[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fis-google-poised-to-shake-up-recruitment-seo":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":439,"breadcrumbs":440,"reading_minutes":136,"category":448,"head":451},"2017-02-13T17:35:35",{"rendered":6},"\u003Cp>\u003Cstrong>Update (2\u002F5\u002F17) – \u003C\u002Fstrong>Friday 28th April saw more testing activity from Google that shows they’re testing new job listings that would appear in the SERPs and shake up recruitment SEO, just as we predicted in this article back in February. This tweet, from SEO specialist Dan Shure, gave us a glimpse of what the future for jobs listings might hold:\u003C\u002Fp>\n\u003Cblockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n\u003Cp lang=\"en\" dir=\"ltr\">WOW look out job listing sites, Google appears to be positioning to eat up that real estate also (cc \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fdr_pete?ref_src=twsrc%5Etfw\">@dr_pete\u003C\u002Fa>) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ft.co\u002Fg56KxnJCA7\">pic.twitter.com\u002Fg56KxnJCA7\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>— Dan Shure (@dan_shure) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fdan_shure\u002Fstatus\u002F858022913261395979?ref_src=twsrc%5Etfw\">April 28, 2017\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fblockquote>\n\u003Cp>\u003Cscript async src=\"https:\u002F\u002Fplatform.twitter.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript>\u003C\u002Fp>\n\u003Cp>The image shows jobs listing ads appearing in a ‘jobs pack’ above organic results, pulling existing data from job sites. In a second image, Shure also showed a dedicated ‘jobs’ page that opens up when you click on one of the links.\u003C\u002Fp>\n\u003Cp>Needless to say, these changes would cause a big shake up of recruitment SEO if Google presses on with them. Schema will likely become essential to give detailed jobs the best chance of appearing in the jobs pack, and we may see some benefit in the SERPs for using \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fhire.withgoogle.com\">hire.withgoogle.com\u003C\u002Fa>. We’ll cover any further developments as they happen here on the Impression blog.\u003C\u002Fp>\n\u003Cp>—\u003C\u002Fp>\n\u003Cp>A tweet from Aaron Bradley, web channel strategy manager for EA, alerted the world to some potential activity over at Google. In Google’s ‘early access and partner-only’ section, he found a ‘jobs’ tab. There is no further information on the tab, and it can’t even be accessed from the UK, but its presence raises all sorts of questions over what Google could be planning next and what could be in store for recruitment SEO in the future.\u003C\u002Fp>\n\u003Cblockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n\u003Cp lang=\"en\" dir=\"ltr\">Link returns a 404 right now, but this suggests a Google pilot for marking up job listings is coming (likely using \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fhashtag\u002Fschema?src=hash&ref_src=twsrc%5Etfw\">#schema\u003C\u002Fa>.org\u002FJobPosting) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ft.co\u002Fde6QxZnkLt\">pic.twitter.com\u002Fde6QxZnkLt\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>— Aaron Bradley (@aaranged) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Faaranged\u002Fstatus\u002F829776884556783617?ref_src=twsrc%5Etfw\">February 9, 2017\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fblockquote>\n\u003Cp>\u003Cscript async src=\"https:\u002F\u002Fplatform.twitter.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Short term implications\u003C\u002Fstrong>\u003Cbr \u002F>\nThere is no guarantee that anything will come of this jobs tab, and all that we have at the moment is speculation. However, in light of what Google has done in the past, and the schema.org markup that already exists, we can have a reasonable guess as to what Google is considering testing.\u003C\u002Fp>\n\u003Cp>Bradley suggested that a ‘Google pilot for marking up job listings is coming’. At its most basic level, this would mean that Google is recognising the existing schema.org markup for jobs posting, allowing more of this information to appear in the SERPs.\u003C\u002Fp>\n\u003Cp>If Google were to implement this on a wider scale, we could see search features that are essentially full job listings, displaying data such as job title, salary, and required qualifications, perhaps even in the SERP itself.\u003C\u002Fp>\n\u003Cp>It is possible that such a change could level the playing field for smaller companies and recruitment agencies, allowing them to gain ground on bigger aggregators like Monster Jobs in the UK. With the correct markup in place, the site with the best, most relevant content would be likely to achieve greater exposure in the SERPs.