[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fimpression-wins-at-the-uk-digital-pr-awards-2023":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":429,"breadcrumbs":430,"reading_minutes":127,"category":438,"head":441},"2023-07-13T10:48:34",{"rendered":6},"\n\u003Cp>We’re incredibly proud to announce that last night Impression won Digital PR Campaign of the Year for the automotive sector at the UK Digital PR Awards 2023, celebrating the fantastic work we have done in partnership with our client, Marmalade.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fukdigitalprawards.co.uk\u002F\">The UK Digital PR Awards\u003C\u002Fa> celebrates \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">Digital PR\u003C\u002Fa> that drives search visibility, traffic to websites, raises brand awareness, and delivers exceptional ROI. Alongside our client \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002Fmarmalade-digital-pr\u002F\">Marmalade\u003C\u002Fa>, we worked to deliver a campaign that put the spotlight on the abuse that learner drivers face on the road. By leveraging audience insights, we built a creative campaign that raised awareness for this issue. As a result, we delivered a genuine story with human interest that intrinsically ties into the client’s brand and its customer, whilst positioning Marmalade as a leading voice in the industry.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002FUKDPR23-Winner-Square.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-24102\" width=\"260\" height=\"260\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Speaking about our entry, this is what the judges had to say:\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cem>“We were highly impressed by the strength and execution of this campaign. The team demonstrated a superbly crafted and innovative strategy to achieve its objectives.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cem>It was particularly commendable to see that the campaign was rooted in audience insights and aimed to drive positive change. The inclusion of the petition added a remarkable dimension, elevating the campaign from a mere marketing effort to a truly impactful initiative.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>We would also like to use this as an opportunity to thank Marmalade for partnering with us and making this possible.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fukdigitalprawards.co.uk\u002F2023-winners\u002F\">See the full list of winners here.\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>Photos from the night…\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1364\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002Fuk-digital-pr-awards-2023-1.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-24108\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1364\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002Fuk-digital-pr-awards-2023-5.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-24112\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1364\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002Fuk-digital-pr-awards-2023-3.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-24106\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1364\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002Fuk-digital-pr-awards-2023-6.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-24111\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Want to learn more about our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">Digital PR\u003C\u002Fa> offering and how we can deliver impactful results for your business? Check out our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002F?service=digital-pr\">case studies\u003C\u002Fa> or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">reach out to an expert \u003C\u002Fa>for more information.\u003C\u002Fp>\n",false,"standard",[10,11],45,44,[],[14],164,[16,17,18,19,20,21,22,23,24],"post-24113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-pr","category-our-news",{"page_content_modules":26,"hero":152},[27,115],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"Impression wins Digital PR Campaign of the Year at the UK Digital PR Awards 2023",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},98,"\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F","Matthew Ahern","Digital Marketing Manager","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":36,"full_bio":40,"specialist_service_links":41,"photo":60},"\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. I collaborate across departments to produce digital content, such as case studies, website copy, and long-form content.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I&#8217;m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nA moment I was really proud of was receiving my Masters degree in marketing. Marketing was a completely new world to me back then, so there was a lot of pressure on learning, understanding, and implementing new ideas and strategies into my work.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nMy favourite things to do outside of work are to visit quirky museums and to enjoy well-brewed coffee in independent coffee shops.