[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fincrease-click-rates-using-meta-descriptions":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":326,"breadcrumbs":327,"reading_minutes":140,"category":335,"head":337},"2018-07-16T09:07:32",{"rendered":6},"\u003Cp>Businesses cannot afford to ignore their online presence in 2018. Ranking highly in Google’s search engine result pages (SERPs) should thus be a top priority for businesses, big or small. Unfortunately, if people aren’t clicking through to your website, why bother ranking in the first place?\u003C\u002Fp>\n\u003Cp>To achieve strong click-through rates (CTR), businesses need to optimise the way their pages appear on Google. Enter meta descriptions.\u003C\u002Fp>\n\u003Ch2 id=\"what-is-a-meta-description\">What is a meta description?\u003C\u002Fh2>\n\u003Cp>Meta descriptions are part of the HTML code that makes up the back-end of any website. Whilst being invisible to someone already navigating your site, it appears directly on the SERPs, serving as the very first piece of content user’s see from you. They provide short, relevant descriptions of the destination page’s content. Located underneath the title tag, meta descriptions ensure that users have a better idea of what to expect if they click through to a website.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-3963 alignleft\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FKYt4g5xm-How-to-increase-click-through-rates-using-meta-descriptions-final-Google-Docs-1.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"665\" height=\"53\" \u002F>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3964\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F1pVsRbnG-How-to-increase-click-through-rates-using-meta-descriptions-final-Google-Docs-2.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"664\" height=\"115\" \u002F>\u003C\u002Fp>\n\u003Cp>You can (and should) input the meta description yourself, and Google will most likely publish the text you have chosen. However, it might also choose text from elsewhere on the page if it sees it as more relevant to a searcher’s query. The more relevant you make your meta description to certain search queries, the more likely that it will be chosen.\u003C\u002Fp>\n\u003Ch2 id=\"why-are-meta-descriptions-important\">Why are meta descriptions important?\u003C\u002Fh2>\n\u003Cp>Meta descriptions are crucial because, after all, first impressions count. Even if your brick and mortar shop is well-stocked with relevant, high-quality products, no one is going to walk through the door if the shop window is off putting. Likewise, your pages need meta descriptions that inform a searcher of the pages’ contents whilst enticing them into visiting your website.\u003C\u002Fp>\n\u003Cp>Meta descriptions are not a ranking factor in Google’s algorithm; that is, they do not directly contribute to how well your pages rank. They can, however, indirectly improve your SERPs ranking – Google’s tech wizards use CTR as one of the factors to determine a page’s relevancy to a search term.\u003C\u002Fp>\n\u003Ch2 id=\"how-to-optimise-your-meta-descriptions\">How to optimise your meta descriptions\u003C\u002Fh2>\n\u003Ch3 id=\"1-prioritise-which-pages-to-focus-on-first-which-pages-have-low-ctr\">1. Prioritise which pages to focus on first (which pages have low CTR?)\u003C\u002Fh3>\n\u003Cp>While your entire website should ideally be optimised to have concise and relevant meta descriptions, you will undoubtedly need to prioritise certain pages. For instance, your homepage and main category pages will most likely be the main drivers of traffic to your website, and should thus be dealt with first.\u003C\u002Fp>\n\u003Cp>Make sure to also analyse your website performance to see if any pages are underperforming in CTR. If a page is ranking highly in the SERPs but features a low CTR, this is a sign that your meta description is not optimised. Make the necessary changes and track its success using tools like Google Analytics.\u003C\u002Fp>\n\u003Ch3 id=\"2-make-it-relevant-to-your-content-and-user-intent\">2. Make it relevant to your content and user intent\u003C\u002Fh3>\n\u003Cp>By the time you’ve published a specific page, you will already have adapted it to target specific keywords. For instance, before posting a blog piece on ‘Top 10 Healthiest Dog Foods’, you will need to conduct a keyword research project where you find the keywords your potential audience are using to find content like yours. You will also have attached these keywords to user intent, whether that’s navigational, informational or transactional.\u003C\u002Fp>\n\u003Cp>Transactional – The searcher wants to reach a website where they can ‘do’ something e.g. buying a product, downloading a file, signing up to a newsletter or registering to a service.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3965\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fal0bF3bM-How-to-increase-click-through-rates-using-meta-descriptions-final-Google-Docs-4.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"601\" height=\"44\" \u002F>\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3966\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FLq5N2eDC-How-to-increase-click-through-rates-using-meta-descriptions-final-Google-Docs-6.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"606\" height=\"86\" \u002F>\u003C\u002Fp>\n\u003Cp>Informational – The searcher wants to ‘know’ a specific piece of information.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3967\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F4vtO7cO0-How-to-increase-click-through-rates-using-meta-descriptions-final-Google-Docs-7.