[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fimpression-picks-digital-marketing-roundup-for-june-2023":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":15,"acf":24,"head_links":394,"breadcrumbs":395,"reading_minutes":165,"category":403,"head":405},"2023-06-29T17:25:07",{"rendered":6},"\n\u003Cp>Welcome to June’s edition of Impression Picks! This digital marketing roundup serves as some food for thought for you from Impression’s experts and the wider marketing community. Each month, we will highlight an interesting article, insight and campaign of the month.\u003C\u002Fp>\n\n\n\n\u003Cp>This month features thoughts from our strategy team, including; Senior Digital Strategists, Rebecca Edwards & Laura Arens, and Digital Insights Executive, Zoe Le. As always, we hope you enjoy the content and insights we provide as a part of our monthly roundups.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#holiday-email-opt-out-right-intentions-wrong-response\">Holiday email opt-out: Right intentions, wrong response?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#fintech-market-is-predicted-to-grow-rapidly-in-the-next-four-years\">Fintech market is predicted to grow rapidly in the next four years?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#which-uses-londons-largest-qr-code-to-bring-offline-and-online-worlds-together\">Which? uses London’s largest QR code to bring offline and online worlds together\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"holiday-email-opt-out-right-intentions-wrong-response\">\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmartech.org\u002Fholiday-email-opt-outs-right-intentions-wrong-response\u002F\">Holiday email opt-out: Right intentions, wrong response?\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>Limited-term opt-out has become a standard feature in email workflows for many businesses looking to create a more empathic and thoughtful experience for their customers. But can it do your business more harm than good?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"570\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002Fimpression-picks-june-2023-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-23982\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Back in 2019, Bloom and Wild sent a simple email with the subject line “Want to opt out of Mother’s Day emails? No problem”. Arguably the first of its kind, the company received high praise for their customer-centric approach and since then, other brands have followed suit, offering customers the chance to opt out of other holidays such as Father’s Day, Valentine’s Day and even Back to School.\u003C\u002Fp>\n\n\n\n\u003Cp>Statistically, customers love it when brands opt for this approach. In a recent survey, 68% of respondents said brands should “prioritise consumer well-being over sales,” especially during the winter holidays. Generation Z consumers and men are also more likely to take brands up on their opt-out offers.\u003C\u002Fp>\n\n\n\n\u003Cp>But, if giving customers more power presents the idea of unsubscribing, could there be more effective ways to recognise and support their emotional needs?\u003C\u002Fp>\n\n\n\n\u003Cp>In this article, Kath Pay, award-winning author and CEO at Holistic Email Marketing, argues that brands should consider several key factors before jumping two feet first into adding opt-out emails to their workflow.\u003C\u002Fp>\n\n\n\n\u003Cp>Besides covering the potential downfalls, this article also includes some examples of good opt-out emails that could inspire your decision.\u003C\u002Fp>\n\n\n\n\u003Cp>If your brand is considering using this tactic or actively uses email marketing as a key channel to communicate with your customers, this article is well worth a read.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmartech.org\u002Fholiday-email-opt-outs-right-intentions-wrong-response\u002F\">\u003Cstrong>Read the full article on MarTech.org\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Article reviewed by: Rebecca Edwards\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"fintech-market-is-predicted-to-grow-rapidly-in-the-next-four-years\">\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.ft.com\u002Fpartnercontent\u002Fvisa\u002Fthe-digital-future-of-payments-what-does-this-mean-for-the-consumer-experience.html\">Fintech market is predicted to grow rapidly in the next four years \u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>The Fintech market in the UK is expected to continue its rapid growth, driven by changes in consumer behaviour and further technological advancements. The two areas within Fintech that are predicted to see the strongest growth are digital payments and digital investments.