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Google’s increasing dominance in the SERPs\u003Cbr \u002F>\n\u003C\u002Fstrong>If jobs listings on Google were to change in this way, it would be an interesting development for the wider conversation around the dominance that Google has in the SERPs. As with many other search features — think flights, local businesses, and hotels — detailed jobs listings could keep people in the SERPs for longer, reducing the need for them to click through to one of the organic results. This would take away valuable traffic from jobs sites, making their onsite revenue streams less valuable. If job hunters aren’t visiting aggregators as often, the revenue that these sites get from ads and premium listings could go down accordingly.\u003C\u002Fp>\n\u003Cp>With traffic threatened, how might recruitment companies respond? The scenario that we are considering would only happen if enough recruiters and job aggregators use the structured markup such that it hit critical mass within the industry.\u003Cbr \u002F>\nWhy would they do this when faced with the prospect of lower traffic? Because in the short term, it will allow them to keep up with the competition.\u003C\u002Fp>\n\u003Cp>Despite a possible drop in traffic, SERP exposure would still be up for grabs, and a company without the correct markup could lose a lot of ground to its competitors in the short term. We imagine that most recruitment companies or job aggregators that are aware of the changes would adopt them, because the risk of losing business to competitors will be too great.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>What might recruitment SEO look like in the future?\u003Cbr \u002F>\n\u003C\u002Fstrong>Looking further down the line, we might see Google taking greater strides into the recruitment sector. It isn’t far fetched to think that Google could look to monetise recruitment, or even create its own ‘Google Jobs’ platform.\u003C\u002Fp>\n\u003Cp>Product Listing Ads (PLAs) are one of the reasons that we could conceive of this chain of events. Several years ago, Google used structured data to read product information from ecommerce sites, and place it in organic search features. Nowadays, these product listings are all paid ads like those below, though there’s nothing to indicate this other than a small ‘sponsored’ above the results, and retailers have to input the data themselves.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2975\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FK2a0mLsl-Screen-Shot-2017-02-13-at-16.59.39.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"424\" height=\"259\" \u002F>\u003C\u002Fp>\n\u003Cp>It is not impossible that something similar could happen with job listings down the line, with Google favouring paid job ads in the SERPs. Eventually, it could even be possible to find and apply for jobs entirely within Google, which would be a big blow to the larger aggregators in terms of traffic and, possibly revenue.\u003C\u002Fp>\n\u003Cp>However, we’re now deep into the realm of speculation. It is worth thinking about the implications of Google’s testing, but we need to remember that nothing is set in stone yet. Google could quietly drop their jobs testing and it would join the list of many failed tests. But the market is so big and the potential for Google to take a slice of it is so large that we should at least be aware of the possibilities should Google take any more definitive action.\u003C\u002Fp>\n\u003Ch2 id=\"next-steps\">Next steps\u003C\u002Fh2>\n\u003Cp>The world of recruitment SEO is constantly changing, and it can be hard to keep up. If you need the support of an award-winning \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa>, then \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">reach out to our team\u003C\u002Fa> today to discuss your growth ambitions.\u003C\u002Fp>\n",false,"standard",[10,11],1,37,[],[14],109,[16,17,18,19,20,21,22,23,24],"post-2974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-web",{"page_content_modules":26,"hero":168},[27,124],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"Is Google poised to shake up recruitment SEO?",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},19,"\u002Fabout\u002Four-team\u002Fcharlie-norledge\u002F","Charlie Norledge","Director, Head of SEO","I am the Director, Head of SEO at Impression. I work on a variety of client accounts across different industries. I am responsible for devising and executing their SEO strategies and also spend a lot of time helping the wider team at Impression with any technical SEO challenges.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":40,"job_title":36,"specialist_service_links":41,"photo":68},"\u003Cp>Director, Head of SEO. Joined Impression in 2015.\u003C\u002Fp>\n\u003Cp>My background is in web development but I moved away from this when I decided that I wanted a more customer-facing role. I wanted the opportunity to be able to apply my expertise and also deal with clients directly and technical SEO allowed me to do this.\u003C\u002Fp>\n\u003Cp>Day to day, I work on a variety of client accounts across different industries. I am responsible for devising and executing their SEO strategies and also spend a lot of time helping the wider team at Impression with any technical SEO challenges.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nSpeaking at Brighton SEO! I’ve delivered a talks and training on structured data and \u003Ca href=\"\u002Fblog\u002Fjavascript-seo-guide\u002F\">JavaScript SEO\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nI enjoy surfing and Skiing (although living in the midlands isn’t good for this!)