[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fimpressions-modern-measurement-series":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":331,"breadcrumbs":332,"reading_minutes":143,"category":340,"head":342},"2024-04-10T10:34:31",{"rendered":6},"\n\u003Cp>There’s a huge buzz around media measurement and marketing effectiveness in the industry right now, and for good reason. The phase-out of the third-party cookie presents advertisers with attribution challenges that not only make it more difficult to make strategic decisions but also to achieve stakeholder buy-in for marketing investment. \u003C\u002Fp>\n\n\n\n\u003Cp>To help you improve your knowledge of the modern measurement landscape and understand the best solutions to embrace user privacy without hindering marketing performance, Impression has launched a series of short videos. \u003C\u002Fp>\n\n\n\n\u003Cp>Watch and gain insights into:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>The current technology and privacy headwinds challenging digital attribution\u003C\u002Fli>\n\n\n\n\u003Cli>How to respect user privacy online and implement compliant solutions \u003C\u002Fli>\n\n\n\n\u003Cli>How to more accurately measure the impact of your efforts through different solutions e.g. multi-touch attribution, incrementality testing and media mix modelling \u003C\u002Fli>\n\n\n\n\u003Cli>How to communicate the value of marketing measurement to key stakeholders \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Ff0sKYLsk-Measurement_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27925\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"part-one-the-current-media-effectiveness-landscape\">Part one: The current media effectiveness landscape\u003C\u002Fh2>\n\n\n\n\u003Cp>Strategy Director, Claire Elsworth and Paid Media Specialist, Sam Cooper uncover: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Why media effectiveness is currently front-of-mind of marketers\u003C\u002Fli>\n\n\n\n\u003Cli>How marketers should determine the best measurement solution for their business \u003C\u002Fli>\n\n\n\n\u003Cli>The part that media effectiveness plays in a wider strategy \u003C\u002Fli>\n\n\n\n\u003Cli>Who will get the most value from reassessing their current approach to measuring their marketing efforts\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>See the video transcript \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fmodern-measurement-the-current-media-effectiveness-landscape\u002F\">here\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Impression's Modern Measurement series: The current media effectiveness landscape\" width=\"700\" height=\"394\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fu9Uj_cVCXQk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"part-two-privacy-first-tracking-technology-solutions\">Part two: Privacy-first tracking technology solutions\u003C\u002Fh2>\n\n\n\n\u003Cp>Technology Director, Aaron Dicks and Head of Media Solutions, Harry Brace explore: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Recent changes in privacy laws and the impact on the data landscape\u003C\u002Fli>\n\n\n\n\u003Cli>Consent management and tools to maintain quality data gathering \u003C\u002Fli>\n\n\n\n\u003Cli>The benefits of moving to server-side tracking \u003C\u002Fli>\n\n\n\n\u003Cli>How accessing better data can drive greater high-value conversions\n\u003Cul class=\"wp-block-list\">\n\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>See the video transcript \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fmodern-measurement-series-privacy-first-tracking-solutions\u002F\">here\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Impression's Modern Measurement Series: Privacy-first tracking solutions\" width=\"700\" height=\"394\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F0uhmAtNA4sw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"part-three-the-trio-of-attribution-and-contribution\">Part three: The trio of attribution and contribution\u003C\u002Fh2>\n\n\n\n\u003Cp>Technology Director, Aaron Dicks and Head of Paid Media Performance, Nick Handley explore: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>The current technology and privacy headwinds challenging digital attribution  \u003C\u002Fli>\n\n\n\n\u003Cli>How to respect user privacy online and implement compliant solutions\u003C\u002Fli>\n\n\n\n\u003Cli>How to more accurately measure the impact of your efforts through different solutions e.g. multi-touch attribution, incrementality testing and media mix modelling\u003C\u002Fli>\n\n\n\n\u003Cli>How to communicate the value of marketing measurement to key stakeholders\n\u003Cul class=\"wp-block-list\">\n\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>See the video transcript \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fmodern-measurement-series-3-the-trio-of-attribution-and-contribution\u002F\">here\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Impression's