[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fimpression-shortlisted-in-microsoft-advertising-partner-awards":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":16,"acf":26,"head_links":439,"breadcrumbs":440,"reading_minutes":168,"category":448,"head":451},"2021-01-07T16:24:15",{"rendered":6},"\n\u003Cp>We’re delighted to announce that Impression is a finalist in the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fabout.ads.microsoft.com\u002Fen-gb\u002Fblog\u002Fpost\u002Fjanuary-2021\u002Fthe-microsoft-advertising-partner-awards-congratulations-finalists\">Microsoft Advertising Partner Awards\u003C\u002Fa>! These awards celebrate Microsoft’s Elite and Select partners for the incredible work they’ve done in 2020 across various categories. Entries are submitted by agencies from across the whole of Europe, so to be shortlisted is a huge achievement. \u003C\u002Fp>\n\n\n\n\u003Cp>2020 was a challenging year for all and that’s why the theme of this year’s awards, chosen by Microsoft, is “Forward Together.” This focuses on the importance of partnerships and moving forward towards recovery and growth whilst also ensuring we go above and beyond for our clients. \u003C\u002Fp>\n\n\n\n\u003Cp>Impression submitted two entries to the Individual and Team Awards category as well as one entry in to the Company Awards category. We’re incredibly proud that all three of our entries have been shortlisted. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"individual-team-awards\">Individual & Team Awards\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"trailblazer-of-the-year-james-webster\">Trailblazer of the Year – James Webster\u003C\u002Fh3>\n\n\n\n\u003Cp>Our very own \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Fjameswebster\u002F\">James Webster\u003C\u002Fa> has been nominated to win this award which celebrates an individual who truly champions Microsoft Advertising and drives Microsoft Advertising brand awareness and affinity internally, as well as in the industry. \u003C\u002Fp>\n\n\n\n\u003Cp>Liam Wade, Head of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, said:\u003C\u002Fp>\n\n\n\n\u003Cp>“There are very few PPC professionals in the industry that are more vocal champions of the Microsoft Advertising platform than James Webster. Not just an internal champion, he’s an external-facing celebrator of all things Microsoft, on social media and beyond.”\u003C\u002Fp>\n\n\n\n\u003Cp>A huge congratulations to James! Best of luck. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"community-response-award\">Community Response Award\u003C\u002Fh3>\n\n\n\n\u003Cp>This is a new award offering to a partner agency that has provided innovative support or services to the industry or the community this year amidst the challenges of COVID-19. \u003C\u002Fp>\n\n\n\n\u003Cp>Throughout the pandemic we’ve done our best to support as many of our clients as possible, in different ways depending on their needs. We’re delighted that this has been recognised. In this particular campaign, we were pleased to successfully manage various paid search accounts for our client throughout the COVID period. We looked to push the right products with the right messaging for a cause which is as important as it always has been, though took a backseat due to the pandemic. Like most Paid Search accounts in most industries, budget was tight and had to be cut so as to preserve continuation of research.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"company-awards\">Company Awards\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"agency-partner-of-the-year-uk\">Agency Partner of the Year – UK \u003C\u002Fh3>\n\n\n\n\u003Cp>This is awarded to a Microsoft agency partner who has shown excellence in partnership with Microsoft Advertising across the board. We’re proud of the strong existing relationship we have built with Microsoft, by developing this, we are able to gain access to the latest insights and beta features available. This allows us to be at the forefront of digital marketing, giving our clients the edge against competitors and opportunity to succeed. \u003C\u002Fp>\n\n\n\n\u003Cp>Congratulations to all other finalists! Good luck to everyone. \u003C\u002Fp>\n",false,"standard",[10,11],44,40,[],[14,15],11,164,[17,18,19,20,21,22,23,24,25],"post-5842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-news","category-ppc",{"page_content_modules":27,"hero":164},[28,116],{"acf_fc_layout":29,"reduced":30,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":30,"title":31,"content":6,"authors":32},"blog_post_content",true,"Impression Shortlisted 3 Times in the Microsoft Advertising Partner Awards",[33],{"id":34,"path":35,"display_name":36,"job_title":37,"description":38,"avatar_url":39,"acf":40},98,"\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F","Matthew Ahern","Digital Marketing Manager","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":37,"full_bio":41,"specialist_service_links":42,"photo":61},"\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. I collaborate across departments to produce digital content, such as case studies, website copy, and long-form content.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nA moment I was really proud of was receiving my Masters degree in marketing. Marketing was a completely new world to me back then, so there was a lot of pressure on learning, understanding, and implementing new ideas and strategies into my work.