[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fimpression-picks-digital-marketing-roundup-for-august-2023":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":15,"acf":24,"head_links":385,"breadcrumbs":386,"reading_minutes":200,"category":394,"head":396},"2023-08-30T17:02:13",{"rendered":6},"\n\u003Cp>Welcome to August’s edition of Impression Picks! This digital marketing roundup serves as some food for thought for you from Impression’s experts and the wider marketing community. Each month, we will highlight an interesting article, insight and campaign of the month.\u003C\u002Fp>\n\n\n\n\u003Cp>This month features thoughts from our strategy team, including; Head of Behavioural Science, Michael Wier, Senior Digital Strategist, Laura Arens, and Senior Digital Strategist, Rebecca Edwards. As always, we hope you enjoy the content and insights we provide as a part of our monthly roundups.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#understanding-message-framing\">Understanding Message Framing\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#barbie-vs-oppenheimer-getting-to-know-the-fans-behind-the-latest-blockbusters\">Barbie vs. Oppenheimer: Getting to know the fans behind the latest blockbusters\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#laughing-through-it-with-audible\">Laughing through it with Audible?\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"understanding-message-framing\">\u003Cstrong>Understanding Message Framing\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>We spend our lives communicating with new and existing customers. However, controlling the way an audience receives your marketing messages can make a huge impact on your performance and even brand perception. While the concept of message framing is certainly not new, it’s definitely not one to be ignored.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Fimpression-picks-august-2023-message-framing.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-24645\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>This month’s article is what I’d describe as ‘old but gold’ and is actually a video of a talk from Rory Sutherland, Vice Chairman at Ogilvy.\u003C\u002Fp>\n\n\n\n\u003Cp>Our everyday perceptions are based on mental models – collections of ideas, thoughts and patterns that we retain about the world and which affect how we perceive the world around us.\u003C\u002Fp>\n\n\n\n\u003Cp>In this short and fun video, Rory examines how a slight shift in the way information is nuanced can have dramatic impacts on how we perceive something and the value we ascribe to it.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>Why is this important to us as advertisers?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>If we change the perceived value of a choice and the outcome, we can increase the value of taking the action and boost the motivation to do so. \u003C\u002Fp>\n\n\n\n\u003Cp>Sometimes in marketing, we can’t alter certain friction points, for example, the cost or time of delivery, but we can shift people’s perceptions of value. \u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>Here are a couple of simple examples of how this can be done:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>Rather than displaying a product price, display the ‘FROM £XXX’ and ‘NOW £XX’ price.\u003C\u002Fli>\n\n\n\n\u003Cli>Rather than stating a website is merely loading, tell the user it’s working hard and running thousands of calculations to get them the best deal. \u003C\u002Fli>\n\n\n\n\u003Cli>Telling new potential customers that thousands of people are purchasing the product right now. \u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>In his talk, Rory goes on to further examine the tendency for decision makers and people more broadly to want to naturally lean towards seemingly rational decisions to solve problems because of the bias that most people believe themselves to be rational, despite most psychologists and neuroscientists agreeing that we are not.\u003C\u002Fp>\n\n\n\n\u003Cp>He also covers the idea that people are off put by ambiguous outcomes and won’t make decisions unless the outcomes are certain.\u003C\u002Fp>\n\n\n\n\u003Cp>The evidence of this can be found in the importance of projections for new business. Clients are far less likely to gamble on an outcome, rather than invest in something that seems certain to have a positive outcome.\u003C\u002Fp>\n\n\n\n\u003Cp>There are a whole host of psychological principles explored in the video, and at just over 18 minutes with 1M views – it’s highly worth a watch.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=iueVZJVEmEs\">Watch the video here\u003C\u002Fa>\u003C\u002Fstrong> 👈\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Article reviewed by: Michael Weir\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"barbie-vs-oppenheimer-getting-to-know-the-fans-behind-the-latest-blockbusters\">\u003Cstrong>Barbie vs. Oppenheimer: Getting to know the fans behind the latest blockbusters\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1100\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Fimpression-picks-august-2023-barbie-oppenheimer.