[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fimpression-picks-digital-marketing-roundup-for-march-2023":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":346,"breadcrumbs":347,"reading_minutes":161,"category":355,"head":357},"2023-03-29T08:16:00",{"rendered":6},"\n\u003Cp>Welcome to the very first edition of Impression Picks! This digital marketing roundup serves as some food for thought for you from Impression’s experts and the wider marketing community. Each month, we will highlight an interesting article, insight and campaign of the month.\u003C\u002Fp>\n\n\n\n\u003Cp>This month features thoughts from Senior Digital Strategist, Laura Arens and Digital Strategy Consultant, Isabella Smith. As always, we hope you enjoy the content and insights we provide as a part of our monthly roundups.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#brands-need-mid-funnel-magic-to-thrive-during-economic-downturn\">Brands need mid-funnel magic to thrive during economic downturn\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#the-rise-of-programmatic-advertising\">The rise of programmatic advertising\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#easyjet-holidays-launches-beach-in-a-box-kit-to-sun-starved-brits\">easyJet holidays launches ‘Beach In A Box’ kit to sun-starved Brits\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"brands-need-mid-funnel-magic-to-thrive-during-economic-downturn\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.thedrum.com\u002Fopinion\u002F2023\u002F03\u002F01\u002Fbrands-need-mid-funnel-magic-thrive-during-economic-downturn\">\u003Cstrong>Brands need mid-funnel magic to thrive during economic downturn\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>Within the past years, we have faced many economic-altering circumstances. From\u003C\u002Fstrong> \u003Cstrong>COVID-19 to the war in the Ukraine and now what is predicted to be one of the\u003C\u002Fstrong> \u003Cstrong>worst and longest recessions for the UK, it has been a challenging time for\u003C\u002Fstrong> \u003Cstrong>businesses.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"450\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002Fimpression-picks-march-1.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22565\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Many conversations are occurring concerning brand marketing and whether to maintain marketing spend at the top of the funnel in order to ensure maximum long-term return. But, could switching tactics drive better results? In his article, “Brands need mid-funnel magic to thrive during economic downturn”, Dan Bowers, Chief Strategy Officer at TMW Unlimited, discusses an alternative idea of how brands thrive instead of just scraping through times of recession.\u003C\u002Fp>\n\n\n\n\u003Cp>Dan takes a more unique take on the situation saying we should start in the middle of the funnel. Focussing on end-to-end connectivity of the created ads, ensuring the ads can stretch up the funnel as well as down.\u003C\u002Fp>\n\n\n\n\u003Cp>This is a compelling approach that we’re discussing with many of our clients as it can often be overlooked in terms of priorities. We recommend reading this article to see how you could make your own middle-funnel magic.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.thedrum.com\u002Fopinion\u002F2023\u002F03\u002F01\u002Fbrands-need-mid-funnel-magic-thrive-during-economic-downturn\">\u003Cstrong>Read the full article on The Drum\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Article reviewed by: Laura Arens\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-rise-of-programmatic-advertising\">\u003Cstrong>The rise of programmatic advertising\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>Programmatic advertising is one of the most up-and-coming channels within digital marketing.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"450\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002Fimpression-picks-march-2.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22566\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>The UK is leading the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fprogrammatic-advertising-explained\u002F\">programmatic advertising\u003C\u002Fa> market in Europe and overall advertising spend is predicted to grow to $40.47 billion U.S. dollars by 2026 (Statista, 2023). With more UK businesses looking to explore this channel, you can also look to enrich your marketing mix with advanced targeting capabilities across the entire funnel, creating more touch points across the user journey. This will allow you to reach larger audiences across millions of sites through diverse ad formats.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1132\" height=\"782\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002Fimpression-picks-march-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22548\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1132\" height=\"750\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002Fimpression-picks-march-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22549\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>We are seeing great results with our programmatic clients, for example, a 16.1% uplift in Ad Recall and a 10% uplift in consideration, taking their marketing strategy to the next level. I am excited to see how this space will develop further and which memorable ads we are going to see on our screens soon!