[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fimprove-your-email-marketing-by-becoming-a-bimi-verified-sender":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":387,"breadcrumbs":388,"reading_minutes":199,"category":396,"head":398},"2024-01-29T15:53:14",{"rendered":6},"\n\u003Cp>With the challenges related to third-party data in digital advertising, the value of first-party targetable customer and prospect data is key – and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Femail-marketing\u002F\">email marketing\u003C\u002Fa> is the perfect activation channel for this data. \u003C\u002Fp>\n\n\n\n\u003Cp>However, the prevalence of phishing attacks and email fraud has highlighted the need for enhanced security measures. This is where Brand Indicators for Message Identification (“BIMI”) technology steps in, offering a robust solution to verify email senders and bolster email security.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-is-bimi\">What is BIMI?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#how-does-bimi-work\">How does BIMI work?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#technical-requirements-of-bimi\">Technical requirements of BIMI\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#benefits-of-bimi-technology\">Benefits of BIMI technology\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#improved-brand-trust\">Improved brand trust\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#enhanced-email-security\">Enhanced email security\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#positive-impact-on-email-deliverability\">Positive impact on email deliverability\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#frequently-asked-questions-faqs\">Frequently Asked Questions (FAQs)\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#is-bimi-a-standalone-email-security-solution\">Is BIMI a standalone email security solution?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#can-any-organisation-implement-bimi\">Can any organisation implement BIMI?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-does-bimi-impact-email-performance\">How does BIMI impact email performance?\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-is-bimi\">\u003Cstrong>What is BIMI?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>BIMI is the standardised email authentication protocol that enables organisations to display their brand logos directly in the recipient’s email client. It adds an extra layer of security by authenticating the sender’s identity, thereby reducing the risk of phishing attacks. At the time of writing this BIMI standard is adopted by Google and Yahoo mailboxes, with more planned to adopt this technology in the future. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"how-does-bimi-work\">\u003Cstrong>How does BIMI work?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>BIMI leverages existing email authentication standards such as \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdmarc.org\u002F\">DMARC\u003C\u002Fa> (Domain-based Message Authentication, Reporting, and Conformance) and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.mimecast.com\u002Fcontent\u002Fsender-policy-framework\u002F\">SPF\u003C\u002Fa> (Sender Policy Framework) to verify the legitimacy of the sender. Once these authentication mechanisms are in place, BIMI allows organisations to attach their brand logo to authenticated emails.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"technical-requirements-of-bimi\">\u003Cstrong>Technical requirements of BIMI\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>To implement BIMI, organisations need to have DMARC and SPF configured for their domains. DMARC ensures that the sender’s domain aligns with the email’s “From” address, while SPF specifies which mail servers are authorised to send emails on behalf of the domain.\u003C\u002Fp>\n\n\n\n\u003Cp>BIMI requires organisations to provide their brand logos in Scalable Vector Graphics (“SVG”) format. SVG is chosen for its scalability and adaptability, ensuring that the logo displays correctly across various devices and resolutions. Brands should also consider the layout of the logo as the BIMI mark can often appear in a cropped circle. \u003C\u002Fp>\n\n\n\n\u003Cp>A crucial component of BIMI is the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fa\u002Fanswer\u002F10911028?hl=en\">Verified Mark Certificate\u003C\u002Fa> (“VMC”). This digital certificate is issued by a Certificate Authority and serves as proof of the organisation’s legitimacy. The VMC is linked to the brand’s domain and is used to sign the BIMI records, assuring the recipient that the email is genuinely from the claimed sender. Verified Mark Certificates must be provided by a recommended supplier and can cost in the region of £1,000  \u002F $1,200, though new entrants are entering the market and this price is falling over time. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2300\" height=\"1148\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002Fgoogle-bimi.