[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fjanuary-2021-google-algorithm-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":410,"breadcrumbs":411,"reading_minutes":105,"category":419,"head":422},"2021-02-03T13:09:22",{"rendered":6},"\n\u003Cp>We have combined the most significant \u003Ca href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">Google algorithm and search industry updates\u003C\u002Fa> from January 2021. As always, we have analysed their impact on websites and digital marketers alike. The traffic lights signal the impact and severity of each update.\u003C\u002Fp>\n\n\n\n\u003Cp>In this blog post, we discuss:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Google News performance report added to Google Search Console\u003C\u002Fli>\u003Cli>Index Coverage Data Improvements in Google Search Console\u003C\u002Fli>\u003Cli>Google has started crawling sites over HTTP\u002F2\u003C\u002Fli>\u003Cli>Google threatens to remove its search engine from Australia\u003C\u002Fli>\u003Cli>Google redesigns the mobile search results\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cdiv style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-news-performance-report\">Google News Performance Report\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"alignright size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FymiqCd7g-Orange.png\" alt=\"\" class=\"wp-image-14607\" width=\"151\" height=\"151\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has launched a new dedicated performance report for Google News publishers in Google Search Console. This report can be found under “Performance” for any site that appears in Google News.\u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-the-report-show\">What does the report show?\u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Clicks, impressions and CTR for your performance on Google News from news.google.com and from the Google News app on Android\u002FiOS\u003C\u002Fli>\u003Cli>It helps news publishers answer questions about:\u003Cul>\u003Cli>How many times have their articles appeared in Google News?\u003C\u002Fli>\u003Cli>Which articles perform well in Google News?\u003C\u002Fli>\u003Cli>How does user behaviour vary by country?\u003C\u002Fli>\u003Cli>This does \u003Cstrong>not include\u003C\u002Fstrong> the “News” tab in Google Search, which is covered in the performance report for search, filtered to the news search type.\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cdiv style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-you\">What does this mean for you?\u003C\u002Fh3>\n\n\n\n\u003Cp>This allows news publishers to fully understand how their content is performing in Google News.\u003C\u002Fp>\n\n\n\n\u003Cp>If you are a Google News publisher, this new addition to Search Console will allow you to understand how many clicks and impressions your content is getting through news.google.com and the Google News app on Android and iOS. \u003C\u002Fp>\n\n\n\n\u003Cp>This data should allow you to understand if your headers need to be optimised to improve click-through rates, or if your content is topical enough to be featured.\u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"index-coverage-data-improvements-in-google-search-console\">Index Coverage data improvements in Google Search Console\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"alignright size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FymiqCd7g-Orange.png\" alt=\"\" class=\"wp-image-14607\" width=\"179\" height=\"179\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>In response to feedback from the SEO community, Google has made several \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2021\u002F01\u002Findex-coverage-data-improvements\">changes to the crawl errors report\u003C\u002Fa> in Search Console:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>The generic “crawl anomaly” issue type has been removed – all crawls errors will now be mapped to an issue with greater granularity.\u003C\u002Fli>\u003Cli>Pages that were submitted but blocked by robots.txt and made it into the index are now highlighted as “indexed but blocked” (warning) instead of “submitted but blocked” (error).\u003C\u002Fli>\u003Cli>A new issue has been added: “indexed without content” (warning).\u003C\u002Fli>\u003Cli>Soft 404 reporting is now more accurate.\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cdiv style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FtBJR1-zsRn-NVdLDrV2z2qN-h6ZIrh26HmphLDAdLe_eF3aCRz3yU0pSr1OsUsGKJetMJuPCOLZZWgsY6VLeXaJFlcU6mbzNSjMA6X1BY5dj1JUzYz8FHt22kAnVIDxRrJkox9X7.png\" alt=\"\" width=\"498\" height=\"292\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-you\">\u003Cstrong>What does this mean for you?\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>The changes to the crawl errors report offer an additional layer of granularity when it comes to analysing the reasons behind crawling and indexing issues.