Modern Measurement Series: The trio of attribution and contribution\" width=\"700\" height=\"394\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fk5lg7gpstpI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"part-four-demonstrating-the-value-of-brand-media-vs-performance-media\">Part four: Demonstrating the value of brand media vs performance media \u003C\u002Fh2>\n\n\n\n\u003Cp>Technology Director, Aaron Dicks and Strategy Director Claire Elsworth explore: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>How to generate more demand for your brand and overcome the performance plateau \u003C\u002Fli>\n\n\n\n\u003Cli>How to adopt a holistic approach to measure the success of your generation and conversion of demand\u003C\u002Fli>\n\n\n\n\u003Cli>How to use insights to deliver a full-funnel brand-led solution\n\u003Cul class=\"wp-block-list\">\n\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>See the video transcript \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fmodern-measurement-series-4-demonstrating-the-value-of-brand-media-vs-performance-media\u002F\">here\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Impression's Modern Measurement Series: Demonstrating the value of brand media vs performance media\" width=\"700\" height=\"394\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FflCPAunTZPc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"part-five\">Part five: \u003C\u002Fh2>\n\n\n\n\u003Cp>Head of PPC Performance, Nick Handley and Paid Media Consultant, Sam Cooper explore: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Why it’s difficult to achieve stakeholder buy-in for measurement projects \u003C\u002Fli>\n\n\n\n\u003Cli>Actionable tips to help engage key stakeholders\u003C\u002Fli>\n\n\n\n\u003Cli> Solutions for those working with a smaller budget\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>See the video transcript \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fmodern-measurement-series-5-educating-stakeholders-on-the-value-of-measurement\u002F\">here\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Impression's Modern Measurement Series:  Educating stakeholders on the value of media measurement\" width=\"700\" height=\"394\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FiRceYTacSFY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"part-six\">Part six:\u003C\u002Fh2>\n\n\n\n\u003Cp>Technology Director, Aaron Dicks, and Media Effectiveness Executive, Jake Piekarski explore: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>The current technology and privacy headwinds challenging digital attribution \u003C\u002Fli>\n\n\n\n\u003Cli>How to respect user privacy online and implement compliant solutions \u003C\u002Fli>\n\n\n\n\u003Cli>How to more accurately measure the impact of your efforts through different solutions e.g. multi-touch attribution, incrementality testing and media mix modelling \u003C\u002Fli>\n\n\n\n\u003Cli>How to communicate the value of marketing measurement to key stakeholders\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Impression's Modern Measurement Series: A deeper dive into media mix modelling\" width=\"700\" height=\"394\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FYlNv-eEy9dg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>See the video transcript \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fmodern-measurement-series-6-a-deeper-dive-into-media-mix-modelling\u002F\">here\u003C\u002Fa>. \u003C\u002Fp>\n",true,"standard",[10],41,[],[13],135,[15,16,17,18,19,20,21,22],"post-27908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-measurement",{"page_content_modules":24,"hero":139},[25,91],{"acf_fc_layout":26,"reduced":7,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":7,"title":27,"content":6,"authors":28},"blog_post_content","Impression’s Modern Measurement Series",[29],{"id":30,"path":31,"display_name":32,"job_title":33,"description":34,"avatar_url":35,"acf":36},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":33,"full_bio":33,"specialist_service_links":37,"photo":38},false,{"ID":39,"id":39,"title":40,"filename":41,"filesize":42,"url":43,"link":44,"alt":33,"author":45,"description":33,"caption":33,"name":46,"status":47,"uploaded_to":42,"date":48,"modified":48,"menu_order":42,"mime_type":49,"type":50,"subtype":51,"icon":52,"width":53,"height":53,"sizes":54},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":55,"thumbnail-width":56,"thumbnail-height":56,"medium":57,"medium-width":58,"medium-height":58,"medium_large":59,"medium_large-width":60,"medium_large-height":60,"large":61,"large-width":62,"large-height":63,"1536x1536":64,"1536x1536-width":65,"1536x1536-height":65,"2048x2048":66,"2048x2048-width":67,"2048x2048-height":67,"post-thumbnail":68,"post-thumbnail-width":69,"post-thumbnail-height":70,"12_col":71,"12_col-width":72,"12_col-height":73,"default