\u003C\u002Fp>\n\n\n\n\u003Cp>If you’re looking to learn more about programmatic advertising – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002Fwebinars\u002Fintro-to-programmatic-advertising\u002F\">click here\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Insight by: Laura Arens\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"easyjet-holidays-launches-beach-in-a-box-kit-to-sun-starved-brits\">\u003Ca href=\"https:\u002F\u002Fwww.easyjet.com\u002Fen\u002Fholidays\u002Fmedia-centre\u002Fpress-releases\u002Fhome-beach-kit-waves-away-the-january-blues\">\u003Cstrong>easyJet holidays launches ‘Beach In A Box’ kit to sun-starved Brits\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>After researching the attitudes and behaviours of British consumers towards\u003C\u002Fstrong> \u003Cstrong>holidays, easyJet holidays launched its tongue-in-cheek “beach in a box” campaign\u003C\u002Fstrong> \u003Cstrong>to bring a bit of summer sunshine to the dark days of winter.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"450\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002Fimpression-picks-march-3.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22567\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>The study found that 65% of adults suffer from the January blues, with 61% finding themselves longing for a beach break and the average Brit spending 3,332 hours per year dreaming about getaways. easyJet’s answer to this was to offer customers the opportunity to build a beach in their living rooms with a DIY beach kit, complete with 20kg of sand, a UVB lamp to simulate the Spanish sunshine, a cocktail kit and a backdrop with the Mediterranean coastline.\u003C\u002Fp>\n\n\n\n\u003Cp>By leveraging these insights, the company has helped people to dream about the joy of holidays during the gloomy winter months, while also building engagement in the build up to their Big Orange Sale. This is a fun and creative example of how brands can maximise sale campaigns by using out-of-the-box ideas to build awareness and draw consumers into the top of their funnel.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002Fgreen-tick.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22562\" width=\"50\" height=\"50\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cstrong>Things I like\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>An entertaining campaign driven by research-led insight which gets customers thinking about their summer travel, with easyJet front of mind.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002Fred-cross.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22561\" width=\"50\" height=\"50\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cstrong>Things I don’t like\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Does anyone really want 20kg of sand in their living room?\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.easyjet.com\u002Fen\u002Fholidays\u002Fmedia-centre\u002Fpress-releases\u002Fhome-beach-kit-waves-away-the-january-blues\">\u003Cstrong>Read the full article\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Campaign reviewed by: Isabella Smith\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Look out for our next Impression Picks in April for more digital marketing articles, insights and campaigns to inspire your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">digital strategy\u003C\u002Fa>. Have any further questions? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch!\u003C\u002Fa>\u003C\u002Fp>\n",false,"standard",[10],39,[],[13],226,[15,16,17,18,19,20,21,22],"post-22539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing",{"page_content_modules":24,"hero":157},[25,114],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"Impression Picks – Digital marketing roundup for March 2023",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},131,"\u002Fabout\u002Four-team\u002Flaura-arens\u002F","Laura Arens","Senior Client Performance Manager","I'm a Senior Client Performance Manager at Impression. I work with clients to help them set objectives and to make strategic multi-channel decisions. You will usually find me with a book in my hand, or maybe even two. I also love to cycle through the German countryside whenever I am back home.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":38,"specialist_service_links":39,"photo":58},"\u003Cp>Senior Client Performance Manager. Joined Impression in September 2022.\u003C\u002Fp>\n\u003Cp>After a 6-month in-house marketing placement and graduating with my Bachelor’s in Media Studies, I knew I wanted to learn a lot more about marketing and people’s responsiveness to it. That’s when I decided to do a Master’s in communication science, focusing on digital marketing and consumer psychology. I worked part-time as an in-house marketer where I learnt how to create comprehensive social media strategies. I wanted to focus on the strategies behind the marketing and the importance of branding and psychological theories tied to it.\u003C\u002Fp>\n\u003Cp>Following this I moved to work as a project manager at a German marketing agency, where I spent most of my time on strategy development.\u003C\u002Fp>\n\u003Cp>Day to day I will be working with clients, helping them set objectives and make strategic multi-channel decisions to reach them.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I completed my M.S.c with distinction and even learned Dutch alongside my studies. I am also fluent in German and English.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I am a very sociable person and love to spend my free time surrounded by my family and friends. You will usually find me with a book in my hand, or maybe even two. I also love to cycle through the German countryside whenever I am back home.