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-24644\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>\u003Cstrong>The internet phenomenon of Barbenheimer has been trending worldwide. The term was coined by film fans encouraging others to go and watch both rival films rather than picking a side. But with two very different storylines, are these films really appealing to the same audience?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>On paper, these two films are likely to attract the attention of very different audiences. One is a fantasy comedy following the story of Barbie and Ken on a journey of self-discovery, while the other is a biographical thriller telling the story of a famous American physicist and ‘the father of the atomic bomb’.\u003C\u002Fp>\n\n\n\n\u003Cp>But, with the films creating such a buzz in recent weeks, YouGov has created an interesting infographic that explores the audience profiles and digs deeper into their differences.\u003C\u002Fp>\n\n\n\n\u003Cp>Unsurprisingly, Barbie predominantly has a younger female following while Oppenheimer fans are more likely to be male and aged 40+. Similarly, Barbie fans’ top interests and hobbies are celebrities (43%) travel and holiday (39%) and National News (29%), while in comparison, Oppenheimer fans prefer National News (50%) Science (42%) and travel and holidays (42%) – one of their few shared interests. \u003C\u002Fp>\n\n\n\n\u003Cp>One of the most interesting insights looks at their difference in attitudes to advertising. Overall, the data suggests that Oppenheimer fans have a more negative attitude and lower engagement levels with adverts. Only 33% of Oppenheimer fans notice adverts on trains, compared to 62% of Barbie fans. Similarly, 29% of Oppeheimers admit that an email from a brand can influence their purchase decision, while Barbie fans are more easily influenced, with more than half (52%) saying it would persuade them to buy. \u003C\u002Fp>\n\n\n\n\u003Cp>Despite both of the films trending across social media, the infographic highlights that while the fans do share the same space on popular platforms such as Facebook and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fpaid-social\u002Ftwitter-advertising\u002F\">Twitter\u003C\u002Fa>, nearly twice as many Barbie fans have \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fpaid-social\u002Ftiktok-advertising\u002F\">TikTok\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fpaid-social\u002Fsnapchat-advertising\u002F\">Snapchat\u003C\u002Fa> accounts than Oppenheimer fans – a likely reason why #barbie or #kenergy have been amongst the top hashtag trends for the past few weeks (plus the rumoured $150million marketing budget).\u003C\u002Fp>\n\n\n\n\u003Cp>While it may feel obvious, understanding the data behind these different audience profiles makes an interesting and fun read for any marketer, so why not check it out?\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fd1wp49akk9lspt.cloudfront.net\u002Fdocuments\u002FYouGov_UK_Barbie_vs_Oppenheimer_2023_07.pdf\">View the infographic here\u003C\u002Fa> 👈\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Insight by: Laura Arena\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"laughing-through-it-with-audible\">\u003Cstrong>Laughing through it with Audible \u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>In their latest comedy campaign, online entertainment giants Audible show us how simplicity can be key to making your campaign memorable and impactful.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"665\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Fimpression-picks-august-2023-audible.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-24643\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>To mark the launch of several new comedy shows, Audible has taken a new, refreshing approach to their latest campaign ‘Laughing through it with Audible’. The concept is simple and something many of us can all relate to, the idea of laughing through the tough times, no matter how trivial or challenging they may be. \u003C\u002Fp>\n\n\n\n\u003Cp>Created by Fold7, the campaign will run across VOD, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fprogrammatic\u002F\">online video\u003C\u002Fa>, Cinema, OOH and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fpaid-social\u002F\">social\u003C\u002Fa>, and it’s already capturing the attention of many consumers for its lighthearted and commercial creatives. \u003C\u002Fp>\n\n\n\n\u003Cp>I first saw the TV advert and while some may say it’s pretty simple, for me this is what makes it so effective. In today’s world where brands are focused on using high-tech visuals or abstract ideas, the simplicity of the ad made it more memorable for me. To start, there is no music, no voiceover, just footage of a woman who continues to experience a series of unfortunate events