[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fimprove-ctr":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":15,"acf":24,"head_links":336,"breadcrumbs":337,"reading_minutes":148,"category":345,"head":347},"2019-12-17T11:50:40",{"rendered":6},"\u003Cp>Want to improve the CTR in your Google Ads campaigns? It sounds a bit too good to be true, but there’s one small change that you can make to your ads that can give your CTR an instant boost.\u003C\u002Fp>\n\u003Cp>In this short post, I’ll be giving you one super-easy way to increase your CTR and showing you some of the incredible results my clients have seen by implementing it. (No really – not only did CTRs improve but \u003Ca rel=\"noreferrer noopener\" href=\"#casestudy\">conversion rates more than doubled too!\u003C\u002Fa>)\u003C\u002Fp>\n\u003Cp>I’ll warn you in advance though – it’s \u003Cem>incredibly\u003C\u002Fem> simple, so don’t write it off due to its simplicity.\u003C\u002Fp>\n\u003Cp> \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fimprove-ctr\u002F#more-4768\" class=\"more-link\">\u003Cspan aria-label=\"Continue reading Improve CTR: One Small Change That Brings Big Results\">(more…)\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\n",false,"standard",[10],40,[],[13,14],104,135,[16,17,18,19,20,21,22,23],"post-4768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc",{"page_content_modules":25,"hero":144},[26,92],{"acf_fc_layout":27,"reduced":28,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":28,"title":29,"content":6,"authors":30},"blog_post_content",true,"Improve CTR: One Small Change That Brings Big Results",[31],{"id":32,"path":33,"display_name":34,"job_title":35,"description":36,"avatar_url":37,"acf":38},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. 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If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. 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Our digital experts regularly blog about the PPC news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","ppc","category",[],[],[],16,"PPC Blog | PPC Tips, Advice & Guides | Impression",[162,164,167,170,173,176,179,181,183,185,188,191,194,197,199,202],{"property":163,"content":160},"title",{"property":165,"content":166},"description","Keeping up to date with the latest PPC trends, strategies, and announcements can be difficult. 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