[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fimpression-showcase-27-04-16":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":317,"breadcrumbs":318,"reading_minutes":135,"category":326,"head":328},"2016-04-27T09:37:26",{"rendered":6},"\u003Cp>\u003Ca href=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FmvfKQ68l-impression-showcase-april-2016.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200\" rel=\"attachment wp-att-3387\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-2576\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FmvfKQ68l-impression-showcase-april-2016.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200\" alt=\"impression showcase april 2016\" width=\"300\" height=\"300\" \u002F>\u003C\u002Fa>Digital marketing is constantly evolving. There are always new tools and techniques to see and try. There’s also new work being done all the time by people in the digital marketing industry, from which we can learn and be inspired.\u003C\u002Fp>\n\u003Cp>The team here at Impression meets once every 2 weeks to showcase the things we’ve seen, tried and experienced with our colleagues. It’s a great opportunity for us to learn from each other and share new ideas for our clients, too.\u003C\u002Fp>\n\u003Cp>We’re sharing some really cool stuff, so we thought, why not share it with all of you, too? So here we have it; the first in a bi-weekly series of new tools, techniques and examples from the digital marketing industry – the Impression Showcase.\u003C\u002Fp>\n\u003Ch2 id=\"highly-targeted-ads-for-local-ppc\">Highly targeted ads for Local PPC\u003C\u002Fh2>\n\u003Cp>Though not a new idea, locally-targeted ads have a lot of potential to help marketers better target find their audience. Local businesses in particular can benefit from these ads, as \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fbrighton-seo-greg-gifford-local-seo-video\u002F\">Greg Gifford\u003C\u002Fa> explained in his talk at Brighton SEO (which is well worth checking out if you get chance – we’ve posted the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002F3381\u002Fbrighton-seo-greg-gifford-local-seo-video\u002F\">video\u003C\u002Fa> for you here).\u003C\u002Fp>\n\u003Cp>We’re currently looking to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Fvacancies\u002F\">grow our team here at Impression\u003C\u002Fa>, so we ran a recruitment ad at Brighton SEO. We used \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fa\u002Flocal-awareness-ads\">local awareness ads\u003C\u002Fa> on Facebook to place a ‘pin’ on the Brighton Dome and told Facebook we wanted to target people within a small radius of this location. We then shared an ad which used a photo taken from the stage at Brighton, with ad copy encouraging people to review our vacancies and join our team.\u003C\u002Fp>\n\u003Cp>A suggestion Greg made was to target customers when they’re at your competitor’s shop, giving them special offers to entice them to come to you instead. This has implications for both local-businesses and larger brands alike.\u003C\u002Fp>\n\u003Cp>You can also use a plugin for Chrome called \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fchrome.google.com\u002Fwebstore\u002Fdetail\u002Fghostery\u002Fmlomiejdfkolichcflejclcbmpeaniij?hl=en\">Ghostery\u003C\u002Fa> which shows you which trackers are on use on any site, which can give you some interesting insights. We’ll share more of our tips for local targeting in the coming months, but if yours is a local business and you think you could benefit from local awareness targeting, why not get in touch today to find out how we can help?\u003C\u002Fp>\n\u003Ch2 id=\"featured-snippet-optimisation\">Featured snippet optimisation\u003C\u002Fh2>\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fbrightonseo-rob-bucci-featured-snippets\u002F\">Rob Bucci from STAT\u003C\u002Fa> gave a really interesting presentation at Brighton SEO. This was based on research his company did into the occurrence of featured snippets (also called answer boxes) in the SERPs. We’ve provided a summary of his talk, plus a link to their research, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002F3307\u002Fbrightonseo-rob-bucci-featured-snippets\u002F\">here\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>It was interesting to hear that the featured snippets most frequently came from websites which were not in the top position organically, but were actually in position 2, 3 or 4. He also shared some insight into common themes and formatting found amongst the featured snippets to give insight into how we might structure our content to give it a better chance of being used. Numbered lists and question and answer formatting works particularly well, according to the STAT study.\u003C\u002Fp>\n\u003Cp>We also really liked his advice on optimising featured snippets. Let’s say you were in the featured snippet box with a 4 step recipe. If you then updated that recipe to have, say, 6 steps, you’d force the snippet to truncate (add … to the end) as all the steps wouldn’t fit. This can increase click through rates as users seek to see the full recipe.\u003C\u002Fp>\n\u003Ch2 id=\"link-building-outside-the-box\">Link building ‘outside the box’\u003C\u002Fh2>\n\u003Cp>Link building remains an essential part of any \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO strategy\u003C\u002Fa>. The volume and quality of links pointing to your website acts as indicators to Google of the value of your site and the topical associations.