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"570\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002Fimpression-picks-june-2023-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-23983\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Since the pandemic period, the way consumers manage their finances has significantly changed, with many increasingly having a preference for the convenience and speed of online payment and digital finance solutions. So much so that online payments are predicted to reach 65M users by 2027. \u003C\u002Fp>\n\n\n\n\u003Cp>With businesses looking to capitalise on this demand and optimising existing customer payment experiences, it’s clear that digital payments will remain a dominant trend in the foreseeable future.\u003C\u002Fp>\n\n\n\n\u003Cp>Digital investment platforms are also expected to grow in popularity and are estimated to reach 6B USD revenue by 2027, as more individuals seek to manage their finances online. After the pandemic and economic instability, consumers have feelings of financial uncertainty and are more concerned about savings, investments and financial management. Thus, the demand for convenient investment and payment solutions has been increasing. In addition to this, the ongoing development of advanced technologies such as AI, digital payment and investment solutions are becoming faster, more convenient and easily accessible than ever, which only helps to boost demand. \u003C\u002Fp>\n\n\n\n\u003Cp>The trend indicates that market demand is increasing, offering huge growth opportunities for Fintech companies in the UK. However, as demand increases, so will industry competition, with new businesses entering the market. Marketers can capitalise on this growth opportunity by creating a full-funnel strategy that focuses on increasing short-term sales while building long-term brand awareness to protect future growth.\u003C\u002Fp>\n\n\n\n\u003Cp>If you’re looking for a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fsectors\u002Ffintech-marketing-agency\u002F\">fintech marketing agency\u003C\u002Fa>, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> with our team at Impression, who are here to help with any questions you may have!\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Insight by: Zoe Le\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"which-uses-londons-largest-qr-code-to-bring-offline-and-online-worlds-together\">\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.thedrum.com\u002Fnews\u002F2023\u002F06\u002F08\u002Fwhich-paints-london-s-largest-qr-code-the-heart-hackney\">Which? uses London’s largest QR code to bring offline and online worlds together\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>In a collaborative artistic effort alongside Global Street Art, Grand Visual, Talon, Goodstuff and Brave Spark, Which? has created the city’s largest QR code as part of their latest out-of-home activation.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"570\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002Fimpression-picks-june-2023-3.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-23984\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Measuring at 119 metres the huge, hand-painted mural on the streets of Hackney has been strategically painted in one of London’s trendiest boroughs, just a stone’s throw away from Broadway Market. In a tactical move from the UK’s largest consumer body, they have used it as an opportunity to showcase local artistic work on one of the largest platforms, while also promoting their own services and driving users to their website\u003C\u002Fp>\n\n\n\n\u003Cp>The impressive QR code is able to bring the traditional forms of creative and media and merge it effectively with digital technology, whilst at the same time requiring engagement and action from its audience.