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"605\" height=\"50\" \u002F>\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3968\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FkheZVjr3-How-to-increase-click-through-rates-using-meta-descriptions-final-Google-Docs-8.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"603\" height=\"108\" \u002F>\u003C\u002Fp>\n\u003Cp>Navigational – The searcher is looking for a particular website.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3969\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FW3957ips-How-to-increase-click-through-rates-using-meta-descriptions-final-Google-Docs-9.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"602\" height=\"173\" \u002F>\u003C\u002Fp>\n\u003Cp>The next step is to use this research in your meta descriptions. For example, if you are producing a meta description for an informational blog post about healthy dog biscuits, but your website is about pets in general, make sure to not include keywords that reference other pets, like cats or rabbits. If the user intent is to purchase some dog biscuits, make sure that you target keywords that reflect this, such as ‘buy dog biscuits’ and ‘order now’.\u003C\u002Fp>\n\u003Cp>My colleague Paul provided a fantastic example of this in a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fusing-user-intent-boost-click-through-rate-conversion-rate\u002F\">recent blog post\u003C\u002Fa>. As he points out in his article, the first example (below) is better optimised as it targets the user intent to purchase a product and entices them to click by offering them the incentive of ‘free delivery’. The second example, however, is too vague and provides little incentive for the searcher.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3970\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FuZGp2ufI-How-to-increase-click-through-rates-using-meta-descriptions-final-Google-Docs-10.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"633\" height=\"263\" \u002F>\u003C\u002Fp>\n\u003Cp>Your meta descriptions should all be unique, as otherwise the overall user experience (UX) will be impaired. You might be tempted to create a temporary general meta description for the pages that you haven’t been able to optimise yet, but not only will this look unattractive, it will discourage searchers from clicking through to your site. You will be better off leaving the meta description blank and letting Google choose its own meta description for your page in the meantime.\u003C\u002Fp>\n\u003Cp>A side note to this is to make sure to avoid keyword stuffing – the practice of excessively filling either the content of a web page or a meta description with keywords to trick Google into seeing it as highly relevant. While Google’s algorithm will not actively penalise websites that keyword stuff their meta descriptions, it will certainly look ‘spammy’ and Google would more than likely use other content on-page that is better suited. Being able to match the page content without overdoing it is a surefire way of crafting great meta descriptions.\u003C\u002Fp>\n\u003Ch3 id=\"3-make-it-the-right-word-length\">3. Make it the right word length\u003C\u002Fh3>\n\u003Cp>Google can be very particular about the length of a page’s meta description. If the meta description is too long, it will be abruptly cut off by the dreaded ellipses.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3971\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOPI61PB9-How-to-increase-click-through-rates-using-meta-descriptions-final-Google-Docs-5.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"645\" height=\"85\" \u002F>\u003C\u002Fp>\n\u003Cp>If a meta description is too short, it can be negatively perceived by Google and consequently ignored by the algorithm, which will choose a piece of text from the page instead.\u003C\u002Fp>\n\u003Cp>Ideally, your meta description length will between 130-160 characters. Google has meddled with its ideal length in the past, most recently reducing it back down to around 160 characters in May 2018 after having expanded it to 300 characters in December 2017. A safe bet will most likely always be 160 characters, so do not fret if Google expands its maximum limit in the future.\u003C\u002Fp>\n\u003Cp>A tool we like to use at Impression is Yoast SEO, which is a plugin for WordPress. It allows you to easily track and alter your meta descriptions, ensuring you stay within the recommended word limit, thanks to a green progress bar (seen below). It’s also useful for avoiding embarrassing spelling mistakes that could create a negative impression of your brand.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3972\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F7Wa38dCn-How-to-increase-click-through-rates-using-meta-descriptions-final-Google-Docs-11.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"446\" height=\"213\" \u002F>\u003C\u002Fp>\n\u003Ch3 id=\"4-use-call-to-actions-or-structured-content\">4. Use call-to-actions or structured content\u003C\u002Fh3>\n\u003Cp>Like any piece of effective copywriting, using the active voice and concluding with a call-to-action is a good strategy in most cases. The example used below features three call-to-actions in just a few sentences, and will likely be achieving a high CTR.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3973\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FH2q5lI8e-How-to-increase-click-through-rates-using-meta-descriptions-final-Google-Docs-12.