\u003C\u002Fp>\n",[40],{"page":41,"link_text":46},{"ID":42,"post_author":43,"post_date":44,"post_date_gmt":44,"post_content":45,"post_title":46,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":49,"to_ping":45,"pinged":45,"post_modified":50,"post_modified_gmt":50,"post_content_filtered":45,"post_parent":51,"guid":52,"menu_order":53,"post_type":54,"post_mime_type":45,"comment_count":55,"filter":56,"url_path":57},108,"98","2020-12-16 14:36:55","","Digital Marketing Strategy","publish","closed","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108",0,"page","0","raw","\u002Fdigital-marketing\u002Fstrategy\u002F",{"ID":59,"id":59,"title":60,"filename":61,"filesize":62,"url":63,"link":64,"alt":45,"author":65,"description":45,"caption":45,"name":66,"status":67,"uploaded_to":53,"date":68,"modified":68,"menu_order":53,"mime_type":69,"type":70,"subtype":71,"icon":72,"width":73,"height":74,"sizes":75},25832,"Laura-Arens-23","Laura-Arens-23.png",456470,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&q=90","\u002Flaura-arens-23\u002F","12","laura-arens-23","inherit","2023-11-17 12:54:38","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":76,"thumbnail-width":77,"thumbnail-height":77,"medium":78,"medium-width":79,"medium-height":80,"medium_large":81,"medium_large-width":82,"medium_large-height":83,"large":84,"large-width":85,"large-height":86,"1536x1536":87,"1536x1536-width":88,"1536x1536-height":89,"2048x2048":90,"2048x2048-width":91,"2048x2048-height":92,"post-thumbnail":93,"post-thumbnail-width":94,"post-thumbnail-height":95,"12_col":96,"12_col-width":97,"12_col-height":98,"default_landscape":99,"default_landscape-width":100,"default_landscape-height":74,"default_portrait":101,"default_portrait-width":74,"default_portrait-height":100,"6_col_and_margin_short":102,"6_col_and_margin_short-width":94,"6_col_and_margin_short-height":98,"11_col_and_margin":103,"11_col_and_margin-width":104,"11_col_and_margin-height":98,"9_col_rectangle":105,"9_col_rectangle-width":106,"9_col_rectangle-height":107,"11_col":108,"11_col-width":109,"11_col-height":98,"staff_image_696_600":110,"staff_image_696_600-width":73,"staff_image_696_600-height":74,"rectangular_thumbnail":111,"rectangular_thumbnail-width":112,"rectangular_thumbnail-height":113},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":115,"reduced":27,"top_overlap":116,"bottom_underlap":116,"disable_observer":-1,"heading":117,"cta_text":118,"cta_link":119,"items":120},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[121,135,145],{"type_key":16,"title":122,"excerpt":123,"to":124,"postedAt":125,"readingTime":126,"image":127,"authors":128,"category":132},"A guide to WebMCP for marketing leaders","\u003Cp>The structure of web traffic is undergoing a fundamental structural transition. We’re certainly seeing the impacts of these changes en masse. Whilst SEO visibility is driving, in part, Generative Engine Optimisation (“GEO”) visibility, clicks in traditional SEO rankings are harder to come by, and customer behaviour is fragmented as users are using new places to […]\u003C\u002Fp>\n","\u002Fblog\u002Fa-guide-to-webmcp-for-marketing-leaders\u002F","2026-08-27T13:51:35",13,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fyasa-design-studio-Ot2wQ8jF43s-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[129],{"name":130,"image":131},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":133,"name":134},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing",{"type_key":16,"title":136,"excerpt":137,"to":138,"postedAt":139,"readingTime":140,"image":141,"authors":142,"category":144},"Navigating Agentic Commerce with Universal Commerce Protocol","\u003Cp>As artificial intelligence transitions from information retrieval to autonomous task execution, the underlying infrastructure supporting ecommerce is undergoing a fundamental architectural shift.  The Universal Commerce Protocol (“UCP”) provides the unified communication layer required for AI agents to browse, negotiate, and execute transactions directly across merchant back-ends such as payment gateways. It’s an open-source standard co-developed […]\u003C\u002Fp>\n","\u002Fblog\u002Fnavigating-agentic-commerce-with-universal-commerce-protocol\u002F","2026-08-27T13:51:17",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fa-c-dqg4QeDNUi8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[143],{"name":130,"image":131},{"to":133,"name":134},{"type_key":16,"title":146,"excerpt":147,"to":148,"postedAt":149,"readingTime":150,"image":151,"authors":152,"category":156},"Bing vs Google: Search Engine Comparison 2026","\u003Cp>In the Bing vs Google debate, many would point to the widespread popularity of Google – the world’s largest search engine – as evidence that users prefer it to its closest rival. Figures suggest that Google has 1 billion daily active users compared to Bing’s 100 million. 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Browse our latest thinking around digital marketing below, or \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to discuss how we can help you.\u003C\u002Fp>","digital-marketing","category",[],{"sub_title_override":45,"title_override":45,"hidden":7},[],95,"Digital Marketing Blog | Tips, Advice & Guides | Impression",[175,177,180,183,186,189,192,194,196,198,201,204,207,210,213,216],{"property":176,"content":173},"title",{"property":178,"content":179},"description","Keeping up to date with the latest digital marketing trends, strategies, and announcements can be difficult. 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