[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fimpression-stage-brighton-seo":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":16,"class_list":18,"acf":28,"head_links":402,"breadcrumbs":403,"reading_minutes":122,"category":410,"head":412},"2015-12-03T14:51:31",{"rendered":6},"\u003Cp>Impression will be on stage at \u003Cstrong>Brighton SEO\u003C\u002Fstrong> as digital marketing manager \u003Cstrong>Laura Hampton\u003C\u002Fstrong> is confirmed as a speaker for April 2016.\u003C\u002Fp>\n\u003Cp>Brighton SEO is a popular event in any digital marketer’s calendar. Held twice annually, the UK’s biggest conference for SEOs attracts thousands of in-house and agency practitioners to come along and learn the latest techniques from the leaders in their fields. Plus, it’s by the beach, so look out for hoards of marketers making their way to their pier for a beer after hours too.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-2447 size-full aligncenter\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FBRtzp97Z-laura-hampton-impression-brighton-seo.png?auto=compress%2Cformat&q=90\" alt=\"laura hampton impression brighton seo\" width=\"595\" height=\"279\" \u002F>\u003C\u002Fp>\n\u003Ch2 id=\"brighton-seo-speaker\">Brighton SEO speaker\u003C\u002Fh2>\n\u003Cp>Laura is the first of team Impression to speak at Brighton SEO. Securing a place as a speaker is no easy task and Laura has been selected from a wide range of applicants to give a 20 minute talk on the 22nd April.\u003C\u002Fp>\n\u003Cp>Tickets for the event are free, and you can get yours via the Brighton SEO event page on the 11th January 2016 – but be quick, it’s first come first served! Details of how to get yours will be released nearer the time and you can sign up for updates on the \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.brightonseo.com\u002F\">Brighton SEO website\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>The event is set to be as popular as ever before, with the \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.brightonseo.com\u002Four-speakers\u002F\">confirmed line up of speakers\u003C\u002Fa> looking particularly strong and focused primarily on topics around user experience, conversion rate optimisation and on-page optimisation, indicating a change of tack amongst professional SEOs from a previous focus on link building and digital PR.\u003C\u002Fp>\n\u003Ch2 id=\"building-useful-audience-personas\">Building useful audience personas\u003C\u002Fh2>\n\u003Cp>Laura’s presentation topic is ‘How to build useful audience personas to guide your digital strategy’. 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