\u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-has-started-crawling-sites-over-http-2\">Google has started crawling sites over HTTP\u002F2\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Fw5ObaZiK-Red.png\" alt=\"red traffic light\" class=\"wp-image-14608\" width=\"175\" height=\"175\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google’s Gary Illyes announced on Twitter that the search engine had started crawling his personal website using HTTP\u002F2:\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed-twitter aligncenter wp-block-embed is-type-rich is-provider-twitter\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Cblockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\u003Cp lang=\"en\" dir=\"ltr\">just pressed the button to send a large batch of messages to sites which have been opted in to HTTP2 crawling. if something is not clear, follow the link in the message \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ft.co\u002F0xiUQVc3Ct\">pic.twitter.com\u002F0xiUQVc3Ct\u003C\u002Fa>\u003C\u002Fp>— Gary 鯨理／경리 Illyes (@methode) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fmethode\u002Fstatus\u002F1349469526627332096?ref_src=twsrc%5Etfw\">January 13, 2021\u003C\u002Fa>\u003C\u002Fblockquote>\u003Cscript async src=\"https:\u002F\u002Fplatform.twitter.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cdiv style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Cp>Compared to standard HTTP, HTTP\u002F2 is a transfer protocol that enables crawling with greater efficiency. Googlebot will now be crawling sites that are HTTP\u002F2-enabled using the newer protocol, which should increase crawl efficiency.\u003C\u002Fp>\n\n\n\n\u003Cp>To learn more about the technical improvements that the newer protocol brings – including multiplexing and additional security – check out our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fconsider-enabling-http2-right-now\u002F\">guide to HTTP\u002F2\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-you\">\u003Cstrong>What does this mean for you?\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>There are no changes to be made from our side but this new approach to crawling will reduce the strain on our servers; it will also make the crawling process easier from Google’s perspective.\u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-threatens-to-remove-its-search-engine-from-australia\">Google threatens to remove its search engine from Australia\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"alignright size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Fw5ObaZiK-Red.png\" alt=\"red traffic light\" class=\"wp-image-14608\" width=\"193\" height=\"193\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>The Australian government is in the process of passing new laws that would make tech giants like Google and Facebook pay Australian media outlets for news content. \u003C\u002Fp>\n\n\n\n\u003Cp>These new laws would include Google having to pay outlets for clicks onto news links and for the right to use snippets. Google has threatened to remove its search engine from Australia in retaliation.\u003C\u002Fp>\n\n\n\n\u003Cp>An inquiry into the influence of platforms such as Google and Facebook found that they held too much market share and threatened democracy. According to The \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.thedrum.com\u002Fnews\u002F2021\u002F02\u002F01\u002Fgoogle-v-australia-who-will-prevail\">Drum\u003C\u002Fa>, Google Search accounts for more than 90% of search in Australia, and 98% of mobile search traffic. \u003C\u002Fp>\n\n\n\n\u003Cp>Google has said it is willing to pay some fees to publishers, and has demonstrated this by recently agreeing to publishing rights with \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.dw.com\u002Fen\u002Fgoogle-signs-deal-to-provide-payments-to-french-publishers\u002Fa-56298569\">French news publications\u003C\u002Fa>. However, the tech giant has refused to work under the proposed legislation, resulting in a standoff between Google and the Australian government. \u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-you\">\u003Cstrong>What does this mean for you?\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>If you promote your products or services in Australian search results, this news is significant. Google’s withdrawal from Australia would mean that both paid and organic traffic from Google to your site would stop.