[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fis-your-linkedin-company-page-dead":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":353,"breadcrumbs":354,"reading_minutes":173,"category":362,"head":364},"2026-07-15T14:58:03",{"rendered":6},"\n\u003Cp>Thinking of giving up on posting to your LinkedIn company account?\u003C\u002Fp>\n\n\n\n\u003Cp>Don’t.\u003C\u002Fp>\n\n\n\n\u003Cp>Every marketer knows the feeling. You spend an afternoon drafting a polished update, get it signed off against the brand guidelines, hit publish… and watch it get buried by the algorithm. Aside from a few loyal colleagues typing “Great insight!” after a direct plea in your internal Slack channel, the organic reach feels frustratingly close to zero.\u003C\u002Fp>\n\n\n\n\u003Cp>It’s easy to look at the explosive growth of personal brands and conclude that corporate channels are dead. But they aren’t. The game hasn’t ended; the playbook has simply changed.\u003C\u002Fp>\n\n\n\n\u003Cp>To win in the modern B2B landscape, you have to stop treating your corporate profile as a high-volume content engine and start treating it as a \u003Cstrong>social landing page\u003C\u002Fstrong>.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"why-do-company-pages-struggle\">\u003Cstrong>Why do company pages struggle\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>There’s a real gap in reach between personal and corporate profiles at the moment. People buy from people, not logos, and that shows up in the numbers: founder-led content and Employee-Generated Content (EGC) regularly outperform corporate accounts, pulling in up to \u003Cstrong>five times more engagement\u003C\u002Fstrong> and \u003Cstrong>five times more reach\u003C\u002Fstrong>.\u003C\u002Fp>\n\n\n\n\u003Cp>Seeing that gap, a lot of teams overcorrect. They pour all their effort into personal posting and let the company page go quiet.\u003C\u002Fp>\n\n\n\n\u003Cp>That’s a mistake, for one simple reason: people discover you through your employees, but they check you out through your company page.\u003C\u002Fp>\n\n\n\n\u003Cp>When someone comes across a sharp post from your CEO or one of your engineers, the next thing they do is click through to the company they work for. At that point, they’re treating your page exactly like they’d treat your website, as proof that you’re real, active and worth their time. If what they find is a page that hasn’t posted in three months, that trust starts to wobble, no matter how good the original post was.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"two-jobs-not-one\">\u003Cstrong>Two jobs, not one\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>A good B2B social strategy splits the work between people and the page.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Col class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Your team’s personal profiles create the hook:\u003C\u002Fstrong> they move quickly, jump into live conversations, and get attention without needing to go through a brand filter.\u003C\u002Fli>\n\u003C\u002Fol>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Col start=\"2\" class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Your company page is the anchor: \u003C\u002Fstrong>it shows you’re consistent, holds your core messaging, gives a sense of what it’s actually like to work with you, and turns a curious visitor into an actual lead.\u003C\u002Fli>\n\u003C\u002Fol>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"three-things-worth-doing-differently\">\u003Cstrong>Three things worth doing differently\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>If your page is really a landing page, it doesn’t need constant feeding. It needs to be built for conversion, not volume.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"write-for-clarity-avoid-jargon\">\u003Cstrong>Write for clarity; avoid jargon\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Someone landing on your page should understand what you do within a few seconds. Your tagline and About section should say plainly what problem you solve and for whom; think of it as the hero copy on your website, not a chance to squeeze in every industry term you can think of.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"let-your-employees-do-the-heavy-lifting\">\u003Cstrong>Let your employees do the heavy lifting\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Rather than asking your design team to churn out generic graphics, use the page to curate what your people are already saying. Reshare a good post from a product lead, feature a customer story, pull in an executive’s take on something topical. It keeps the page alive without you having to manufacture content from scratch.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"post-less-but-post-better\">\u003Cstrong>Post less, but post better\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Stacking up several low-effort posts in a short space of time tends to get you throttled rather than rewarded; the algorithm spreads visibility thin to keep feeds balanced. One or two strong pieces a week, properly built, an original piece of research, a well-put-together case study, will do more than five rushed ones.\u003C\u002Fp>\n\n\n\n\u003Cp>None of this works as a one-off fix. It’s an ongoing balance between giving your people room to post naturally and keeping the company page doing its job in the background.\u003C\u002Fp>\n\n\n\n\u003Cp>Sources for stats quoted in this article:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.entrepreneur.com\u002Fgrowing-a-business\u002Forganic-reach-on-linkedin-is-cratering-heres-how-to\u002F497713#:~:text=New%20data%20from%20AUthoredUp%20shows,Not%20quite%20yet.\">Entrepreneur, 2025\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.refinelabs.com\u002Farticle\u002Fpersonal-linkedin-engagement-vs-company-page\">Refine Labs, 2025\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n",false,"standard",[10],363,[],[13],362,[15,16,17,18,19,20,21,22],"post-39500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-social",{"page_content_modules":24,"hero":169},[25,123],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"Is your LinkedIn company page actually dead? (Probably not, but your strategy might be)",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},230,"\u002Fabout\u002Four-team\u002Fgabriella-molinari\u002F","Gabriella Molinari","Senior Social and Influencer Specialist","I've specialised in building end-to-end social strategies and scalable frameworks, whether that's defining content direction and channel roles or creating toolkits that enable teams to deliver social-first content consistently at scale.","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":38,"specialist_service_links":39,"photo":67},"\u003Cp>Senior Social and Influencer Specialist. Joined Impression in March 2026.