[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fjames-watkins-online-pr-show-brighton-seo":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":16,"class_list":19,"acf":29,"head_links":437,"breadcrumbs":438,"reading_minutes":168,"category":445,"head":447},"2020-12-11T15:19:24",{"rendered":6},"\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Fjames-watkins\u002F\">James Watkins\u003C\u002Fa> recently delivered a talk at the Online PR Show, a BrightonSEO fringe event and his slides are now available below. \u003C\u002Fp>\n\n\n\n\u003Cp>In the session, James highlighted that it’s great to achieve hundreds of links to your client’s website from your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">digital PR\u003C\u002Fa> campaign, but what do they really mean for ROI? In his talk, James helped you to analyse the search landscape and identify potential opportunities you should be targeting your link building efforts and where you can really make a difference in the SERPs. He also explained how you can ensure your campaigns and content apply to potential target audiences and can comply with key SEO considerations such as EAT.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"key-takeaways-from-the-session\">Key takeaways from the session:\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>What are tangible SEO goals?\u003C\u002Fli>\u003Cli>How can you set them for your digital PR efforts\u003C\u002Fli>\u003Cli>Identifying ROI opportunities for link building\u003C\u002Fli>\u003Cli>Nine questions you should be asking your SEO’s\u003C\u002Fli>\u003Cli>Tactics to target areas of untapped potential\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"view-the-slides\">View the slides:\u003C\u002Fh2>\n\n\n\n\u003Cfigure>\u003Ciframe loading=\"lazy\" src=\"https:\u002F\u002Fdocs.google.com\u002Fpresentation\u002Fd\u002Fe\u002F2PACX-1vRNvpWrtJ0kTs0ou59zWqSl5_n1az0kwMGpaWmoewNknmkM7rihD8eIvJ_8iwCpOU1V8lvViblR-567\u002Fembed?start=false&loop=false&delayms=3000\" width=\"480\" height=\"299\" allowfullscreen=\"true\">\u003C\u002Fiframe>\u003C\u002Ffigure>\n\n\n\n\u003Cp>If you would like further tips and advice to enhance your digital PR strategy, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> with our team to see how we can help. \u003C\u002Fp>\n",false,"standard",[10],45,[12],{"id":13,"name":14,"path":15},128,"brightonSEO","\u002Fblog\u002Fcollection\u002Fbrighton-seo\u002F",[17,18],11,164,[20,21,22,23,24,25,26,27,28],"post-5829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-pr","collections-brighton-seo",{"page_content_modules":30,"hero":164},[31,119],{"acf_fc_layout":32,"reduced":33,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":33,"title":34,"content":6,"authors":35},"blog_post_content",true,"How to REALLY tie your link building strategy to tangible SEO goals (Online PR Show, Brighton SEO)",[36],{"id":37,"path":38,"display_name":39,"job_title":40,"description":41,"avatar_url":42,"acf":43},98,"\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F","Matthew Ahern","Digital Marketing Manager","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":40,"full_bio":44,"specialist_service_links":45,"photo":64},"\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. I collaborate across departments to produce digital content, such as case studies, website copy, and long-form content.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nA moment I was really proud of was receiving my Masters degree in marketing. Marketing was a completely new world to me back then, so there was a lot of pressure on learning, understanding, and implementing new ideas and strategies into my work.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nMy favourite things to do outside of work are to visit quirky museums and to enjoy well-brewed coffee in independent coffee shops.\u003C\u002Fp>\n",[46],{"page":47,"link_text":63},{"ID":48,"post_author":49,"post_date":50,"post_date_gmt":50,"post_content":51,"post_title":52,"post_excerpt":51,"post_status":53,"comment_status":54,"ping_status":54,"post_password":51,"post_name":55,"to_ping":51,"pinged":51,"post_modified":56,"post_modified_gmt":56,"post_content_filtered":51,"post_parent":57,"guid":58,"menu_order":57,"post_type":59,"post_mime_type":51,"comment_count":60,"filter":61,"url_path":62},33,"98","2020-03-12 15:00:28","","Digital Marketing Services","publish","closed","digital-marketing","2026-04-13 15:14:11",0,"\u002F?page_id=33","page","0","raw","\u002Fdigital-marketing\u002F","Digital