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"602\" height=\"105\" \u002F>\u003C\u002Fp>\n\u003Cp>Phrases like ‘Learn more’, ‘Buy now’ or ‘Order today and receive 10% off’ will pique the interest of a searcher and ensure that they visit your page.\u003C\u002Fp>\n\u003Cp>Sometimes a transactional user intent is better served by including structured content, which can be a suitable alternative to using call-to-actions. For instance, providing just a product’s technical information, like in the example below, will sometimes be enough to encourage a searcher to click and make a purchase.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3974\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FR7eVrkkC-How-to-increase-click-through-rates-using-meta-descriptions-final-Google-Docs-13.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"593\" height=\"92\" \u002F>\u003C\u002Fp>\n\u003Cp>Meta descriptions should be part and parcel of any search engine optimisation (SEO) strategy. Whether the intent is navigational, transactional or informational, crafting succinct and effective meta descriptions is crucial to improving the CTR to your site.\u003C\u002Fp>\n\u003Cp>This guide is only an introduction to the options available to people wanting to increase their website traffic. Pairing this will a comprehensive SEO, digital PR and PPC strategy will serve businesses, and their clients, very well in the long-term.\u003C\u002Fp>\n",false,"standard",[10],1,[],[13],135,[15,16,17,18,19,20,21,22],"post-3962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo",{"page_content_modules":24,"hero":136},[25,91],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"How To Increase Click Through Rates Using Meta Descriptions",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":34,"specialist_service_links":7,"photo":38},{"ID":39,"id":39,"title":40,"filename":41,"filesize":42,"url":43,"link":44,"alt":34,"author":45,"description":34,"caption":34,"name":46,"status":47,"uploaded_to":42,"date":48,"modified":48,"menu_order":42,"mime_type":49,"type":50,"subtype":51,"icon":52,"width":53,"height":53,"sizes":54},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":55,"thumbnail-width":56,"thumbnail-height":56,"medium":57,"medium-width":58,"medium-height":58,"medium_large":59,"medium_large-width":60,"medium_large-height":60,"large":61,"large-width":62,"large-height":63,"1536x1536":64,"1536x1536-width":65,"1536x1536-height":65,"2048x2048":66,"2048x2048-width":67,"2048x2048-height":67,"post-thumbnail":68,"post-thumbnail-width":69,"post-thumbnail-height":70,"12_col":71,"12_col-width":72,"12_col-height":73,"default_landscape":74,"default_landscape-width":75,"default_landscape-height":76,"default_portrait":77,"default_portrait-width":76,"default_portrait-height":75,"6_col_and_margin_short":78,"6_col_and_margin_short-width":69,"6_col_and_margin_short-height":73,"11_col_and_margin":79,"11_col_and_margin-width":80,"11_col_and_margin-height":73,"9_col_rectangle":81,"9_col_rectangle-width":82,"9_col_rectangle-height":83,"11_col":84,"11_col-width":85,"11_col-height":73,"staff_image_696_600":86,"staff_image_696_600-width":87,"staff_image_696_600-height":76,"rectangular_thumbnail":88,"rectangular_thumbnail-width":89,"rectangular_thumbnail-height":90},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":92,"reduced":27,"top_overlap":93,"bottom_underlap":93,"disable_observer":-1,"heading":94,"cta_text":95,"cta_link":96,"items":97},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[98,112,121],{"type_key":16,"title":99,"excerpt":100,"to":101,"postedAt":102,"readingTime":103,"image":104,"authors":105,"category":109},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[106],{"name":107,"image":108},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":110,"name":111},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":16,"title":113,"excerpt":114,"to":115,"postedAt":116,"readingTime":103,"image":117,"authors":118,"category":120},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[119],{"name":107,"image":108},{"to":110,"name":111},{"type_key":16,"title":122,"excerpt":123,"to":124,"postedAt":125,"readingTime":126,"image":127,"authors":128,"category":135},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. By moving away from replication and toward the creation of unique value, you provide both Google and users with a compelling reason to prefer your brand over […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-information-gain-solves-commodity-seo\u002F","2026-07-20T11:37:53",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgetty-images-lwAc6CL9tlM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[129,132],{"name":130,"image":131},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":133,"image":134},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":110,"name":111},{"type":137,"style":138,"heading":28,"date":4,"updatedAt":139,"reading_minutes":140,"image":141,"imageAlt":28,"categories":142,"collections":325},"blog-post","light","2022-02-07T16:48:28",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FBxVs5TCi-050720211625517706_fancycrave-329196-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[143],{"id":10,"count":144,"description":145,"link":110,"name":111,"slug":146,"taxonomy":147,"parent":42,"meta":148,"acf":149,"head_links":150,"resource_count":151,"yoast_title":152,"yoast_meta":153,"yoast_json_ld":197,"_links":294,"path":110},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo","category",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[154,156,159,162,165,168,171,173,175,177,180,183,186,189,191,194],{"property":155,"content":152},"title",{"property":157,"content":158},"description","Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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