\u003C\u002Fp>\n\u003Cp>We’re currently working with a client who sells product packaging and, not too surprisingly, encouraging websites to talk about boxes wasn’t too easy. Instead, our team thought ‘outside of the box’ (haha) to think of other ways we could appeal to our client’s audience in a more engaging way.\u003C\u002Fp>\n\u003Cp>We came up with various ideas around the packaging as part of the purchase experience, use of design and how we can stand out from the crowd when positioning ourselves or our brands. This has resulted in far more features (and links) for our client, the lesson being that, even if you don’t consider your product particular exciting or engaging, it can be with a little creative thought.\u003C\u002Fp>\n\u003Ch2 id=\"dont-neglect-offline\">Don’t neglect offline\u003C\u002Fh2>\n\u003Cp>Our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">digital PR\u003C\u002Fa> manager Rob attended a ‘meet the journalists’ event last week with Rebecca, who recently joined our team from her role as a journalist at the Nottingham Post.\u003C\u002Fp>\n\u003Cp>One of the main findings they came back with from the event was that journalists still really appreciate offline approaches. One journalist said she had received a press release in the post with the product included and some other things which caught her eye; this really stood out from the vast number of emails in her inbox.\u003C\u002Fp>\n\u003Cp>Equally, we find great success in picking up the phone to journalists. We use a fantastic tool called Gorkana to access journalist contact information and picking up the phone on behalf of our clients has resulted in them being featured in the likes of Forbes, Financial Times, Telegraph, Times, International Business Times and lots more industry specific publications and websites too.\u003C\u002Fp>\n\u003Ch2 id=\"the-importance-of-page-speed\">The importance of page speed\u003C\u002Fh2>\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Ftom-bennett-site-speed-brightonseo\u002F\">Tom Bennet from Built Visible\u003C\u002Fa> spoke about the importance of page speed in content marketing at Brighton SEO – see our summary of his talk \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002F3313\u002Ftom-bennett-site-speed-brightonseo\u002F\">here\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>Page speed has long been a factor in user experience and we know Google now recognises it as part of its algorithms too, so having a site which loads quickly is essential to your success. Google has provided the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fspeed\u002Fpagespeed\u002Finsights\u002F\">page speed test tool\u003C\u002Fa> to help you assess your page speed, and we also like \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Ftools.pingdom.com\u002F\">Pingdom\u003C\u002Fa> for the same insight.\u003C\u002Fp>\n\u003Cp>We’re in the process of implementing \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fspeed\u002Fpagespeed\u002Fmodule\u002F\">Google’s pagespeed module (mod_pagespeed)\u003C\u002Fa> across all the sites we manage. This automatically compresses files to make them quicker to load, and does so at a server level. Get in touch if you’d like to find out more.\u003C\u002Fp>\n\u003Ch2 id=\"tools-were-testing\">Tools we’re testing\u003C\u002Fh2>\n\u003Cp>There are hundreds of tools available to digital marketers to help them work more effectively and efficiently. We attended Brighton SEO last week, where as well as some great speakers, there were some really interesting exhibitors to see too, including CallTracks (who we already work with), Authoritas and SEO Monitor.\u003C\u002Fp>\n\u003Cp>One tool we were particularly interested in was that shared by Barry Adams in his talk ‘\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fbrighton-seo-identify-fix-crawl-issues-barry-adams\u002F\">How to Identify and Fix Crawl Issues\u003C\u002Fa>‘. He is an advocate of \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.deepcrawl.com\">Deep Crawl\u003C\u002Fa>, an on page analysis tool which crawls your URL and extracts key information about load times, usability, site architecture and lots more.\u003C\u002Fp>\n\u003Cp>It also delivers you a schedule of tasks to complete to help improve your site’s rankings. It’s a fairly expensive solution but we’re keen to trial it – we’ll share our review with you soon.\u003C\u002Fp>\n\u003Cp>We also talked to the guys from \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fen.onpage.org\u002F\">OnPage.org\u003C\u002Fa>, which is another on page analysis tool. This one has a really intuitive interface and provides a series of products to help SEOs. Their main product, Zoom, is a comprehensive on site auditor which looks at crawlability, content, international targeting, links, sitemaps, URL parameters and lots more. Essentially it’s an alternative to Raven, a tool which has been around for years.\u003C\u002Fp>\n\u003Cp>OnPage.org’s other products include Focus, which reviews one URL at a time, and Topics, a tool which extracts the key terms and phrases most commonly used on the top ranking pages for any given query. This enables webmasters to review their keyphrase groupings and update their content to better appeal to both the end user and the search engines.\u003C\u002Fp>\n\u003Cp>We’ll be trialling this too and will share our review here.\u003C\u002Fp>\n\u003Cp>We’re always happy to share our knowledge about digital marketing. If there’s anything here you’d like to discuss further, or to get your advice to help your digital strategy, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> – we’d love to hear from you!