_landscape":74,"default_landscape-width":75,"default_landscape-height":76,"default_portrait":77,"default_portrait-width":76,"default_portrait-height":75,"6_col_and_margin_short":78,"6_col_and_margin_short-width":69,"6_col_and_margin_short-height":73,"11_col_and_margin":79,"11_col_and_margin-width":80,"11_col_and_margin-height":73,"9_col_rectangle":81,"9_col_rectangle-width":82,"9_col_rectangle-height":83,"11_col":84,"11_col-width":85,"11_col-height":73,"staff_image_696_600":86,"staff_image_696_600-width":87,"staff_image_696_600-height":76,"rectangular_thumbnail":88,"rectangular_thumbnail-width":89,"rectangular_thumbnail-height":90},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":92,"reduced":7,"top_overlap":93,"bottom_underlap":93,"disable_observer":-1,"heading":94,"cta_text":95,"cta_link":96,"items":97},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[98,112,124],{"type_key":16,"title":99,"excerpt":100,"to":101,"postedAt":102,"readingTime":103,"image":104,"authors":105,"category":109},"Beyond ad-level data: Unlocking granular product insights for Meta","\u003Cp>Standard Meta Ads reporting traditionally stops at the ad level, leaving e-commerce brands in the dark about which specific products are actually driving traffic on social platforms. While Dynamic Product Ads (DPAs) are incredibly powerful, they aggregate performance across multiple items, making it difficult to isolate individual product success.  To bridge this data gap, the […]\u003C\u002Fp>\n","\u002Fblog\u002Funlocking-granular-product-insights-for-meta\u002F","2026-06-24T14:13:48",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fallison-saeng-B7VlWt3pRM0-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[106],{"name":107,"image":108},"Zoe Le","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":110,"name":111},"\u002Fblog\u002Fcategory\u002Fmeasurement\u002F","Measurement",{"type_key":16,"title":113,"excerpt":114,"to":115,"postedAt":116,"readingTime":117,"image":118,"authors":119,"category":123},"Which Marketing Mix Modelling platform should you use?","\u003Cp>If you’ve decided to build a Marketing Mix Model (MMM), an important first step is to choose what platform you want to use. There are quite a few options, ranging from simple to complex, with different benefits to each You’ve probably come across these libraries already: Google’s Meridian, Meta’s Robyn, PyMC Marketing and a handful […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhich-marketing-mix-modelling-platform-should-you-use\u002F","2026-06-10T11:28:01",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fvaleria-nikitina-ie2R2t9fC9Q-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[120],{"name":121,"image":122},"Harry Brace","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":110,"name":111},{"type_key":16,"title":125,"excerpt":126,"to":127,"postedAt":128,"readingTime":129,"image":130,"authors":131,"category":138},"Beyond the click: Can you use MMM to prove the value of LLMs?","\u003Cp>LLMs (Large Language Models) have quickly become a significant influence on a customer’s journey, and all signs point to this influence only increasing. Even before we consider how to influence visibility across AI search, the first question we have to ask ourselves is: How do we measure the impact LLMs have on top-line results? The […]\u003C\u002Fp>\n","\u002Fblog\u002Fcan-mmm-prove-the-value-of-lmms\u002F","2026-04-28T11:48:18",8,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002Faerps-com-bUUrG6CMHiA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[132,135],{"name":133,"image":134},"Alex Howat","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FkMgPqCLz-Alex-Howat.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":136,"image":137},"Petar Jovetic","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":110,"name":111},{"type":140,"style":141,"heading":27,"date":4,"updatedAt":142,"reading_minutes":143,"image":144,"imageAlt":27,"categories":145,"collections":330},"blog-post","light","2024-05-20T08:46:19",3,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FTMMS_Video_Featured-Image.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[146],{"id":10,"count":147,"description":148,"link":110,"name":111,"slug":149,"taxonomy":150,"parent":42,"meta":151,"acf":152,"head_links":153,"resource_count":154,"yoast_title":155,"yoast_meta":156,"yoast_json_ld":200,"_links":298,"path":110},131,"Here at Impression, ongoing research and training is a huge part of how we keep our \u003Ca href=\"\u002Fmedia-solutions\u002F\">Media Solutions\u003C\u002Fa> team up-to-date with the latest happenings in the world of web & app analytics, martech, \u003Ca href=\"\u002Fmedia-solutions\u002Fdata-science\u002F\">data science\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">media effectiveness\u003C\u002Fa>. We regularly share our thoughts on the latest digital news right here on our blog, so you can keep up to date too.