after her car breaks down. While many of us would probably break down ourselves, the woman continues to hysterically laugh her way through it – which seems pretty odd until she pulls her hair behind her ears to reveal she is listening to a comedy show on Audible. \u003C\u002Fp>\n\n\n\n\u003Cp>For me, the fact there is no obvious branding at the start or signals on who or what the advert is about is more captivating as it presents the consumer with something new and likely leaves them intrigued to know what on earth was happening. \u003C\u002Fp>\n\n\n\n\u003Cp>Besides being highly relatable for many, the concept is strong, making it a great multi-channel campaign that can appeal to a wide variety of audiences. \u003C\u002Fp>\n\n\n\n\u003Cp>On their OOH adverts, they’ve pushed the creative boundaries and branched out to touch upon different comical scenarios. From a person landing in a bin to a bike stranded in cement, the ideas are fun, attention-grabbing and undoubtedly memorable. \u003C\u002Fp>\n\n\n\n\u003Cp>Sometimes we don’t need to go outside the box or create something weird and wonderful to leave a lasting impression. Humour can go a long way and sometimes it’s the simplest things that bring a smile to our faces after a long day. \u003C\u002Fp>\n\n\n\n\u003Cp>For me, Audible nailed its brief; it’s fun, it’s memorable, it has a tagline, it appeals to a wider audience, it relates to the products being promoted, it’s adaptable and it works perfectly across several key channels. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.campaignlive.co.uk\u002Farticle\u002Faudible-unveils-wacky-out-of-home-campaign\u002F1832645\">View the campaign here \u003C\u002Fa>👈\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Campaign reviewed by: Rebecca Edwards\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Look out for our next Impression Picks in September for more digital marketing articles, insights and campaigns to inspire your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">digital strategy\u003C\u002Fa>. Have any further questions? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch!\u003C\u002Fa>\u003Ca rel=\"noreferrer noopener\" href=\"javascript:void(0)\">\u003C\u002Fa>\u003C\u002Fp>\n",false,"standard",[10],39,[],[13,14],225,226,[16,17,18,19,20,21,22,23],"post-24622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing",{"page_content_modules":25,"hero":196},[26,153],{"acf_fc_layout":27,"reduced":28,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":28,"title":29,"content":6,"authors":30},"blog_post_content",true,"Impression Picks – Digital marketing roundup for August 2023",[31,115],{"id":32,"path":33,"display_name":34,"job_title":35,"description":36,"avatar_url":37,"acf":38},141,"\u002Fabout\u002Four-team\u002Frebecca-edwards\u002F","Rebecca Edwards","Account Director ","I'm an Account Director at Impression who helps clients create and deliver multi-channel strategies and advises them on the best decisions and tactics to help their business grow. I'm a big documentary binger who loves to try out new cooking recipes in my free time.","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":35,"full_bio":39,"specialist_service_links":40,"photo":59},"\u003Cp>Account Director. Joined Impression in January 2023 .\u003C\u002Fp>\n\u003Cp>I’ve been working in the marketing industry for 7+ years and in that time I’ve worked both agency and in-house. Agency side, I’ve had varied digital marketing experience, from starting out as a digital copywriter to being the head of digital marketing, overseeing a team of marketing specialists for a range of B2C and B2B clients.\u003C\u002Fp>\n\u003Cp>I’ve been lucky to have worked on channel-specific projects such as SEO, PPC, email, social, web and print projects but more recently I’ve been specialising in digital strategy, audits and campaign plans.\u003C\u002Fp>\n\u003Cp>I’ll be working with clients to create and deliver their multi-channel strategies, understanding and consulting on the best decisions and tactics to grow their business. This includes working with the solutions team to gather data and turn trends and insights into actionable plans.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m proud of:\u003C\u002Fb>\u003Cbr \u002F>\nMy gingerbread and butter pudding – Nigella eat your heart out! Or, (more seriously) buying my first property by myself.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003C\u002Fb>\u003Cbr \u002F>\nGoing to new places, reading, trying new recipes, binging a good documentary, getting crafty, but most likely eating and drinking!