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27081\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"benefits-of-bimi-technology\">\u003Cstrong>Benefits of BIMI technology\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"improved-brand-trust\">\u003Cstrong>Improved brand trust\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>By displaying brand logos alongside authenticated emails, BIMI enhances brand visibility and fosters trust. Recipients can quickly identify legitimate emails from trusted sources, reducing the likelihood of falling victim to phishing scams.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"enhanced-email-security\">\u003Cstrong>Enhanced email security\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>BIMI’s integration with DMARC and SPF fortifies email security by ensuring that only authorised senders can display their logos. This minimises the risk of impersonation and helps combat phishing attacks effectively.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"positive-impact-on-email-deliverability\">\u003Cstrong>Positive impact on email deliverability\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Emails authenticated with BIMI are more likely to pass through spam filters and reach the recipients’ inboxes. This positively influences email deliverability rates, ensuring that important communications are not inadvertently flagged as spam. Email deliverability is especially \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fgmail\u002Fgmail-security-authentication-spam-protection\u002F\">important\u003C\u002Fa> post-February 2024 with inbox providers publishing increased detail on the scrutiny they place on bulk senders. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"frequently-asked-questions-faqs\">\u003Cstrong>Frequently Asked Questions (FAQs)\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"is-bimi-a-standalone-email-security-solution\">\u003Cstrong>Is BIMI a standalone email security solution?\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>No, BIMI is not a standalone solution. It works in conjunction with existing email authentication protocols such as DMARC and SPF to enhance sender verification and email security.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"can-any-organisation-implement-bimi\">\u003Cstrong>Can any organisation implement BIMI?\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Yes, any organisation with a strong focus on email security and brand visibility can implement BIMI. However, it requires the configuration of DMARC, SPF, and obtaining a Verified Mark Certificate (VMC).\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-does-bimi-impact-email-performance\">\u003Cstrong>How does BIMI impact email performance?\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>BIMI positively influences email performance by improving deliverability rates and reducing the likelihood of emails being flagged as spam. It enhances the recipient’s ability to identify legitimate emails from trusted sources.\u003C\u002Fp>\n\n\n\n\u003Cp>BIMI technology represents a significant leap forward in email security and brand authentication. By incorporating brand logos directly into email clients, BIMI not only enhances brand visibility but also provides recipients with a visual cue to distinguish legitimate emails from potential threats. As organisations continue to prioritise cybersecurity, the adoption of BIMI is poised to become a standard practice in safeguarding email communications.\u003C\u002Fp>\n",false,"standard",[10],39,[],[13],108,[15,16,17,18,19,20,21,22],"post-27069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing",{"page_content_modules":24,"hero":195},[25,154],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"Improve your email marketing by becoming a BIMI Verified Sender",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},1,"\u002Fabout\u002Four-team\u002Faaron-dicks\u002F","Aaron Dicks","Chief Technology Officer","Chief Technology Officer of Impression. Previously a developer and SEO, I now oversee our technology- and data-driven services, as well as some of our innovation and software development. Technical problem solver.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":38,"specialist_service_links":39,"photo":98},"\u003Cp>Chief Technology Officer. Co-founded Impression in 2012.\u003C\u002Fp>\n\u003Cp>I’m a self-taught web developer who stumbled into digital marketing through a part time job at University. I went on to work with a number of digital agencies when I was in an in-house marketing manager role which led me to identify an opportunity to start Impression to offer a better service and product.\u003C\u002Fp>\n\u003Cp>Having been here from day one, I’ve held many roles at Impression, but have since settled back into a technology role. I lead our technology and data service design and delivery and also look after some of our internal media software development.