\r\n\r\nFind out more about our \u003Ca href=\"\u002Fanalytics\u002F\">Analytics Agency\u003C\u002Fa> services, or browse our latest tips, advice and opinions below.","measurement","category",[],{"sub_title_override":33,"title_override":33},[],23,"Online Measurement, Analytics & Effectiveness Blog | Impression",[157,159,162,165,168,171,174,176,178,180,183,186,189,192,194,197],{"property":158,"content":155},"title",{"property":160,"content":161},"description","Keeping up to date with the latest measurement and analytics trends and strategies can be difficult. Browse our tips and advice in our latest blogs!",{"name":163,"content":164},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":166,"content":167},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fmeasurement\u002F",{"name":169,"content":170},"og:locale","en-GB",{"property":172,"content":173},"og:type","article",{"property":175,"content":155},"og:title",{"property":177,"content":161},"og:description",{"property":179,"content":167},"og:url",{"property":181,"content":182},"og:site_name","Impression",{"property":184,"content":185},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":187,"content":188},"og:image:width",1200,{"property":190,"content":191},"og:image:height",630,{"property":193,"content":49},"og:image:type",{"property":195,"content":196},"twitter:card","summary_large_image",{"property":198,"content":199},"twitter:site","@impressiontalk",{"@context":201,"@graph":202},"https:\u002F\u002Fschema.org",[203,211,221,231],{"@type":204,"@id":205,"url":205,"name":155,"isPartOf":206,"description":161,"breadcrumb":208,"inLanguage":210},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fmeasurement\u002F",{"@id":207},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":209},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fmeasurement\u002F#breadcrumb","en",{"@type":212,"@id":209,"itemListElement":213},"BreadcrumbList",[214,219],{"@type":215,"position":216,"name":217,"item":218},"ListItem",1,"Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":215,"position":220,"name":111},2,{"@type":222,"@id":207,"url":218,"name":182,"description":33,"publisher":223,"inLanguage":170,"potentialAction":225},"WebSite",{"@id":224},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":226,"target":227,"query-input":230},"SearchAction",{"@type":228,"urlTemplate":229},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":232,"@id":224,"name":182,"url":218,"logo":233,"image":239,"sameAs":240,"@context":244,"email":245,"foundingDate":246,"legalName":247,"vatID":248,"description":249,"telephone":250,"address":251,"location":258,"areaServed":291},"Organization",{"@type":234,"inLanguage":170,"@id":235,"url":236,"contentUrl":236,"width":237,"height":238,"caption":182},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[241,242,243],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":252,"streetAddress":253,"addressLocality":254,"addressRegion":255,"postalCode":256,"addressCountry":257},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[259,268,280],{"@type":260,"name":261,"geo":262,"address":266,"photo":239,"telephone":267},"Place","Impression Digital - Nottingham",{"@type":263,"latitude":264,"longitude":265},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":252,"streetAddress":253,"addressLocality":254,"addressRegion":255,"postalCode":256,"addressCountry":257},"+44 01158 242 212",{"@type":260,"name":269,"geo":270,"address":273,"photo":278,"telephone":279},"Impression Digital - London",{"@type":263,"latitude":271,"longitude":272},"51.50237208377361","-0.09229841534284115",{"@type":252,"streetAddress":274,"addressLocality":275,"addressRegion":276,"postalCode":277,"addressCountry":257},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":260,"name":281,"geo":282,"address":285},"Impression Digital - New York",{"@type":263,"latitude":283,"longitude":284},"40.726722746949","-74.00527778220652",{"@type":252,"streetAddress":286,"addressLocality":287,"addressRegion":288,"postalCode":289,"addressCountry":290},"160 Varick St","New York","NY","10013","USA",[292,295,297],{"@type":293,"name":294},"Country","Worldwide",{"@type":293,"name":296},"GBR",{"@type":293,"name":290},{"self":299,"collection":309,"about":312,"wp:post_type":315,"curies":326},[300],{"href":301,"targetHints":302},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F41",{"allow":303},[304,305,306,307,308],"GET","POST","PUT","PATCH","DELETE",[310],{"href":311},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[313],{"href":314},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[316,318,320,322,324],{"href":317},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=41",{"href":319},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=41",{"href":321},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=41",{"href":323},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=41",{"href":325},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=41",[327],{"name":328,"href":329,"templated":7},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[],[],[333,335,337,338],{"path":334,"name":217},"\u002F",{"path":96,"name":336},"Blog",{"path":110,"name":111},{"path":339,"name":27},null,[341],{"id":10,"name":111,"path":110},{"title":343,"script":344,"meta":413,"link":440},"The