[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Finstagrams-new-feed-and-what-it-means-for-advertisers":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":350,"breadcrumbs":351,"reading_minutes":165,"category":359,"head":361},"2022-06-21T15:46:02",{"rendered":6},"\n\u003Cp>Instagram is testing a new full-screen default home feed, to a very mixed response. We’ll be exploring what’s changed, what this means for advertisers and how this reflects TikTok’s growing dominance in the social media landscape.\u003C\u002Fp>\n\n\n\n\u003Chr>\n\n\n\n\u003Cp>**\u003Cstrong>UPDATE**\u003C\u002Fstrong> As of August 2022, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fwhats-new-in-paid-social-august-2022-industry-updates\u002F#instragram-backtrack\">\u003Cstrong>‘Instagram Backtracks on Latest ‘TikTok Style’ Updates’\u003C\u002Fstrong> \u003C\u002Fa>following the widespread Make Instagram Instagram Again’ movement. Mosseri has \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FCgeQ5DqgSyv\u002F\">revealed\u003C\u002Fa> that \u003Cstrong>Instagram will continue to focus on video\u003C\u002Fstrong> to align with growing trends, but will be phasing out the full-screen feed format and reducing the number of recommended posts. Read the latest update to this story \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fwhats-new-in-paid-social-august-2022-industry-updates\u002F#instragram-backtrack\">here\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Chr>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"whats-new-with-instagrams-home-feed-test\">\u003Cstrong>What’s new with Instagram’s home feed test\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>It felt inevitable. Instagram’s continuing on an inexorable shift from a photo & caption sharing hub, into a more interactive TikTok-style, video-centric experience. This includes a home feed that now takes up the majority of your screen. For good or bad, this UI change is a statement about the future of Instagram and how users will interact with the app from now on. Whilst the response to the test has been quite mixed, simply put, if Instagram didn’t evolve – it would’ve been dead long ago.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Finstagram-new-home-feed-test-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18165\" width=\"543\" height=\"482\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>There is an increased focus on integrating recommended reels into your home feed. This isn’t surprising that Instagram has taken this approach after announcing it will invest \u003Ca href=\"https:\u002F\u002Fcreators.instagram.com\u002Fblog\u002Finstagram-reels-creators-simplify-video\" target=\"_blank\" rel=\"noreferrer noopener\">more in reels\u003C\u002Fa> back in February. Whilst this is useful in discovering new profiles based on your recommendations – the explore and Instagram reel tabs are designed for this already. \u003C\u002Fp>\n\n\n\n\u003Cp>From a user-feel perspective, the home feed scrolling style is different, adopting a stop & start style similar to TikTok with one post taking up your entire screen. It does make it easier to watch videos rather than scroll past them – it’s just something we will have to get used to.\u003C\u002Fp>\n\n\n\n\u003Cp>If you have used Facebook recently, you may have come across Facebook videos in your timeline. These are now a mix of both native Facebook videos and Instagram videos, a blend of both platforms under the Meta umbrella. The full-screen feed compliments this style that the parent brand Facebook has been moving towards also.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-does-this-mean-for-advertisers\">\u003Cstrong>What does this mean for advertisers?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Photo uploads are dead, long live the reel! If the previously mentioned investment in reels didn’t convince you that Instagram is making reels the front and centre of its platform, then this UI update will. Whilst photos are still viewable in the home feed, clearly this new UI has been designed with video centricity in mind. This will not only affect how marketers approach their organic Instagram strategy, but also their paid ads strategy. \u003C\u002Fp>\n\n\n\n\u003Cp>Marketers may identify that this will make paid ads within Instagram’s new feed reel UI feel like a similar experience to how users will experience organic content. Whilst paid ads have been integrated into the organic home feed experience for years already, the full-screen will make it harder for users to avoid, or even more difficult to identify, when all video-based content is formatted into a single immersive stream. This type of immersive advertising is quite commonplace now as it shares similar ties to native advertising, product placement and influencer marketing. This differs slightly from other traditional web or app-based forms of advertising like pop-ups which are designed to catch the eye of users away from the content they were engaging with. Instead, paid ads on Instagram become a part of the immersive stream of organic content that users are interacting with.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fproduct-placement-example-coca-cola-1.