\u003C\u002Fp>\n",[42],{"page":43,"link_text":59},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":53,"post_type":55,"post_mime_type":47,"comment_count":56,"filter":57,"url_path":58},33,"98","2020-03-12 15:00:28","","Digital Marketing Services","publish","closed","digital-marketing","2026-04-13 15:14:11",0,"\u002F?page_id=33","page","0","raw","\u002Fdigital-marketing\u002F","Digital Marketing",{"ID":61,"id":61,"title":62,"filename":63,"filesize":53,"url":64,"link":65,"alt":47,"author":66,"description":47,"caption":47,"name":67,"status":68,"uploaded_to":53,"date":69,"modified":69,"menu_order":53,"mime_type":70,"type":71,"subtype":72,"icon":73,"width":74,"height":75,"sizes":76},16743,"Matthew-Ahern_New2","Matthew-Ahern_New2.png","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&q=90","\u002Fmatthew-ahern_new2\u002F","12","matthew-ahern_new2","inherit","2022-04-21 11:54:30","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":77,"thumbnail-width":78,"thumbnail-height":78,"medium":79,"medium-width":80,"medium-height":81,"medium_large":82,"medium_large-width":83,"medium_large-height":84,"large":85,"large-width":86,"large-height":87,"1536x1536":88,"1536x1536-width":89,"1536x1536-height":90,"2048x2048":91,"2048x2048-width":92,"2048x2048-height":93,"post-thumbnail":94,"post-thumbnail-width":95,"post-thumbnail-height":96,"12_col":97,"12_col-width":98,"12_col-height":99,"default_landscape":100,"default_landscape-width":101,"default_landscape-height":75,"default_portrait":102,"default_portrait-width":75,"default_portrait-height":101,"6_col_and_margin_short":103,"6_col_and_margin_short-width":95,"6_col_and_margin_short-height":99,"11_col_and_margin":104,"11_col_and_margin-width":105,"11_col_and_margin-height":99,"9_col_rectangle":106,"9_col_rectangle-width":107,"9_col_rectangle-height":108,"11_col":109,"11_col-width":110,"11_col-height":99,"staff_image_696_600":111,"staff_image_696_600-width":74,"staff_image_696_600-height":75,"rectangular_thumbnail":112,"rectangular_thumbnail-width":113,"rectangular_thumbnail-height":114},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":116,"reduced":29,"top_overlap":117,"bottom_underlap":117,"disable_observer":-1,"heading":118,"cta_text":119,"cta_link":120,"items":121},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[122,134,143],{"type_key":17,"title":123,"excerpt":124,"to":125,"postedAt":126,"readingTime":127,"image":128,"authors":129,"category":131},"Impression wins Best UK SEO Campaign at the 2026 Global Search Awards","\u003Cp>Showcasing the UK’s best search marketing talent on an international stage is always exciting; bringing home a trophy makes it even better.&nbsp; We’re thrilled to announce that we took home Best UK SEO Campaign with our client, MOTORS, at this year&#8217;s Global Search Awards, celebrating the strategy, hard work, and innovation driving our team. The [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-best-uk-seo-campaign-2026-global-search-awards\u002F","2026-09-28T14:44:19",1,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002FGSA-2026-winner.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[130],{"name":35,"image":38},{"to":132,"name":133},"\u002Fblog\u002Fcategory\u002Four-news\u002F","Our News",{"type_key":17,"title":135,"excerpt":136,"to":137,"postedAt":138,"readingTime":127,"image":139,"authors":140,"category":142},"Impression listed in The Drum’s Top 100 Indie Agencies for 2026","\u003Cp>We’re thrilled to announce that we’ve officially earned a spot on The Drum’s Top 100 Indie Agencies for 2026! The Drum’s global showcase of independent creative &amp; digital marketing agency talent returned this year with fiercer competition than ever! Agencies were scored across key performance benchmarks, including standout success at The Drum Awards and authentic, [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-the-drums-top-100-indie-agencies-2026\u002F","2026-09-25T10:53:53","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002FDRUM_Indie-List_02.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[141],{"name":35,"image":38},{"to":132,"name":133},{"type_key":17,"title":144,"excerpt":145,"to":146,"postedAt":147,"readingTime":127,"image":148,"authors":149,"category":151},"Impression shortlisted 6 times at the Performance Marketing World Awards 2026","\u003Cp>We’re absolutely over the moon to have been shortlisted 6 times at the Performance Marketing World Awards! The Performance Marketing World Awards stand as a benchmark for agencies who turn digital campaigns into direct, bottom-line revenue. The awards focus relentlessly on measurable effectiveness, technical agility, and quantifiable ROI. From high-converting affiliate partnerships and paid social [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-6-times-at-the-performance-marketing-world-awards-2026\u002F","2026-09-07T11:37:20","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002FPMW-awards-feature.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[150],{"name":35,"image":38},{"to":132,"name":133},{"type":153,"style":154,"heading":30,"date":4,"updatedAt":155,"reading_minutes":127,"image":156,"imageAlt":30,"categories":157,"collections":428},"blog-post","light","2023-07-13T10:48:35","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002FUKDPR23-Winner-Square.jpeg?auto=compress%2Cformat&fit=crop&h=1180&q=90&rect=0%2C73%2C1080%2C685&w=1860",[158,344],{"id":10,"count":159,"description":160,"link":161,"name":162,"slug":163,"taxonomy":164,"parent":53,"meta":165,"acf":166,"head_links":167,"resource_count":168,"yoast_title":169,"yoast_meta":170,"yoast_json_ld":215,"_links":312,"path":161},148,"\u003Cp class=\"p1\">Here at Impression, ongoing research and training is a huge part of how we keep our team up-to-date with the latest happenings in the world of digital PR. We regularly share our thoughts on the latest digital news right here on our blog, so you can keep up to date too!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">Digital PR services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fdigital-pr\u002F","Digital PR","digital-pr","category",[],[],[],13,"Digital PR Blog | PR Tips, Advice & Guides | Impression",[171,173,176,179,182,185,188,190,192,194,197,200,203,206,209,212],{"property":172,"content":169},"title",{"property":174,"content":175},"description","Keeping up to date with the latest digital PR trends, strategies, and announcements can be difficult. 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