\u003C\u002Fli>\u003Cli>Google currently accounts for 51% of all online advertising in Australia, meaning that a massive channel would be lost. \u003C\u002Fli>\u003Cli>This would result in competitor search engines such as Bing taking Google’s lost market share, which could see a boost in popularity for the search engine. \u003C\u002Fli>\u003Cli>In the long-term, the Australian legislation could spark a series of similar measures across other countries, including the UK. \u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cdiv style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-reveals-new-mobile-design\">Google reveals new mobile design\u003C\u002Fh2>\n\n\n\n\u003Cdiv style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"alignleft size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Fxe6tBjL7-Green.png\" alt=\"\" class=\"wp-image-14606\" width=\"172\" height=\"172\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has launched an ‘easier to read’ mobile design, with readability and accessibility in mind. The updated search engine results feature an edge-to-edge design for a more modern look, and they have described the rounded edges as having a more ‘Googley feel’. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Fnewmobiledesign.png\" alt=\"\" class=\"wp-image-46967\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cdiv style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Cp>There is now larger text throughout the results pages, so that it’s easier to scan through when looking for a webpage or the answer to a question. \u003C\u002Fp>\n\n\n\n\u003Cp>Google has started rolling this out in the US, and it should reach UK mobile devices very soon. \u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-you\">\u003Cstrong>What does this mean for you? \u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Whilst this change will not impact rankings, it’s a continuation of the work Google is doing to make their search engine more accessible and user-friendly. With the introduction of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcore-web-vitals-a-guide-to-googles-new-page-experience-signals\u002F\">Core Web Vitals\u003C\u002Fa> in May, it’s clear that everything they are working on is to improve the user experience.\u003C\u002Fp>\n\n\n\n\u003Cp>If you need some tips on how to optimise your content for mobile, check out our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fbeginners-guide-mobile-optimisation\u002F\">Beginner’s Guide to Mobile Optimisation\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n",false,"standard",[10,11],43,1,[],[14],135,[16,17,18,19,20,21,22,23,24],"post-5902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":26,"hero":138},[27,93],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"January 2021 – Google Algorithm Updates",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":36,"full_bio":36,"specialist_service_links":7,"photo":40},{"ID":41,"id":41,"title":42,"filename":43,"filesize":44,"url":45,"link":46,"alt":36,"author":47,"description":36,"caption":36,"name":48,"status":49,"uploaded_to":44,"date":50,"modified":50,"menu_order":44,"mime_type":51,"type":52,"subtype":53,"icon":54,"width":55,"height":55,"sizes":56},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":57,"thumbnail-width":58,"thumbnail-height":58,"medium":59,"medium-width":60,"medium-height":60,"medium_large":61,"medium_large-width":62,"medium_large-height":62,"large":63,"large-width":64,"large-height":65,"1536x1536":66,"1536x1536-width":67,"1536x1536-height":67,"2048x2048":68,"2048x2048-width":69,"2048x2048-height":69,"post-thumbnail":70,"post-thumbnail-width":71,"post-thumbnail-height":72,"12_col":73,"12_col-width":74,"12_col-height":75,"default_landscape":76,"default_landscape-width":77,"default_landscape-height":78,"default_portrait":79,"default_portrait-width":78,"default_portrait-height":77,"6_col_and_margin_short":80,"6_col_and_margin_short-width":71,"6_col_and_margin_short-height":75,"11_col_and_margin":81,"11_col_and_margin-width":82,"11_col_and_margin-height":75,"9_col_rectangle":83,"9_col_rectangle-width":84,"9_col_rectangle-height":85,"11_col":86,"11_col-width":87,"11_col-height":75,"staff_image_696_600":88,"staff_image_696_600-width":89,"staff_image_696_600-height":78,"rectangular_thumbnail":90,"rectangular_thumbnail-width":91,"rectangular_thumbnail-height":92},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":94,"reduced":29,"top_overlap":95,"bottom_underlap":95,"disable_observer":-1,"heading":96,"cta_text":97,"cta_link":98,"items":99},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[100,114,123],{"type_key":17,"title":101,"excerpt":102,"to":103,"postedAt":104,"readingTime":105,"image":106,"authors":107,"category":111},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[108],{"name":109,"image":110},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":112,"name":113},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":17,"title":115,"excerpt":116,"to":117,"postedAt":118,"readingTime":105,"image":119,"authors":120,"category":122},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[121],{"name":109,"image":110},{"to":112,"name":113},{"type_key":17,"title":124,"excerpt":125,"to":126,"postedAt":127,"readingTime":128,"image":129,"authors":130,"category":137},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. By moving away from replication and toward the creation of unique value, you provide both Google and users with a compelling reason to prefer your brand over […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-information-gain-solves-commodity-seo\u002F","2026-07-20T11:37:53",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgetty-images-lwAc6CL9tlM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[131,134],{"name":132,"image":133},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":135,"image":136},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":112,"name":113},{"type":139,"style":140,"heading":30,"date":4,"updatedAt":141,"reading_minutes":105,"image":142,"imageAlt":30,"categories":143,"collections":409},"blog-post","light","2022-02-07T16:48:14","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F5qLKs4y0-050720211625503444_notebook-1850613_1920.