\u003C\u002Fp>\n\u003Cp>I’ve spent the last 6+ years working across social strategy, content and influencer activity, primarily in agency environments. I’ve led social media teams for brands including Holland and Barrett, Primark and Barbour, working across both UK and international markets. Across my roles, I’ve specialised in building end-to-end social strategies and scalable frameworks, whether that’s defining content direction and channel roles or creating toolkits that enable teams to deliver social-first content consistently at scale. A big part of my work has been shaping how brands show up on social in a way that’s both strategically sound and culturally relevant, ensuring content isn’t just well-produced, but genuinely built for how people discover and engage with content today.\u003C\u002Fp>\n\u003Cp>No two days are the same, which is what I love most about it. My time is split between working on existing accounts and supporting new business opportunities. That might look like building out social strategies, planning and scheduling content, exploring new areas like community management and employee-generated content, and working on pitches for new clients. Right now, there’s a real focus on defining what “good” looks like, from ways of working to the quality of output. It’s a genuinely exciting time to be part of the team, and I feel like I’m helping shape something from the ground up.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I decided to stop telling myself I couldn’t run. I couldn’t get past a couple of minutes without feeling like I’d forgotten how to breathe, but I stuck with it, and five months later, I ran a half-marathon. It’s something I’m really proud of, and it taught me a lot about what you can achieve when you stop talking yourself out of things.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Running has definitely become a big part of my life. It’s my go-to for clearing my head. I’m also a Pilates Princess, I love baking when I have the time, and I’m currently relearning Italian. Most of my time outside of work is spent with my four-year-old, which definitely keeps life busy (and fun)!\u003C\u002Fp>\n",[40,58],{"page":41,"link_text":57},{"ID":42,"post_author":43,"post_date":44,"post_date_gmt":44,"post_content":45,"post_title":46,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":49,"to_ping":45,"pinged":45,"post_modified":50,"post_modified_gmt":50,"post_content_filtered":45,"post_parent":51,"guid":52,"menu_order":51,"post_type":53,"post_mime_type":45,"comment_count":54,"filter":55,"url_path":56},37897,"98","2026-04-13 11:44:52","","PR & Social","publish","closed","pr-social","2026-10-13 10:10:21",0,"\u002F?page_id=37897","page","0","raw","\u002Fpr-social\u002F","PR + Social",{"page":59,"link_text":62},{"ID":60,"post_author":43,"post_date":61,"post_date_gmt":61,"post_content":45,"post_title":62,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":63,"to_ping":45,"pinged":45,"post_modified":64,"post_modified_gmt":64,"post_content_filtered":45,"post_parent":42,"guid":65,"menu_order":51,"post_type":53,"post_mime_type":45,"comment_count":54,"filter":55,"url_path":66},38107,"2026-04-13 12:00:36","Influencer marketing","influencer-marketing","2026-06-30 11:11:02","\u002F?page_id=38107","\u002Fpr-social\u002Finfluencer-marketing\u002F",{"ID":68,"id":68,"title":69,"filename":70,"filesize":71,"url":72,"link":73,"alt":45,"author":74,"description":45,"caption":45,"name":75,"status":76,"uploaded_to":51,"date":77,"modified":77,"menu_order":51,"mime_type":78,"type":79,"subtype":80,"icon":81,"width":82,"height":83,"sizes":84},39204,"Gabriella-Molinari","Gabriella-Molinari.png",402234,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&q=90","\u002Fgabriella-molinari\u002F","12","gabriella-molinari","inherit","2026-06-09 15:36:31","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":85,"thumbnail-width":86,"thumbnail-height":86,"medium":87,"medium-width":88,"medium-height":89,"medium_large":90,"medium_large-width":91,"medium_large-height":92,"large":93,"large-width":94,"large-height":95,"1536x1536":96,"1536x1536-width":97,"1536x1536-height":98,"2048x2048":99,"2048x2048-width":100,"2048x2048-height":101,"post-thumbnail":102,"post-thumbnail-width":103,"post-thumbnail-height":104,"12_col":105,"12_col-width":106,"12_col-height":107,"default_landscape":108,"default_landscape-width":109,"default_landscape-height":83,"default_portrait":110,"default_portrait-width":83,"default_portrait-height":109,"6_col_and_margin_short":111,"6_col_and_margin_short-width":103,"6_col_and_margin_short-height":107,"11_col_and_margin":112,"11_col_and_margin-width":113,"11_col_and_margin-height":107,"9_col_rectangle":114,"9_col_rectangle-width":115,"9_col_rectangle-height":116,"11_col":117,"11_col-width":118,"11_col-height":107,"staff_image_696_600":119,"staff_image_696_600-width":82,"staff_image_696_600-height":83,"rectangular_thumbnail":120,"rectangular_thumbnail-width":121,"rectangular_thumbnail-height":122},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":124,"reduced":27,"top_overlap":125,"bottom_underlap":125,"disable_observer":-1,"heading":126,"cta_text":127,"cta_link":128,"items":129},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[130,141,155],{"type_key":16,"title":131,"excerpt":132,"to":133,"postedAt":134,"readingTime":135,"image":136,"authors":137,"category":139},"Your audience may be smarter than your strategy document (Here’s what to do about it)","\u003Cp>As marketers, we love a good social media strategy document. It can turn chaos into something tangible and keep us focused. But while it’s great at mapping the destination, it can’t predict every twist and turn of the journey.  In 2026, the social media landscape doesn’t stand still; it’s a hyper-critical mix of rapid platform […]\u003C\u002Fp>\n","\u002Fblog\u002Fyour-audience-may-be-smarter-than-your-strategy-document\u002F","2026-07-15T16:15:25",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fandrej-lisakov-2DRhWtKVPs8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[138],{"name":33,"image":36},{"to":140,"name":57},"\u002Fblog\u002Fcategory\u002Fpr-social\u002F",{"type_key":16,"title":142,"excerpt":143,"to":144,"postedAt":145,"readingTime":146,"image":147,"authors":148,"category":152},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. 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