\u003C\u002Fp>\n",[42,59],{"page":43,"link_text":48},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":53,"post_type":55,"post_mime_type":47,"comment_count":56,"filter":57,"url_path":58},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"page":60,"link_text":63},{"ID":61,"post_author":45,"post_date":62,"post_date_gmt":62,"post_content":47,"post_title":63,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":64,"to_ping":47,"pinged":47,"post_modified":65,"post_modified_gmt":65,"post_content_filtered":47,"post_parent":44,"guid":66,"menu_order":53,"post_type":55,"post_mime_type":47,"comment_count":56,"filter":57,"url_path":67},57,"2020-03-12 15:49:37","Technical SEO","technical-seo","2025-10-28 09:41:49","\u002F?page_id=57","\u002Fseo\u002Ftechnical-seo\u002F",{"ID":69,"id":69,"title":70,"filename":71,"filesize":53,"url":72,"link":73,"alt":47,"author":74,"description":47,"caption":47,"name":75,"status":76,"uploaded_to":53,"date":77,"modified":78,"menu_order":53,"mime_type":79,"type":80,"subtype":81,"icon":82,"width":83,"height":84,"sizes":85},8558,"Charlie-Norledge","jVjBhz1i-Charlie-Norledge.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&q=90","\u002Fcharlie-norledge\u002F","12","charlie-norledge","inherit","2021-07-15 16:28:10","2021-10-11 10:06:22","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":86,"thumbnail-width":87,"thumbnail-height":87,"medium":88,"medium-width":89,"medium-height":90,"medium_large":91,"medium_large-width":92,"medium_large-height":93,"large":94,"large-width":95,"large-height":96,"1536x1536":97,"1536x1536-width":98,"1536x1536-height":99,"2048x2048":100,"2048x2048-width":101,"2048x2048-height":102,"post-thumbnail":103,"post-thumbnail-width":104,"post-thumbnail-height":105,"12_col":106,"12_col-width":107,"12_col-height":108,"default_landscape":109,"default_landscape-width":110,"default_landscape-height":84,"default_portrait":111,"default_portrait-width":84,"default_portrait-height":110,"6_col_and_margin_short":112,"6_col_and_margin_short-width":104,"6_col_and_margin_short-height":108,"11_col_and_margin":113,"11_col_and_margin-width":114,"11_col_and_margin-height":108,"9_col_rectangle":115,"9_col_rectangle-width":116,"9_col_rectangle-height":117,"11_col":118,"11_col-width":119,"11_col-height":108,"staff_image_696_600":120,"staff_image_696_600-width":83,"staff_image_696_600-height":84,"rectangular_thumbnail":121,"rectangular_thumbnail-width":122,"rectangular_thumbnail-height":123},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":125,"reduced":29,"top_overlap":126,"bottom_underlap":126,"disable_observer":-1,"heading":127,"cta_text":128,"cta_link":129,"items":130},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[131,144,153],{"type_key":17,"title":132,"excerpt":133,"to":134,"postedAt":135,"readingTime":136,"image":137,"authors":138,"category":142},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[139],{"name":140,"image":141},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":143,"name":48},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"type_key":17,"title":145,"excerpt":146,"to":147,"postedAt":148,"readingTime":136,"image":149,"authors":150,"category":152},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[151],{"name":140,"image":141},{"to":143,"name":48},{"type_key":17,"title":154,"excerpt":155,"to":156,"postedAt":157,"readingTime":158,"image":159,"authors":160,"category":167},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. By moving away from replication and toward the creation of unique value, you provide both Google and users with a compelling reason to prefer your brand over […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-information-gain-solves-commodity-seo\u002F","2026-07-20T11:37:53",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgetty-images-lwAc6CL9tlM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[161,164],{"name":162,"image":163},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":165,"image":166},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":143,"name":48},{"type":169,"style":170,"heading":30,"date":4,"updatedAt":171,"reading_minutes":136,"image":172,"imageAlt":30,"categories":173,"collections":438},"blog-post","light","2023-01-30T15:38:01","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F5AAdLckg-050720211625525138_recruiter-again.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[174,353],{"id":10,"count":175,"description":176,"link":143,"name":48,"slug":51,"taxonomy":177,"parent":53,"meta":178,"acf":179,"head_links":180,"resource_count":181,"yoast_title":182,"yoast_meta":183,"yoast_json_ld":228,"_links":325,"path":143},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","category",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[184,186,189,192,195,198,201,203,205,207,210,213,216,219,222,225],{"property":185,"content":182},"title",{"property":187,"content":188},"description","Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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