\u003C\u002Fp>\n",false,"standard",[10],44,[],[13],135,[15,16,17,18,19,20,21,22],"post-2575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-news",{"page_content_modules":24,"hero":131},[25,91],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"Impression Showcase: New Tools, Featured Snippets and Thinking Outside of the Box",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":34,"specialist_service_links":7,"photo":38},{"ID":39,"id":39,"title":40,"filename":41,"filesize":42,"url":43,"link":44,"alt":34,"author":45,"description":34,"caption":34,"name":46,"status":47,"uploaded_to":42,"date":48,"modified":48,"menu_order":42,"mime_type":49,"type":50,"subtype":51,"icon":52,"width":53,"height":53,"sizes":54},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":55,"thumbnail-width":56,"thumbnail-height":56,"medium":57,"medium-width":58,"medium-height":58,"medium_large":59,"medium_large-width":60,"medium_large-height":60,"large":61,"large-width":62,"large-height":63,"1536x1536":64,"1536x1536-width":65,"1536x1536-height":65,"2048x2048":66,"2048x2048-width":67,"2048x2048-height":67,"post-thumbnail":68,"post-thumbnail-width":69,"post-thumbnail-height":70,"12_col":71,"12_col-width":72,"12_col-height":73,"default_landscape":74,"default_landscape-width":75,"default_landscape-height":76,"default_portrait":77,"default_portrait-width":76,"default_portrait-height":75,"6_col_and_margin_short":78,"6_col_and_margin_short-width":69,"6_col_and_margin_short-height":73,"11_col_and_margin":79,"11_col_and_margin-width":80,"11_col_and_margin-height":73,"9_col_rectangle":81,"9_col_rectangle-width":82,"9_col_rectangle-height":83,"11_col":84,"11_col-width":85,"11_col-height":73,"staff_image_696_600":86,"staff_image_696_600-width":87,"staff_image_696_600-height":76,"rectangular_thumbnail":88,"rectangular_thumbnail-width":89,"rectangular_thumbnail-height":90},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":92,"reduced":27,"top_overlap":93,"bottom_underlap":93,"disable_observer":-1,"heading":94,"cta_text":95,"cta_link":96,"items":97},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[98,112,122],{"type_key":16,"title":99,"excerpt":100,"to":101,"postedAt":102,"readingTime":103,"image":104,"authors":105,"category":109},"Impression listed in Prolific North Top 150 Agencies","\u003Cp>Impression has officially been ranked at number 17 in the newly revealed Prolific North Top 150 Agencies ranking for 2026!  Since launching a new northern base of operations in Manchester last year, we’ve been contributing to the region’s flourishing agency sector by supporting brands across the North. This is the first time Impression has been […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-listed-in-prolific-north-top-150-agencies\u002F","2026-10-06T12:51:18",2,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002FProlific-North_2026.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[106],{"name":107,"image":108},"Matthew Ahern","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":110,"name":111},"\u002Fblog\u002Fcategory\u002Four-news\u002F","Our News",{"type_key":16,"title":113,"excerpt":114,"to":115,"postedAt":116,"readingTime":117,"image":118,"authors":119,"category":121},"Impression wins Best UK SEO Campaign at the 2026 Global Search Awards","\u003Cp>Showcasing the UK’s best search marketing talent on an international stage is always exciting; bringing home a trophy makes it even better.  We’re thrilled to announce that we took home Best UK SEO Campaign with our client, MOTORS, at this year’s Global Search Awards, celebrating the strategy, hard work, and innovation driving our team. The […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-best-uk-seo-campaign-2026-global-search-awards\u002F","2026-09-28T14:44:19",1,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002FGSA-2026-winner.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[120],{"name":107,"image":108},{"to":110,"name":111},{"type_key":16,"title":123,"excerpt":124,"to":125,"postedAt":126,"readingTime":117,"image":127,"authors":128,"category":130},"Impression listed in The Drum’s Top 100 Indie Agencies for 2026","\u003Cp>We’re thrilled to announce that we’ve officially earned a spot on The Drum’s Top 100 Indie Agencies for 2026! The Drum’s global showcase of independent creative & digital marketing agency talent returned this year with fiercer competition than ever! Agencies were scored across key performance benchmarks, including standout success at The Drum Awards and authentic, […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-the-drums-top-100-indie-agencies-2026\u002F","2026-09-25T10:53:53","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002FDRUM_Indie-List_02.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[129],{"name":107,"image":108},{"to":110,"name":111},{"type":132,"style":133,"heading":28,"date":4,"updatedAt":134,"reading_minutes":135,"image":136,"imageAlt":28,"categories":137,"collections":316},"blog-post","light","2026-04-14T14:05:42",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FedOmI00U-050720211625527522_outside-of-the-box.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[138],{"id":10,"count":139,"description":140,"link":110,"name":111,"slug":141,"taxonomy":142,"parent":42,"meta":143,"acf":144,"head_links":145,"resource_count":42,"yoast_title":146,"yoast_meta":147,"yoast_json_ld":191,"_links":288,"path":110},262,"Impression is an award winning digital agency. We specialise in results-focused, data-driven digital marketing and web development strategies for a wide range of clients and sectors.\r\n\r\nAs an agency, we’ve grown quickly. Established in 2014, we’re very proud of our team of exceptionally talented digital marketers, designers and web developers and continue to welcome new additions to that team. 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