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[144,325],{"id":10,"count":145,"description":146,"link":147,"name":148,"slug":149,"taxonomy":150,"parent":44,"meta":151,"acf":152,"head_links":153,"resource_count":154,"yoast_title":155,"yoast_meta":156,"yoast_json_ld":200,"_links":297,"path":147},96,"\u003Cp class=\"p1\">An essential part of every SEO \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">strategy\u003C\u002Fa> is to stay on top of recent Google Algorithm updates. With search engines constantly seeking to better serve its users, webmasters must adhere to the latest guidelines to continue growing their organic rankings and traffic.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa> or browse our blogs below for our thoughts on the latest algorithm and industry updates.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F","Google Algorithm Updates","google-algorithm-updates","category",[],[],[],3,"Google Algorithm Updates | Tips & Advice | Impression",[157,159,162,165,168,171,174,176,178,180,183,186,189,192,194,197],{"property":158,"content":155},"title",{"property":160,"content":161},"description","A comprehensive resource on Google algorithm updates with the latest news and SEO industry insights, written by digital marketing experts at Impression.",{"name":163,"content":164},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":166,"content":167},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"name":169,"content":170},"og:locale","en-GB",{"property":172,"content":173},"og:type","article",{"property":175,"content":155},"og:title",{"property":177,"content":161},"og:description",{"property":179,"content":167},"og:url",{"property":181,"content":182},"og:site_name","Impression",{"property":184,"content":185},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":187,"content":188},"og:image:width",1200,{"property":190,"content":191},"og:image:height",630,{"property":193,"content":51},"og:image:type",{"property":195,"content":196},"twitter:card","summary_large_image",{"property":198,"content":199},"twitter:site","@impressiontalk",{"@context":201,"@graph":202},"https:\u002F\u002Fschema.org",[203,211,220,230],{"@type":204,"@id":205,"url":205,"name":155,"isPartOf":206,"description":161,"breadcrumb":208,"inLanguage":210},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"@id":207},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":209},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F#breadcrumb","en",{"@type":212,"@id":209,"itemListElement":213},"BreadcrumbList",[214,218],{"@type":215,"position":11,"name":216,"item":217},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":215,"position":219,"name":148},2,{"@type":221,"@id":207,"url":217,"name":182,"description":36,"publisher":222,"inLanguage":170,"potentialAction":224},"WebSite",{"@id":223},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":225,"target":226,"query-input":229},"SearchAction",{"@type":227,"urlTemplate":228},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":231,"@id":223,"name":182,"url":217,"logo":232,"image":238,"sameAs":239,"@context":243,"email":244,"foundingDate":245,"legalName":246,"vatID":247,"description":248,"telephone":249,"address":250,"location":257,"areaServed":290},"Organization",{"@type":233,"inLanguage":170,"@id":234,"url":235,"contentUrl":235,"width":236,"height":237,"caption":182},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[240,241,242],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":251,"streetAddress":252,"addressLocality":253,"addressRegion":254,"postalCode":255,"addressCountry":256},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[258,267,279],{"@type":259,"name":260,"geo":261,"address":265,"photo":238,"telephone":266},"Place","Impression Digital - Nottingham",{"@type":262,"latitude":263,"longitude":264},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":251,"streetAddress":252,"addressLocality":253,"addressRegion":254,"postalCode":255,"addressCountry":256},"+44 01158 242 212",{"@type":259,"name":268,"geo":269,"address":272,"photo":277,"telephone":278},"Impression Digital - London",{"@type":262,"latitude":270,"longitude":271},"51.50237208377361","-0.09229841534284115",{"@type":251,"streetAddress":273,"addressLocality":274,"addressRegion":275,"postalCode":276,"addressCountry":256},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":259,"name":280,"geo":281,"address":284},"Impression