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nBuilding a business that can have so many positive impacts across our team, clients and – in time – a more positive impact on the community and environment.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nYou’ll find me walking my Giant Schnoodle, Otto.\u003C\u002Fp>\n",[40,57,69,79,89],{"page":41,"link_text":45},{"ID":13,"post_author":42,"post_date":43,"post_date_gmt":43,"post_content":44,"post_title":45,"post_excerpt":44,"post_status":46,"comment_status":47,"ping_status":47,"post_password":44,"post_name":48,"to_ping":44,"pinged":44,"post_modified":49,"post_modified_gmt":49,"post_content_filtered":44,"post_parent":50,"guid":51,"menu_order":52,"post_type":53,"post_mime_type":44,"comment_count":54,"filter":55,"url_path":56},"98","2020-12-16 14:36:55","","Digital Marketing Strategy","publish","closed","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108",0,"page","0","raw","\u002Fdigital-marketing\u002Fstrategy\u002F",{"page":58,"link_text":68},{"ID":59,"post_author":60,"post_date":61,"post_date_gmt":61,"post_content":44,"post_title":62,"post_excerpt":44,"post_status":46,"comment_status":47,"ping_status":47,"post_password":44,"post_name":63,"to_ping":44,"pinged":44,"post_modified":64,"post_modified_gmt":64,"post_content_filtered":44,"post_parent":65,"guid":66,"menu_order":52,"post_type":53,"post_mime_type":44,"comment_count":54,"filter":55,"url_path":67},24830,"1","2023-09-09 12:14:08","Media Measurement","measurement","2026-09-25 10:45:33",17552,"\u002F?page_id=24830","\u002Fmedia-solutions\u002Fmeasurement\u002F","Media Effectiveness & MMM",{"page":70,"link_text":73},{"ID":71,"post_author":42,"post_date":72,"post_date_gmt":72,"post_content":44,"post_title":73,"post_excerpt":44,"post_status":46,"comment_status":47,"ping_status":47,"post_password":44,"post_name":74,"to_ping":44,"pinged":44,"post_modified":75,"post_modified_gmt":75,"post_content_filtered":44,"post_parent":76,"guid":77,"menu_order":52,"post_type":53,"post_mime_type":44,"comment_count":54,"filter":55,"url_path":78},244,"2020-12-21 14:32:54","CRO","cro","2026-04-13 10:27:20",24873,"\u002F?page_id=244","\u002Fdigital-experience\u002Fcro\u002F",{"page":80,"link_text":88},{"ID":81,"post_author":42,"post_date":82,"post_date_gmt":82,"post_content":44,"post_title":83,"post_excerpt":44,"post_status":46,"comment_status":47,"ping_status":47,"post_password":44,"post_name":84,"to_ping":44,"pinged":44,"post_modified":85,"post_modified_gmt":85,"post_content_filtered":44,"post_parent":52,"guid":86,"menu_order":52,"post_type":53,"post_mime_type":44,"comment_count":54,"filter":55,"url_path":87},374,"2021-01-11 16:25:32","Analytics","analytics","2026-09-28 11:36:16","\u002F?page_id=374","\u002Fanalytics\u002F","Enterprise Analytics",{"page":90,"link_text":93},{"ID":91,"post_author":42,"post_date":92,"post_date_gmt":92,"post_content":44,"post_title":93,"post_excerpt":44,"post_status":46,"comment_status":47,"ping_status":47,"post_password":44,"post_name":94,"to_ping":44,"pinged":44,"post_modified":95,"post_modified_gmt":95,"post_content_filtered":44,"post_parent":52,"guid":96,"menu_order":52,"post_type":53,"post_mime_type":44,"comment_count":54,"filter":55,"url_path":97},20655,"2023-01-04 14:22:27","CRM","crm","2025-03-13 14:52:45","\u002F?page_id=20655","\u002Fcrm\u002F",{"ID":99,"id":99,"title":100,"filename":101,"filesize":102,"url":103,"link":104,"alt":44,"author":105,"description":44,"caption":44,"name":106,"status":107,"uploaded_to":52,"date":108,"modified":108,"menu_order":52,"mime_type":109,"type":110,"subtype":111,"icon":112,"width":113,"height":114,"sizes":115},25129,"Aaron-Dicks2","Aaron-Dicks2.png",305948,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&q=90","\u002Faaron-dicks2\u002F","12","aaron-dicks2","inherit","2023-10-03 15:58:10","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":116,"thumbnail-width":117,"thumbnail-height":117,"medium":118,"medium-width":119,"medium-height":120,"medium_large":121,"medium_large-width":122,"medium_large-height":123,"large":124,"large-width":125,"large-height":126,"1536x1536":127,"1536x1536-width":128,"1536x1536-height":129,"2048x2048":130,"2048x2048-width":131,"2048x2048-height":132,"post-thumbnail":133,"post-thumbnail-width":134,"post-thumbnail-height":135,"12_col":136,"12_col-width":137,"12_col-height":138,"default_landscape":139,"default_landscape-width":140,"default_landscape-height":114,"default_portrait":141,"default_portrait-width":114,"default_portrait-height":140,"6_col_and_margin_short":142,"6_col_and_margin_short-width":134,"6_col_and_margin_short-height":138,"11_col_and_margin":143,"11_col_and_margin-width":144,"11_col_and_margin-height":138,"9_col_rectangle":145,"9_col_rectangle-width":146,"9_col_rectangle-height":147,"11_col":148,"11_col-width":149,"11_col-height":138,"staff_image_696_600":150,"staff_image_696_600-width":113,"staff_image_696_600-height":114,"rectangular_thumbnail":151,"rectangular_thumbnail-width":152,"rectangular_thumbnail-height":153},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":155,"reduced":27,"top_overlap":156,"bottom_underlap":156,"disable_observer":-1,"heading":157,"cta_text":158,"cta_link":159,"items":160},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[161,173,183],{"type_key":16,"title":162,"excerpt":163,"to":164,"postedAt":165,"readingTime":166,"image":167,"authors":168,"category":170},"A