\u003C\u002Fp>\n\n\n\n\u003Cp>QR codes are becoming an increasingly popular technique to tie the offline journey together with the online world and easily measure the different touchpoints. What’s more, Which? has revealed that it plans to paint a new mural in the same space in the near future, so if you’re in London, watch this space…\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.thedrum.com\u002Fnews\u002F2023\u002F06\u002F08\u002Fwhich-paints-london-s-largest-qr-code-the-heart-hackney\">\u003Cstrong>Read more about the campaign on The Drum\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Campaign reviewed by: Isabella Smith\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Look out for our next Impression Picks in July for more digital marketing articles, insights and campaigns to inspire your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">digital strategy\u003C\u002Fa>. Have any further questions? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch!\u003C\u002Fa>\u003C\u002Fp>\n",false,"standard",[10],39,[],[13,14],225,212,[16,17,18,19,20,21,22,23],"post-23970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing",{"page_content_modules":25,"hero":202},[26,153],{"acf_fc_layout":27,"reduced":28,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":28,"title":29,"content":6,"authors":30},"blog_post_content",true,"Impression Picks – Digital marketing roundup for June 2023",[31,115],{"id":32,"path":33,"display_name":34,"job_title":35,"description":36,"avatar_url":37,"acf":38},141,"\u002Fabout\u002Four-team\u002Frebecca-edwards\u002F","Rebecca Edwards","Account Director ","I'm an Account Director at Impression who helps clients create and deliver multi-channel strategies and advises them on the best decisions and tactics to help their business grow. I'm a big documentary binger who loves to try out new cooking recipes in my free time.","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":35,"full_bio":39,"specialist_service_links":40,"photo":59},"\u003Cp>Account Director. Joined Impression in January 2023 .\u003C\u002Fp>\n\u003Cp>I’ve been working in the marketing industry for 7+ years and in that time I’ve worked both agency and in-house. Agency side, I’ve had varied digital marketing experience, from starting out as a digital copywriter to being the head of digital marketing, overseeing a team of marketing specialists for a range of B2C and B2B clients.\u003C\u002Fp>\n\u003Cp>I’ve been lucky to have worked on channel-specific projects such as SEO, PPC, email, social, web and print projects but more recently I’ve been specialising in digital strategy, audits and campaign plans.\u003C\u002Fp>\n\u003Cp>I’ll be working with clients to create and deliver their multi-channel strategies, understanding and consulting on the best decisions and tactics to grow their business. This includes working with the solutions team to gather data and turn trends and insights into actionable plans.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m proud of:\u003C\u002Fb>\u003Cbr \u002F>\nMy gingerbread and butter pudding – Nigella eat your heart out! Or, (more seriously) buying my first property by myself.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003C\u002Fb>\u003Cbr \u002F>\nGoing to new places, reading, trying new recipes, binging a good documentary, getting crafty, but most likely eating and drinking!\u003C\u002Fp>\n",[41],{"page":42,"link_text":47},{"ID":43,"post_author":44,"post_date":45,"post_date_gmt":45,"post_content":46,"post_title":47,"post_excerpt":46,"post_status":48,"comment_status":49,"ping_status":49,"post_password":46,"post_name":50,"to_ping":46,"pinged":46,"post_modified":51,"post_modified_gmt":51,"post_content_filtered":46,"post_parent":52,"guid":53,"menu_order":54,"post_type":55,"post_mime_type":46,"comment_count":56,"filter":57,"url_path":58},108,"98","2020-12-16 14:36:55","","Digital Marketing Strategy","publish","closed","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108",0,"page","0","raw","\u002Fdigital-marketing\u002Fstrategy\u002F",{"ID":60,"id":60,"title":61,"filename":62,"filesize":63,"url":64,"link":65,"alt":46,"author":66,"description":46,"caption":46,"name":67,"status":68,"uploaded_to":54,"date":69,"modified":69,"menu_order":54,"mime_type":70,"type":71,"subtype":72,"icon":73,"width":74,"height":75,"sizes":76},33336,"Rebecca-Edwards","Rebecca-Edwards.png",436411,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&q=90","\u002Frebecca-edwards-4\u002F","12","rebecca-edwards-4","inherit","2025-05-29 