[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fimpression-shortlisted-8-times-2023-uk-search-awards":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":14,"coauthors":15,"class_list":18,"acf":30,"head_links":615,"breadcrumbs":616,"reading_minutes":13,"category":625,"head":630},"2023-10-23T07:28:22",{"rendered":6},"\n\u003Cp>It’s a challenging time for both brands and consumers right now so to be recognised for the hard work and effort put in by our teams and client partners feels especially rewarding. \u003C\u002Fp>\n\n\n\n\u003Cp>The UK Search Awards celebrate the very best in Search across England, Ireland, Scotland and Wales. The accolades are industry-recognised and have been accredited ‘Outstanding’ by the Independent Awards Standards Council – Trust Mark Scheme.\u003C\u002Fp>\n\n\n\n\u003Cp>All entries are subject to a robust two-step judging process that includes pre-scoring to establish the shortlist followed by a panel discussion to determine the winners. The awards are ethical, transparent and respected.\u003C\u002Fp>\n\n\n\n\u003Cp>Impression has been shortlisted in the following categories:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Best Use of Search – Third Sector \u002F Not for Profit – Cancer Research UK\u003C\u002Fli>\n\n\n\n\u003Cli>Best Use of Search – B2B SEO – The Access Group\u003C\u002Fli>\n\n\n\n\u003Cli>Best Use of Search – B2C PPC – Norse Atlantic Airways\u003C\u002Fli>\n\n\n\n\u003Cli>Best SEO Campaign – Queensmith\u003C\u002Fli>\n\n\n\n\u003Cli>Best Use of PR – Marmalade \u003C\u002Fli>\n\n\n\n\u003Cli>Best Large Integrated Search Agency\u003C\u002Fli>\n\n\n\n\u003Cli>Best Large PPC Agency\u003C\u002Fli>\n\n\n\n\u003Cli>Best Large SEO Agency\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Congratulations to all other nominees who, despite the uncertain climate, have gone above and beyond to deliver award-worthy results. See the full shortlist \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchawards.co.uk\u002F2023-shortlist\u002F\">here\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n",false,"standard",[10,11,12,13],45,44,40,1,[],[16,17],11,164,[19,20,21,22,23,24,25,26,27,28,29],"post-25383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-pr","category-our-news","category-ppc","category-seo",{"page_content_modules":31,"hero":172},[32,120],{"acf_fc_layout":33,"reduced":34,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":34,"title":35,"content":6,"authors":36},"blog_post_content",true,"\u003Cstrong>Impression shortlisted for 8 UK Search Awards\u003C\u002Fstrong>",[37],{"id":38,"path":39,"display_name":40,"job_title":41,"description":42,"avatar_url":43,"acf":44},98,"\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F","Matthew Ahern","Digital Marketing Manager","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":41,"full_bio":45,"specialist_service_links":46,"photo":65},"\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. I collaborate across departments to produce digital content, such as case studies, website copy, and long-form content.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nA moment I was really proud of was receiving my Masters degree in marketing. Marketing was a completely new world to me back then, so there was a lot of pressure on learning, understanding, and implementing new ideas and strategies into my work.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nMy favourite things to do outside of work are to visit quirky museums and to enjoy well-brewed coffee in independent coffee shops.