Fcontent-strategy\u002F",{"page":61,"link_text":64},{"ID":62,"post_author":45,"post_date":63,"post_date_gmt":63,"post_content":47,"post_title":64,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":65,"to_ping":47,"pinged":47,"post_modified":66,"post_modified_gmt":66,"post_content_filtered":47,"post_parent":67,"guid":68,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":69},44,"2020-03-12 15:15:01","SEO Consultancy","seo-consultancy","2025-09-10 08:24:23",35,"\u002F?page_id=44","\u002Fseo\u002Fseo-consultancy\u002F",{"ID":71,"id":71,"title":72,"filename":73,"filesize":55,"url":74,"link":75,"alt":47,"author":76,"description":47,"caption":47,"name":77,"status":78,"uploaded_to":55,"date":79,"modified":79,"menu_order":55,"mime_type":80,"type":81,"subtype":82,"icon":83,"width":84,"height":85,"sizes":86},6332,"Jonathan-Theuring","6bhGbuWP-Jonathan-Theuring.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&q=90","\u002Fjonathan-theuring\u002F","33","jonathan-theuring","inherit","2021-05-21 13:37:35","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":87,"thumbnail-width":88,"thumbnail-height":88,"medium":89,"medium-width":90,"medium-height":91,"medium_large":92,"medium_large-width":93,"medium_large-height":94,"large":95,"large-width":96,"large-height":97,"1536x1536":98,"1536x1536-width":99,"1536x1536-height":100,"2048x2048":101,"2048x2048-width":102,"2048x2048-height":103,"post-thumbnail":104,"post-thumbnail-width":105,"post-thumbnail-height":106,"12_col":107,"12_col-width":108,"12_col-height":109,"default_landscape":110,"default_landscape-width":111,"default_landscape-height":85,"default_portrait":112,"default_portrait-width":85,"default_portrait-height":111,"6_col_and_margin_short":113,"6_col_and_margin_short-width":105,"6_col_and_margin_short-height":109,"11_col_and_margin":114,"11_col_and_margin-width":115,"11_col_and_margin-height":109,"9_col_rectangle":116,"9_col_rectangle-width":117,"9_col_rectangle-height":118,"11_col":119,"11_col-width":120,"11_col-height":109,"staff_image_696_600":121,"staff_image_696_600-width":84,"staff_image_696_600-height":85,"rectangular_thumbnail":122,"rectangular_thumbnail-width":123,"rectangular_thumbnail-height":124},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":126,"reduced":29,"top_overlap":127,"bottom_underlap":127,"disable_observer":-1,"heading":128,"cta_text":129,"cta_link":130,"items":131},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[132,146,157],{"type_key":17,"title":133,"excerpt":134,"to":135,"postedAt":136,"readingTime":137,"image":138,"authors":139,"category":143},"October Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on new AI opt-out controls, algorithm freshness, and aggressive spam crackdowns. A major shift in AI control and integration is taking place. Google, Microsoft, OpenAI, and Anthropic have united to back a single AI opt-out token, vastly […]\u003C\u002Fp>\n","\u002Fblog\u002Foctober-google-algorithm-and-search-industry-updates\u002F","2026-11-09T16:59:13",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F11\u002Fclarisse-meyer-ULm4VOnLquY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[140],{"name":141,"image":142},"Rhianna Greensmith","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":144,"name":145},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":17,"title":147,"excerpt":148,"to":149,"postedAt":150,"readingTime":137,"image":151,"authors":152,"category":156},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[153],{"name":154,"image":155},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":144,"name":145},{"type_key":17,"title":158,"excerpt":159,"to":160,"postedAt":161,"readingTime":137,"image":162,"authors":163,"category":165},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[164],{"name":154,"image":155},{"to":144,"name":145},{"type":167,"style":168,"heading":30,"date":4,"updatedAt":169,"reading_minutes":170,"image":171,"imageAlt":30,"categories":172,"collections":439},"blog-post","light","2024-06-05T14:20:22",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Farno-senoner-BaIscxUasmQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[173,355],{"id":10,"count":174,"description":175,"link":176,"name":177,"slug":178,"taxonomy":179,"parent":55,"meta":180,"acf":181,"head_links":182,"resource_count":183,"yoast_title":184,"yoast_meta":185,"yoast_json_ld":230,"_links":327,"path":176},98,"\u003Cp class=\"p1\">An essential part of every SEO \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">strategy\u003C\u002Fa> is to stay on top of recent Google Algorithm updates. With search engines constantly seeking to better serve its users, webmasters must adhere to the latest guidelines to continue growing their organic rankings and traffic.