Digital - New York",{"@type":262,"latitude":282,"longitude":283},"40.726722746949","-74.00527778220652",{"@type":251,"streetAddress":285,"addressLocality":286,"addressRegion":287,"postalCode":288,"addressCountry":289},"160 Varick St","New York","NY","10013","USA",[291,294,296],{"@type":292,"name":293},"Country","Worldwide",{"@type":292,"name":295},"GBR",{"@type":292,"name":289},{"self":298,"collection":304,"about":307,"wp:post_type":310,"curies":321},[299],{"href":300,"targetHints":301},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F43",{"allow":302},[303],"GET",[305],{"href":306},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[308],{"href":309},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[311,313,315,317,319],{"href":312},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=43",{"href":314},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=43",{"href":316},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=43",{"href":318},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=43",{"href":320},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=43",[322],{"name":323,"href":324,"templated":29},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",{"id":11,"count":326,"description":327,"link":112,"name":113,"slug":328,"taxonomy":150,"parent":44,"meta":329,"acf":330,"head_links":331,"resource_count":332,"yoast_title":333,"yoast_meta":334,"yoast_json_ld":353,"_links":386,"path":112},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[335,336,338,339,341,342,343,344,345,346,347,348,349,350,351,352],{"property":158,"content":333},{"property":160,"content":337},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. Browse our tips, advice and opinions in our latest SEO blogs!",{"name":163,"content":164},{"property":166,"content":340},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"name":169,"content":170},{"property":172,"content":173},{"property":175,"content":333},{"property":177,"content":337},{"property":179,"content":340},{"property":181,"content":182},{"property":184,"content":185},{"property":187,"content":188},{"property":190,"content":191},{"property":193,"content":51},{"property":195,"content":196},{"property":198,"content":199},{"@context":201,"@graph":354},[355,360,364,368],{"@type":204,"@id":356,"url":356,"name":333,"isPartOf":357,"description":337,"breadcrumb":358,"inLanguage":210},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"@id":207},{"@id":359},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F#breadcrumb",{"@type":212,"@id":359,"itemListElement":361},[362,363],{"@type":215,"position":11,"name":216,"item":217},{"@type":215,"position":219,"name":113},{"@type":221,"@id":207,"url":217,"name":182,"description":36,"publisher":365,"inLanguage":170,"potentialAction":366},{"@id":223},{"@type":225,"target":367,"query-input":229},{"@type":227,"urlTemplate":228},{"@type":231,"@id":223,"name":182,"url":217,"logo":369,"image":238,"sameAs":370,"@context":243,"email":244,"foundingDate":245,"legalName":246,"vatID":247,"description":248,"telephone":249,"address":371,"location":372,"areaServed":382},{"@type":233,"inLanguage":170,"@id":234,"url":235,"contentUrl":235,"width":236,"height":237,"caption":182},[240,241,242],{"@type":251,"streetAddress":252,"addressLocality":253,"addressRegion":254,"postalCode":255,"addressCountry":256},[373,376,379],{"@type":259,"name":260,"geo":374,"address":375,"photo":238,"telephone":266},{"@type":262,"latitude":263,"longitude":264},{"@type":251,"streetAddress":252,"addressLocality":253,"addressRegion":254,"postalCode":255,"addressCountry":256},{"@type":259,"name":268,"geo":377,"address":378,"photo":277,"telephone":278},{"@type":262,"latitude":270,"longitude":271},{"@type":251,"streetAddress":273,"addressLocality":274,"addressRegion":275,"postalCode":276,"addressCountry":256},{"@type":259,"name":280,"geo":380,"address":381},{"@type":262,"latitude":282,"longitude":283},{"@type":251,"streetAddress":285,"addressLocality":286,"addressRegion":287,"postalCode":288,"addressCountry":289},[383,384,385],{"@type":292,"name":293},{"@type":292,"name":295},{"@type":292,"name":289},{"self":387,"collection":392,"about":394,"wp:post_type":396,"curies":407},[388],{"href":389,"targetHints":390},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F1",{"allow":391},[303],[393],{"href":306},[395],{"href":309},[397,399,401,403,405],{"href":398},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=1",{"href":400},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=1",{"href":402},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=1",{"href":404},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=1",{"href":406},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=1",[408],{"name":323,"href":324,"templated":29},[],[],[412,414,416,417],{"path":413,"name":216},"\u002F",{"path":98,"name":415},"Blog",{"path":147,"name":148},{"path":418,"name":30},null,[420,421],{"id":10,"name":148,"path":147},{"id":11,"name":113,"path":112},{"title":423,"script":424,"meta":501,"link":529},"January 