12:02:48","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":77,"thumbnail-width":78,"thumbnail-height":78,"medium":79,"medium-width":80,"medium-height":81,"medium_large":82,"medium_large-width":83,"medium_large-height":84,"large":85,"large-width":86,"large-height":87,"1536x1536":88,"1536x1536-width":89,"1536x1536-height":90,"2048x2048":91,"2048x2048-width":92,"2048x2048-height":93,"post-thumbnail":94,"post-thumbnail-width":95,"post-thumbnail-height":96,"12_col":97,"12_col-width":98,"12_col-height":99,"default_landscape":100,"default_landscape-width":101,"default_landscape-height":75,"default_portrait":102,"default_portrait-width":75,"default_portrait-height":101,"6_col_and_margin_short":103,"6_col_and_margin_short-width":95,"6_col_and_margin_short-height":99,"11_col_and_margin":104,"11_col_and_margin-width":105,"11_col_and_margin-height":99,"9_col_rectangle":106,"9_col_rectangle-width":107,"9_col_rectangle-height":108,"11_col":109,"11_col-width":110,"11_col-height":99,"staff_image_696_600":111,"staff_image_696_600-width":74,"staff_image_696_600-height":75,"rectangular_thumbnail":112,"rectangular_thumbnail-width":113,"rectangular_thumbnail-height":114},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"id":116,"path":117,"display_name":118,"job_title":119,"description":120,"avatar_url":121,"acf":122},111,"\u002Fabout\u002Four-team\u002Fzoe-le\u002F","Zoe Le","Marketing Analytics Specialist","I support the strategy and solutions teams in creating reporting dashboards and I conduct market research using first and third-party data analysis.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":119,"full_bio":123,"specialist_service_links":124,"photo":127},"\u003Cp>Marketing Analytics Specialist. Joined Impression in May 2022.\u003C\u002Fp>\n\u003Cp>Before moving to the UK to pursue a master’s degree in Marketing and Brand Management, I worked on multiple engagements in the marketing sector, brand-side. My experience led me to develop an interest in market research and customer insight analysis.\u003C\u002Fp>\n\u003Cp>At Impression, I support the strategy and solutions teams in creating reporting dashboards and I conduct market research using first and third-party data analysis.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nTravelling more than 6000 miles from Vietnam to England to live and study. I take pride in the courage and effort I have invested in this journey.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nI like meditation and connecting with nature. I am also a keen traveller that loves to discover new cultures.\u003C\u002Fp>\n",[125],{"page":126,"link_text":47},{"ID":43,"post_author":44,"post_date":45,"post_date_gmt":45,"post_content":46,"post_title":47,"post_excerpt":46,"post_status":48,"comment_status":49,"ping_status":49,"post_password":46,"post_name":50,"to_ping":46,"pinged":46,"post_modified":51,"post_modified_gmt":51,"post_content_filtered":46,"post_parent":52,"guid":53,"menu_order":54,"post_type":55,"post_mime_type":46,"comment_count":56,"filter":57,"url_path":58},{"ID":128,"id":128,"title":129,"filename":130,"filesize":131,"url":132,"link":133,"alt":46,"author":66,"description":46,"caption":46,"name":134,"status":68,"uploaded_to":54,"date":135,"modified":135,"menu_order":54,"mime_type":70,"type":71,"subtype":72,"icon":73,"width":74,"height":75,"sizes":136},24282,"Zoe-Le-NEW","Zoe-Le-NEW.png",383725,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&q=90","\u002Fzoe-le-new\u002F","zoe-le-new","2023-08-02 10:40:31",{"thumbnail":137,"thumbnail-width":78,"thumbnail-height":78,"medium":138,"medium-width":80,"medium-height":81,"medium_large":139,"medium_large-width":83,"medium_large-height":84,"large":140,"large-width":86,"large-height":87,"1536x1536":141,"1536x1536-width":89,"1536x1536-height":90,"2048x2048":142,"2048x2048-width":92,"2048x2048-height":93,"post-thumbnail":143,"post-thumbnail-width":95,"post-thumbnail-height":96,"12_col":144,"12_col-width":98,"12_col-height":99,"default_landscape":145,"default_landscape-width":101,"default_landscape-height":75,"default_portrait":146,"default_portrait-width":75,"default_portrait-height":101,"6_col_and_margin_short":147,"6_col_and_margin_short-width":95,"6_col_and_margin_short-height":99,"11_col_and_margin":148,"11_col_and_margin-width":105,"11_col_and_margin-height":99,"9_col_rectangle":149,"9_col_rectangle-width":107,"9_col_rectangle-height":108,"11_col":150,"11_col-width":110,"11_col-height":99,"staff_image_696_600":151,"staff_image_696_600-width":74,"staff_image_696_600-height":75,"rectangular_thumbnail":152,"rectangular_thumbnail-width":113,"rectangular_thumbnail-height":114},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"acf_fc_layout":154,"reduced":28,"top_overlap":155,"bottom_underlap":155,"disable_observer":-1,"heading":156,"cta_text":157,"cta_link":158,"items":159},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[160,180,192],{"type_key":17,"title":161,"excerpt":162,"to":163,"postedAt":164,"readingTime":165,"image":166,"authors":167,"category":177},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[168,171,174],{"name":169,"image":170},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":172,"image":173},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":175,"image":176},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":178,"name":179},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing",{"type_key":17,"title":181,"excerpt":182,"to":183,"postedAt":184,"readingTime":185,"image":186,"authors":187,"category":191},"A