[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fimpression-shortlisted-four-times-in-the-drum-awards":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":16,"coauthors":17,"class_list":20,"acf":34,"head_links":785,"breadcrumbs":786,"reading_minutes":15,"category":794,"head":801},"2025-10-15T08:40:12",{"rendered":6},"\n\u003Cp>We’re excited to share that our work, in partnership with our clients, has been shortlisted four times at \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fthedrumawards.com\u002Flive\u002Fen\u002Fpage\u002Fhome\">The Drum Awards 2025.\u003C\u002Fa> \u003C\u002Fp>\n\n\n\n\u003Cp>The Drum Awards celebrate the best of marketing and media from around the world, recognising campaigns that deliver creativity, innovation, and impact. To be shortlisted is a brilliant acknowledgment of the talented people behind the work, both at Impression and within our clients’ teams.\u003C\u002Fp>\n\n\n\n\u003Cp>Spanning paid social, paid search, SEO, and digital PR, these nominatoins are a true reflection of the teamwork, creativity, and shared ambition between our teams and our clients.\u003C\u002Fp>\n\n\n\n\u003Cp>Here are the categories we’ve been shortlisted for:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Social: Paid Social – Blinds 2go\u003C\u002Fli>\n\n\n\n\u003Cli>Media: Paid Search – Wizz Air \u003C\u002Fli>\n\n\n\n\u003Cli>Media: SEO for B2C – Clarins\u003C\u002Fli>\n\n\n\n\u003Cli>PR: Digital & Social Media PR – The Cornish Company\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>We’re grateful to each and every one of our clients for their continued collaboration and belief in our approach – these nominations are as much yours as they are ours! \u003C\u002Fp>\n\n\n\n\u003Cp>Congratulations to everyone else who’s been shortlisted. There’s a lot of inspiring work being celebrated this year!\u003C\u002Fp>\n\n\n\n\u003Cp>If you’d like to see how we can partner with your team to deliver award-worthy results, explore our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002F\">case studies\u003C\u002Fa> or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to chat with us.\u003C\u002Fp>\n",false,"standard",[10,11,12,13,14,15],39,45,44,36,40,1,[],[18,19],11,164,[21,22,23,24,25,26,27,28,29,30,31,32,33],"post-34915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-digital-pr","category-our-news","category-paid-social","category-ppc","category-seo",{"page_content_modules":35,"hero":176},[36,124],{"acf_fc_layout":37,"reduced":38,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":38,"title":39,"content":6,"authors":40},"blog_post_content",true,"Impression shortlisted four times in The Drum Awards",[41],{"id":42,"path":43,"display_name":44,"job_title":45,"description":46,"avatar_url":47,"acf":48},98,"\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F","Matthew Ahern","Digital Marketing Manager","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":45,"full_bio":49,"specialist_service_links":50,"photo":69},"\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. I collaborate across departments to produce digital content, such as case studies, website copy, and long-form content.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nA moment I was really proud of was receiving my Masters degree in marketing. Marketing was a completely new world to me back then, so there was a lot of pressure on learning, understanding, and implementing new ideas and strategies into my work.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nMy favourite things to do outside of work are to visit quirky museums and to enjoy well-brewed coffee in independent coffee shops.\u003C\u002Fp>\n",[51],{"page":52,"link_text":68},{"ID":53,"post_author":54,"post_date":55,"post_date_gmt":55,"post_content":56,"post_title":57,"post_excerpt":56,"post_status":58,"comment_status":59,"ping_status":59,"post_password":56,"post_name":60,"to_ping":56,"pinged":56,"post_modified":61,"post_modified_gmt":61,"post_content_filtered":56,"post_parent":62,"guid":63,"menu_order":62,"post_type":64,"post_mime_type":56,"comment_count":65,"filter":66,"url_path":67},33,"98","2020-03-12 15:00:28","","Digital Marketing Services","publish","closed","digital-marketing","2026-04-13 15:14:11",0,"\u002F?page_id=33","page","0","raw","\u002Fdigital-marketing\u002F","Digital Marketing",{"ID":70,"id":70,"title":71,"filename":72,"filesize":62,"url":73,"link":74,"alt":56,"author":75,"description":56,"caption":56,"name":76,"status":77,"uploaded_to":62,"date":78,"modified":78,"menu_order":62,"mime_type":79,"type":80,"subtype":81,"icon":82,"width":83,"height":84,"sizes":85},16743,"Matthew-Ahern_New2","Matthew-Ahern_New2.png","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&q=90","\u002Fmatthew-ahern_new2\u002F","12","matthew-ahern_new2","inherit","2022-04-21 