Marketing",{"ID":65,"id":65,"title":66,"filename":67,"filesize":57,"url":68,"link":69,"alt":51,"author":70,"description":51,"caption":51,"name":71,"status":72,"uploaded_to":57,"date":73,"modified":73,"menu_order":57,"mime_type":74,"type":75,"subtype":76,"icon":77,"width":78,"height":79,"sizes":80},16743,"Matthew-Ahern_New2","Matthew-Ahern_New2.png","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&q=90","\u002Fmatthew-ahern_new2\u002F","12","matthew-ahern_new2","inherit","2022-04-21 11:54:30","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":81,"thumbnail-width":82,"thumbnail-height":82,"medium":83,"medium-width":84,"medium-height":85,"medium_large":86,"medium_large-width":87,"medium_large-height":88,"large":89,"large-width":90,"large-height":91,"1536x1536":92,"1536x1536-width":93,"1536x1536-height":94,"2048x2048":95,"2048x2048-width":96,"2048x2048-height":97,"post-thumbnail":98,"post-thumbnail-width":99,"post-thumbnail-height":100,"12_col":101,"12_col-width":102,"12_col-height":103,"default_landscape":104,"default_landscape-width":105,"default_landscape-height":79,"default_portrait":106,"default_portrait-width":79,"default_portrait-height":105,"6_col_and_margin_short":107,"6_col_and_margin_short-width":99,"6_col_and_margin_short-height":103,"11_col_and_margin":108,"11_col_and_margin-width":109,"11_col_and_margin-height":103,"9_col_rectangle":110,"9_col_rectangle-width":111,"9_col_rectangle-height":112,"11_col":113,"11_col-width":114,"11_col-height":103,"staff_image_696_600":115,"staff_image_696_600-width":78,"staff_image_696_600-height":79,"rectangular_thumbnail":116,"rectangular_thumbnail-width":117,"rectangular_thumbnail-height":118},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":120,"reduced":33,"top_overlap":121,"bottom_underlap":121,"disable_observer":-1,"heading":122,"cta_text":123,"cta_link":124,"items":125},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[126,140,152],{"type_key":21,"title":127,"excerpt":128,"to":129,"postedAt":130,"readingTime":131,"image":132,"authors":133,"category":137},"How AI Search turned brand mentions into the new backlink","\u003Cp>Earlier this year, the Impression PR team attended the Digital PR Summit and had the opportunity to learn from some of the industry’s brightest minds, including Ryan Law, Director of Content Marketing at Ahrefs. His talk illustrated exactly why Digital PR and SEO are no longer just complementary disciplines. In the age of AI, they […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrand-mentions-ai-search\u002F","2026-08-24T15:20:39",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fsolen-feyissa-ECTqHPd7Afg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[134],{"name":135,"image":136},"Hannah Memmott","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":138,"name":139},"\u002Fblog\u002Fcategory\u002Fdigital-pr\u002F","Digital PR",{"type_key":21,"title":141,"excerpt":142,"to":143,"postedAt":144,"readingTime":145,"image":146,"authors":147,"category":151},"Search has moved on. Has Digital PR?","\u003Cp>Why social search is reshaping the future of PR There was a clear theme at the Digital PR Summit this year: Search has already changed. 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At Impression, we’ve built an ecosystem where industry-leading platforms and our own proprietary technology, like Velocity, work in tandem to turn qualitative coverage into quantitative growth. In this blog, we’re looking under the hood of our current toolkit. We’ll evaluate how […]\u003C\u002Fp>\n","\u002Fblog\u002Fseo-and-digital-pr-platforms\u002F","2026-04-29T10:22:16",15,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002Frohit-choudhari-Cy2ZMN9_DP8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[160],{"name":161,"image":162},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":138,"name":139},{"type":165,"style":166,"heading":34,"date":4,"updatedAt":167,"reading_minutes":168,"image":169,"imageAlt":34,"categories":170,"collections":355},"blog-post","light","2022-02-07T16:48:14",1,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503466_scott-graham-5fNmWej4tAA-unsplash-1-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[171],{"id":10,"count":172,"description":173,"link":138,"name":139,"slug":174,"taxonomy":175,"parent":57,"meta":176,"acf":177,"head_links":178,"resource_count":179,"yoast_title":180,"yoast_meta":181,"yoast_json_ld":226,"_links":323,"path":138},148,"\u003Cp class=\"p1\">Here at Impression, ongoing research and training is a huge part of how we keep our team up-to-date with the latest happenings in the world of digital PR. 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