guide to WebMCP for marketing leaders","\u003Cp>The structure of web traffic is undergoing a fundamental structural transition. We’re certainly seeing the impacts of these changes en masse. Whilst SEO visibility is driving, in part, Generative Engine Optimisation (“GEO”) visibility, clicks in traditional SEO rankings are harder to come by, and customer behaviour is fragmented as users are using new places to […]\u003C\u002Fp>\n","\u002Fblog\u002Fa-guide-to-webmcp-for-marketing-leaders\u002F","2026-08-27T13:51:35",13,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fyasa-design-studio-Ot2wQ8jF43s-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[188],{"name":189,"image":190},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":178,"name":179},{"type_key":17,"title":193,"excerpt":194,"to":195,"postedAt":196,"readingTime":197,"image":198,"authors":199,"category":201},"Navigating Agentic Commerce with Universal Commerce Protocol","\u003Cp>As artificial intelligence transitions from information retrieval to autonomous task execution, the underlying infrastructure supporting ecommerce is undergoing a fundamental architectural shift.  The Universal Commerce Protocol (“UCP”) provides the unified communication layer required for AI agents to browse, negotiate, and execute transactions directly across merchant back-ends such as payment gateways. It’s an open-source standard co-developed […]\u003C\u002Fp>\n","\u002Fblog\u002Fnavigating-agentic-commerce-with-universal-commerce-protocol\u002F","2026-08-27T13:51:17",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fa-c-dqg4QeDNUi8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[200],{"name":189,"image":190},{"to":178,"name":179},{"type":203,"style":204,"heading":29,"date":4,"updatedAt":205,"reading_minutes":165,"image":206,"imageAlt":29,"categories":207,"collections":393},"blog-post","light","2025-06-19T13:59:07","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002Fmatthew-kwong-rQRKEu9HnZo-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[208],{"id":10,"count":209,"description":210,"link":178,"name":179,"slug":211,"taxonomy":212,"parent":54,"meta":213,"acf":214,"head_links":215,"resource_count":216,"yoast_title":217,"yoast_meta":218,"yoast_json_ld":263,"_links":361,"path":178},283,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our experts regularly blog about the digital marketing news that’s stirring up the industry, so check back regularly or \u003Ca href=\"\u002Fnewsletter\u002F\">sign up to our newsletter\u003C\u002Fa> to stay informed!\u003C\u002Fp>\r\n\u003Cp class=\"p1\">\u003Cspan style=\"font-weight: 400\">Impression is a multi-award-winning \u003C\u002Fspan>\u003Ca href=\"\u002Fdigital-marketing\u002F\">\u003Cspan style=\"font-weight: 400\">digital marketing agency\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400\"> that provides services\u003C\u002Fspan> that provides services including \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">Strategy\u003C\u002Fa>, \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, \u003Ca href=\"\u002Fdigital-experience\u002Fcro\u002F\">CRO\u003C\u002Fa>, \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa>, \u003Ca href=\"\u002Fanalytics\u002F\">Analytics\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">Media Effectiveness\u003C\u002Fa> to its wide range of clients. Browse our latest thinking around digital marketing below, or \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to discuss how we can help you.\u003C\u002Fp>","digital-marketing","category",[],{"sub_title_override":46,"title_override":46,"hidden":7},[],96,"Digital Marketing Blog | Tips, Advice & Guides | Impression",[219,221,224,227,230,233,236,238,240,242,245,248,251,254,257,260],{"property":220,"content":217},"title",{"property":222,"content":223},"description","Keeping up to date with the latest digital marketing trends, strategies, and announcements can be difficult. 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