11:54:30","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":86,"thumbnail-width":87,"thumbnail-height":87,"medium":88,"medium-width":89,"medium-height":90,"medium_large":91,"medium_large-width":92,"medium_large-height":93,"large":94,"large-width":95,"large-height":96,"1536x1536":97,"1536x1536-width":98,"1536x1536-height":99,"2048x2048":100,"2048x2048-width":101,"2048x2048-height":102,"post-thumbnail":103,"post-thumbnail-width":104,"post-thumbnail-height":105,"12_col":106,"12_col-width":107,"12_col-height":108,"default_landscape":109,"default_landscape-width":110,"default_landscape-height":84,"default_portrait":111,"default_portrait-width":84,"default_portrait-height":110,"6_col_and_margin_short":112,"6_col_and_margin_short-width":104,"6_col_and_margin_short-height":108,"11_col_and_margin":113,"11_col_and_margin-width":114,"11_col_and_margin-height":108,"9_col_rectangle":115,"9_col_rectangle-width":116,"9_col_rectangle-height":117,"11_col":118,"11_col-width":119,"11_col-height":108,"staff_image_696_600":120,"staff_image_696_600-width":83,"staff_image_696_600-height":84,"rectangular_thumbnail":121,"rectangular_thumbnail-width":122,"rectangular_thumbnail-height":123},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":125,"reduced":38,"top_overlap":126,"bottom_underlap":126,"disable_observer":-1,"heading":127,"cta_text":128,"cta_link":129,"items":130},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[131,145,157],{"type_key":22,"title":132,"excerpt":133,"to":134,"postedAt":135,"readingTime":136,"image":137,"authors":138,"category":142},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[139],{"name":140,"image":141},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":143,"name":144},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":22,"title":146,"excerpt":147,"to":148,"postedAt":149,"readingTime":150,"image":151,"authors":152,"category":154},"Impression listed in Prolific North Top 150 Agencies","\u003Cp>Impression has officially been ranked at number 17 in the newly revealed Prolific North Top 150 Agencies ranking for 2026!  Since launching a new northern base of operations in Manchester last year, we’ve been contributing to the region’s flourishing agency sector by supporting brands across the North. This is the first time Impression has been […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-listed-in-prolific-north-top-150-agencies\u002F","2026-10-06T12:51:18",2,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002FProlific-North_2026.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[153],{"name":44,"image":47},{"to":155,"name":156},"\u002Fblog\u002Fcategory\u002Four-news\u002F","Our News",{"type_key":22,"title":158,"excerpt":159,"to":160,"postedAt":161,"readingTime":136,"image":162,"authors":163,"category":173},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[164,167,170],{"name":165,"image":166},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":168,"image":169},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":171,"image":172},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":174,"name":175},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type":177,"style":178,"heading":39,"date":4,"updatedAt":179,"reading_minutes":15,"image":180,"imageAlt":39,"categories":181,"collections":784},"blog-post","light","2025-10-15T08:40:13","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fflorian-cordier-E6R0Kn8TKQg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[182,361,447,531,616,700],{"id":10,"count":183,"description":184,"link":185,"name":68,"slug":60,"taxonomy":186,"parent":62,"meta":187,"acf":188,"head_links":189,"resource_count":190,"yoast_title":191,"yoast_meta":192,"yoast_json_ld":237,"_links":333,"path":185},283,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our experts regularly blog about the digital marketing news that’s stirring up the industry, so check back regularly or \u003Ca href=\"\u002Fnewsletter\u002F\">sign up to our newsletter\u003C\u002Fa> to stay informed!\u003C\u002Fp>\r\n\u003Cp class=\"p1\">\u003Cspan style=\"font-weight: 400\">Impression is a multi-award-winning \u003C\u002Fspan>\u003Ca href=\"\u002Fdigital-marketing\u002F\">\u003Cspan style=\"font-weight: 400\">digital marketing agency\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400\"> that provides services\u003C\u002Fspan> that provides services including \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">Strategy\u003C\u002Fa>, \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, \u003Ca href=\"\u002Fdigital-experience\u002Fcro\u002F\">CRO\u003C\u002Fa>, \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa>, \u003Ca href=\"\u002Fanalytics\u002F\">Analytics\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">Media Effectiveness\u003C\u002Fa> to its wide range of clients. Browse our latest thinking around digital marketing below, or \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to discuss how we can help you.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","category",[],{"sub_title_override":56,"title_override":56,"hidden":7},[],96,"Digital Marketing Blog | Tips, Advice & Guides | Impression",[193,195,198,201,204,207,210,212,214,216,219,222,225,228,231,234],{"property":194,"content":191},"title",{"property":196,"content":197},"description","Keeping up to date with the latest digital marketing trends, strategies, and announcements can be difficult. 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