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18166\" width=\"521\" height=\"326\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Example – Coca-Cola in \u003Cem>Friends\u003C\u002Fem> (source: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fproductplacementblog.com\u002Ftv-series\u002Fcoca-cola-friends-2\u002F\">Product Placement blog\u003C\u002Fa>)\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>However, it’s not all perfect. Instagram still has some technical issues to smooth out before officially launching the update. Some ads looked odd, including visuals that were incorrectly formatted for their usual placements, meaning marketers will have to adapt creatives to make sure ads are visually appealing and fit for purpose. \u003C\u002Fp>\n\n\n\n\u003Cp>Another issue was captions overlaid directly onto images (expandable on clicking), which was really hard to read especially on lighter, busier images – not the best usability experience. For videos and reels where captions are more of a ‘nice to have’, it’s a win. But, some amazing creators have long, descriptive captions and unfortunately, it really didn’t work for them. Once again, we hope this is merely a technical issue that is in the pipeline to be fixed.\u003C\u002Fp>\n\n\n\n\u003Cp>On a more positive note, this new style of feed will undoubtedly guarantee an increase in engagement rates with your ads, as the full-screen view makes it much harder to scroll past. This is similar to how sponsored posts and videos are currently seen on Instagram stories. These are also harder to skip as it requires a tap or a swipe from the user, rather than a scroll, to move past it.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Finstagram-visual-refresh-1.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18167\" width=\"572\" height=\"321\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Instagram’s thought process is to develop a UI that puts content first. This is one of the many changes that will follow the ‘\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fabout.instagram.com\u002Fblog\u002Fannouncements\u002Finstagram-visual-refresh\">Visual Refresh\u003C\u002Fa>’ of the brand’s app – along with its new font and gradient. The concept of this new feed is designed with simplicity and self-expression in mind for a better in-app user experience.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-does-this-test-mean-for-the-social-media-landscape\">\u003Cstrong>What does this test mean for the social media landscape?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>TikTok has changed the social media landscape since it was first released back in 2016 – and a lot of other apps have been trying to keep up. TikTok racked up 37.3 million monthly \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.businessinsider.com\u002Ftiktok-could-compete-with-facebook-meta-2022-5#:~:text=Insider%20Intelligence%2C%20which%20shares%20a,million%20and%20Facebook's%2028.7%20million.\">Gen Z users\u003C\u002Fa> in 2021, second only to Snapchat, and ahead of Instagram with 33.3 million and Facebook with 28.7 million. It was also forecasted to become the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftechcrunch.com\u002F2021\u002F12\u002F20\u002Ftiktok-to-rank-as-the-third-largest-social-network-2022-forecast-notes\u002F\">3rd largest\u003C\u002Fa> social network. With TikTok Ads manager and the continual rise of influencer marketing, marketers see the platform as a greater opportunity for paid media growth as well. This, as well as other factors, has forced other social media platforms like Snapchat to suffer \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.fastcompany.com\u002F90755154\u002Fsnap-stock-crash-social-media-meltdown\">major losses\u003C\u002Fa>, with TikTok outgrowing both \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fpaid-social\u002Fsnapchat-advertising\u002F\">Snapchat ads\u003C\u002Fa> and Twitter’s \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.theguardian.com\u002Ftechnology\u002F2022\u002Fapr\u002F09\u002Frise-of-tiktok-why-facebook-is-worried-booming-social-app\">ad profits\u003C\u002Fa> combined.\u003C\u002Fp>\n\n\n\n\u003Cp>TikTok must be doing something right – but is it the full-screen feed? It surely plays a factor in its success as it uses a format that is native to vertical phone shooting which is incredibly important when it comes to usability and the full-screen feed is very addicting to scroll through too, but is it big enough of a factor? Maybe. The app certainly has its appeal from a user perspective and it was one of the first popular platforms to use this style of feed. Is it because TikTok is capturing the younger audience that Instagram may be struggling to engage? That’s not totally the case, 41% of users on TikTok are GenZ whilst 59% of other generations make up the remainder of the platform’s \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.wordstream.com\u002Fblog\u002Fws\u002F2020\u002F08\u002F11\u002Fadvertising-on-tiktok\">user base\u003C\u002Fa>. GenZ is the biggest of the bunch, but it still provides a lot of opportunities for marketers to advertise to other demographics. However, Instagram still holds the position of being the biggest platform for \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Finfluencermarketinghub.com\u002Finfluencer-marketing-benchmark-report-2021\u002F\">influencer marketing\u003C\u002Fa>, yet TikTok is rapidly catching up with that.\u003C\u002Fp>\n\n\n\n\u003Cp>Even though TikTok is hitting a highly valuable demographic; \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.theguardian.com\u002Ftechnology\u002F2022\u002Fapr\u002F09\u002Frise-of-tiktok-why-facebook-is-worried-booming-social-app\">18 to 25 year olds\u003C\u002Fa>, who were born into a post-internet world and have more disposable income, the biggest accomplishment is TikTok’s ability to retain these users when other platforms like Facebook are seeing their \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.theguardian.com\u002Ftechnology\u002F2022\u002Fapr\u002F09\u002Frise-of-tiktok-why-facebook-is-worried-booming-social-app\">user base decline\u003C\u002Fa>. So the full-screen feed display and easy-to-use functions do play a factor in TikTok’s success, but is it enough for users to stay loyal to the brand of TikTok? Whilst \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.thecoldwire.com\u002Fwhy-is-tiktok-so-popular\u002F\">some say\u003C\u002Fa> that the stream of recommended videos and the dopamine kick from short videos is what keeps users glued to TikTok – if a new platform comes along that is better, are people going to move away from TikTok straight away? More importantly (and in this case an older platform), will Instagram’s test potentially bring in users away from the TikTok platform or do they risk alienating their current audience? That’s the biggest risk for Instagram and at the moment the user feedback from their current audience hasn’t been so great, but we hope this is something that will continually be updated to be better in the future.