[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fimpression-wins-silver-prize-in-microsoft-get-to-green-contest":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":15,"acf":24,"head_links":338,"breadcrumbs":339,"reading_minutes":126,"category":347,"head":349},"2020-02-04T17:13:04",{"rendered":6},"\u003Cp>Impression recently took part in Microsoft’s exclusive “Get to Green” contest. Aligned to their sustainability mission, Microsoft teamed up with \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.ecosia.org\u002F?c=en\">Ecosia\u003C\u002Fa>, their Microsoft syndication partner, to plant \u003Cstrong>100 trees\u003C\u002Fstrong> on behalf of each organisation that participated.\u003C\u002Fp>\n\u003Cp>The main aim of the competition was to ensure that our clients were one step ahead of the competition with the new feature adoption. Features such as in-market audience allow our clients to target the most relevant users that are in the market for a particular good or service. As Impression is a Select Microsoft partner, we can enrol into these beta programs to ensure our clients’ performance is maximised through Microsoft Advertising.\u003C\u002Fp>\n\u003Ch2 id=\"the-competition\">The Competition\u003C\u002Fh2>\n\u003Col>\n\u003Cli>\u003Cstrong>New Accounts\u003C\u002Fstrong> – Any new Microsoft Advertising account that got created during the competition period would earn \u003Cstrong>20 points. \u003C\u002Fstrong>Our Premier Microsoft Advertising Partner status also entitled us to free Microsoft Advertising trials to test the success of new accounts and features.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Feature Adoption\u003C\u002Fstrong> – To keep our clients ahead of the competition, it’s vital that we adopt new features for both Google Ads and Microsoft Advertising. We would achieve \u003Cstrong>10 points\u003C\u002Fstrong> for growing our company-wide feature adoption by 5% in the below categories, OR \u003Cstrong>20 points\u003C\u002Fstrong> for 100% adoption of the features:\n\u003Cul>\n\u003Cli>Audience Targeting\u003C\u002Fli>\n\u003Cli>Dynamic Search Ads (DSA)\u003C\u002Fli>\n\u003Cli>UET\u003C\u002Fli>\n\u003Cli>Conversion Tracking\u003C\u002Fli>\n\u003Cli>Syndication\u003C\u002Fli>\n\u003Cli>Auto Bidding\u003C\u002Fli>\n\u003Cli>Microsoft Shopping Campaigns\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Ch2 id=\"the-results\">The Results\u003C\u002Fh2>\n\u003Cp>Impression achieved a total of 4,010 points (primarily driven by feature adoption across multiple accounts) – \u003Cstrong>placing 1st in the UK and 8th across all of the EMEA region.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>To further endorse our efforts, Microsoft \u003Cstrong>planted 100 trees on our behalf,\u003C\u002Fstrong> contributing to their overall goal of planting \u003Cstrong>250,000 trees in 2020\u003C\u002Fstrong>. We have also earned a Microsoft “\u003Cstrong>Sustainability Champion\u003C\u002Fstrong>” badge for our contribution towards the cause and have been gifted a team eco-experience to celebrate!\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4921 aligncenter\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FSv9jsTRR-SustainabilityChampionBadge-1.png?auto=compress%2Cformat&fit=scale&h=171&q=90&w=200\" alt=\"\" width=\"300\" height=\"257\" \u002F>\u003C\u002Fp>\n\u003Cp>A huge thank you to our Microsoft Advertising account manager, Lorenzo Facinelli, for all of his help.\u003C\u002Fp>\n\u003Cp>There are so many opportunities for your business to reach its audience through Microsoft Advertising. To find out how we could help your business, or to discuss your existing campaigns and how we can improve them, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch today.\u003C\u002Fa>\u003C\u002Fp>\n",false,"standard",[10],44,[],[13,14],11,164,[16,17,18,19,20,21,22,23],"post-4920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-news",{"page_content_modules":25,"hero":152},[26,114],{"acf_fc_layout":27,"reduced":28,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":28,"title":29,"content":6,"authors":30},"blog_post_content",true,"Impression Wins Gold Prize in Microsoft ‘Get to Green’ Contest",[31],{"id":32,"path":33,"display_name":34,"job_title":35,"description":36,"avatar_url":37,"acf":38},98,"\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F","Matthew Ahern","Digital Marketing Manager","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":35,"full_bio":39,"specialist_service_links":40,"photo":59},"\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. I collaborate across departments to produce digital content, such as case studies, website copy, and long-form content.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nA moment I was really proud of was receiving my Masters degree in marketing. Marketing was a completely new world to me back then, so there was a lot of pressure on learning, understanding, and implementing new ideas and strategies into my work.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nMy favourite things to do outside of work are to visit quirky museums and to enjoy well-brewed coffee in independent coffee shops.\u003C\u002Fp>\n",[41],{"page":42,"link_text":58},{"ID":43,"post_author":44,"post_date":45,"post_date_gmt":45,"post_content":46,"post_title":47,"post_excerpt":46,"post_status":48,"comment_status":49,"ping_status":49,"post_password":46,"post_name":50,"to_ping":46,"pinged":46,"post_modified":51,"post_modified_gmt":51,"post_content_filtered":46,"post_parent":52,"guid":53,"menu_order":52,"post_type":54,"post_mime_type":46,"comment_count":55,"filter":56,"url_path":57},33,"98","2020-03-12 15:00:28","","Digital Marketing Services","publish","closed","digital-marketing","2026-04-13 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