guide to WebMCP for marketing leaders","\u003Cp>The structure of web traffic is undergoing a fundamental structural transition. We’re certainly seeing the impacts of these changes en masse. Whilst SEO visibility is driving, in part, Generative Engine Optimisation (“GEO”) visibility, clicks in traditional SEO rankings are harder to come by, and customer behaviour is fragmented as users are using new places to […]\u003C\u002Fp>\n","\u002Fblog\u002Fa-guide-to-webmcp-for-marketing-leaders\u002F","2026-08-27T13:51:35",13,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fyasa-design-studio-Ot2wQ8jF43s-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[169],{"name":33,"image":36},{"to":171,"name":172},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing",{"type_key":16,"title":174,"excerpt":175,"to":176,"postedAt":177,"readingTime":178,"image":179,"authors":180,"category":182},"Navigating Agentic Commerce with Universal Commerce Protocol","\u003Cp>As artificial intelligence transitions from information retrieval to autonomous task execution, the underlying infrastructure supporting ecommerce is undergoing a fundamental architectural shift.  The Universal Commerce Protocol (“UCP”) provides the unified communication layer required for AI agents to browse, negotiate, and execute transactions directly across merchant back-ends such as payment gateways. It’s an open-source standard co-developed […]\u003C\u002Fp>\n","\u002Fblog\u002Fnavigating-agentic-commerce-with-universal-commerce-protocol\u002F","2026-08-27T13:51:17",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fa-c-dqg4QeDNUi8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[181],{"name":33,"image":36},{"to":171,"name":172},{"type_key":16,"title":184,"excerpt":185,"to":186,"postedAt":187,"readingTime":188,"image":189,"authors":190,"category":194},"Bing vs Google: Search Engine Comparison 2026","\u003Cp>In the Bing vs Google debate, many would point to the widespread popularity of Google – the world’s largest search engine – as evidence that users prefer it to its closest rival. Figures suggest that Google has 1 billion daily active users compared to Bing’s 100 million. Yet whilst Google continues to dominate the global […]\u003C\u002Fp>\n","\u002Fblog\u002Fbing-differ-google\u002F","2026-06-11T16:15:35",31,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002FBing-logo.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[191],{"name":192,"image":193},"Jonathan Theuring","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":171,"name":172},{"type":196,"style":197,"heading":28,"date":4,"updatedAt":198,"reading_minutes":199,"image":200,"imageAlt":28,"categories":201,"collections":386},"blog-post","light","2024-09-30T09:14:07",3,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002Fdiana-light-s358rpxEALI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[202],{"id":10,"count":203,"description":204,"link":171,"name":172,"slug":205,"taxonomy":206,"parent":52,"meta":207,"acf":208,"head_links":209,"resource_count":210,"yoast_title":211,"yoast_meta":212,"yoast_json_ld":257,"_links":354,"path":171},282,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our experts regularly blog about the digital marketing news that’s stirring up the industry, so check back regularly or \u003Ca href=\"\u002Fnewsletter\u002F\">sign up to our newsletter\u003C\u002Fa> to stay informed!\u003C\u002Fp>\r\n\u003Cp class=\"p1\">\u003Cspan style=\"font-weight: 400\">Impression is a multi-award-winning \u003C\u002Fspan>\u003Ca href=\"\u002Fdigital-marketing\u002F\">\u003Cspan style=\"font-weight: 400\">digital marketing agency\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400\"> that provides services\u003C\u002Fspan> that provides services including \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">Strategy\u003C\u002Fa>, \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, \u003Ca href=\"\u002Fdigital-experience\u002Fcro\u002F\">CRO\u003C\u002Fa>, \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa>, \u003Ca href=\"\u002Fanalytics\u002F\">Analytics\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">Media Effectiveness\u003C\u002Fa> to its wide range of clients. Browse our latest thinking around digital marketing below, or \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to discuss how we can help you.\u003C\u002Fp>","digital-marketing","category",[],{"sub_title_override":44,"title_override":44,"hidden":7},[],96,"Digital Marketing Blog | Tips, Advice & Guides | Impression",[213,215,218,221,224,227,230,232,234,236,239,242,245,248,251,254],{"property":214,"content":211},"title",{"property":216,"content":217},"description","Keeping up to date with the latest digital marketing trends, strategies, and announcements can be difficult. 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