Modern Measurement Series from Impression",[345],{"type":346,"key":347,"innerHTML":348},"application\u002Fld+json","yoast-json-ld",{"@context":201,"@graph":349},[350,367,375,377,384,388,406],{"@type":351,"@id":352,"isPartOf":353,"author":355,"headline":27,"datePublished":357,"dateModified":358,"mainEntityOfPage":359,"wordCount":360,"publisher":361,"image":363,"thumbnailUrl":365,"articleSection":366,"inLanguage":170},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fimpressions-modern-measurement-series\u002F#article",{"@id":354},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fimpressions-modern-measurement-series\u002F",{"name":32,"@id":356},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6","2024-04-10T10:34:31+00:00","2024-05-20T08:46:19+00:00",{"@id":354},592,{"@id":362},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":364},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fimpressions-modern-measurement-series\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FTMMS_Video_Featured-Image.jpg?auto=compress%2Cformat&q=90",[111],{"@type":368,"@id":354,"url":354,"name":343,"isPartOf":369,"primaryImageOfPage":370,"image":371,"thumbnailUrl":365,"datePublished":357,"dateModified":358,"description":372,"breadcrumb":373,"inLanguage":210},"WebPage",{"@id":207},{"@id":364},{"@id":364},"Improve your knowledge of measurement and media effectiveness and understand the best solutions to embrace user privacy without hindering marketing performance.",{"@id":374},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fimpressions-modern-measurement-series\u002F#breadcrumb",{"@type":234,"inLanguage":170,"@id":364,"url":365,"contentUrl":365,"width":376,"height":376},1874,{"@type":212,"@id":374,"itemListElement":378},[379,380,382,383],{"@type":215,"position":216,"name":217,"item":218},{"@type":215,"position":220,"name":336,"item":381},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":215,"position":143,"name":111,"item":205},{"@type":215,"position":103,"name":27},{"@type":222,"@id":207,"url":218,"name":182,"description":33,"publisher":385,"inLanguage":170,"potentialAction":386},{"@id":224},{"@type":226,"target":387,"query-input":230},{"@type":228,"urlTemplate":229},{"@type":232,"@id":224,"name":182,"url":218,"logo":389,"image":239,"sameAs":390,"@context":244,"email":245,"foundingDate":246,"legalName":247,"vatID":248,"description":249,"telephone":250,"address":391,"location":392,"areaServed":402},{"@type":234,"inLanguage":170,"@id":235,"url":236,"contentUrl":236,"width":237,"height":238,"caption":182},[241,242,243],{"@type":252,"streetAddress":253,"addressLocality":254,"addressRegion":255,"postalCode":256,"addressCountry":257},[393,396,399],{"@type":260,"name":261,"geo":394,"address":395,"photo":239,"telephone":267},{"@type":263,"latitude":264,"longitude":265},{"@type":252,"streetAddress":253,"addressLocality":254,"addressRegion":255,"postalCode":256,"addressCountry":257},{"@type":260,"name":269,"geo":397,"address":398,"photo":278,"telephone":279},{"@type":263,"latitude":271,"longitude":272},{"@type":252,"streetAddress":274,"addressLocality":275,"addressRegion":276,"postalCode":277,"addressCountry":257},{"@type":260,"name":281,"geo":400,"address":401},{"@type":263,"latitude":283,"longitude":284},{"@type":252,"streetAddress":286,"addressLocality":287,"addressRegion":288,"postalCode":289,"addressCountry":290},[403,404,405],{"@type":293,"name":294},{"@type":293,"name":296},{"@type":293,"name":290},{"@type":407,"@id":408,"name":32,"image":409,"description":34,"url":412},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6",{"@type":234,"inLanguage":170,"@id":410,"url":411,"contentUrl":411,"caption":32},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96124cc556989aa8a89f2f74da512d68e4","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fimpression-team\u002F",[414,415,416,418,419,420,421,422,423,426,428,430,431,432,433,434,436,437,439],{"name":160,"content":372},{"name":163,"content":164},{"property":169,"content":417},"en_GB",{"property":172,"content":173},{"property":175,"content":343},{"property":177,"content":372},{"property":179,"content":354},{"property":181,"content":182},{"property":424,"content":425},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":427,"content":357},"article:published_time",{"property":429,"content":358},"article:modified_time",{"property":184,"content":365},{"property":187,"content":376},{"property":190,"content":376},{"property":193,"content":49},{"name":435,"content":32},"author",{"name":195,"content":196},{"name":438,"content":199},"twitter:creator",{"name":198,"content":199},[]]