\u003C\u002Fp>\n\n\n\n\u003Chr>\n\n\n\n\u003Cp>Want to learn more about the latest news in the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fpaid-social\u002F\">paid social\u003C\u002Fa> landscape? Check out our monthly industry news \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fpaid-social\u002F\">blog\u003C\u002Fa> for more updates. We also have a wide range of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002F\">resources\u003C\u002Fa> available, including white papers, webinars, and scripts! If you want to talk about your business’ paid social aspirations, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa>!\u003C\u002Fp>\n",false,"standard",[10],36,[],[13],164,[15,16,17,18,19,20,21,22],"post-18162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-social",{"page_content_modules":24,"hero":161},[25,113],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"Instagram’s new feed and what it means for advertisers",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},98,"\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F","Matthew Ahern","Digital Marketing Manager","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":38,"specialist_service_links":39,"photo":58},"\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. I collaborate across departments to produce digital content, such as case studies, website copy, and long-form content.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nA moment I was really proud of was receiving my Masters degree in marketing. Marketing was a completely new world to me back then, so there was a lot of pressure on learning, understanding, and implementing new ideas and strategies into my work.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nMy favourite things to do outside of work are to visit quirky museums and to enjoy well-brewed coffee in independent coffee shops.\u003C\u002Fp>\n",[40],{"page":41,"link_text":57},{"ID":42,"post_author":43,"post_date":44,"post_date_gmt":44,"post_content":45,"post_title":46,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":49,"to_ping":45,"pinged":45,"post_modified":50,"post_modified_gmt":50,"post_content_filtered":45,"post_parent":51,"guid":52,"menu_order":51,"post_type":53,"post_mime_type":45,"comment_count":54,"filter":55,"url_path":56},33,"98","2020-03-12 15:00:28","","Digital Marketing Services","publish","closed","digital-marketing","2026-04-13 15:14:11",0,"\u002F?page_id=33","page","0","raw","\u002Fdigital-marketing\u002F","Digital Marketing",{"ID":59,"id":59,"title":60,"filename":61,"filesize":51,"url":62,"link":63,"alt":45,"author":64,"description":45,"caption":45,"name":65,"status":66,"uploaded_to":51,"date":67,"modified":67,"menu_order":51,"mime_type":68,"type":69,"subtype":70,"icon":71,"width":72,"height":73,"sizes":74},16743,"Matthew-Ahern_New2","Matthew-Ahern_New2.png","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&q=90","\u002Fmatthew-ahern_new2\u002F","12","matthew-ahern_new2","inherit","2022-04-21 11:54:30","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":75,"thumbnail-width":76,"thumbnail-height":76,"medium":77,"medium-width":78,"medium-height":79,"medium_large":80,"medium_large-width":81,"medium_large-height":82,"large":83,"large-width":84,"large-height":85,"1536x1536":86,"1536x1536-width":87,"1536x1536-height":88,"2048x2048":89,"2048x2048-width":90,"2048x2048-height":91,"post-thumbnail":92,"post-thumbnail-width":93,"post-thumbnail-height":94,"12_col":95,"12_col-width":96,"12_col-height":97,"default_landscape":98,"default_landscape-width":99,"default_landscape-height":73,"default_portrait":100,"default_portrait-width":73,"default_portrait-height":99,"6_col_and_margin_short":101,"6_col_and_margin_short-width":93,"6_col_and_margin_short-height":97,"11_col_and_margin":102,"11_col_and_margin-width":103,"11_col_and_margin-height":97,"9_col_rectangle":104,"9_col_rectangle-width":105,"9_col_rectangle-height":106,"11_col":107,"11_col-width":108,"11_col-height":97,"staff_image_696_600":109,"staff_image_696_600-width":72,"staff_image_696_600-height":73,"rectangular_thumbnail":110,"rectangular_thumbnail-width":111,"rectangular_thumbnail-height":112},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":114,"reduced":27,"top_overlap":115,"bottom_underlap":115,"disable_observer":-1,"heading":116,"cta_text":117,"cta_link":118,"items":119},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[120,137,149],{"type_key":16,"title":121,"excerpt":122,"to":123,"postedAt":124,"readingTime":125,"image":126,"authors":127,"category":134},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[128,131],{"name":129,"image":130},"Joe Turnbull","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":132,"image":133},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":135,"name":136},"\u002Fblog\u002Fcategory\u002Fpaid-social\u002F","Paid Social",{"type_key":16,"title":138,"excerpt":139,"to":140,"postedAt":141,"readingTime":142,"image":143,"authors":144,"category":148},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. 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