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nMy favourite things to do outside of work are to visit quirky museums and to enjoy well-brewed coffee in independent coffee shops.\u003C\u002Fp>\n",[43],{"page":44,"link_text":60},{"ID":45,"post_author":46,"post_date":47,"post_date_gmt":47,"post_content":48,"post_title":49,"post_excerpt":48,"post_status":50,"comment_status":51,"ping_status":51,"post_password":48,"post_name":52,"to_ping":48,"pinged":48,"post_modified":53,"post_modified_gmt":53,"post_content_filtered":48,"post_parent":54,"guid":55,"menu_order":54,"post_type":56,"post_mime_type":48,"comment_count":57,"filter":58,"url_path":59},33,"98","2020-03-12 15:00:28","","Digital Marketing Services","publish","closed","digital-marketing","2026-04-13 15:14:11",0,"\u002F?page_id=33","page","0","raw","\u002Fdigital-marketing\u002F","Digital Marketing",{"ID":62,"id":62,"title":63,"filename":64,"filesize":54,"url":65,"link":66,"alt":48,"author":67,"description":48,"caption":48,"name":68,"status":69,"uploaded_to":54,"date":70,"modified":70,"menu_order":54,"mime_type":71,"type":72,"subtype":73,"icon":74,"width":75,"height":76,"sizes":77},16743,"Matthew-Ahern_New2","Matthew-Ahern_New2.png","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&q=90","\u002Fmatthew-ahern_new2\u002F","12","matthew-ahern_new2","inherit","2022-04-21 11:54:30","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":78,"thumbnail-width":79,"thumbnail-height":79,"medium":80,"medium-width":81,"medium-height":82,"medium_large":83,"medium_large-width":84,"medium_large-height":85,"large":86,"large-width":87,"large-height":88,"1536x1536":89,"1536x1536-width":90,"1536x1536-height":91,"2048x2048":92,"2048x2048-width":93,"2048x2048-height":94,"post-thumbnail":95,"post-thumbnail-width":96,"post-thumbnail-height":97,"12_col":98,"12_col-width":99,"12_col-height":100,"default_landscape":101,"default_landscape-width":102,"default_landscape-height":76,"default_portrait":103,"default_portrait-width":76,"default_portrait-height":102,"6_col_and_margin_short":104,"6_col_and_margin_short-width":96,"6_col_and_margin_short-height":100,"11_col_and_margin":105,"11_col_and_margin-width":106,"11_col_and_margin-height":100,"9_col_rectangle":107,"9_col_rectangle-width":108,"9_col_rectangle-height":109,"11_col":110,"11_col-width":111,"11_col-height":100,"staff_image_696_600":112,"staff_image_696_600-width":75,"staff_image_696_600-height":76,"rectangular_thumbnail":113,"rectangular_thumbnail-width":114,"rectangular_thumbnail-height":115},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":117,"reduced":30,"top_overlap":118,"bottom_underlap":118,"disable_observer":-1,"heading":119,"cta_text":120,"cta_link":121,"items":122},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[123,135,152],{"type_key":18,"title":124,"excerpt":125,"to":126,"postedAt":127,"readingTime":128,"image":129,"authors":130,"category":132},"Impression shortlisted 6 times at the Performance Marketing World Awards 2026","\u003Cp>We’re absolutely over the moon to have been shortlisted 6 times at the Performance Marketing World Awards! The Performance Marketing World Awards stand as a benchmark for agencies who turn digital campaigns into direct, bottom-line revenue. The awards focus relentlessly on measurable effectiveness, technical agility, and quantifiable ROI. From high-converting affiliate partnerships and paid social […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-6-times-at-the-performance-marketing-world-awards-2026\u002F","2026-09-07T11:37:20",1,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002FPMW-awards-feature.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[131],{"name":36,"image":39},{"to":133,"name":134},"\u002Fblog\u002Fcategory\u002Four-news\u002F","Our News",{"type_key":18,"title":136,"excerpt":137,"to":138,"postedAt":139,"readingTime":140,"image":141,"authors":142,"category":149},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[143,146],{"name":144,"image":145},"Joe Turnbull","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":147,"image":148},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":150,"name":151},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":18,"title":153,"excerpt":154,"to":155,"postedAt":156,"readingTime":157,"image":158,"authors":159,"category":163},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[160,162],{"name":161,"image":145},"Harry Clements",{"name":147,"image":148},{"to":150,"name":151},{"type":165,"style":166,"heading":31,"date":4,"updatedAt":167,"reading_minutes":168,"image":169,"imageAlt":31,"categories":170,"collections":438},"blog-post","light","2022-02-07T16:48:14",2,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503451_clay-banks-POzx_amnWJw-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[171,354],{"id":10,"count":172,"description":173,"link":133,"name":134,"slug":174,"taxonomy":175,"parent":54,"meta":176,"acf":177,"head_links":178,"resource_count":54,"yoast_title":179,"yoast_meta":180,"yoast_json_ld":225,"_links":322,"path":133},259,"Impression is an award winning digital agency. We specialise in results-focused, data-driven digital marketing and web development strategies for a wide range of clients and sectors.\r\n\r\nAs an agency, we’ve grown quickly. Established in 2014, we’re very proud of our team of exceptionally talented digital marketers, designers and web developers and continue to welcome new additions to that team. 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