\u003C\u002Fp>\n",[47],{"page":48,"link_text":64},{"ID":49,"post_author":50,"post_date":51,"post_date_gmt":51,"post_content":52,"post_title":53,"post_excerpt":52,"post_status":54,"comment_status":55,"ping_status":55,"post_password":52,"post_name":56,"to_ping":52,"pinged":52,"post_modified":57,"post_modified_gmt":57,"post_content_filtered":52,"post_parent":58,"guid":59,"menu_order":58,"post_type":60,"post_mime_type":52,"comment_count":61,"filter":62,"url_path":63},33,"98","2020-03-12 15:00:28","","Digital Marketing Services","publish","closed","digital-marketing","2026-04-13 15:14:11",0,"\u002F?page_id=33","page","0","raw","\u002Fdigital-marketing\u002F","Digital Marketing",{"ID":66,"id":66,"title":67,"filename":68,"filesize":58,"url":69,"link":70,"alt":52,"author":71,"description":52,"caption":52,"name":72,"status":73,"uploaded_to":58,"date":74,"modified":74,"menu_order":58,"mime_type":75,"type":76,"subtype":77,"icon":78,"width":79,"height":80,"sizes":81},16743,"Matthew-Ahern_New2","Matthew-Ahern_New2.png","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&q=90","\u002Fmatthew-ahern_new2\u002F","12","matthew-ahern_new2","inherit","2022-04-21 11:54:30","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":82,"thumbnail-width":83,"thumbnail-height":83,"medium":84,"medium-width":85,"medium-height":86,"medium_large":87,"medium_large-width":88,"medium_large-height":89,"large":90,"large-width":91,"large-height":92,"1536x1536":93,"1536x1536-width":94,"1536x1536-height":95,"2048x2048":96,"2048x2048-width":97,"2048x2048-height":98,"post-thumbnail":99,"post-thumbnail-width":100,"post-thumbnail-height":101,"12_col":102,"12_col-width":103,"12_col-height":104,"default_landscape":105,"default_landscape-width":106,"default_landscape-height":80,"default_portrait":107,"default_portrait-width":80,"default_portrait-height":106,"6_col_and_margin_short":108,"6_col_and_margin_short-width":100,"6_col_and_margin_short-height":104,"11_col_and_margin":109,"11_col_and_margin-width":110,"11_col_and_margin-height":104,"9_col_rectangle":111,"9_col_rectangle-width":112,"9_col_rectangle-height":113,"11_col":114,"11_col-width":115,"11_col-height":104,"staff_image_696_600":116,"staff_image_696_600-width":79,"staff_image_696_600-height":80,"rectangular_thumbnail":117,"rectangular_thumbnail-width":118,"rectangular_thumbnail-height":119},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":121,"reduced":34,"top_overlap":122,"bottom_underlap":122,"disable_observer":-1,"heading":123,"cta_text":124,"cta_link":125,"items":126},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[127,141,153],{"type_key":20,"title":128,"excerpt":129,"to":130,"postedAt":131,"readingTime":132,"image":133,"authors":134,"category":138},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[135],{"name":136,"image":137},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":139,"name":140},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":20,"title":142,"excerpt":143,"to":144,"postedAt":145,"readingTime":146,"image":147,"authors":148,"category":150},"Impression listed in Prolific North Top 150 Agencies","\u003Cp>Impression has officially been ranked at number 17 in the newly revealed Prolific North Top 150 Agencies ranking for 2026!  Since launching a new northern base of operations in Manchester last year, we’ve been contributing to the region’s flourishing agency sector by supporting brands across the North. This is the first time Impression has been […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-listed-in-prolific-north-top-150-agencies\u002F","2026-10-06T12:51:18",2,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002FProlific-North_2026.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[149],{"name":40,"image":43},{"to":151,"name":152},"\u002Fblog\u002Fcategory\u002Four-news\u002F","Our News",{"type_key":20,"title":154,"excerpt":155,"to":156,"postedAt":157,"readingTime":132,"image":158,"authors":159,"category":169},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. 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We regularly share our thoughts on the latest digital news right here on our blog, so you can keep up to date too!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">Digital PR services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fdigital-pr\u002F","Digital PR","digital-pr","category",[],[],[],13,"Digital PR Blog | PR Tips, Advice & Guides | Impression",[190,192,195,198,201,204,207,209,211,213,216,219,222,225,228,231],{"property":191,"content":188},"title",{"property":193,"content":194},"description","Keeping up to date with the latest digital PR trends, strategies, and announcements can be difficult. 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