\u003C\u002Fp>\n",[41],{"page":42,"link_text":47},{"ID":43,"post_author":44,"post_date":45,"post_date_gmt":45,"post_content":46,"post_title":47,"post_excerpt":46,"post_status":48,"comment_status":49,"ping_status":49,"post_password":46,"post_name":50,"to_ping":46,"pinged":46,"post_modified":51,"post_modified_gmt":51,"post_content_filtered":46,"post_parent":52,"guid":53,"menu_order":54,"post_type":55,"post_mime_type":46,"comment_count":56,"filter":57,"url_path":58},108,"98","2020-12-16 14:36:55","","Digital Marketing Strategy","publish","closed","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108",0,"page","0","raw","\u002Fdigital-marketing\u002Fstrategy\u002F",{"ID":60,"id":60,"title":61,"filename":62,"filesize":63,"url":64,"link":65,"alt":46,"author":66,"description":46,"caption":46,"name":67,"status":68,"uploaded_to":54,"date":69,"modified":69,"menu_order":54,"mime_type":70,"type":71,"subtype":72,"icon":73,"width":74,"height":75,"sizes":76},33336,"Rebecca-Edwards","Rebecca-Edwards.png",436411,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&q=90","\u002Frebecca-edwards-4\u002F","12","rebecca-edwards-4","inherit","2025-05-29 12:02:48","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":77,"thumbnail-width":78,"thumbnail-height":78,"medium":79,"medium-width":80,"medium-height":81,"medium_large":82,"medium_large-width":83,"medium_large-height":84,"large":85,"large-width":86,"large-height":87,"1536x1536":88,"1536x1536-width":89,"1536x1536-height":90,"2048x2048":91,"2048x2048-width":92,"2048x2048-height":93,"post-thumbnail":94,"post-thumbnail-width":95,"post-thumbnail-height":96,"12_col":97,"12_col-width":98,"12_col-height":99,"default_landscape":100,"default_landscape-width":101,"default_landscape-height":75,"default_portrait":102,"default_portrait-width":75,"default_portrait-height":101,"6_col_and_margin_short":103,"6_col_and_margin_short-width":95,"6_col_and_margin_short-height":99,"11_col_and_margin":104,"11_col_and_margin-width":105,"11_col_and_margin-height":99,"9_col_rectangle":106,"9_col_rectangle-width":107,"9_col_rectangle-height":108,"11_col":109,"11_col-width":110,"11_col-height":99,"staff_image_696_600":111,"staff_image_696_600-width":74,"staff_image_696_600-height":75,"rectangular_thumbnail":112,"rectangular_thumbnail-width":113,"rectangular_thumbnail-height":114},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"id":116,"path":117,"display_name":118,"job_title":119,"description":120,"avatar_url":121,"acf":122},131,"\u002Fabout\u002Four-team\u002Flaura-arens\u002F","Laura Arens","Senior Client Performance Manager","I'm a Senior Client Performance Manager at Impression. I work with clients to help them set objectives and to make strategic multi-channel decisions. You will usually find me with a book in my hand, or maybe even two. I also love to cycle through the German countryside whenever I am back home.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":119,"full_bio":123,"specialist_service_links":124,"photo":127},"\u003Cp>Senior Client Performance Manager. Joined Impression in September 2022.\u003C\u002Fp>\n\u003Cp>After a 6-month in-house marketing placement and graduating with my Bachelor’s in Media Studies, I knew I wanted to learn a lot more about marketing and people’s responsiveness to it. That’s when I decided to do a Master’s in communication science, focusing on digital marketing and consumer psychology. I worked part-time as an in-house marketer where I learnt how to create comprehensive social media strategies. I wanted to focus on the strategies behind the marketing and the importance of branding and psychological theories tied to it.\u003C\u002Fp>\n\u003Cp>Following this I moved to work as a project manager at a German marketing agency, where I spent most of my time on strategy development.\u003C\u002Fp>\n\u003Cp>Day to day I will be working with clients, helping them set objectives and make strategic multi-channel decisions to reach them.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I completed my M.S.c with distinction and even learned Dutch alongside my studies. I am also fluent in German and English.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I am a very sociable person and love to spend my free time surrounded by my family and friends. You will usually find me with a book in my hand, or maybe even two. I also love to cycle through the German countryside whenever I am back home.\u003C\u002Fp>\n",[125],{"page":126,"link_text":47},{"ID":43,"post_author":44,"post_date":45,"post_date_gmt":45,"post_content":46,"post_title":47,"post_excerpt":46,"post_status":48,"comment_status":49,"ping_status":49,"post_password":46,"post_name":50,"to_ping":46,"pinged":46,"post_modified":51,"post_modified_gmt":51,"post_content_filtered":46,"post_parent":52,"guid":53,"menu_order":54,"post_type":55,"post_mime_type":46,"comment_count":56,"filter":57,"url_path":58},{"ID":128,"id":128,"title":129,"filename":130,"filesize":131,"url":132,"link":133,"alt":46,"author":66,"description":46,"caption":46,"name":134,"status":68,"uploaded_to":54,"date":135,"modified":135,"menu_order":54,"mime_type":70,"type":71,"subtype":72,"icon":73,"width":74,"height":75,"sizes":136},25832,"Laura-Arens-23","Laura-Arens-23.png",456470,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&q=90","\u002Flaura-arens-23\u002F","laura-arens-23","2023-11-17 