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa> or browse our blogs below for our thoughts on the latest algorithm and industry updates.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F","Google Algorithm Updates","google-algorithm-updates","category",[],[],[],3,"Google Algorithm Updates | Tips & Advice | Impression",[186,188,191,194,197,200,203,205,207,209,212,215,218,221,224,227],{"property":187,"content":184},"title",{"property":189,"content":190},"description","A comprehensive resource on Google algorithm updates with the latest news and SEO industry insights, written by digital marketing experts at Impression.",{"name":192,"content":193},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":195,"content":196},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"name":198,"content":199},"og:locale","en-GB",{"property":201,"content":202},"og:type","article",{"property":204,"content":184},"og:title",{"property":206,"content":190},"og:description",{"property":208,"content":196},"og:url",{"property":210,"content":211},"og:site_name","Impression",{"property":213,"content":214},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":216,"content":217},"og:image:width",1200,{"property":219,"content":220},"og:image:height",630,{"property":222,"content":223},"og:image:type","image\u002Fjpeg",{"property":225,"content":226},"twitter:card","summary_large_image",{"property":228,"content":229},"twitter:site","@impressiontalk",{"@context":231,"@graph":232},"https:\u002F\u002Fschema.org",[233,241,250,260],{"@type":234,"@id":235,"url":235,"name":184,"isPartOf":236,"description":190,"breadcrumb":238,"inLanguage":240},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"@id":237},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":239},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F#breadcrumb","en",{"@type":242,"@id":239,"itemListElement":243},"BreadcrumbList",[244,248],{"@type":245,"position":11,"name":246,"item":247},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":245,"position":249,"name":177},2,{"@type":251,"@id":237,"url":247,"name":211,"description":47,"publisher":252,"inLanguage":199,"potentialAction":254},"WebSite",{"@id":253},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":255,"target":256,"query-input":259},"SearchAction",{"@type":257,"urlTemplate":258},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":261,"@id":253,"name":211,"url":247,"logo":262,"image":268,"sameAs":269,"@context":273,"email":274,"foundingDate":275,"legalName":276,"vatID":277,"description":278,"telephone":279,"address":280,"location":287,"areaServed":320},"Organization",{"@type":263,"inLanguage":199,"@id":264,"url":265,"contentUrl":265,"width":266,"height":267,"caption":211},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[270,271,272],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. 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Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo",[],[],[],28,"SEO Blog | SEO Tips, Advice & Guides | Impression",[365,366,368,369,371,372,373,374,375,376,377,378,379,380,381,382],{"property":187,"content":363},{"property":189,"content":367},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. Browse our tips, advice and opinions in our latest SEO 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a relatively calm and stable December, January also saw no significant Google Algorithm Updates or Core Updates. 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We’ll take […]",{"property":208,"content":464},{"property":210,"content":211},{"property":537,"content":538},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":540,"content":467},"article:published_time",{"property":542,"content":468},"article:modified_time",{"property":213,"content":544},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002Fopen-graph-comprehensive-january-2024-google-algorithm.png?auto=compress%2Cformat&q=90",{"property":216,"content":217},{"property":219,"content":220},{"property":222,"content":80},{"name":549,"content":35},"author",{"name":225,"content":226},{"name":552,"content":544},"twitter:image",{"name":554,"content":555},"twitter:creator","@https:\u002F\u002Ftwitter.com\u002Ftheuring_seo",{"name":228,"content":229},[]]