2021 - Google Algorithm Updates - Impression",[425],{"type":426,"key":427,"innerHTML":428},"application\u002Fld+json","yoast-json-ld",{"@context":201,"@graph":429},[430,453,461,464,472,476,494],{"@type":431,"@id":432,"isPartOf":433,"author":435,"headline":30,"datePublished":437,"dateModified":438,"mainEntityOfPage":439,"wordCount":440,"commentCount":44,"publisher":441,"image":443,"thumbnailUrl":445,"articleSection":446,"inLanguage":170,"potentialAction":447},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fjanuary-2021-google-algorithm-updates\u002F#article",{"@id":434},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fjanuary-2021-google-algorithm-updates\u002F",{"name":35,"@id":436},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6","2021-02-03T13:09:22+00:00","2022-02-07T16:48:14+00:00",{"@id":434},992,{"@id":442},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":444},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fjanuary-2021-google-algorithm-updates\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F5qLKs4y0-050720211625503444_notebook-1850613_1920.jpg?auto=compress%2Cformat&q=90",[148,113],[448],{"@type":449,"name":450,"target":451},"CommentAction","Comment",[452],"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fjanuary-2021-google-algorithm-updates\u002F#respond",{"@type":454,"@id":434,"url":434,"name":423,"isPartOf":455,"primaryImageOfPage":456,"image":457,"thumbnailUrl":445,"datePublished":437,"dateModified":438,"description":458,"breadcrumb":459,"inLanguage":210},"WebPage",{"@id":207},{"@id":444},{"@id":444},"Learn more about the most significant Google algorithm and search industry updates from January 2021. Discover the impact on 2021 now.",{"@id":460},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fjanuary-2021-google-algorithm-updates\u002F#breadcrumb",{"@type":233,"inLanguage":170,"@id":444,"url":445,"contentUrl":445,"width":462,"height":463},1920,1173,{"@type":212,"@id":460,"itemListElement":465},[466,467,469,470],{"@type":215,"position":11,"name":216,"item":217},{"@type":215,"position":219,"name":415,"item":468},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":215,"position":154,"name":148,"item":205},{"@type":215,"position":471,"name":30},4,{"@type":221,"@id":207,"url":217,"name":182,"description":36,"publisher":473,"inLanguage":170,"potentialAction":474},{"@id":223},{"@type":225,"target":475,"query-input":229},{"@type":227,"urlTemplate":228},{"@type":231,"@id":223,"name":182,"url":217,"logo":477,"image":238,"sameAs":478,"@context":243,"email":244,"foundingDate":245,"legalName":246,"vatID":247,"description":248,"telephone":249,"address":479,"location":480,"areaServed":490},{"@type":233,"inLanguage":170,"@id":234,"url":235,"contentUrl":235,"width":236,"height":237,"caption":182},[240,241,242],{"@type":251,"streetAddress":252,"addressLocality":253,"addressRegion":254,"postalCode":255,"addressCountry":256},[481,484,487],{"@type":259,"name":260,"geo":482,"address":483,"photo":238,"telephone":266},{"@type":262,"latitude":263,"longitude":264},{"@type":251,"streetAddress":252,"addressLocality":253,"addressRegion":254,"postalCode":255,"addressCountry":256},{"@type":259,"name":268,"geo":485,"address":486,"photo":277,"telephone":278},{"@type":262,"latitude":270,"longitude":271},{"@type":251,"streetAddress":273,"addressLocality":274,"addressRegion":275,"postalCode":276,"addressCountry":256},{"@type":259,"name":280,"geo":488,"address":489},{"@type":262,"latitude":282,"longitude":283},{"@type":251,"streetAddress":285,"addressLocality":286,"addressRegion":287,"postalCode":288,"addressCountry":289},[491,492,493],{"@type":292,"name":293},{"@type":292,"name":295},{"@type":292,"name":289},{"@type":495,"@id":496,"name":35,"image":497,"description":37,"url":500},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6",{"@type":233,"inLanguage":170,"@id":498,"url":499,"contentUrl":499,"caption":35},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96124cc556989aa8a89f2f74da512d68e4","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fimpression-team\u002F",[502,503,504,506,507,508,509,510,511,514,516,518,520,521,522,523,525,526,528],{"name":160,"content":458},{"name":163,"content":164},{"property":169,"content":505},"en_GB",{"property":172,"content":173},{"property":175,"content":423},{"property":177,"content":458},{"property":179,"content":434},{"property":181,"content":182},{"property":512,"content":513},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":515,"content":437},"article:published_time",{"property":517,"content":438},"article:modified_time",{"property":184,"content":519},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F5qLKs4y0-050720211625503444_notebook-1850613_1920.jpg?auto=compress%2Cformat",{"property":187,"content":462},{"property":190,"content":463},{"property":193,"content":51},{"name":524,"content":35},"author",{"name":195,"content":196},{"name":527,"content":199},"twitter:creator",{"name":198,"content":199},[]]