12:54:38",{"thumbnail":137,"thumbnail-width":78,"thumbnail-height":78,"medium":138,"medium-width":80,"medium-height":81,"medium_large":139,"medium_large-width":83,"medium_large-height":84,"large":140,"large-width":86,"large-height":87,"1536x1536":141,"1536x1536-width":89,"1536x1536-height":90,"2048x2048":142,"2048x2048-width":92,"2048x2048-height":93,"post-thumbnail":143,"post-thumbnail-width":95,"post-thumbnail-height":96,"12_col":144,"12_col-width":98,"12_col-height":99,"default_landscape":145,"default_landscape-width":101,"default_landscape-height":75,"default_portrait":146,"default_portrait-width":75,"default_portrait-height":101,"6_col_and_margin_short":147,"6_col_and_margin_short-width":95,"6_col_and_margin_short-height":99,"11_col_and_margin":148,"11_col_and_margin-width":105,"11_col_and_margin-height":99,"9_col_rectangle":149,"9_col_rectangle-width":107,"9_col_rectangle-height":108,"11_col":150,"11_col-width":110,"11_col-height":99,"staff_image_696_600":151,"staff_image_696_600-width":74,"staff_image_696_600-height":75,"rectangular_thumbnail":152,"rectangular_thumbnail-width":113,"rectangular_thumbnail-height":114},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"acf_fc_layout":154,"reduced":28,"top_overlap":155,"bottom_underlap":155,"disable_observer":-1,"heading":156,"cta_text":157,"cta_link":158,"items":159},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[160,174,184],{"type_key":17,"title":161,"excerpt":162,"to":163,"postedAt":164,"readingTime":165,"image":166,"authors":167,"category":171},"A guide to WebMCP for marketing leaders","\u003Cp>The structure of web traffic is undergoing a fundamental structural transition. We’re certainly seeing the impacts of these changes en masse. 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It’s an open-source standard co-developed […]\u003C\u002Fp>\n","\u002Fblog\u002Fnavigating-agentic-commerce-with-universal-commerce-protocol\u002F","2026-08-27T13:51:17",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fa-c-dqg4QeDNUi8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[182],{"name":169,"image":170},{"to":172,"name":173},{"type_key":17,"title":185,"excerpt":186,"to":187,"postedAt":188,"readingTime":189,"image":190,"authors":191,"category":195},"Bing vs Google: Search Engine Comparison 2026","\u003Cp>In the Bing vs Google debate, many would point to the widespread popularity of Google – the world’s largest search engine – as evidence that users prefer it to its closest rival. Figures suggest that Google has 1 billion daily active users compared to Bing’s 100 million. Yet whilst Google continues to dominate the global […]\u003C\u002Fp>\n","\u002Fblog\u002Fbing-differ-google\u002F","2026-06-11T16:15:35",31,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002FBing-logo.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[192],{"name":193,"image":194},"Jonathan Theuring","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":172,"name":173},{"type":197,"style":198,"heading":29,"date":4,"updatedAt":199,"reading_minutes":200,"image":201,"imageAlt":29,"categories":202,"collections":384},"blog-post","light","2025-03-13T15:30:38",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Fanthony-delanoix-hzgs56Ze49s-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[203],{"id":10,"count":204,"description":205,"link":172,"name":173,"slug":206,"taxonomy":207,"parent":54,"meta":208,"acf":209,"head_links":210,"resource_count":211,"yoast_title":212,"yoast_meta":213,"yoast_json_ld":258,"_links":356,"path":172},281,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our experts regularly blog about the digital marketing news that’s stirring up the industry, so check back regularly or \u003Ca href=\"\u002Fnewsletter\u002F\">sign up to our newsletter\u003C\u002Fa> to stay informed!\u003C\u002Fp>\r\n\u003Cp class=\"p1\">\u003Cspan style=\"font-weight: 400\">Impression is a multi-award-winning \u003C\u002Fspan>\u003Ca href=\"\u002Fdigital-marketing\u002F\">\u003Cspan style=\"font-weight: 400\">digital marketing agency\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400\"> that provides services\u003C\u002Fspan> that provides services including \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">Strategy\u003C\u002Fa>, \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, \u003Ca href=\"\u002Fdigital-experience\u002Fcro\u002F\">CRO\u003C\u002Fa>, \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa>, \u003Ca href=\"\u002Fanalytics\u002F\">Analytics\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">Media Effectiveness\u003C\u002Fa> to its wide range of clients. Browse our latest thinking around digital marketing below, or \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to discuss how we can help you.\u003C\u002Fp>","digital-marketing","category",[],{"sub_title_override":46,"title_override":46,"hidden":7},[],95,"Digital Marketing Blog | Tips, Advice & Guides | Impression",[214,216,219,222,225,228,231,233,235,237,240,243,246,249,252,255],{"property":215,"content":212},"title",{"property":217,"content":218},"description","Keeping up to date with the latest digital marketing trends, strategies, and announcements can be difficult. 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